📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: BridgeFund
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing the marketing vision, focusing on performance, brand, CRM, and content
- Leading a multidisciplinary team and ensuring a professional, data-driven marketing structure
- Collaborating with external agencies and being part of the Management Team
- Creating a scalable, AI-driven marketing machine focused on impact
ASSUMPTION: This role requires a strategic mindset with a strong focus on both high-level vision and tactical execution. The ideal candidate will have experience in performance marketing and brand strategy, with a proven track record in marketing leadership.
📋 Key Responsibilities
✅ Develop and oversee the marketing vision, focusing on performance, brand, CRM, and content
✅ Lead a multidisciplinary team and ensure a professional, data-driven marketing structure
✅ Collaborate with external agencies and be part of the Management Team
✅ Create a scalable, AI-driven marketing machine focused on impact
✅ Optimize customer journeys and ensure marketing data is insightful and actionable
ASSUMPTION: The role requires a balance between strategic thinking and tactical execution. The ideal candidate will have experience in developing and implementing marketing strategies, as well as managing teams and collaborating with external partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 5 years of experience in marketing leadership, with a proven track record in performance marketing and brand strategy
Required Skills:
- Proven experience in marketing leadership and team management
- Strong strategic thinking and tactical execution skills
- Expertise in performance marketing, brand strategy, CRM, and content development
- Data-driven mindset with the ability to analyze and interpret marketing data
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with AI-driven marketing technologies
- Fluency in Dutch and English
- Knowledge of the financial services industry
ASSUMPTION: The required skills and experience are essential for success in this role. The preferred skills would be a significant advantage but are not strictly required.
💰 Compensation & Benefits
Salary Range: €6,600 - €8,000 per month (full-time equivalent)
Benefits:
- Travel allowance (€0.23 per kilometer)
- Pension (ASR Doen Pensioen, 6%)
- 25 vacation days, with the option to buy additional days
- 1 extra day off (Bridgeday) for special occasions
- Wellness budget (€40 per month)
- Access to a company boat (The Royal Ted) for business and private use
- Sports activities, including boxing lessons and a hardship club
- 50% subsidized lunches
- Company events and team outings
- 2 weeks of remote work per year
- Modern workplace with Macbooks, open and quiet workspaces, and no system funds
- BridgeFund Academy for personal education and coaching
- Performance management to support employee growth
Working Hours: 32-40 hours per week
ASSUMPTION: The salary range is based on the provided information and industry standards for marketing leadership roles in the Netherlands. The benefits package is comprehensive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 2018
Company Description:
- BridgeFund is a platform for entrepreneurs that connects demand and supply of money in a smart way, without the involvement of a bank.
- The company aims to make a social impact by bringing together successful entrepreneurs with working capital for ambitious entrepreneurs.
- BridgeFund uses human-centered artificial intelligence to create a circular system that allows money to flow efficiently and effectively.
Company Specialties:
- SME Loans
- Business Management
- Growth Loans
- Business Loans
- FinTech
- Risk Management
- Investing
Company Website: https://www.bridgefund.nl/
ASSUMPTION: BridgeFund is a fast-growing, innovative company in the financial services industry, focusing on connecting entrepreneurs with funding opportunities. The company's unique approach to banking and its commitment to social impact make it an attractive place to work for individuals who share its values.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports directly to the Management Team
Work Arrangement: On-site, with the option to work remotely for 2 weeks per year
Growth Opportunities:
- Potential to grow within the company as it expands and gains more market share
- Opportunities to develop skills and knowledge in AI-driven marketing and the financial services industry
- Possibility to take on additional responsibilities and leadership roles as the company grows
ASSUMPTION: This role offers significant growth potential for the right candidate, both in terms of personal development and career advancement. As the company continues to grow, there will be opportunities for the Head of Marketing to take on additional responsibilities and make a lasting impact on the organization.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with quiet workspaces available
Office Location(s): Amsteldijk 216, Amsterdam, 1079 LK, Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a thriving startup scene and a strong focus on innovation and sustainability
- The office is located in the Amsterdam South-East district, with easy access to public transportation and nearby amenities
- The Netherlands has a competitive job market, with a strong emphasis on work-life balance and employee well-being
Work Schedule: Flexible, with the option to work remotely for 2 weeks per year
ASSUMPTION: The office environment at BridgeFund is modern and collaborative, with a strong focus on employee well-being and work-life balance. The location in Amsterdam offers a vibrant and dynamic work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the hiring manager and team members
- Final interview with the Management Team
Key Assessment Areas:
- Marketing strategy and vision
- Leadership and team management skills
- Data-driven mindset and analytical skills
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your marketing strategy and vision for BridgeFund
- Demonstrate your ability to lead and manage a team, as well as your data-driven mindset and analytical skills
- Show enthusiasm for BridgeFund's mission and values
ATS Keywords: Marketing leadership, performance marketing, brand strategy, CRM, content development, data analysis, team management, strategic thinking, tactical execution, AI-driven marketing, customer journey optimization, structure creation, impact measurement, collaboration, growth strategy
ASSUMPTION: The application process at BridgeFund is designed to assess the candidate's marketing strategy and vision, as well as their leadership and team management skills. The interview process involves multiple rounds, allowing candidates to demonstrate their skills and fit with the company's culture and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- AI-driven marketing technologies (e.g., Albert, Acquisio)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM software, and data analysis tools. Familiarity with AI-driven marketing technologies would be an asset but is not strictly required.
👔 Cultural Fit Considerations
Company Values:
- Ambitious and committed to making a social impact
- Positive and collaborative work environment
- Focused on innovation and continuous improvement
- Committed to transparency and open communication
Work Style:
- Fast-paced and dynamic, with a focus on growth and innovation
- Collaborative and team-oriented, with a strong emphasis on open communication
- Data-driven and results-focused, with a commitment to continuous improvement
Self-Assessment Questions:
- Do you share BridgeFund's commitment to making a social impact through entrepreneurship?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on growth and innovation?
- Do you thrive in a collaborative, team-oriented work environment with a strong emphasis on open communication?
ASSUMPTION: BridgeFund's culture is characterized by ambition, positivity, and a strong commitment to social impact. The ideal candidate will share these values and be comfortable working in a fast-paced, dynamic environment with a strong emphasis on collaboration and open communication.
⚠️ Potential Challenges
- Managing a multidisciplinary team in a fast-growing organization
- Balancing strategic thinking and tactical execution in a dynamic work environment
- Adapting to changes in the market and the organization
- Ensuring marketing data is insightful and actionable in a data-driven environment
ASSUMPTION: The role of Head of Marketing at BridgeFund presents several challenges, including managing a multidisciplinary team in a fast-growing organization, balancing strategic thinking and tactical execution, and adapting to changes in the market and the organization. The ideal candidate will be comfortable with these challenges and able to thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on performance marketing and brand strategy, as well as experience in marketing leadership
- BridgeFund's unique approach to banking and its commitment to social impact make this role distinct from similar positions in the financial services industry
- As a senior management role, this position offers significant growth potential and the opportunity to make a lasting impact on the organization
ASSUMPTION: This role is distinct from traditional marketing positions due to its focus on performance marketing and brand strategy, as well as its unique context within the financial services industry. The role offers significant growth potential and the opportunity to make a lasting impact on the organization.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy to support BridgeFund's growth and expansion into new markets
- Optimizing customer journeys to improve conversion rates and customer satisfaction
- Creating and launching a brand guide to ensure consistent branding across all marketing channels
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for the Head of Marketing role at BridgeFund. The ideal candidate will have experience in developing and implementing marketing strategies, optimizing customer journeys, and creating brand guides.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth strategy and how marketing will play a role in achieving it?
- How does the team structure and dynamics support the company's growth and innovation goals?
- What is the company's approach to open communication and collaboration, and how does it foster a positive work environment?
- What opportunities are there for professional development and growth within the company?
- How does the company measure and optimize marketing performance, and what tools and technologies are used to support this?
ASSUMPTION: These key questions are designed to help candidates better understand the company's growth strategy, team dynamics, work environment, professional development opportunities, and marketing performance metrics. The ideal candidate will be curious and engaged, asking thoughtful questions throughout the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BridgeFund Recruitee job posting
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview process by researching BridgeFund's mission, values, and growth strategy
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
