Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Trinca

🔹 Location: Porto Alegre, Rio Grande do Sul, Brazil

🔹 Job Type: Full-Time (Remote)

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Develop and lead the marketing strategy aligned with business objectives and market needs.
• Supervise all marketing activities, including branding, communication, inbound, public relations, digital marketing, and advertising.
• Create integrated campaigns across multiple channels, focusing on attraction, engagement, and lead generation.
• Support the internationalization of the business, adapting strategies for different markets and cultures.
• Manage the marketing budget, ensuring positive ROI, and promoting experimentation and continuous optimization.
• Monitor data, metrics, and results, applying automation and AI for personalization and campaign efficiency.
• Lead, mentor, and develop the team, ensuring strategic alignment, individual growth, and a culture of innovation.
• Strengthen employer branding, positioning the company as a reference for attracting and retaining talent.
• Collaborate with sales and customer success teams to promote retention, engagement, and customer success strategies.
• Build strategic partnerships to expand the brand's visibility and reach new audiences.

ASSUMPTION: The role requires a high level of strategic thinking, leadership, and adaptability to thrive in a dynamic, international environment.

📋 Key Responsibilities

✅ Define and lead the marketing strategy, aligning it with business objectives and market needs.

✅ Supervise all marketing activities, including branding, communication, inbound, public relations, digital marketing, and advertising.

✅ Develop integrated campaigns across multiple channels, focusing on attraction, engagement, and lead generation.

✅ Support the internationalization of the business, adapting strategies for different markets and cultures.

✅ Manage the marketing budget, ensuring positive ROI, and promoting experimentation and continuous optimization.

✅ Monitor data, metrics, and results, applying automation and AI for personalization and campaign efficiency.

✅ Lead, mentor, and develop the team, ensuring strategic alignment, individual growth, and a culture of innovation.

✅ Strengthen employer branding, positioning the company as a reference for attracting and retaining talent.

✅ Collaborate with sales and customer success teams to promote retention, engagement, and customer success strategies.

✅ Build strategic partnerships to expand the brand's visibility and reach new audiences.

ASSUMPTION: The role requires a strong focus on data-driven decision making, continuous learning, and adaptability to changing market conditions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven experience of 5-10 years in strategic marketing planning, multichannel campaigns, and brand positioning.

Required Skills:

• Strategic planning and execution.
• Growth hacking, inbound marketing, and performance marketing.
• Data analysis and metrics-driven decision making.
• Budget management and focus on ROI.
• Customer success and customer journey mapping.
• International marketing and cultural sensitivity.
• Fluency in English (essential).
• Employer branding and organizational culture development.

Preferred Skills:

• Knowledge of RD Station and Analytics.
• Experience with global marketing strategies and cross-cultural communication.
• Strong leadership and team management skills.

ASSUMPTION: The role requires a well-rounded marketing professional with a strong strategic mindset, data-driven approach, and proven leadership skills.

💰 Compensation & Benefits

Salary Range: Based on experience and market standards, the estimated salary range for this role in Porto Alegre is R$ 15,000 - R$ 25,000 per month. This estimate takes into account the company size, industry, and the level of responsibility required.

Benefits:

• Health insurance and dental plans.
• Retirement plans and pension schemes.
• Performance-based bonuses and incentives.
• Flexible working hours and remote work options.
• Training and development opportunities.

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits may also vary based on the company's policies and the candidate's employment contract.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. Trinca partners with large enterprises to accelerate their digital maturity, improve operational efficiency, and develop scalable digital solutions.

Company Size: 51-200 employees. As a mid-sized company, Trinca offers a dynamic work environment with opportunities for growth and collaboration.

Founded: 2010. Trinca has been operating for over 15 years, providing stability and experience in the market.

Company Description:

• Trinca is a strategic technology partner that supports businesses in their digital transformation or evolution journey.
• The company focuses on accelerating digital maturity, improving operational efficiency, and developing digital solutions that generate solid and scalable results.
• Trinca's culture values people, relationships, and collaboration, promoting genuine connections, shared successes, and a supportive work environment.

Company Specialties:

• Business consulting and services.
• Digital transformation and strategy.
• Operational efficiency and process improvement.
• Digital product development and design.

Company Website: www.trinca.com

ASSUMPTION: Trinca's focus on collaboration, innovation, and customer success creates an environment that values proactive, creative, and results-driven professionals.

📊 Role Analysis

Career Level: Senior-level role with significant strategic responsibilities and team leadership.

Reporting Structure: The Head of Marketing will report directly to the co-founder and Commercial Director and collaborate with cross-functional teams, including product, sales, and customer success.

Work Arrangement: Full-time, remote work with occasional on-site meetings and events.

Growth Opportunities:

• Potential to shape the company's marketing strategy and expand its global presence.
• Opportunities to mentor and develop team members, fostering a culture of growth and innovation.
• Chance to collaborate with diverse teams and contribute to the company's overall success.

ASSUMPTION: The role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success and expand their leadership skills.

🌍 Location & Work Environment

Office Type: Trinca's headquarters is located in Porto Alegre, with remote work options available for this role.

Office Location(s): Avenida Paraná 1761, Porto Alegre, Rio Grande do Sul 90240-601, Brazil

Geographic Context:

• Porto Alegre is the capital and largest city of the Brazilian state of Rio Grande do Sul, with a population of over 1.5 million people.
• The city is known for its vibrant culture, rich history, and diverse economy, with a strong focus on technology and innovation.
• Porto Alegre offers a high quality of life, with numerous parks, museums, and cultural attractions.

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while occasional on-site meetings and events provide opportunities for in-person collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• Technical interview with the Marketing Director or a senior team member.
• Final interview with the co-founder and Commercial Director.

Key Assessment Areas:

• Strategic thinking and marketing expertise.
• Leadership and team management skills.
• Data-driven decision making and analytical skills.
• Cultural fit and alignment with Trinca's values.

Application Tips:

• Tailor your resume and cover letter to highlight your strategic marketing experience, leadership skills, and data-driven approach.
• Prepare examples of successful marketing campaigns and their results to discuss during the interview.
• Research Trinca's company culture and values to demonstrate your understanding of and alignment with the company's mission and vision.

ATS Keywords: Strategic Planning, Branding, Digital Marketing, Data Analysis, Growth Hacking, Inbound Marketing, Performance Marketing, Budget Management, Customer Success, International Marketing, Employer Branding, Team Leadership, Creative Thinking, Collaboration, Adaptability, Continuous Learning

ASSUMPTION: Trinca's recruitment process is designed to assess the candidate's strategic marketing expertise, leadership skills, and cultural fit, with a focus on data-driven decision making and continuous learning.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., RD Station, HubSpot, or Salesforce).
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or Power BI).
• Project management and collaboration tools (e.g., Asana, Trello, or Jira).

ASSUMPTION: The role requires proficiency in marketing automation and data analysis tools, as well as strong project management and collaboration skills.

👔 Cultural Fit Considerations

Company Values:

• Connect with authenticity: Foster genuine relationships and promote open communication.
• Embrace challenges: Approach obstacles as opportunities for growth and learning.
• Deliver with pride: Take ownership of your work, strive for excellence, and celebrate successes.

Work Style:

• Collaborative and inclusive: Encourage teamwork, active listening, and diverse perspectives.
• Adaptable and resilient: Thrive in a dynamic environment and respond effectively to change.
• Proactive and curious: Take initiative, ask questions, and continuously seek opportunities for improvement.

Self-Assessment Questions:

• How do you foster genuine relationships and promote open communication within your team and with other departments?
• Can you provide an example of a time when you embraced a challenge and turned it into an opportunity for growth?
• How do you ensure the quality and excellence of your work, and how do you celebrate your successes?

ASSUMPTION: Trinca values proactive, collaborative, and adaptable professionals who embrace challenges, deliver with pride, and foster genuine relationships within the team and the broader organization.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent communication and collaboration.
• Adapting marketing strategies for different cultures and international markets.
• Balancing strategic planning with day-to-day marketing activities and team management.
• Maintaining a strong focus on data-driven decision making and continuous learning in a fast-paced, dynamic environment.

ASSUMPTION: The role presents unique challenges that require strong leadership, adaptability, and a data-driven approach to ensure success in a dynamic, international environment.

📈 Similar Roles Comparison

• Unlike traditional marketing manager roles, this position requires a higher level of strategic thinking and leadership, with a broader scope of responsibilities.
• Compared to other senior marketing roles in the industry, this position offers a unique opportunity to shape the company's marketing strategy and expand its global presence.
• Career progression in this role may lead to executive-level positions, such as Chief Marketing Officer or Chief Growth Officer, with a focus on international marketing and business development.

ASSUMPTION: This role offers significant growth potential and unique challenges compared to other marketing positions in the industry, with a focus on strategic leadership, international marketing, and business development.

📝 Sample Projects

• Developing and executing a global marketing strategy to expand the company's presence in international markets.
• Creating and implementing a data-driven marketing plan to optimize campaign performance and ROI.
• Leading a team to rebrand the company and launch a new marketing campaign, resulting in increased brand awareness and lead generation.

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and leadership-focused nature of the role, with a strong emphasis on international marketing and team management.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its marketing team members?
• Can you describe the company's approach to international marketing and expansion into new markets?
• How does the company foster a culture of innovation and continuous learning within the marketing department and the broader organization?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company collaborate with other departments, such as sales and customer success, to ensure alignment and effectiveness in marketing strategies?

ASSUMPTION: These interview questions are designed to assess the company's commitment to professional development, international marketing strategies, and cross-functional collaboration, as well as the candidate's understanding of the role's priorities and key performance indicators.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form.
• Tailor your resume and cover letter to highlight your strategic marketing experience, leadership skills, and data-driven approach.
• Prepare examples of successful marketing campaigns and their results to discuss during the interview.
• Research Trinca's company culture and values to demonstrate your understanding of and alignment with the company's mission and vision.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.