Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Spire

🔹 Location: Munich, Germany

🔹 Job Type: Full-time, Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leadership of a multidisciplinary marketing team
• Strategic planning and execution of go-to-market strategies
• Brand management and product marketing
• Demand generation and revenue marketing
• Cross-functional collaboration with sales, product, and executive leadership

ASSUMPTION: This role requires a strategic thinker with strong operational skills and experience leading diverse marketing teams in B2B environments, ideally within the space, aerospace, or defense sectors.

📋 Key Responsibilities

✅ Lead and develop a multidisciplinary marketing team, fostering collaboration and performance

✅ Shape and implement a cohesive marketing vision supporting Spire’s business goals

✅ Collaborate with executive leadership, product, and sales to ensure alignment on GTM priorities, customer engagement strategies, and revenue growth targets

✅ Oversee the development and execution of go-to-market plans, working with product marketers to amplify product launches and customer stories

✅ Guide the creation of compelling product messaging and positioning, ensuring close collaboration with product, engineering, and sales to drive relevance and clarity

✅ Manage the sales enablement function, ensuring the team delivers high-impact presentations, pitch content, talk tracks, and competitive battlecards

✅ Own the content strategy and editorial calendar, balancing thought leadership, technical storytelling, and customer success narratives

✅ Provide creative leadership across internal and external resources for visuals, copy, video, UI/UX, and technical product representation

✅ Ensure consistency across brand channels, including LinkedIn, Twitter, YouTube, and website, while also measuring performance and engagement

✅ Lead event and conference strategy in collaboration with product and sales, ensuring our flagship presence supports GTM and brand objectives

✅ Partner with the communications team on PR, earned media, and thought leadership to elevate Spire’s market perception and voice

✅ Lead the demand generation function, managing integrated campaigns that span digital, ABM, content syndication, events, and paid media

✅ Oversee funnel execution and campaign performance using Salesforce and HubSpot, ensuring data integrity and actionable insights

✅ Drive strategy for paid media (search, social, display), optimizing for lead quality, cost efficiency, and deal conversion

✅ Coordinate lead qualification frameworks (e.g., BANT), and partner with the Sales Development and BDR teams to convert pipeline effectively

✅ Define and report on key metrics including funnel conversion, attribution, campaign ROI, and top-of-funnel growth

ASSUMPTION: This role requires a strong understanding of marketing to government and enterprise customers with long sales cycles and complex buying processes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 10+ years of experience in B2B marketing, ideally in space, aerospace, defense, or deep tech sectors.

Required Skills:

• Proven leadership of integrated marketing teams, with direct experience leading product marketing, demand gen, creative, and BDR/SDR functions
• Expertise in marketing to government and enterprise customers with long sales cycles and complex buying processes
• Strong storyteller with the ability to make technical content accessible and engaging
• Deep familiarity with tools like HubSpot, Salesforce, Google Analytics, paid media platforms, and content automation systems
• Proven ability to manage agencies, internal teams, and cross-functional partners across time zones and functions

Preferred Skills:

• Experience with space-based data, analytics, or space services
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong understanding of marketing to government and enterprise customers with long sales cycles and complex buying processes.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Generous Time Off Policy
• Education Assistance Program
• Employee Assistance Program
• Employee Stock Purchase Program
• Family Leave
• Fitness Reimbursement
• Employee Referral Program
• Healthy Snacks & Beverages

Working Hours: Full-time (40 hours/week), Hybrid (3 days in office)

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, specifically space-based data, analytics, and space services

Company Size: 201-500 employees (Mid-size)

Founded: 2012, with headquarters in Vienna, Virginia, USA

Company Description:

• Spire is a global provider of space-based data, analytics, and space services
• Owns and operates the largest multi-purpose constellation of satellites
• Offers unique datasets and powerful insights about Earth to help organizations make decisions with confidence

Company Specialties:

• Alternative data
• AIS data
• Weather
• Maritime
• Aviation
• Aerospace
• Cubesats
• ADS-B
• Space as a service
• And satellites

Company Website: Spire

ASSUMPTION: Spire is a global company with a strong focus on data-driven insights and a diverse range of services.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the Chief Revenue Officer

Reporting Structure: This role will oversee a multidisciplinary marketing team, including product marketers, creatives, demand generation specialists, and business development representatives (BDRs)

Work Arrangement: Hybrid, with a minimum of three business days per week in the office

Growth Opportunities:

• Potential to grow the marketing team and expand the company's market presence
• Opportunities to collaborate with cross-functional teams and influence company strategy
• Possibility to advance to a more senior role within the company as it grows

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of team expansion and career advancement.

🌍 Location & Work Environment

Office Type: Hybrid, with a minimum of three business days per week in the office

Office Location(s): Munich, Germany

Geographic Context:

• Munich is the third-largest city in Germany and a major hub for technology and innovation
• The city is known for its vibrant culture, high quality of life, and strong economy
• Munich is home to several major tech companies and startups

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: Munich offers a dynamic and innovative work environment, with a strong tech industry and high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Chief Revenue Officer
• Background check and offer

Key Assessment Areas:

• Marketing strategy and vision
• Team leadership and management skills
• Cross-functional collaboration and stakeholder management
• Technical marketing expertise and industry knowledge
• Cultural fit and alignment with Spire's values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in B2B marketing, team leadership, and marketing to government and enterprise customers
• Prepare examples of your marketing strategy, campaign execution, and team leadership successes
• Be ready to discuss your approach to marketing in the space, aerospace, or defense sectors
• Follow up with the HR team after your interview to reiterate your interest in the role and ask any remaining questions

ATS Keywords: B2B Marketing, Team Leadership, Demand Generation, Product Marketing, Creative Direction, Sales Enablement, Content Strategy, Event Strategy, Data Analysis, Storytelling, Government Marketing, Enterprise Marketing, Cross-Functional Collaboration, Agency Management, Technical Marketing, Digital Marketing, Space, Aerospace, Defense, Data Services, Satellite Platforms

ASSUMPTION: Spire uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics
• Paid media platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
• Content automation systems (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and cross-functional
• Results-oriented and actionable

Self-Assessment Questions:

• Do you thrive in dynamic, high-tech environments?
• Are you comfortable leading cross-functional teams and driving results?
• Do you have a strong understanding of marketing to government and enterprise customers?
• Are you able to make technical content accessible and engaging?
• Do you have experience with space-based data, analytics, or space services?

ASSUMPTION: Spire values candidates who are strategic thinkers, strong leaders, and comfortable working in dynamic, high-tech environments.

⚠️ Potential Challenges

• Managing a diverse team with varying levels of experience and expertise
• Balancing strategic planning with day-to-day execution
• Navigating a complex and evolving market landscape
• Adapting to a hybrid work environment

ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to overcome.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of space-based data, analytics, and space services
• Spire's focus on government and enterprise customers differentiates it from many other marketing roles
• This role offers significant growth opportunities, both in terms of team expansion and career advancement

ASSUMPTION: This role is unique in its focus on space-based data and services, as well as its emphasis on government and enterprise customers.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new satellite platform
• Launching a content marketing campaign to raise awareness of Spire's unique datasets and insights
• Managing a team to create and execute a virtual event series, showcasing Spire's capabilities and thought leadership

ASSUMPTION: These projects highlight the strategic and operational aspects of the role, as well as the importance of cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does Spire differentiate itself in the space-based data and analytics market?
• What are the key priorities for this role in the first 90 days?
• How does the marketing team collaborate with other departments, such as sales and product?
• What opportunities are there for growth and development within the marketing team and the company as a whole?
• How does Spire support work-life balance for its employees?

ASSUMPTION: These questions will help you better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in B2B marketing, team leadership, and marketing to government and enterprise customers
• Prepare examples of your marketing strategy, campaign execution, and team leadership successes
• Be ready to discuss your approach to marketing in the space, aerospace, or defense sectors
• Follow up with the HR team after your interview to reiterate your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.