Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Gathern

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: On-site

🔹 Category: Hospitality

🔹 Date Posted: June 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and planning effective marketing strategies to drive growth
• Analyzing market trends and customer segments to inform targeted campaigns
• Collaborating with cross-functional teams to deliver a cohesive customer experience
• Monitoring campaign performance and optimizing results

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership experience in marketing to succeed.

📋 Key Responsibilities

✅ Analyze market trends and customer segments to develop targeted marketing strategies

✅ Design and execute multi-channel marketing campaigns tailored to each segment

✅ Lead the marketing team and ensure alignment with company strategic goals

✅ Monitor campaign performance, analyze results, and continuously optimize

✅ Collaborate with other departments to deliver a cohesive customer experience

ASSUMPTION: Success in this role will require a data-driven approach, strong communication skills, and the ability to work effectively across teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: At least 8 years of hands-on experience in marketing, with at least 3 years in a leadership role

Required Skills:

• Customer segmentation and persona development
• Planning and managing multi-channel marketing campaigns (digital & offline)
• Performance marketing and ROI-focused campaign management
• Using tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems
• Industry experience (e.g., tech, e-commerce, hospitality, real estate) is a plus

Preferred Skills:

• Fluency in Arabic and English
• Experience working in the Middle East

ASSUMPTION: Candidates with experience in the hospitality industry and familiarity with the local market will have an advantage.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Head of Marketing role in Riyadh, the estimated salary range is SAR 35,000 - 50,000 per month. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time (40 hours per week), with flexibility for remote work when needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Gathern operates in the hospitality industry, focusing on accommodation and travel services.

Company Size: Gathern is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Gathern was founded in 2017 and has since grown to become a prominent player in the Saudi Arabian hospitality market.

Company Description:

• Gathern is a tech-driven hospitality company that offers a unique accommodation experience
• The company focuses on providing a "home away from home" feel for its guests
• Gathern aims to disrupt the traditional hospitality industry by leveraging technology and data-driven insights

Company Specialties:

• Travel
• Hospitality
• Accommodation
• and Tourism

Company Website: http://www.gathern.co

ASSUMPTION: Gathern's focus on technology and data-driven insights sets it apart from traditional hospitality companies and offers unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the CEO or another C-level executive.

Reporting Structure: The Head of Marketing will lead the marketing team and may have direct reports, including marketing managers and specialists.

Work Arrangement: This role is on-site, with the possibility of remote work when needed. The work arrangement may include office days and flexible hours.

Growth Opportunities:

• As a senior leadership role, this position offers opportunities for career progression within the company
• The dynamic nature of the hospitality industry provides opportunities for learning and growth
• Gathern's focus on technology and data-driven insights offers opportunities to develop skills in digital marketing and analytics

ASSUMPTION: Success in this role may lead to opportunities for career advancement within the company, such as becoming the Chief Marketing Officer or taking on a broader leadership role.

🌍 Location & Work Environment

Office Type: Gathern's office is located in Riyadh, the capital and largest city of Saudi Arabia.

Office Location(s): 8710 Othman bin Affan, Riyadh, Riyadh 12445, SA

Geographic Context:

• Riyadh is a major commercial hub and the political center of Saudi Arabia
• The city offers a mix of traditional and modern architecture, with numerous historical and cultural attractions
• Riyadh has a hot desert climate, with mild winters and extremely hot summers

Work Schedule: The work schedule is full-time, with the possibility of flexible hours and remote work when needed. The work arrangement may include office days and virtual meetings.

ASSUMPTION: The work environment at Gathern is likely to be dynamic and fast-paced, reflecting the company's focus on growth and innovation in the hospitality industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other team members
• Final interview with the CEO or another C-level executive

Key Assessment Areas:

• Marketing strategy and campaign development
• Leadership and team management skills
• Analytical and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and leadership skills
• Prepare examples of successful marketing campaigns you've led and the results you achieved
• Research Gathern's company culture and be ready to discuss how your values align with theirs

ATS Keywords: Marketing strategy, campaign development, leadership, team management, analytics, hospitality industry, customer segmentation, performance marketing

ASSUMPTION: The application process at Gathern is likely to be competitive, with a focus on finding the best fit for the company's culture and strategic goals.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• CRM platforms (e.g., Salesforce, HubSpot)
• Marketing automation systems (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing strategies?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Success in this role will require a strong cultural fit with Gathern's values and work style, as well as a passion for driving growth and innovation in the hospitality industry.

⚠️ Potential Challenges

• The competitive nature of the hospitality industry may present challenges in driving market share and customer acquisition
• The dynamic nature of the hospitality industry may require adaptability and quick decision-making
• The role may involve working with cross-functional teams, requiring strong communication and collaboration skills
• The hot desert climate of Riyadh may present challenges for those not accustomed to the local weather conditions

ASSUMPTION: Success in this role will require a strategic mindset, strong analytical skills, and the ability to work effectively across teams in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Director or Chief Marketing Officer position in other hospitality or tech companies
• The hospitality industry is highly competitive, with a focus on customer acquisition and retention
• This role offers opportunities for career progression within the company, such as becoming the Chief Marketing Officer or taking on a broader leadership role

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's size, industry, and strategic goals.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive customer acquisition in a specific geographic region
• Analyzing customer data to identify trends and inform segmentation strategies
• Collaborating with the product team to launch a new accommodation offering and developing a marketing strategy to drive adoption

ASSUMPTION: The specific projects in this role may vary depending on the company's strategic goals and market conditions.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the marketing team collaborate with other departments, such as product and operations?
• What is the company's approach to innovation and staying ahead of market trends?
• How does the company support the professional development and growth of its employees?
• What is the company's long-term vision for the marketing function, and how does this role fit into that vision?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and strategic goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and leadership skills
• Prepare examples of successful marketing campaigns you've led and the results you achieved
• Research Gathern's company culture and be ready to discuss how your values align with theirs
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.