Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Extend

🔹 Location: New York, New York, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving Extend's growth to $100M in ARR by owning the airwaves and launching creative campaigns
• Creating engaging content that resonates with developers and captures their mindshare
• Managing and optimizing various marketing funnels through relentless experimentation
• Collaborating with the founding team to define a market category and establish Extend as a leader

ASSUMPTION: Given the company's rapid growth and the market's potential, the ideal candidate will have experience in high-growth startups and a proven track record of driving significant user and revenue growth for technical products.

📋 Key Responsibilities

✅ Launch creative campaigns that break through the noise, utilizing various channels and a substantial budget to bring ideas to life

✅ Create compelling content that appeals to developers, including technical deep-dives, case studies, and demos

✅ Own and optimize SEO, GEO, and social funnels through relentless experimentation and data-driven decision-making

✅ Work closely with the founding team to define a market category and establish Extend as a dominant player

ASSUMPTION: The ideal candidate will be comfortable operating in a fast-paced, dynamic environment and adapting their strategies as needed to achieve rapid growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in marketing, with a focus on high-growth startups and technical products

Required Skills:

• Proven expertise in marketing strategy, content creation, and campaign management
• Strong understanding of SEO, data analysis, and marketing automation
• Ability to work collaboratively with cross-functional teams and stakeholders
• Exceptional communication and writing skills, with a knack for speaking to technical audiences
• Founder mentality, with a willingness to tackle any task and drive results at high velocity

Preferred Skills:

• Experience with event planning and community building
• Familiarity with market research and brand development

ASSUMPTION: Given the company's focus on developer audiences, the ideal candidate will have a strong understanding of the developer ecosystem and be able to create content that resonates with this audience.

💰 Compensation & Benefits

Salary Range: $150,000 - $250,000 per year (based on industry standards for similar roles, experience levels, and locations)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO and flexible work arrangements
• Equity compensation

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on document processing

Company Size: 2-10 employees (small, close-knit team with significant growth potential)

Founded: 2023 (recently founded, with significant traction and growth)

Company Description:

• Extend is building a modern document processing cloud, aiming to transform how the world works with unstructured data
• The company has grown rapidly, with revenue increasing 15x last year to several million ARR, and continues to accelerate
• Extend's product is loved by users and is being used in mission-critical flows at enterprises and startups
• The market for document processing has expanded significantly due to large language models (LLMs), and all existing solutions have low NPS

Company Specialties:

• Document processing
• Unstructured data management
• AI and machine learning

Company Website: https://www.extend.app/

ASSUMPTION: Extend is a well-funded startup with a strong product-market fit, positioning it well for continued growth and success.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the founding team

Reporting Structure: The Head of Marketing will report directly to the CEO and work closely with the founding team

Work Arrangement: Remote OK, with flexible hours and the option to work from the company's New York office

Growth Opportunities:

• As one of the first marketing hires, the Head of Marketing will have the opportunity to shape the company's marketing strategy and build out the marketing team
• With the company's rapid growth, there will be ample opportunities for career advancement and increased responsibility
• The ideal candidate will have the chance to make a significant impact on the company's success and establish themselves as a key player in the document processing market

ASSUMPTION: Given the company's rapid growth and the market's potential, the Head of Marketing role offers significant growth opportunities and the chance to make a lasting impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (remote OK, with an office in New York City)

Office Location(s): New York City, New York, United States

Geographic Context:

• New York City is a major hub for technology and startup activity, providing ample networking and collaboration opportunities
• The city offers a diverse range of cultural, recreational, and dining options
• New York's time zone (EST) may require some flexibility in working hours to accommodate global team members

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and may need to adjust their working hours to accommodate global team members.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager (CEO)
• Technical assessment or case study presentation
• Final interview with the founding team
• Background check and reference checks

Key Assessment Areas:

• Marketing strategy and campaign planning
• Content creation and developer communication
• Data analysis and experimentation
• Team collaboration and leadership

Application Tips:

• Tailor your resume and cover letter to highlight your experience with high-growth startups, technical products, and developer audiences
• Prepare a portfolio or examples of your marketing campaigns, content, and data-driven decision-making
• Be ready to discuss your approach to defining a market category and establishing a company as a leader in its space

ATS Keywords: Marketing strategy, content creation, SEO, social media, campaign management, technical writing, data analysis, growth hacking, experimentation, team collaboration, market research, brand development, event planning, automation, user engagement, community building

ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit with the company's fast-paced, dynamic environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• SEO and content optimization tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will be comfortable using a variety of marketing tools and platforms and be able to adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuously improving
• Collaboration: Working together to achieve common goals
• Integrity: Acting with honesty and transparency in all situations

Work Style:

• Fast-paced and dynamic, with a focus on rapid growth and experimentation
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Results-driven, with a focus on achieving measurable outcomes and driving business impact

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments and enjoy the challenge of driving rapid growth?
• Are you comfortable working collaboratively with cross-functional teams and stakeholders?
• Do you have a proven track record of driving results and making a significant impact on business success?

ASSUMPTION: The ideal candidate will be comfortable operating in a fast-paced, dynamic environment and be a strong cultural fit with the company's values and work style.

⚠️ Potential Challenges

• The market for document processing is rapidly evolving, and the ideal candidate will need to stay up-to-date with the latest trends and technologies
• The role requires a strong understanding of developer audiences and the ability to create content that resonates with this technical audience
• The company is growing rapidly, and the ideal candidate will need to be comfortable operating in a fast-paced, dynamic environment and adapting to change
• The role may require some flexibility in working hours to accommodate global team members and time zone differences

ASSUMPTION: The ideal candidate will be comfortable tackling these challenges and be able to drive results in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other marketing roles, the Head of Marketing position at Extend offers a unique opportunity to define a market category and establish the company as a leader in the document processing space
• The role requires a strong understanding of developer audiences and the ability to create content that resonates with this technical audience, setting it apart from other marketing positions
• As one of the first marketing hires, the Head of Marketing will have the opportunity to shape the company's marketing strategy and build out the marketing team, offering significant growth opportunities

ASSUMPTION: The ideal candidate will be drawn to the unique challenges and opportunities presented by the Head of Marketing role at Extend and be excited about the chance to make a lasting impact on the company's success.

📝 Sample Projects

• Develop and execute a go-to-market strategy for a new document processing product or feature
• Create a series of technical deep-dives or demos that showcase the capabilities of Extend's document processing platform and generate buzz in the developer community
• Conduct market research and competitive analysis to inform Extend's marketing strategy and identify opportunities for differentiation

ASSUMPTION: The ideal candidate will be excited about the opportunity to tackle these projects and drive measurable results for the company.

❓ Key Questions to Ask During Interview

• How does Extend plan to differentiate itself in the document processing market, and how can the Head of Marketing contribute to this effort?
• What are the key priorities for the Head of Marketing in the first 30, 60, and 90 days in the role?
• How does Extend support the professional development and growth of its employees, particularly in the marketing function?
• What are the biggest challenges facing Extend in the next 12-24 months, and how can the Head of Marketing help the company overcome these obstacles?
• How does Extend foster a culture of innovation and continuous improvement, and how can the Head of Marketing contribute to this aspect of the company's culture?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions that demonstrate their understanding of the role and their eagerness to make a significant impact on the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with high-growth startups, technical products, and developer audiences
• Prepare a portfolio or examples of your marketing campaigns, content, and data-driven decision-making
• Be ready to discuss your approach to defining a market category and establishing a company as a leader in its space
• Follow up with the hiring manager (CEO) one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.