Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Blaze

🔹 Location: Remote (Brazil)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (LATAM)

🚀 Job Overview

Key aspects of this role include:

• Pioneering the iGaming industry with innovative strategies and exceptional player experiences.
• Driving brand awareness, user acquisition, and customer retention through effective marketing strategies.
• Leading a talented team and managing budgets, timelines, and KPIs.
• Optimizing campaigns based on performance insights and player behavior.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and tools to drive success in the fast-paced iGaming industry.

📋 Key Responsibilities

✅ Own and execute brand, social, affiliate, and sponsorship strategies.

✅ Launch innovative campaigns to drive player acquisition and loyalty.

✅ Lead a talented team and manage budgets, timelines, and KPIs.

✅ Optimize campaigns based on performance insights and player behavior.

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and data-driven optimization to achieve marketing goals and contribute to the company's overall success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven experience (5-10 years) as Head of Marketing or in a similar role, preferably within the gaming or technology sectors.

Required Skills:

• Strong knowledge and understanding of marketing principles, tools, and analytics.
• Experience in developing and executing successful marketing strategies across various channels.
• Exceptional leadership and team management skills.
• Excellent communication and interpersonal abilities.
• A results-oriented mindset with a strong analytical perspective.
• Fluency in English; additional languages are a plus.

Preferred Skills:

• Experience in the iGaming industry.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of SEO, SEM, and content marketing strategies.

ASSUMPTION: Candidates with a proven track record in marketing, strong analytical skills, and experience in the gaming or technology sectors are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Competitive salary (not specified, but expected to be in line with industry standards for a mid-senior level marketing role in LATAM).

Benefits:

• Competitive salary and benefits.
• A collaborative environment focused on innovation and compliance.
• Opportunities for professional growth in a fast-paced industry.
• The chance to work on high-impact projects with cutting-edge technologies.

Working Hours: Full-time (40 hours/week), with flexibility for remote work.

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in LATAM, considering the company's size and the region's cost of living.

📌 Applicant Insights

🔍 Company Context

Industry: Blaze is a fast-growing entertainment and gaming startup operating in the iGaming industry, focusing on casino gaming.

Company Size: Blaze has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Blaze was founded in 2022, making it a relatively new but rapidly growing startup.

Company Description:

• Blaze is pioneering the iGaming industry with innovative strategies and exceptional player experiences.
• The company offers a collaborative environment focused on innovation and compliance.
• Blaze provides opportunities for professional growth in a fast-paced industry and the chance to work on high-impact projects with cutting-edge technologies.

Company Specialties:

• Casino gaming
• iGaming industry
• Innovative marketing strategies

Company Website: Blaze Careers

ASSUMPTION: Blaze's focus on innovation, collaboration, and growth makes it an attractive opportunity for marketing professionals seeking to make an impact in the iGaming industry.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role is expected to report directly to the CEO or a senior executive, with the opportunity to build and lead a marketing team.

Work Arrangement: Remote (LATAM), with a focus on results and performance rather than strict working hours.

Growth Opportunities:

• Building and leading a marketing team as the company grows.
• Expanding into new markets and regions within LATAM.
• Gaining experience in the fast-paced iGaming industry and working with cutting-edge technologies.

ASSUMPTION: This role offers significant growth potential as Blaze continues to expand and establish itself in the iGaming industry.

🌍 Location & Work Environment

Office Type: Remote (LATAM)

Office Location(s): N/A (remote work)

Geographic Context:

• Blaze is based in Brazil, with a focus on the LATAM region for user acquisition and customer retention.
• The company operates in the iGaming industry, which is subject to specific regulations and compliance requirements.
• Blaze offers a remote work environment, allowing for flexibility and work-life balance.

Work Schedule: Full-time (40 hours/week), with flexibility for remote work.

ASSUMPTION: The remote work environment and focus on results over strict working hours provide a flexible and attractive work arrangement for candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (marketing strategy case study)
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Blaze's values

Application Tips:

• Highlight your experience in developing and executing successful marketing strategies across various channels.
• Demonstrate your understanding of the iGaming industry and Blaze's unique value proposition.
• Prepare a well-structured resume and cover letter, emphasizing your relevant skills and experiences.
• Be ready to discuss your approach to marketing strategy, campaign optimization, and team leadership.

ATS Keywords: Marketing Strategies, User Acquisition, Customer Retention, Leadership, Team Management, Marketing Channels, Campaign Optimization, iGaming Industry, Gaming, Technology, Brand Awareness

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit, with a strong emphasis on marketing expertise and industry knowledge.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, Zoho CRM)
• SEO and SEM tools (e.g., Google Analytics, SEMrush)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies may vary depending on the candidate's specific role and responsibilities within the marketing team.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Compliance
• Growth
• Results-driven

Work Style:

• Flexible and adaptable
• Data-driven and analytical
• Results-oriented and focused on performance
• Collaborative and team-focused

Self-Assessment Questions:

• Do you thrive in fast-paced, innovative environments?
• Are you comfortable working remotely and managing your own time?
• Do you have a strong analytical mindset and a passion for data-driven decision-making?
• Are you able to balance strategic planning with hands-on execution?

ASSUMPTION: Blaze values candidates who are adaptable, data-driven, and results-oriented, with a strong focus on collaboration and innovation.

⚠️ Potential Challenges

• The iGaming industry is subject to specific regulations and compliance requirements, which may pose challenges for marketing strategies.
• The role requires a strong understanding of the LATAM market and user behavior, which may present unique challenges for candidates without relevant experience.
• The fast-paced nature of the startup environment may require candidates to adapt quickly and manage multiple priorities effectively.
• The remote work environment may present challenges in terms of communication and team coordination.

ASSUMPTION: Candidates should be prepared to navigate the unique challenges posed by the iGaming industry, the LATAM market, and the fast-paced startup environment, as well as the potential challenges associated with remote work.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position requires a stronger focus on user acquisition, customer retention, and campaign optimization within the iGaming industry.
• Unlike marketing roles in more established industries, this role may involve a higher degree of innovation and experimentation, as well as a greater emphasis on compliance and regulation.
• Career progression in this role may involve building and leading a marketing team, as well as expanding into new markets and regions within LATAM.

ASSUMPTION: Candidates should be aware of the unique aspects of marketing within the iGaming industry and the potential career growth opportunities associated with this role.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive user acquisition and brand awareness in a new LATAM market.
• Optimizing customer retention campaigns through data analysis and A/B testing to improve player lifetime value.
• Managing a team of marketing specialists to execute a high-impact sponsorship campaign for a major sporting event.

ASSUMPTION: These sample projects are designed to illustrate the types of marketing initiatives and campaigns that the successful candidate may be expected to develop, execute, and optimize in this role.

❓ Key Questions to Ask During Interview

• How does Blaze differentiate itself from other iGaming companies in the LATAM market?
• What are the key priorities for the marketing team in the first 90 days of this role?
• How does Blaze support the professional growth and development of its marketing team members?
• What are the most significant challenges facing the iGaming industry in the LATAM region, and how does Blaze plan to address them?
• How does Blaze ensure compliance with regulations and industry standards in its marketing efforts?

ASSUMPTION: These interview questions are designed to help candidates better understand Blaze's unique value proposition, the priorities and expectations for the role, and the company's approach to professional development, industry challenges, and compliance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, strategic thinking, and leadership skills.
• Prepare a marketing strategy case study or presentation to demonstrate your approach to campaign development and optimization.
• Follow up with a polite email one week after submission to confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.