📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Hyphen Connect Limited
🔹 Location: APAC
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a unified marketing strategy across all channels
- Collaborating with cross-functional teams to align objectives and deliver cohesive regional strategies
- Leading go-to-market initiatives for new product launches and feature rollouts
- Managing and optimizing marketing budgets to maximize ROI
- Overseeing lifecycle and performance marketing activities
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership experience in marketing to drive integrated marketing strategies and maximize ROI.
📋 Key Responsibilities
✅ Own and execute a unified marketing strategy that covers user acquisition, thought leadership, and partner marketing across all channels
✅ Collaborate with GTM and cross-functional teams to align objectives and deliver cohesive regional strategies at the market level
✅ Work closely with data, product, creative, and design teams to refine conversion funnels and enhance user journeys
✅ Lead go-to-market initiatives for new product launches, feature rollouts, and regional campaigns
✅ Develop and scale integrated marketing programs, including multi-channel campaigns, influencer partnerships, and brand activations in key markets
✅ Localize and implement global marketing priorities, ensuring programs are tailored for market relevance and drive tangible results
✅ Manage and optimize marketing budgets to maximize ROI across channels
✅ Leverage customer insights and preferences to shape strategies for various user segments
✅ Own key marketing metrics, including traffic, engagement, activation, CAC, LTV, and more
✅ Oversee lifecycle and performance marketing, covering paid media, SEO, email, and CRM activities
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership skills to build and manage a marketing team from scratch.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 9+ years of marketing experience, including 3+ years in leadership roles at high-growth tech or fintech startups
Required Skills:
- Proven track record of driving integrated marketing strategies across diverse audiences and channels
- Extensive expertise in performance marketing, product positioning, and go-to-market execution
- Strong analytical skills with experience in funnel optimization, cohort analysis, and CAC/LTV modeling
- Excellent storytelling abilities with a solid understanding of PR, narrative development, and ecosystem engagement
- Demonstrated ability to lead cross-functional teams and collaborate effectively with creative and design functions
- Experience managing local agencies, production vendors, and regional partners
Preferred Skills:
- Familiarity with the Web3 and crypto ecosystem and its regional applications
ASSUMPTION: Candidates with a strong background in tech or fintech marketing and a proven track record of driving results are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $250,000 per year (based on industry standards for a Head of Marketing role with 10+ years of experience in the APAC region)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Generous PTO and holiday schedule
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible work hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing role with the required experience level in the APAC region. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting, specifically focused on Web3 talent acquisition
Company Size: 2-10 employees (small, agile team with a strong focus on collaboration and innovation)
Founded: 2024 (relatively new company with a fresh perspective on Web3 talent acquisition)
Company Description:
- Hyphen Connect serves as the link between passionate talent and forward-thinking enterprises in the Web3 space
- The company equips both talent and enterprises with essential knowledge and tools to excel in the rapidly evolving, decentralized landscape
- Hyphen Connect provides unparalleled insights, data-driven research, and comprehensive resources to its clients and candidates
Company Specialties:
- Web3 talent acquisition
- Data-driven research and insights
- Comprehensive resources for Web3 professionals and enterprises
Company Website: www.hyphen-connect.com
ASSUMPTION: Working at Hyphen Connect offers candidates the opportunity to be part of a growing, innovative company focused on connecting talent with opportunities in the rapidly evolving Web3 space.
📊 Role Analysis
Career Level: Executive (this role involves strategic decision-making, team leadership, and cross-functional collaboration)
Reporting Structure: This role reports directly to the CEO and will be responsible for building and leading the marketing team
Work Arrangement: Remote OK (with flexible work hours and the option to work remotely)
Growth Opportunities:
- Building and leading a marketing team from scratch
- Gaining exposure to various aspects of marketing, including user acquisition, thought leadership, and partner marketing
- Potential for career growth within the company as it expands its offerings and client base
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to build a marketing team and gain exposure to various aspects of marketing in the Web3 space.
🌍 Location & Work Environment
Office Type: Remote-first (with the option to work from the company's headquarters or other approved locations)
Office Location(s): APAC (with a focus on serving clients and candidates in the Asia-Pacific region)
Geographic Context:
- The APAC region is home to a rapidly growing Web3 ecosystem, with numerous opportunities for innovation and expansion
- Working in APAC allows for exposure to diverse cultures, markets, and business practices
- The region offers a competitive job market, with a strong focus on talent acquisition and retention
Work Schedule: Full-time (with flexible work hours and the option to work remotely)
ASSUMPTION: Working in the APAC region offers candidates the opportunity to gain exposure to a diverse range of markets, cultures, and business practices, while also being part of a rapidly growing and innovative Web3 ecosystem.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and skills-based interviews with the hiring manager and other team members
- Case study or project presentation to demonstrate problem-solving and strategic thinking skills
- Final interview with the CEO to discuss career growth and company alignment
Key Assessment Areas:
- Marketing strategy and execution
- Leadership and team management skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
- Expertise in the Web3 and crypto ecosystem
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and familiarity with the Web3 ecosystem
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
- Research the company and its clients to demonstrate your understanding of the Web3 talent acquisition landscape
- Prepare a case study or project presentation that showcases your marketing strategy and execution skills
ATS Keywords: Marketing strategy, user acquisition, thought leadership, partner marketing, cross-functional collaboration, data analysis, conversion optimization, go-to-market execution, integrated marketing programs, influencer partnerships, brand activations, marketing budget management, customer insights, lifecycle marketing, performance marketing, SEO
ASSUMPTION: The application process for this role is designed to assess candidates' marketing skills, leadership abilities, and cultural fit, with a focus on their experience in the Web3 and crypto ecosystem.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role may vary depending on the company's specific marketing stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing new ideas and approaches to drive growth and success
- Collaboration: Working together to achieve common goals and overcome challenges
- Integrity: Upholding the highest ethical standards in all aspects of business
- Expertise: Continuously learning and staying up-to-date with the latest trends and best practices in Web3 talent acquisition
Work Style:
- Agile and adaptable, with a focus on continuous improvement and innovation
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment, and are you comfortable with ambiguity and change?
- Are you an effective collaborator, able to work well with cross-functional teams and stakeholders?
- Do you have a strong analytical mindset and a proven track record of using data to drive marketing strategy and execution?
ASSUMPTION: Candidates who are innovative, collaborative, data-driven, and adaptable are most likely to succeed in this role and thrive in Hyphen Connect's work environment.
⚠️ Potential Challenges
- Building a marketing team from scratch and establishing a strong company culture
- Navigating the rapidly evolving Web3 ecosystem and staying up-to-date with the latest trends and best practices
- Managing a diverse range of marketing channels and stakeholders, including internal teams, external partners, and clients
- Balancing the need for innovation and experimentation with the need for consistent, measurable results
ASSUMPTION: These challenges are inherent to a role that involves building a marketing team from scratch, navigating a rapidly evolving ecosystem, and balancing innovation with results-driven marketing strategies.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on the Web3 and crypto ecosystem, with a particular emphasis on thought leadership and partner marketing
- While the role involves many aspects of traditional marketing, it also requires a deep understanding of the unique challenges and opportunities presented by the decentralized landscape
- Career progression in this role may involve expanding the company's offerings and client base, as well as growing the marketing team and taking on additional responsibilities
ASSUMPTION: This role offers a unique blend of traditional marketing skills and a deep understanding of the Web3 and crypto ecosystem, with the potential for significant career growth and development.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new decentralized exchange (DEX) launch, including user acquisition, thought leadership, and partner marketing campaigns
- Conducting market research and analysis to identify trends and opportunities in the Web3 talent acquisition landscape
- Managing a team of marketing specialists to create and execute integrated marketing programs, including multi-channel campaigns, influencer partnerships, and brand activations
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute marketing strategies, manage cross-functional teams, and drive results in the Web3 and crypto ecosystem.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and expansion in the Web3 talent acquisition space?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the marketing team in the first 90 days, and how will success be measured?
- How does the company approach collaboration and communication with internal teams, external partners, and clients?
- What are the most significant challenges facing the Web3 talent acquisition landscape, and how does the company plan to address them?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the company's long-term vision, its approach to professional development and growth, and the challenges and opportunities presented by the Web3 talent acquisition landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and familiarity with the Web3 ecosystem
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
- Research the company and its clients to demonstrate your understanding of the Web3 talent acquisition landscape
- Prepare a case study or project presentation that showcases your marketing strategy and execution skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
