Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Accor

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading brand strategy and commercial storytelling
• Driving audience growth and local impact through 360° marketing strategies
• Managing digital campaigns, social media, content creation, and influencer collaborations
• Building creative partnerships and managing PR relationships
• Aligning marketing efforts with revenue goals and tracking ROI

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on digital marketing and content-led strategy. The ideal candidate will have experience in lifestyle hospitality or marketing and be passionate about hospitality, art, music, culture, and all things cool.

📋 Key Responsibilities

✅ Own and amplify Mama Shelter Dubai's brand presence across all platforms

✅ Develop and execute a 360° marketing strategy that drives awareness, footfall, and revenue

✅ Lead local positioning efforts that reflect both the Mama spirit and the pulse of Dubai

✅ Manage and grow Mama's online presence, including website content, SEO/SEM, and paid ads

✅ Lead content creation for social media, email marketing, influencer collabs, and lifestyle storytelling

✅ Drive UGC, online reviews, and engagement

✅ Build creative collaborations with local brands, artists, DJs, and influencers

✅ Manage all PR relationships, media outreach, and storytelling that gets people talking (and tagging)

✅ Coordinate with corporate PR & brand teams to stay on-message and on-fire

✅ Align with Sales & Revenue teams to create targeted promotions and campaigns that fill rooms, restaurants, and rooftops

✅ Track ROI and campaign performance; analyze what's working and tweak what's not

✅ Lead F&B marketing, nightlife promotions, event calendars, and cross-department support

✅ Inspire and mentor your marketing crew and creative freelancers

✅ Be the voice of the guest – stay curious, creative, and in love with the local scene

✅ Stay ahead of industry trends, tech tools, and what's hot in town

ASSUMPTION: This role requires a strong understanding of the local market and a creative approach to marketing strategies. The ideal candidate will be able to balance brand guidelines with local relevance and drive meaningful engagement with target audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field

Experience: 5+ years of experience in lifestyle hospitality, marketing, or brand management

Required Skills:

• Proven experience in digital marketing, social media, and content-led strategy
• Excellent communication and copywriting skills
• Creative thinker with a data-driven mindset
• Fluent in English; Arabic is a plus

Preferred Skills:

• Experience in the hospitality industry
• Familiarity with the Dubai market
• Knowledge of SEO/SEM and marketing analytics tools

ASSUMPTION: While a degree in a related field is preferred, the ideal candidate's experience and portfolio will demonstrate their ability to excel in this role. Relevant industry experience is more important than formal education.

💰 Compensation & Benefits

Salary Range: AED 35,000 - 50,000 per month ( Industry standard for a Head of Marketing role in Dubai with 5-10 years of experience. This estimate is based on market research and may vary depending on the candidate's skills and negotiation.)

Benefits:

• Competitive benefits package
• Opportunities for career growth and international mobility
• Dynamic work environment with a focus on creativity and innovation

Working Hours: Full-time (40 hours per week), with flexibility for events and campaigns as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and negotiation. The benefits package is competitive and includes opportunities for career growth and international mobility, as well as a dynamic work environment that encourages creativity and innovation.

📌 Applicant Insights

🔍 Company Context

Industry: Accor is a global hospitality company with a portfolio of 45 hotel brands across all segments, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts. They operate in over 110 countries with more than 5,600 properties and 290,000 employees worldwide.

Company Size: Accor has 10,001+ employees globally, with a decentralized structure that allows for local flexibility and innovation. This size offers opportunities for career growth and international mobility.

Founded: Accor was founded in 1967 and has since grown to become one of the leading hospitality companies in the world.

Company Description:

• Accor is dedicated to suit all desires and needs, reinventing the guest experience every day with their diverse portfolio of brands
• They strive to make positive impact both locally and globally, ensuring hospitality benefits not only the few, but all
• Accor is committed to creating emotion for their guests and nurturing passion for service and achievement beyond limits

Company Specialties:

• Hospitality and Catering
• Luxury Hotels
• Budget Hotels
• Resorts
• Serviced Apartments

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's diverse portfolio of brands and global presence offer candidates the opportunity to work in various segments of the hospitality industry and gain international experience.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the General Manager of Mama Shelter Dubai. The ideal candidate will have 5-10 years of experience in marketing or a related field.

Reporting Structure: The Head of Marketing will report directly to the General Manager of Mama Shelter Dubai and will oversee the marketing team and creative freelancers.

Work Arrangement: This is an on-site role, with flexibility for remote work during events and campaigns as needed. The work arrangement may vary depending on the candidate's skills and the company's needs.

Growth Opportunities:

• Career progression within Accor's diverse portfolio of brands
• International mobility and exposure to global markets
• Opportunities to work on high-profile campaigns and events

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including career progression within Accor's diverse portfolio of brands and international mobility.

🌍 Location & Work Environment

Office Type: Mama Shelter Dubai is an urban refuge with a dynamic, vibrant atmosphere that reflects the city's unique culture and energy.

Office Location(s): Mama Shelter Dubai is located in the heart of Dubai's vibrant Jumeirah Beach Residence (JBR) neighborhood, offering easy access to the city's major attractions, shopping, and dining destinations.

Geographic Context:

• Dubai is a major global hub for tourism, business, and culture, with a diverse and multicultural population
• The United Arab Emirates (UAE) is a federation of seven emirates, with Dubai being the second-largest and most populous
• Dubai is known for its iconic skyline, world-class attractions, and luxurious lifestyle

Work Schedule: The work schedule is full-time (40 hours per week), with flexibility for events and campaigns as needed. The work schedule may vary depending on the candidate's skills and the company's needs.

ASSUMPTION: Mama Shelter Dubai's unique work environment offers candidates the opportunity to work in a dynamic, vibrant atmosphere that reflects the city's unique culture and energy. The location in the heart of Dubai's Jumeirah Beach Residence (JBR) neighborhood provides easy access to the city's major attractions, shopping, and dining destinations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with HR
• In-person or video interview with the General Manager of Mama Shelter Dubai
• Final interview with the Area Director of Marketing for Accor Middle East & Africa
• Job offer and onboarding

Key Assessment Areas:

• Cultural fit and understanding of Mama Shelter's unique brand and vibe
• Marketing strategy and creativity
• Digital marketing and social media expertise
• Communication and presentation skills
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Showcase your understanding of Mama Shelter's unique brand and vibe in your application materials
• Prepare examples of your marketing campaigns, content, and social media strategies to discuss during the interview
• Research Accor and Mama Shelter to demonstrate your interest and preparation

ATS Keywords: Marketing Strategy, Digital Marketing, Social Media, Content Creation, Brand Management, Partnerships, PR, ROI, Campaign Performance, Team Leadership, Hospitality, Dubai, Mama Shelter

ASSUMPTION: The interview process for this role will focus on assessing the candidate's cultural fit, marketing strategy and creativity, digital marketing and social media expertise, communication and presentation skills, leadership and team management skills, and understanding of Mama Shelter's unique brand and vibe.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Twitter, TikTok, etc.)
• Content creation and design tools (Canva, Adobe Creative Suite, etc.)
• Marketing analytics and reporting tools (Google Analytics, Hootsuite, Sprout Social, etc.)
• SEO/SEM tools (Google Search Console, SEMrush, Ahrefs, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms and tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Act for others
• Love what you do
• Make every moment special
• Keep it real
• Never stand still

Work Style:

• Creative and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Passionate about hospitality and customer experience

Self-Assessment Questions:

• Do you align with Accor's company values and Mama Shelter's unique brand and vibe?
• Are you comfortable working in a dynamic, fast-paced environment with a focus on creativity and innovation?
• Do you have experience working with diverse teams and stakeholders, including corporate offices and local teams?
• Are you able to balance brand guidelines with local relevance and drive meaningful engagement with target audiences?

ASSUMPTION: The ideal candidate will align with Accor's company values and Mama Shelter's unique brand and vibe, as well as possess the creativity, adaptability, and team-oriented mindset required to thrive in a dynamic, fast-paced work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders, including corporate offices and local teams
• Balancing brand guidelines with local relevance and driving meaningful engagement with target audiences
• Keeping up with industry trends, tech tools, and what's hot in town

• Working in a fast-paced, dynamic environment with a focus on creativity and innovation

ASSUMPTION: The ideal candidate will be able to navigate these challenges and thrive in a dynamic, fast-paced work environment with a focus on creativity and innovation.

📈 Similar Roles Comparison

• This role is unique to Mama Shelter Dubai, with a focus on local positioning and cultural relevance
• Similar roles in the hospitality industry may have a broader focus on brand management and global strategy
• Career progression in this role may include opportunities to work on high-profile campaigns and events, as well as international mobility

ASSUMPTION: While this role is unique to Mama Shelter Dubai, it offers significant growth opportunities for the right candidate, including career progression within Accor's diverse portfolio of brands and international mobility.

📝 Sample Projects

• Developing and executing a 360° marketing strategy for a new Mama Shelter property launch
• Creating and implementing a social media campaign to drive engagement and bookings during a major event
• Managing a team of creatives to produce a series of branded content pieces for Mama Shelter's digital channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the ideal candidate may face in this role, from strategic planning and execution to creative direction and team management.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing strategy for Accor Middle East & Africa?
• What are the biggest challenges facing Mama Shelter Dubai's marketing efforts, and how can this role address them?
• How does Accor support the growth and development of its marketing talent?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These key questions will help the candidate understand the role's priorities, challenges, and opportunities for growth and development within Accor's marketing organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your marketing campaigns, content, and social media strategies to discuss during the interview
• Research Accor and Mama Shelter to demonstrate your interest and preparation
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking if they need any additional information

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.