📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Hyphen Connect Limited
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a unified marketing strategy across all channels
- Collaborating with cross-functional teams to align objectives and deliver cohesive regional strategies
- Leading go-to-market initiatives for new product launches and regional campaigns
- Managing and optimizing marketing budgets to maximize ROI
- Overseeing lifecycle and performance marketing activities
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing funnels and customer acquisition costs.
📋 Key Responsibilities
✅ Own and execute a unified marketing strategy that covers user acquisition, thought leadership, and partner marketing across all channels
✅ Collaborate with GTM and cross-functional teams to align objectives and deliver cohesive regional strategies at the market level
✅ Work closely with data, product, creative, and design teams to refine conversion funnels and enhance user journeys
✅ Lead go-to-market initiatives for new product launches, feature rollouts, and regional campaigns
✅ Develop and scale integrated marketing programs, including multi-channel campaigns, influencer partnerships, and brand activations in key markets
✅ Localize and implement global marketing priorities, ensuring programs are tailored for market relevance and drive tangible results
✅ Manage and optimize marketing budgets to maximize ROI across channels
✅ Leverage customer insights and preferences to shape strategies for various user segments
✅ Own key marketing metrics, including traffic, engagement, activation, CAC, LTV, and more
✅ Oversee lifecycle and performance marketing, covering paid media, SEO, email, and CRM activities
ASSUMPTION: This role involves a high degree of autonomy and requires the ability to manage multiple projects and stakeholders simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 9+ years of marketing experience, including 3+ years in leadership roles at high-growth tech or fintech startups
Required Skills:
- Proven track record of driving integrated marketing strategies across diverse audiences and channels
- Extensive expertise in performance marketing, product positioning, and go-to-market execution
- Strong analytical skills with experience in funnel optimization, cohort analysis, and CAC/LTV modeling
- Excellent storytelling abilities with a solid understanding of PR, narrative development, and ecosystem engagement
- Demonstrated ability to lead cross-functional teams and collaborate effectively with creative and design functions
- Experience managing local agencies, production vendors, and regional partners
Preferred Skills:
- Familiarity with the Web3 and crypto ecosystem and its regional applications
ASSUMPTION: Candidates with experience in the Web3 and crypto ecosystem may have an advantage, but a strong marketing background is the most critical factor.
💰 Compensation & Benefits
Salary Range: SGD 150,000 - 250,000 per annum (Estimated based on industry standards for a Head of Marketing role with 10+ years of experience in Singapore)
Benefits:
- Competitive health insurance and retirement plans
- Flexible work arrangements
- Opportunities for professional development and growth
- Potential equity compensation
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role with 10+ years of experience in Singapore. Actual compensation may vary based on the candidate's qualifications and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting, focusing on Web3 and blockchain technologies
Company Size: 2-10 employees (Small, agile team with a strong focus on innovation)
Founded: 2024 (Less than 2 years ago, still in its early growth stage)
Company Description:
- Hyphen Connect serves as the link between top Web3 talent and forward-thinking enterprises, providing unparalleled insights, data-driven research, and comprehensive resources
- The company equips both talent and enterprises with essential knowledge and tools to excel in the rapidly evolving, decentralized landscape
- Hyphen Connect focuses on driving innovation by connecting passionate talent with opportunities across infrastructure, DeFi, NFTs, gaming, and more
Company Specialties:
- Web3 talent acquisition
- Data-driven research and insights
- Comprehensive resources for Web3 professionals and enterprises
Company Website: www.hyphen-connect.com
ASSUMPTION: Working at Hyphen Connect offers the opportunity to be part of a dynamic, growing company in the exciting Web3 space, with a strong focus on innovation and connecting talent with opportunities.
📊 Role Analysis
Career Level: Executive (Senior leadership role)
Reporting Structure: This role reports directly to the CEO and will be responsible for building and leading the marketing team
Work Arrangement: Remote OK, with flexibility for remote work and a hybrid work arrangement if preferred
Growth Opportunities:
- Building and leading a marketing team from scratch
- Gaining experience in the Web3 and blockchain industry
- Potential for equity compensation and growth within the company
ASSUMPTION: This role offers significant growth opportunities, as the company is still in its early stages and the marketing team is being built from scratch.
🌍 Location & Work Environment
Office Type: Hybrid (Flexible remote work arrangements with an office presence in Singapore)
Office Location(s): Singapore
Geographic Context:
- Singapore is a global hub for technology, finance, and business, with a thriving startup ecosystem
- The city-state offers a multicultural environment, high quality of life, and excellent infrastructure
- Singapore's strategic location in Southeast Asia makes it an ideal base for working with regional partners and clients
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and a hybrid work arrangement if preferred
ASSUMPTION: Working in Singapore offers a dynamic and multicultural work environment, with easy access to regional markets and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the CEO and other team members
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and execution
- Leadership and team management skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
- Be prepared to discuss your marketing strategy for the company and how you would approach user acquisition, thought leadership, and partner marketing
- Research the Web3 and blockchain industry to demonstrate your understanding of the space and its regional applications
ATS Keywords: Marketing Strategy, User Acquisition, Thought Leadership, Partner Marketing, Cross-Functional Collaboration, Data Analysis, Funnel Optimization, Performance Marketing, Product Positioning, Go-To-Market Execution, PR, Narrative Development, Team Leadership, Agency Management, Web3 Familiarity, Crypto Ecosystem Knowledge
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's marketing skills, leadership abilities, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the company's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
- Growth
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and proactive
- Continuously learning and improving
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy working on multiple projects simultaneously?
- Are you comfortable working with cross-functional teams and collaborating with stakeholders at all levels?
- Do you have a strong analytical mindset and enjoy using data to inform your marketing strategies?
- Are you passionate about the Web3 and blockchain industry and eager to learn more about its regional applications?
ASSUMPTION: Candidates who are innovative, collaborative, and results-driven, with a strong analytical mindset and a passion for the Web3 industry, will be well-suited to this role and company culture.
⚠️ Potential Challenges
- Building a marketing team from scratch and defining the team's structure and processes
- Navigating the rapidly evolving Web3 and blockchain industry and staying up-to-date with the latest trends and developments
- Managing a diverse range of stakeholders, including regional partners, agencies, and internal teams
- Balancing the need for global marketing priorities with the requirement to tailor programs for market relevance and local context
ASSUMPTION: These challenges are inherent to the role and company size, and successful candidates will be able to navigate them effectively and contribute to the company's growth.
📈 Similar Roles Comparison
- This role is similar to a Head of Marketing or VP of Marketing position in a tech or fintech startup, but with a focus on the Web3 and blockchain industry
- Compared to a traditional marketing role, this position requires a deeper understanding of data analysis and funnel optimization, as well as experience in performance marketing and go-to-market execution
- Career progression in this role may involve moving into a Chief Marketing Officer (CMO) position or taking on additional responsibilities, such as business development or strategic partnerships
ASSUMPTION: Candidates should compare this role to similar marketing leadership positions in the tech and fintech industries, with a focus on the unique aspects of the Web3 and blockchain ecosystem.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new decentralized exchange (DEX) platform, including user acquisition, thought leadership, and partner marketing campaigns
- Conducting market research and analysis to identify regional trends and opportunities in the Web3 and blockchain space
- Managing and optimizing marketing budgets to maximize ROI across channels, with a focus on performance marketing and lifecycle campaigns
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate may work on, but the specific projects may vary based on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and expansion in the Web3 and blockchain industry?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to collaboration and cross-functional teamwork, and how does this role fit into that structure?
- How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) will this role be responsible for tracking?
- What are the most pressing challenges facing the company in the next 6 to 12 months, and how can this role contribute to addressing them?
ASSUMPTION: These questions are designed to help candidates better understand the company's culture, priorities, and expectations for the role, as well as the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
- Prepare a marketing strategy for the company, focusing on user acquisition, thought leadership, and partner marketing
- Research the Web3 and blockchain industry to demonstrate your understanding of the space and its regional applications
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
