Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Aion Bank

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full-time, On-site

🔹 Category: Banking, Fintech

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a cohesive marketing strategy aligned with company objectives.
• Leading a high-performing marketing team across brand, content, product marketing, digital, and communications.
• Overseeing brand positioning, messaging, and identity across all touchpoints.
• Driving digital marketing initiatives and growth across various channels.
• Leveraging data-driven insights to measure and report on marketing effectiveness and ROI.

ASSUMPTION: This role requires a strategic thinker with a strong background in digital marketing and a proven track record in leading high-impact marketing teams in fast-paced environments, preferably within the financial or fintech industry.

📋 Key Responsibilities

✅ Marketing Strategy & Leadership: Develop and implement a cohesive marketing strategy aligned with company objectives. Lead the marketing team across brand, content, product marketing, digital, and communications. Partner with Sales, Product, and Customer Success to align go-to-market strategies across all solution offerings and geographies.

✅ Brand Management & Communication: Oversee brand positioning, messaging, and identity across all touchpoints. Lead PR, media relations, and corporate communications initiatives. Ensure the development of high-quality digital marketing assets and oversee their consistent application across the bank.

✅ Digital Marketing & Growth: Provide strategic direction for the development of digital marketing infrastructure and tools needed for operating various digital marketing channels. Drive digital marketing initiatives and growth across channels such as Google network, social networks, programmatic buying, direct display, affiliations, comparison sites, influencers, and digital out-of-home campaigns.

✅ Data Analytics & Market Intelligence: Use data-driven approaches to measure and report on marketing effectiveness and ROI. Drive proficiency in data-driven decision-making, including KPIs, ROI analysis, and customer analytics.

✅ Team Development: Hire, develop, and mentor a high-performing marketing team. Foster a culture of innovation, accountability, and collaboration.

ASSUMPTION: This role requires a strong leader with excellent communication skills, able to set a vision, lead change, and mentor a team, providing coaching, development, and training.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. An MBA would be an asset.

Experience: 15+ years of experience in marketing, with a significant portion in digital banks, fintech, or highly regulated digital industries. 5+ years of successful experience in a senior marketing role.

Required Skills:

• Proven track record of leading and scaling high-impact marketing teams in fast-paced environments.
• Deep understanding of digital transformation, MarTech stacks, and performance marketing.
• Experience using AI-powered marketing tools and personalization strategies.
• Proficiency in data-driven decision-making, including KPIs, ROI analysis, and customer analytics.
• Proven ability to manage budgets, agencies, and cross-functional teams effectively.

Preferred Skills:

• Background in global marketing and multi-market strategies.
• Specific proven track record in leading a digital marketing team in the financial/fintech industry or e-commerce, ideally in Poland.

ASSUMPTION: Candidates with experience in global marketing and multi-market strategies, as well as those with a specific track record in leading a digital marketing team in the financial/fintech industry or e-commerce in Poland, will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Estimated based on industry standards for a Head of Marketing role in Poland with 10+ years of experience)

Benefits:

• Individual Development Budget
• VIP-level private medical care, including dental treatment and hospitalization package
• Psychological consultations
• Aion bank account without fee
• Co-sponsored Multisport card (50% covered)
• Apple MacBook
• Healthy snacks at the office

Working Hours: Full-time, typically 40 hours per week. Flexible hours may be available.

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in Poland with 10+ years of experience. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Banking, Fintech. Aion Bank is a fully regulated European bank and credit institution, combining Vodeno’s cutting-edge, private blockchain-based platform with its ECB banking license, strong balance sheet, and deep regulatory expertise.

Company Size: Medium (201-500 employees). Aion Bank offers the advantages of a startup environment with the stability and resources of a large organization.

Founded: 2023 (as part of the UniCredit Group)

Company Description:

• Provides a comprehensive suite of embedded banking solutions, enabling businesses to seamlessly integrate financial services into their offerings.
• Acts as a sandbox for innovation for the wider UniCredit Group.
• Offers services ranging from account access and deposits to lending, payments, and loyalty programs, embedded directly into non-banking digital platforms.

Company Specialties:

• Embedded banking
• Banking-as-a-Service (BaaS)
• Digital transformation
• Innovative financial solutions

Company Website: Aion Bank Careers

ASSUMPTION: Aion Bank is a dynamic and innovative company, offering a unique opportunity to work at the intersection of finance and technology. The company's focus on digital banking and embedded financial services makes it an attractive option for marketing professionals looking to make an impact in a fast-paced, innovative environment.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the CEO or another C-level executive.

Reporting Structure: The Head of Marketing will lead a team of marketing professionals, including specialists in brand, content, product marketing, digital, and communications.

Work Arrangement: On-site, full-time position. Flexible hours may be available.

Growth Opportunities:

• Potential to grow into a C-level role as the company expands.
• Opportunities to lead marketing efforts across multiple markets and regions.
• Chance to gain experience in a unique, innovative banking environment.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the marketing team and take on additional responsibilities as the company grows.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Warsaw, Poland.

Office Location(s): Dobra 40, Warsaw, 00-344, PL

Geographic Context:

• Warsaw is the capital and largest city of Poland, offering a vibrant cultural scene, rich history, and a thriving business environment.
• The city is well-connected by public transportation, making it easy to commute to the office.
• Warsaw is an attractive location for both work and leisure, with numerous parks, museums, and entertainment options.

Work Schedule: Full-time, typically 40 hours per week. Flexible hours may be available.

ASSUMPTION: Warsaw offers a high quality of life, with a competitive job market, affordable cost of living, and a thriving cultural scene. The office location is convenient and easily accessible by public transportation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening with a Recruiter to discuss your background and ambitions.
• In-depth interview with the Team Manager to discuss the role specifics and work environment.
• Final interview with the CEO or another C-level executive to assess cultural fit and alignment with company objectives.

Key Assessment Areas:

• Strategic thinking and marketing expertise.
• Leadership skills and team management experience.
• Data-driven decision-making and analytical skills.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and strategic thinking.
• Be prepared to discuss your approach to digital marketing, data analytics, and team management.
• Research Aion Bank and the broader banking industry to demonstrate your understanding of the role and the company's mission.

ATS Keywords: Marketing strategy, leadership, brand management, digital marketing, data analytics, team development, go-to-market strategies, digital transformation, MarTech stacks, performance marketing, AI-powered marketing tools, budget management, interpersonal skills, communication skills, global marketing, multi-market strategies

ASSUMPTION: Aion Bank uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is seen by the right person.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Content Management Systems (CMS) (e.g., WordPress, Adobe Experience Manager)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used at Aion Bank may vary, but the role will require proficiency in marketing automation, CRM, and other relevant software.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous improvement.
• Collaboration: Working together to achieve common goals.
• Integrity: Acting with honesty and transparency in all aspects of our work.

Work Style:

• Fast-paced and dynamic, with a focus on results and continuous improvement.
• Collaborative and team-oriented, with a strong emphasis on communication and cross-functional cooperation.
• Data-driven and analytical, with a focus on using data to inform decision-making and measure performance.

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment, and are you comfortable with change and uncertainty?
• Are you an effective communicator and collaborator, able to work well with diverse teams and stakeholders?
• Do you have a strong analytical mindset and a proven track record of using data to drive marketing strategies and measure performance?

ASSUMPTION: Aion Bank values innovation, collaboration, and integrity. Candidates who are comfortable with change, strong communicators, and data-driven in their approach to marketing will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking and leadership, which can be challenging for candidates without extensive experience in senior marketing roles.
• The fast-paced, innovative environment may not be suitable for candidates who prefer a more stable and predictable work environment.
• The role involves managing a team and collaborating with various stakeholders, which can be challenging for candidates who prefer to work independently or in small teams.
• The competitive salary range and attractive benefits package may attract a large number of applicants, making the hiring process more competitive.

ASSUMPTION: The Head of Marketing role at Aion Bank presents unique challenges and opportunities. Candidates should carefully consider their fit for the role and the company's culture before applying.

📈 Similar Roles Comparison

• Compared to other Head of Marketing roles in the banking and fintech industries, this role offers a unique opportunity to work at the intersection of finance and technology, with a focus on digital banking and embedded financial services.
• Compared to other senior marketing roles in Poland, this role offers a competitive salary range and attractive benefits package, as well as the opportunity to work for a dynamic and innovative company.
• Career-wise, this role offers significant growth potential, with opportunities to expand the marketing team and take on additional responsibilities as the company grows.

ASSUMPTION: The Head of Marketing role at Aion Bank is unique in its focus on digital banking and embedded financial services, offering a compelling opportunity for marketing professionals looking to make an impact in a fast-paced, innovative environment.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new embedded banking product, including market research, competitive analysis, and launch planning.
• Leading a team to rebrand Aion Bank, including brand positioning, messaging, and visual identity, to better reflect the company's innovative approach to digital banking.
• Implementing and managing a marketing automation platform to streamline marketing processes, improve data-driven decision-making, and enhance the customer experience.

ASSUMPTION: The specific projects undertaken by the Head of Marketing at Aion Bank will vary depending on the company's priorities and market conditions. However, the role will involve strategic planning, team leadership, and data-driven execution to drive marketing success.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for digital banking and embedded financial services, and how this role fits into that vision?
• How does the marketing team collaborate with other departments, such as Product, Sales, and Customer Success, to align go-to-market strategies and drive growth?
• What are the key challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does this role fit into that approach?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Aion Bank Careers portal.
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and strategic thinking.
• Prepare for your interview by researching Aion Bank and the broader banking industry, and be ready to discuss your approach to digital marketing, data analytics, and team management.
• Follow up with the Recruiter within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.