Head of Marketing

📌 Core Information 🔹 Job Title: Head of Marketing 🔹 Company: Entreprenista 🔹 Location: Remote (with preference for South Florida) 🔹 Job Type: Full-time, W2 🔹 Category: Marketing 🔹 Date Posted: July 19, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Remote (with preference for South Florida) 🚀 Job Overview Key aspects of this role include: - Managing multiple marketing initiatives while maintaining oversight of strategy and small details - Lighting up when talking about community building and empowering women entrepreneurs - Getting energized by managing analytics as storytelling and problem-solving tools - Naturally gravitating toward mentoring others and building high-performing teams - Having that rare combination of strategic vision and hands-on execution skills - Being future forward-oriented to leverage tech tools and AI in order to improve efficiency, quality, and productivity - Caring deeply about creating authentic connections through compelling content ASSUMPTION: This role requires a strong balance between strategic thinking and tactical execution. The ideal candidate will be comfortable managing both high-level initiatives and day-to-day tasks. 📋 Key Responsibilities 📌 Strategic Leadership & Analytics - Tracking & Reporting Excellence: Build comprehensive reporting and analysis based on established attribution frameworks - Multi-Touch Attribution Mastery: Implement and manage complex attribution systems to solve attribution gaps in marketing funnels - Revenue Impact: Support annual revenue and profit margin goals through strategic content and marketing initiatives - Cross-Functional Strategy: Bridge content and growth marketing teams to collaborate effectively on top-funnel (content) and bottom-funnel (growth) activities - Performance Analysis: Establish and monitor KPIs for email collection, social engagement, web traffic, and podcast downloads ASSUMPTION: Success in this role will require a strong understanding of data analysis and a strategic mindset to drive business growth. 👥 Team Management & Process Excellence - People Management: Lead and grow a remote team, emphasizing collaboration, speed, excellence, and accountability - Process Implementation: Optimize remote-first processes and communication protocols, deadline management, and cross-functional project workflows ASSUMPTION: This role involves managing a remote team, so strong communication and leadership skills are essential. 📝 Content Strategy & Execution - Lead Generation Optimization: Enhance lead magnet effectiveness - Multi-Platform Content: Oversee editorial calendar across social media, website, podcast, email, and partnership content - SEO & Website Content: Drive organic traffic growth through strategic content development and website optimization - Brand Voice Consistency: Ensure consistent messaging across all touchpoints that drives membership conversions and brand awareness ASSUMPTION: A strong understanding of content strategy and execution is crucial for success in this role. 📢 Marketing Campaign Management - Major Campaign Leadership: Lead creative and marketing for Entreprenista 100, Founders Weekend, Power Groups, and other key initiatives - Partnership Content: Develop co-marketing assets and campaigns with brand partners - Product Marketing: Support recently launched and upcoming products - Personal Brand Strategy: Develop thought leadership content for founders ASSUMPTION: This role involves managing multiple marketing campaigns, so strong project management skills are essential. 💼 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 5+ years of experience in content marketing, integrated marketing, and team management for membership/community businesses or media companies Required Skills: - Proficiency in Google Analytics and HubSpot, with experience building reports and dashboards - Proven experience implementing and managing complex multi-touch attribution systems - Strong people management skills, with experience leading remote teams through transitions and scaling phases - Comfortable with the company's tool stack, including ClickUp, Klaviyo, Stripe, Webflow, Samcart, Circle.so, Manychat, and social media management platforms - Exceptional written communication skills, with the ability to edit copy to brand voice standards - Expertise in lead generation, particularly webinar and email marketing - Experience bridging content and performance marketing teams with a track record of successful project management Preferred Skills: - Familiarity with the South Florida startup ecosystem - Experience working with a remote-first company - Knowledge of the women's entrepreneurship ecosystem ASSUMPTION: The ideal candidate will have a strong background in content marketing, team management, and analytics, with a passion for empowering women entrepreneurs. 💰 Compensation & Benefits Salary Range: $110k to $130k annually, depending on experience Benefits: - Performance bonuses based on achieving revenue targets - Comprehensive health, dental, and vision insurance - 401k with company match - Flexible work arrangements, with general availability during standard business hours (9am-6pm EST) - Remote work with preference given to candidates in South Florida, with in-person meetings as needed in Miami or Palm Beach Gardens with company founders ASSUMPTION: The salary range is competitive for the industry and reflects the high level of responsibility and impact this role offers. 📌 Applicant Insights Company Context - Industry: Broadcast Media Production and Distribution - Company Size: 11-50 employees - Founded: 2018 - Headquarters: New York - Specialties: Media, Entreprenista, Startup, and Community - Website: Role Analysis - Career Level: Senior-level role with significant responsibility and impact - Reporting Structure: Reports directly to the founders, Stephanie Cartin and Courtney Spritzer - Work Arrangement: Remote with preference for South Florida, with in-person meetings as needed in Miami or Palm Beach Gardens - Growth Opportunities: This role offers the chance to build and scale marketing strategies and teams as the company grows ASSUMPTION: This role is ideal for a strategic marketing leader looking to make a significant impact in a growing company. 🌍 Location & Work Environment Office Type: Remote-first, with occasional in-person meetings in Miami or Palm Beach Gardens Office Location(s): Miami, Florida, and Palm Beach Gardens, Florida Geographic Context: - South Florida offers a vibrant startup ecosystem with numerous networking opportunities - The remote work arrangement allows for flexibility and work-life integration Work Schedule: Standard business hours (9am-6pm EST), with general availability during these hours ASSUMPTION: The remote work arrangement and South Florida location offer a unique blend of flexibility and opportunity for the right candidate. 💼 Interview & Application Insights Typical Process: 1. Submission of application through the provided link 2. Phone or video screening with the hiring manager 3. In-depth interview with the founders, Stephanie Cartin and Courtney Spritzer 4. Final round interview with key team members Key Assessment Areas: - Strategic thinking and problem-solving skills - Leadership and team management abilities - Technical proficiency with relevant marketing tools - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare thoughtful responses to application questions, demonstrating your understanding of the role and company - Showcase your ability to manage multiple marketing initiatives and drive business growth ATS Keywords: Head of Marketing, Marketing Director, Content Marketing, Integrated Marketing, Team Management, Analytics, Attribution, Revenue Growth, Community Building, Women's Entrepreneurship, South Florida Startup Ecosystem ASSUMPTION: The interview process is designed to assess your strategic thinking, leadership skills, and cultural fit for the role and company. 🛠️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️