Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Spotlight Sports Group

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a marketing strategy focused on audience growth and retention across multiple brands
• Leading various marketing functions and collaborating with cross-functional teams to drive engagement and conversion rates
• Managing a team of over 10 direct and indirect reports
• Analyzing marketing performance through data-driven methods to improve campaign outcomes and refine audience segmentation
• Ensuring compliance and integrity across all marketing activities, aligning with regulations and responsible data practices

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision-making and team leadership. Familiarity with UK horse racing and regulatory frameworks is beneficial but not required.

📋 Key Responsibilities

✅ Develop and implement a marketing strategy for B2C brands, focusing on understanding and delivering for specific audience cohorts

✅ Be the internal expert on audience activity and trends, proactively identifying future challenges and opportunities to inform strategic decisions and drive growth

✅ Provide leadership, mentorship, and line management to marketing team members, fostering a high-performing, growth-oriented team

✅ Analyze marketing performance through data-driven methods, providing actionable insights to improve campaign outcomes and refine audience segmentation

✅ Collaborate cross-functionally with all departments, particularly content, video, and product teams, to align efforts and achieve shared growth objectives

✅ Lead the end-to-end execution of marketing campaigns across all channels, ensuring seamless delivery with a focus on owned media while strategically leveraging earned and paid media

✅ Own the creative and brand direction, ensuring all visual identity and messaging resonate with target audiences while maintaining consistency

✅ Ensure compliance and integrity across all marketing activities, aligning with regulations and responsible data practices

✅ Monitor emerging trends and technologies to identify opportunities that align with business goals and audience interests

✅ Ensure that all marketing initiatives retain safer gambling at their heart, demonstrating a responsible approach that aligns with the group's values and industry standards

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and team management skills. A solid understanding of UK horse racing is beneficial but not required.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in marketing, with at least 5 years in a leadership role

Required Skills:

• Proven track record in developing and implementing marketing strategies that drive growth
• Strong analytical skills, with experience in analyzing data to derive insights and inform decision-making
• Excellent leadership and team management skills, with experience managing high-performing teams
• Strong organizational skills, with the ability to manage multiple workstreams efficiently
• Proven ability to drive change by improving performance and adapting to dynamic business and market conditions
• Solid understanding of SEO, social media, and analytics, with the ability to apply insights to enhance marketing effectiveness
• Familiarity with UK regulatory frameworks, including ASA guidelines for advertising and gambling promotion

Preferred Skills:

• Experience in the horse racing or betting industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in marketing strategy development, team leadership, and data-driven decision-making are most likely to succeed in this role. Familiarity with UK horse racing and regulatory frameworks is beneficial but not required.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per year (Estimated based on industry standards for a Head of Marketing role in London with 10+ years of experience)

Benefits:

• Private Medical Insurance
• Parental Leave
• Mental Health Support
• Assistance Programs
• Social Gatherings
• Pension Scheme
• Life Assurance
• Employee Recognition Program
• Season Ticket Loan
• Cycle to Work Scheme
• Complimentary Access to Racing Post Members Club
• Volunteer Days

Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in London with 10+ years of experience. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Online Audio and Video Media, specializing in content and data within sports betting, horse racing, and fantasy sports

Company Size: Medium (201-500 employees), which means applicants can expect a structured yet flexible work environment with opportunities for growth and collaboration

Founded: 1986, originally as the Racing Post, with a rich history and extensive experience in the sports betting industry

Company Description:

• Spotlight Sports Group is a global media and technology company specializing in content and data within sports betting, horse racing, and fantasy sports
• The group operates multiple award-winning brands, including Racing Post, Pickswise, myracing, and Free Super Tips
• Spotlight Sports Group partners with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers

Company Specialties:

• Content and data within sports betting, horse racing, and fantasy sports
• Digital products and content development
• Multilingual solutions
• Partnerships with leading betting operators

Company Website: https://www.spotlightsportsgroup.com/

ASSUMPTION: Spotlight Sports Group is a well-established company with a strong presence in the sports betting industry. Applicants can expect a dynamic work environment with opportunities for growth and collaboration.

📊 Role Analysis

Career Level: Senior Management, with the opportunity to influence strategic decisions and drive growth across multiple brands

Reporting Structure: This role reports directly to the Chief Executive Officer (CEO) and has over 10 direct and indirect reports

Work Arrangement: Hybrid (On-site & Remote), with a flexible work arrangement that allows for a balance between office and remote work

Growth Opportunities:

• Potential to expand the marketing team and take on additional responsibilities as the company grows
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Possibility to work on international projects and expand the company's global presence

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the marketing team and take on additional responsibilities as the company grows.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote), with a flexible work arrangement that allows for a balance between office and remote work

Office Location(s): London, England, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a thriving sports betting industry
• The city offers a wide range of amenities, including restaurants, cultural attractions, and entertainment options
• London has a well-established public transportation system, making it easy to commute to and from work

Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds, allowing for a balance between office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Data analysis and interpretation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant experience in marketing strategy development and team leadership
• Demonstrate your ability to analyze data and derive insights to inform decision-making
• Showcase your understanding of the sports betting industry and UK horse racing (if applicable)
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Marketing strategy, audience development, data analysis, leadership, SEO, campaign management, brand direction, compliance, trend monitoring, stakeholder engagement, performance improvement, team development, UK horse racing knowledge, initiative, change management

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing strategic thinking, marketing expertise, and leadership skills. Applicants should highlight their relevant experience and demonstrate their ability to drive growth and improve performance.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Passion for sports
• Expertise in betting and racing
• Customer focus
• Innovation and creativity
• Collaboration and teamwork
• Integrity and responsibility

Work Style:

• Data-driven and strategic
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and accountable
• Customer-centric and user-focused

Self-Assessment Questions:

• Do you have a strong passion for sports and a solid understanding of the betting and racing industries?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you have a proven track record of driving growth and improving performance through data-driven marketing strategies?
• Are you an effective leader and team manager, with the ability to foster a high-performing, growth-oriented team?
• Do you share Spotlight Sports Group's commitment to responsible gambling and maintaining a safe and enjoyable betting environment?

ASSUMPTION: Applicants should assess their fit with Spotlight Sports Group's values and work style, as well as their alignment with the company's commitment to responsible gambling.

⚠️ Potential Challenges

• Managing a large team with over 10 direct and indirect reports
• Balancing the demands of multiple brands and stakeholders
• Adapting to the dynamic nature of the sports betting industry and regulatory changes
• Ensuring compliance with regulations and responsible data practices across all marketing activities
• Maintaining a strong work-life balance in a hybrid work arrangement

ASSUMPTION: This role presents several challenges, including managing a large team, balancing multiple brands and stakeholders, and adapting to the dynamic nature of the sports betting industry. Applicants should be prepared to address these challenges and demonstrate their ability to succeed in a fast-paced, demanding environment.

📈 Similar Roles Comparison

• This role is similar to a Head of Marketing or Director of Marketing position in the sports betting or online media industry
• However, this role focuses specifically on audience growth and retention, with a strong emphasis on data-driven decision-making and team leadership
• Career progression in this role may lead to senior management or executive-level positions within the company or the broader sports betting industry

ASSUMPTION: This role is similar to other Head of Marketing or Director of Marketing positions in the sports betting or online media industry, with a focus on audience growth and retention, data-driven decision-making, and team leadership. Applicants should compare this role to similar positions in the industry to assess their fit and potential career progression.

📝 Sample Projects

• Developing and implementing a marketing strategy for a new brand launch, focusing on audience identification, segmentation, and acquisition
• Conducting a comprehensive analysis of marketing performance across multiple brands, identifying trends, and recommending data-driven optimizations
• Leading a cross-functional team to execute a large-scale marketing campaign, driving engagement, conversion, and retention across multiple channels

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Head of Marketing role at Spotlight Sports Group. Applicants should be prepared to discuss their relevant experience and provide specific examples of their ability to succeed in similar projects.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion in the sports betting industry?
• How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the sports betting industry, and how does this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to maintaining a safe and enjoyable betting environment, and how does this role contribute to that goal?

ASSUMPTION: These key questions help applicants assess the company's long-term vision, marketing strategy, and commitment to professional development and responsible gambling. Applicants should prepare thoughtful questions to ask during the interview, demonstrating their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your relevant experience in marketing strategy development, team leadership, and data-driven decision-making
• Prepare for the interview by researching the company, its industry, and the specific challenges and opportunities presented by this role
• Practice common interview questions and develop thoughtful responses that demonstrate your qualifications and fit for the role
• Follow up with the hiring manager or HR department within 24 hours after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.