Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Thrive Protocol

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote-First (Async Flexibility)

🚀 Job Overview

Key aspects of this role include:

• Owning and evolving Thrive's brand, narrative, and public presence
• Designing and executing a full-stack marketing strategy
• Managing communications across various channels
• Driving co-marketing campaigns with ecosystem partners
• Hiring and leading a lean, high-performing marketing team over time

ASSUMPTION: This role requires a strategic, high-leverage marketing operator who can blend positioning, storytelling, and distribution into a cohesive strategy. A deep understanding of Web3 culture and velocity is crucial for success.

📋 Key Responsibilities

✅ Own and evolve Thrive’s brand, narrative, and public presence

✅ Design and execute a full-stack marketing strategy spanning content, social, PR, and growth

✅ Manage communications across Twitter, LinkedIn, newsletters, blog, and community-facing content

✅ Lead Thrive’s messaging around launches, deployments, ecosystem wins, and product milestones

✅ Build and maintain a consistent voice and tone aligned with our mission and culture

✅ Drive co-marketing campaigns with ecosystem partners, DAOs, and protocols

✅ Oversee earned media strategy including PR, podcasts, and influencer/KOL outreach

✅ Create high-leverage marketing assets: pitch decks, case studies, impact reports, announcements

✅ Set marketing KPIs and report on reach, engagement, sentiment, and ecosystem impact

✅ Hire and lead a lean, high-performing marketing team over time

ASSUMPTION: This role involves both strategic planning and hands-on execution, requiring comfort working cross-functionally with founders, product, DevRel, and ecosystem teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5-8+ years in marketing, brand, or communications roles in Web3 or high-growth tech startups

Required Skills:

• Exceptional writer and editor with an instinct for positioning and storytelling
• Deep understanding of crypto-native audiences, memes, and culture
• Strong experience managing PR, content calendars, growth loops, and partner campaigns
• Ability to operate across both strategic planning and hands-on execution
• Comfortable working cross-functionally with various teams
• Highly self-directed, fast-moving, and able to thrive in a dynamic startup environment

Preferred Skills:

• Experience with crypto-specific marketing tools and platforms
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the company's global presence.

💰 Compensation & Benefits

Salary Range: $150,000 - $250,000 per year (Estimated based on experience level and industry standards for similar roles in Web3)

Benefits:

• Equity: Long-term upside in a pre-TGE growth-stage crypto company
• Remote-first team with async flexibility across time zones
• Direct collaboration with founding team, DevRel, and top ecosystem partners
• High-ownership leadership role shaping the future of Web3 funding

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Web3. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Thrive Protocol operates in the technology, information, and internet industry, focusing on Web3 and blockchain technology.

Company Size: Thrive Protocol is a small startup with 11-50 employees, offering a dynamic and agile work environment.

Founded: Thrive Protocol was founded in 2021, making it a relatively new player in the Web3 space.

Company Description:

• Thrive Protocol powers grants and incentives for top Web3 communities, including Arbitrum, ApeCoin, Sui, and more.
• The company partners with leading blockchain ecosystems to fund top talent and accelerate impactful projects in Web3.
• Thrive powers crypto GDP by automating treasury allocations to builders creating real value.

Company Specialties:

• Builder funding
• Web3 ecosystem development
• Crypto treasury management

Company Website: http://www.thriveprotocol.com

ASSUMPTION: Thrive Protocol is a fast-growing startup with significant potential in the Web3 space. Its small size allows for high ownership and direct collaboration with the founding team and top ecosystem partners.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the founding team.

Reporting Structure: The Head of Marketing will oversee a lean, high-performing marketing team as the company grows.

Work Arrangement: This is a remote-first role with async flexibility across time zones.

Growth Opportunities:

• As the company grows, there will be opportunities to expand the marketing team and take on more strategic responsibilities.
• Thrive Protocol's rapid growth and success present numerous opportunities for professional development and career advancement.

ASSUMPTION: This role offers significant growth potential as Thrive Protocol continues to expand its presence in the Web3 space.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): N/A

Geographic Context:

• The United States has a well-established Web3 ecosystem, with numerous opportunities for collaboration and growth.
• The remote work arrangement allows for a flexible and diverse global team.

Work Schedule: Full-time (40 hours/week) with flexible scheduling and async flexibility across time zones

ASSUMPTION: The remote work arrangement and flexible scheduling allow for a better work-life balance and the ability to attract top talent from around the world.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Take-home assignment or case study
• Final interview with the founding team

Key Assessment Areas:

• Cultural fit and alignment with Thrive Protocol's mission and values
• Marketing strategy and execution skills
• Writing and communication abilities
• Understanding of Web3 culture and velocity

Application Tips:

• Tailor your resume and cover letter to highlight your marketing, brand, and communications experience in Web3 or high-growth tech startups.
• Demonstrate your understanding of Thrive Protocol's mission and the Web3 ecosystem in your application materials.
• Prepare for behavioral and situational interview questions that assess your strategic thinking, problem-solving, and leadership skills.

ATS Keywords: Marketing, Branding, Communications, Storytelling, Public Relations, Content Management, Growth Campaigns, Team Leadership, Strategic Planning, Crypto Knowledge, Web3, Ecosystem Development, Builder Funding

ASSUMPTION: Thrive Protocol's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Social media platforms (Twitter, LinkedIn)
• Content management systems (WordPress, Medium)
• Email marketing platforms (Mailchimp, HubSpot)
• PR and media outreach tools (Muck Rack, Agility PR Solutions)
• Crypto-specific marketing tools and platforms (e.g., LunarCrush, DappRadar)

ASSUMPTION: The specific tools and technologies required for this role may evolve as Thrive Protocol grows and expands its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence

Work Style:

• Remote and async-friendly
• Fast-paced and dynamic
• Data-driven and results-oriented
• Cross-functional and collaborative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic startup environment?
• Are you comfortable working remotely and collaborating with a global team?
• Do you possess a strong work ethic and a commitment to excellence?

ASSUMPTION: Thrive Protocol values candidates who are self-motivated, results-driven, and able to thrive in a remote, fast-paced environment.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the Web3 ecosystem may require constant adaptation and learning.
• The remote work arrangement may present challenges in terms of communication and collaboration.
• The competitive nature of the Web3 space may require continuous innovation and differentiation to maintain a strong brand presence.
• The need to balance strategic planning with hands-on execution may be challenging for some candidates.

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position requires a deeper understanding of Web3 culture and velocity.
• Unlike many Web3 marketing roles, this position offers the opportunity to shape the brand and narrative of a fast-growing startup in the Web3 space.
• This role offers significant growth potential as Thrive Protocol continues to expand its presence in the Web3 ecosystem.

ASSUMPTION: This role is unique in its focus on Web3 ecosystem development and builder funding, presenting a rare opportunity for marketing professionals in the Web3 space.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new Web3 product launch
• Managing a team of content creators to produce high-quality, engaging content for various channels
• Collaborating with ecosystem partners to create co-marketing campaigns that drive user engagement and adoption

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Head of Marketing may undertake in this role.

❓ Key Questions to Ask During Interview

• How does Thrive Protocol plan to differentiate itself in the competitive Web3 ecosystem?
• What are the key priorities for the first 90 days in this role?
• How does Thrive Protocol support the professional development and growth of its employees?
• What is the company's long-term vision for the marketing team and its role in the organization?
• How does Thrive Protocol measure the success of its marketing efforts, and what KPIs are most important?

ASSUMPTION: These interview questions are designed to assess the company's long-term vision, growth potential, and commitment to employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing, brand, and communications experience in Web3 or high-growth tech startups.
• Prepare for behavioral and situational interview questions that assess your strategic thinking, problem-solving, and leadership skills.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.