📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: The People Brand
🔹 Location: United States
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving strategy and leading a cross-functional marketing team
- Optimizing marketing efforts across various channels to achieve sales goals
- Collaborating with leadership to grow the business
- Managing a team of experts in SEO, Website, Paid Search, Affiliates, Influencers, Email, and SMS
- Expanding and refining influencer and ambassador partnerships
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and hands-on experience in multiple marketing channels to drive sales growth and optimize marketing efforts.
📋 Key Responsibilities
✅ Define monthly sales goals and own monthly forecasting, budgets, and actualization across channels
✅ Create and optimize marketing calendar, including promotional strategy, awareness campaigns, seasonal campaigns, technical fixes, and brand refreshes
✅ Develop full-funnel strategies to grow awareness, engagement, new customer sales, and repeat purchases
✅ Manage and mentor team and agency partners, driving accountability for marketing strategies across channels
✅ Pull, organize, and analyze KPIs across various reports to present performance to forecast, key drivers, wins, and opportunities
✅ Partner with CEO to develop long-term goals, such as market expansion, international growth, new product launches, and brand consistency
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, team management, and data analysis to drive marketing success and achieve sales goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 15+ years in leading a team in growth or performance marketing role
Required Skills:
- Proven track record of successfully growing sales for small businesses
- Deep industry knowledge of all marketing channels, digital marketing industry, and beauty industry
- Strong leadership skills and ability to prioritize business opportunities across the team
- Hands-on experience and team management experience in Website, SEO, social media, Paid Media, Email, and SMS
- Comfortable pulling and leveraging data to grow businesses (gross, net, ROAS, LTV, CAC)
Preferred Skills:
- Beauty and startup experience
- Ability to uplevel and communicate strategies and execute campaigns at the tactical level
ASSUMPTION: Candidates should have a strong background in growth or performance marketing, with a proven track record of driving sales growth for small businesses, ideally in the beauty industry.
💰 Compensation & Benefits
Salary Range: $175,000 - $200,000 per year
Benefits:
- Competitive compensation package
- Work-life balance
- DEI initiatives
- Sustainability goals
Working Hours: Full-time position, typically 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role with 10+ years of experience in the beauty industry.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting, focusing on the outdoor, lifestyle, and CPG sectors
Company Size: 2-10 employees, providing a close-knit work environment with the opportunity to make a significant impact
Founded: The People Brand was founded by former HR executives from top lifestyle brands like Nike, Hurley, and Fox Racing, bringing deep industry understanding to their recruitment services
Company Description:
- Focuses on transparent talent acquisition, connecting forward-thinking brands with talent that prioritizes work-life balance, competitive compensation packages, DEI initiatives, and sustainability goals
- Specializes in the outdoor, lifestyle, and CPG sectors, with expertise in the unique challenges and opportunities these brands face
- Founded by industry veterans, The People Brand offers a deep understanding of the industries they serve
Company Specialties:
- Transparent Talent Acquisition
- Work-Life Balance
- Competitive Compensation Packages
- DEI Initiatives
- Sustainability Goals
Company Website: thepeoplebrandusa.com
ASSUMPTION: The People Brand's focus on work-life balance, competitive compensation packages, DEI initiatives, and sustainability goals makes it an attractive employer for job seekers in the marketing field.
📊 Role Analysis
Career Level: Executive-level role, reporting directly to the CEO
Reporting Structure: This role will manage a team of marketing experts across various channels
Work Arrangement: On-site, full-time position with the opportunity for occasional remote work
Growth Opportunities:
- Potential to expand the marketing team and take on additional responsibilities as the company grows
- Opportunity to shape the marketing strategy and make a significant impact on the company's success
- Possibility to work with a diverse range of brands within the outdoor, lifestyle, and CPG sectors
ASSUMPTION: This role offers significant growth potential, both for the company and the individual, as The People Brand continues to expand its services and client base.
🌍 Location & Work Environment
Office Type: The People Brand's headquarters is located in Orange County, California, with a close-knit, collaborative work environment
Office Location(s): Orange County, California 92694, US
Geographic Context:
- Orange County, California is known for its diverse industries, including technology, healthcare, and retail, providing ample opportunities for networking and collaboration
- The region offers a high quality of life, with access to beaches, parks, and cultural attractions
- The People Brand's location in Orange County allows for easy access to major transportation networks and nearby cities
Work Schedule: Full-time position, typically 40 hours per week, with the opportunity for occasional remote work
ASSUMPTION: The People Brand's location in Orange County, California, offers a desirable work-life balance, with access to a diverse range of industries and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to discuss qualifications and fit for the role
- In-depth interview with the CEO to discuss marketing strategies, team management, and long-term goals
- Final round interview with key stakeholders to assess cultural fit and team dynamics
Key Assessment Areas:
- Strategic thinking and ability to drive marketing growth
- Leadership skills and team management experience
- Industry knowledge and understanding of marketing channels
- Data analysis and reporting skills
- Cultural fit and alignment with The People Brand's values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in growth or performance marketing, team leadership, and data-driven decision making
- Prepare examples of your marketing strategies, campaign successes, and data analysis to discuss during the interview
- Research The People Brand's focus on work-life balance, competitive compensation packages, DEI initiatives, and sustainability goals, and be prepared to discuss how your values align with the company's
- Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Marketing Strategy, Team Leadership, Data Analysis, Beauty Industry, Digital Marketing, SEO, Paid Media, Email Marketing, Social Media, Influencer Partnerships, Brand Consistency
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, industry knowledge, and cultural fit with The People Brand's values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Klaviyo)
- Data analysis tools (e.g., Google Analytics, Excel)
ASSUMPTION: The tools and technologies required for this role will depend on the specific marketing channels and platforms used by The People Brand and its clients.
👔 Cultural Fit Considerations
Company Values:
- Transparent Talent Acquisition
- Work-Life Balance
- Competitive Compensation Packages
- DEI Initiatives
- Sustainability Goals
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you prioritize work-life balance and how do you ensure this in your daily routine?
- How do you approach DEI initiatives and sustainability goals in your personal and professional life?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
ASSUMPTION: The People Brand values candidates who prioritize work-life balance, are committed to DEI initiatives and sustainability goals, and can adapt to change in a dynamic work environment.
⚠️ Potential Challenges
- Managing a team of experts across various marketing channels, requiring strong leadership and communication skills
- Keeping up with the latest trends and best practices in the fast-paced digital marketing industry
- Balancing the demands of multiple marketing channels and stakeholders while maintaining brand consistency
- Working with a small team, requiring flexibility and adaptability in response to changing priorities and workloads
ASSUMPTION: The Head of Marketing role at The People Brand presents unique challenges that require strong leadership, adaptability, and a deep understanding of the digital marketing industry.
📈 Similar Roles Comparison
- Compared to other Head of Marketing roles, this position offers a unique opportunity to work with a diverse range of brands within the outdoor, lifestyle, and CPG sectors
- Unlike larger marketing agencies, The People Brand's close-knit team allows for more direct influence on marketing strategies and company direction
- Career progression in this role may involve expanding the marketing team and taking on additional responsibilities as the company grows
ASSUMPTION: The Head of Marketing role at The People Brand offers a unique blend of strategic influence, hands-on execution, and team management, with significant growth potential for both the company and the individual.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch, including market research, target audience identification, and channel optimization
- Conducting a competitive analysis and identifying opportunities for brand differentiation and market expansion
- Managing a team of marketing experts to execute a large-scale influencer campaign, including partner identification, negotiation, content creation, and performance tracking
ASSUMPTION: The sample projects for this role will depend on the specific marketing strategies and initiatives in place at The People Brand and its clients.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term goals for marketing and how this role fits into that vision?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the marketing team in the first 90 days, and how can I contribute to their success?
- How does the company approach diversity, equity, and inclusion in its marketing strategies and team dynamics?
- What are the most significant challenges facing the marketing team currently, and how can I help address them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into The People Brand's marketing strategies and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your experience in growth or performance marketing, team leadership, and data-driven decision making
- Prepare examples of your marketing strategies, campaign successes, and data analysis to discuss during the interview
- Research The People Brand's focus on work-life balance, competitive compensation packages, DEI initiatives, and sustainability goals, and be prepared to discuss how your values align with the company's
- Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
