Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Joyteractive

🔹 Location: Remote (Warsaw, Poland)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (with team based in Warsaw, Poland)

🚀 Job Overview

Key aspects of this role include:

• Developing comprehensive marketing strategies for casual games
• Overseeing marketing strategy for existing and new products
• Collaborating with teams to optimize monetization strategies
• Driving user acquisition campaigns and new product launches
• Leading and growing a high-performing marketing team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the mobile gaming market to drive success in a fast-paced, competitive industry.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies for casual games

✅ Overseeing marketing strategy for existing and new products

✅ Collaborating with cross-functional teams to optimize monetization strategies

✅ Driving user acquisition campaigns and new product launches

✅ Leading, inspiring, and growing a high-performing marketing team

✅ Building and maintaining relationships with key industry players, influencers, and potential partners

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of proven experience in a Head of Marketing or similar high-level position in the mobile gaming industry

Required Skills:

• Proven track record of successfully launching hit products

• Deep understanding of the mobile gaming market and current industry trends
• Effective leadership skills to inspire and lead a high-performing marketing team
• Analytical skills and experience using data for strategic decision-making
• Strong networking skills to build and maintain relationships with key industry players
• Fluency in English and Russian

Preferred Skills:

• Experience with ASO (App Store Optimization) and user acquisition campaigns
• Knowledge of marketing automation tools and analytics platforms
• Familiarity with the casual gaming market and popular gaming platforms

ASSUMPTION: Candidates with experience in the mobile gaming industry and a strong understanding of its unique dynamics will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a Head of Marketing role in the mobile gaming industry in Poland)

Benefits:

• 18 business days of compensated day-offs
• 8 paid Personal Days a year, with 1 additional day added each year
• Flexible Public Holidays policy
• Individual budget for training and growth
• 100% Sick Leave compensation
• Monthly budget for healthcare
• Payment for wear and tear on equipment while using a personal computer
• Remote work

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate team meetings and collaboration with the Warsaw-based team

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The benefits package is designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Mobile Gaming Apps

Company Size: 51-200 employees

Founded: 2023

Company Description:

• Joyteractive is a mobile gaming company focused on creating captivating projects that unlock the potential of intellectual entertainment
• Their flagship title, Cryptogram: Word Brain Puzzle, has claimed the top spot in the charts
• The company values its talented specialists and fosters an environment that encourages growth and innovation

Company Specialties:

• Mobile gaming apps
• Word games
• Puzzle games

Company Website: https://www.joyteractive.com/

ASSUMPTION: Joyteractive is a growing company with a strong focus on employee development and a commitment to creating high-quality mobile gaming experiences.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with significant growth potential

Reporting Structure: This role reports directly to the CEO and has the opportunity to shape the team composition according to the candidate's vision

Work Arrangement: Remote work with occasional collaboration with the Warsaw-based team

Growth Opportunities:

• Leading and growing a high-performing marketing team
• Expanding the company's portfolio of mobile gaming apps
• Potential career progression to a C-level or VP role within the company

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote work with a team based in Warsaw, Poland

Office Location(s): Warsaw, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
• The city is known for its rich history, vibrant culture, and thriving tech industry
• Warsaw is home to numerous international companies and offers a high quality of life

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate team meetings and collaboration with the Warsaw-based team

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, while occasional collaboration with the Warsaw-based team ensures a strong connection to the company's culture and values.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the CEO or a senior team member
• Final interview with the CEO and other key stakeholders

Key Assessment Areas:

• Marketing strategy development and execution
• Leadership skills and team management
• Industry knowledge and understanding of the mobile gaming market
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills in the mobile gaming industry
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Demonstrate your understanding of the mobile gaming market and its unique dynamics

ATS Keywords: Marketing strategy, user acquisition, monetization, leadership, mobile gaming, casual games, team management, industry trends

ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, leadership skills, and industry knowledge, as well as their ability to thrive in a fast-paced, competitive environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Hootsuite, Buffer, or similar)
• Analytics platforms (e.g., Google Analytics, App Annie, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Continuous learning and growth
• Customer focus

Work Style:

• Results-driven and data-informed
• Adaptable and responsive to change
• Collaborative and supportive of team members
• Committed to maintaining a positive and inclusive work environment

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in the mobile gaming industry?
• Can you describe a time when you had to adapt your marketing strategy in response to changing market conditions?
• How do you foster a collaborative and inclusive work environment, particularly in a remote setting?

ASSUMPTION: Candidates who align with Joyteractive's company values and work style will be most successful in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a remote team with members based in different time zones
• Keeping up with the fast-paced and ever-changing mobile gaming market
• Balancing strategic planning with hands-on execution and team leadership
• Maintaining a strong connection to the company's culture and values while working remotely

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to fostering a positive and inclusive work environment.

📈 Similar Roles Comparison

• This role is similar to a Head of Marketing or Director of Marketing position in other mobile gaming companies, but with a greater emphasis on strategic planning and team leadership
• Unlike some other marketing roles, this position requires a deep understanding of the mobile gaming market and its unique dynamics
• Career progression in this role could lead to a C-level or VP role within the company, with the opportunity to shape the company's marketing strategy and growth

ASSUMPTION: Candidates with experience in similar roles in the mobile gaming industry will be well-positioned to succeed in this position.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new casual gaming app
• Optimizing user acquisition campaigns to improve ROI and reduce CPI (cost per install)
• Conducting market research to identify new niches and opportunities for growth within the mobile gaming industry

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute effective marketing strategies in the mobile gaming industry.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion within the mobile gaming industry?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company approach collaboration and knowledge-sharing between different departments and teams?
• What are the most significant challenges facing the mobile gaming industry in the coming years, and how does the company plan to address them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the company's goals, values, and culture, as well as their ability to contribute to the company's continued success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in the mobile gaming industry
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Demonstrate your understanding of the mobile gaming market and its unique dynamics
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.