FoodHealthCo logo

Head of Marketing

FoodHealthCo
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Head of Marketing

πŸ”Ή Company: FoodHealth Company

πŸ”Ή Location: San Francisco, California

πŸ”Ή Job Type: Full-Time, Hybrid (3 days in office)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 6, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing a marketing strategy to drive industry and consumer awareness of the FoodHealth Score.
  • Building and leading a marketing team across various pillars: brand, content, digital, social, PR, and partnerships.
  • Managing an annual budget creatively to achieve outsized results.
  • Creating a compelling narrative around the FoodHealth Score to simplify complex nutrition science for everyday consumers.
  • Driving B2B2C strategy by creating strong consumer pull that incentivizes retailers and brands to adopt our technology.

ASSUMPTION: This role requires a strategic thinker who can balance creative intuition with analytical rigor and thrive on experimentation.

πŸ“‹ Key Responsibilities

βœ… Developing and executing a marketing strategy to drive industry and consumer awareness of the FoodHealth Score.

βœ… Building and leading a marketing team across various pillars: brand, content, digital, social, PR, and partnerships.

βœ… Managing an annual budget creatively to achieve outsized results.

βœ… Creating a compelling narrative around the FoodHealth Score to simplify complex nutrition science for everyday consumers.

βœ… Positioning the FoodHealth Score as the new standard in food health evaluation, moving beyond calories and traditional metrics.

βœ… Developing a distinctive and consistent brand identity across all touchpoints.

βœ… Driving B2B2C strategy by creating strong consumer pull that incentivizes retailers and brands to adopt our technology.

βœ… Designing and implementing creative campaigns that build massive engagement with our brand and mission.

βœ… Executing rapid test-and-learn experiments to optimize marketing effectiveness and ROI.

βœ… Translating consumer insights into actionable marketing initiatives that drive growth.

βœ… Developing collaborative partnerships with aligned thought leaders and brands to expand reach.

βœ… Working cross-functionally with sales to provide compelling marketing materials and retail marketing assets that support our partnerships.

βœ… Building data-driven marketing systems that measure impact and ROI across channels.

βœ… Implementing attribution models to understand the consumer journey and optimize accordingly.

βœ… Balancing creative intuition with analytical rigor to make smart marketing investments.

βœ… Reporting on key marketing metrics to leadership and tying marketing activities to business outcomes.

ASSUMPTION: This role requires a strong understanding of both brand and performance marketing, with the ability to balance both.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: Proven track record building consumer brands, ideally in food, health, or wellness sectors. Experience with B2B2C business models and a history of achieving significant marketing results with limited resources.

Required Skills:

  • Marketing strategy and leadership
  • Brand building and storytelling
  • Consumer growth and engagement
  • B2B2C strategy
  • Analytics and performance marketing
  • Partnership management
  • Consumer insights
  • Team leadership and mentoring
  • Budget management
  • Growth strategy
  • Mission alignment

Preferred Skills:

  • Experience in companies that have successfully taken niche movements mainstream.
  • Understanding of both brand and performance marketing, with the ability to balance both.

ASSUMPTION: This role requires a candidate with a proven track record in building consumer brands and driving consumer adoption and engagement, ideally for innovative products in crowded markets.

πŸ’° Compensation & Benefits

Salary Range: $150,000 - $165,000 + Bonus (20% Target) + Equity

Benefits:

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Employee Assistance Program
  • Monthly Food Stipend
  • Unlimited PTO

Working Hours: Full-time, Hybrid (3 days in office)

ASSUMPTION: The salary range provided is based on industry standards for a Head of Marketing role with 5-10 years of experience in the food, health, or wellness sectors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Food and Beverage Retail, with a focus on nutrition and wellness.

Company Size: 11-50 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.

Founded: 2020. FoodHealth Company is a relatively young company with a clear mission and ambitious goals.

Company Description:

  • Home of the FoodHealth Score, a nutrition intelligence company revolutionizing how we understand and access healthy food.
  • Provides data tools that help consumers make better choices, retailers curate smarter shelves, and brands design with health in mind.
  • Headquartered in San Francisco, with a location in Denver, Colorado.

Company Specialties:

  • wellness
  • nutrition
  • food
  • beverage
  • dietetics
  • technology
  • foodtech
  • nutrition transparency
  • food data
  • and analytics

Company Website: http://foodhealth.co

ASSUMPTION: FoodHealth Company is a mission-driven organization focused on improving public health through better food choices.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO.

Reporting Structure: The Head of Marketing will lead a team of marketing professionals across various pillars.

Work Arrangement: Hybrid, with 3 days in the office. This arrangement offers flexibility while maintaining a collaborative work environment.

Growth Opportunities:

  • As the company grows, there will be opportunities for the Head of Marketing to expand their team and take on more responsibilities.
  • The company's mission-driven focus provides ample opportunities for professional growth and impact.
  • The role's seniority level offers opportunities for career advancement within the company.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the marketing function and across the organization.

🌍 Location & Work Environment

Office Type: Hybrid, with 3 days in the office. The office is located in San Francisco, California.

Office Location(s): 530 Bryant St, San Francisco, California 94107, US and Denver, Colorado 80216, US

Geographic Context:

  • The San Francisco Bay Area is a major tech hub, offering ample networking opportunities and a diverse talent pool.
  • The company's Denver location provides access to the growing foodtech industry in the region.
  • Both locations offer vibrant food and cultural scenes, with a strong focus on health and wellness.

Work Schedule: Full-time, with flexible hours. The company offers unlimited PTO, allowing employees to maintain a healthy work-life balance.

ASSUMPTION: The hybrid work arrangement and flexible work schedule provide employees with the best of both worlds: collaboration and flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening.
  • Phone or video call with the hiring manager to discuss the role and qualifications.
  • In-person or virtual interview with the CEO and other team members.
  • Final round interview with the CEO and other key stakeholders.

Key Assessment Areas:

  • Marketing strategy and leadership
  • Brand building and storytelling
  • Consumer growth and engagement
  • B2B2C strategy
  • Analytics and performance marketing
  • Partnership management
  • Consumer insights
  • Team leadership and mentoring
  • Budget management
  • Growth strategy
  • Mission alignment

Application Tips:

  • Highlight your experience with B2B2C business models and driving consumer adoption and engagement.
  • Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
  • Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
  • Research the company and its mission to demonstrate your alignment with their goals.

ATS Keywords: Marketing strategy, brand building, consumer growth, B2B2C, analytics, performance marketing, partnership management, consumer insights, team leadership, budget management, growth strategy, mission alignment

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and alignment with the company's mission.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • SEO and content marketing tools (e.g., SEMrush, Ahrefs)
  • Analytics and reporting tools (e.g., Google Analytics, Tableau)
  • Project management tools (e.g., Asana, Trello)
  • CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The Head of Marketing will be responsible for selecting and implementing the appropriate tools and technologies for the marketing team.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Mission-driven: The company is focused on improving public health through better food choices.
  • Innovative: The company is at the forefront of the nutrition transparency movement.
  • Collaborative: The company values teamwork and cross-functional collaboration.
  • Data-driven: The company uses data to inform decision-making and drive growth.

Work Style:

  • Strategic: The company values strategic thinking and long-term planning.
  • Experimental: The company encourages experimentation and continuous learning.
  • Flexible: The company offers a hybrid work arrangement and unlimited PTO.
  • Mission-aligned: The company expects employees to be passionate about its mission and committed to its goals.

Self-Assessment Questions:

  • How do you align with the company's mission to improve public health through better food choices?
  • How do you approach experimentation and continuous learning in your marketing strategies?
  • How do you balance creative intuition with analytical rigor to make smart marketing investments?

ASSUMPTION: The ideal candidate will be mission-driven, innovative, collaborative, data-driven, strategic, experimental, flexible, and mission-aligned.

⚠️ Potential Challenges

  • The role requires a strong understanding of both brand and performance marketing, which can be challenging to balance.
  • The company is growing rapidly, which can present unique challenges and opportunities.
  • The role requires a proven track record in building consumer brands and driving consumer adoption and engagement, which can be difficult to achieve.
  • The hybrid work arrangement may present challenges in maintaining a cohesive team culture.

ASSUMPTION: The ideal candidate will be able to navigate these challenges and thrive in a fast-paced, dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on nutrition transparency and its B2B2C business model.
  • Compared to traditional food and beverage retail roles, this role requires a stronger focus on data-driven decision-making and consumer engagement.
  • Career paths in this role may include advancement to Chief Marketing Officer or other executive leadership positions within the company or the broader foodtech industry.

ASSUMPTION: This role offers a unique opportunity to drive change in the food industry and build a career in the growing foodtech sector.

πŸ“ Sample Projects

  • Developing a marketing campaign to launch the FoodHealth Score in a new retail partnership.
  • Conducting consumer research to inform brand positioning and messaging.
  • Building and optimizing a marketing funnel to drive consumer adoption and engagement.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the Head of Marketing may face in this role.

❓ Key Questions to Ask During Interview

  • How does the company plan to expand its reach and impact in the next 3-5 years?
  • What are the key priorities for the marketing team in the first 90 days?
  • How does the company support work-life balance for its employees?
  • What opportunities are there for professional growth and advancement within the company?
  • How does the company measure the success of its marketing initiatives?

ASSUMPTION: These questions will help the candidate assess the company's growth trajectory, marketing strategy, work environment, and career advancement opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
  • Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
  • Research the company and its mission to demonstrate your alignment with their goals.
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.