Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: FoodHealth Company

🔹 Location: San Francisco, California

🔹 Job Type: Full-Time, Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a marketing strategy to drive industry and consumer awareness of the FoodHealth Score.
• Building and leading a marketing team across various pillars: brand, content, digital, social, PR, and partnerships.
• Managing an annual budget creatively to achieve outsized results.
• Creating a compelling narrative around the FoodHealth Score to simplify complex nutrition science for everyday consumers.
• Driving B2B2C strategy by creating strong consumer pull that incentivizes retailers and brands to adopt our technology.

ASSUMPTION: This role requires a strategic thinker who can balance creative intuition with analytical rigor and thrive on experimentation.

📋 Key Responsibilities

✅ Developing and executing a marketing strategy to drive industry and consumer awareness of the FoodHealth Score.

✅ Building and leading a marketing team across various pillars: brand, content, digital, social, PR, and partnerships.

✅ Managing an annual budget creatively to achieve outsized results.

✅ Creating a compelling narrative around the FoodHealth Score to simplify complex nutrition science for everyday consumers.

✅ Positioning the FoodHealth Score as the new standard in food health evaluation, moving beyond calories and traditional metrics.

✅ Developing a distinctive and consistent brand identity across all touchpoints.

✅ Driving B2B2C strategy by creating strong consumer pull that incentivizes retailers and brands to adopt our technology.

✅ Designing and implementing creative campaigns that build massive engagement with our brand and mission.

✅ Executing rapid test-and-learn experiments to optimize marketing effectiveness and ROI.

✅ Translating consumer insights into actionable marketing initiatives that drive growth.

✅ Developing collaborative partnerships with aligned thought leaders and brands to expand reach.

✅ Working cross-functionally with sales to provide compelling marketing materials and retail marketing assets that support our partnerships.

✅ Building data-driven marketing systems that measure impact and ROI across channels.

✅ Implementing attribution models to understand the consumer journey and optimize accordingly.

✅ Balancing creative intuition with analytical rigor to make smart marketing investments.

✅ Reporting on key marketing metrics to leadership and tying marketing activities to business outcomes.

ASSUMPTION: This role requires a strong understanding of both brand and performance marketing, with the ability to balance both.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: Proven track record building consumer brands, ideally in food, health, or wellness sectors. Experience with B2B2C business models and a history of achieving significant marketing results with limited resources.

Required Skills:

• Marketing strategy and leadership
• Brand building and storytelling
• Consumer growth and engagement
• B2B2C strategy
• Analytics and performance marketing
• Partnership management
• Consumer insights
• Team leadership and mentoring
• Budget management
• Growth strategy
• Mission alignment

Preferred Skills:

• Experience in companies that have successfully taken niche movements mainstream.
• Understanding of both brand and performance marketing, with the ability to balance both.

ASSUMPTION: This role requires a candidate with a proven track record in building consumer brands and driving consumer adoption and engagement, ideally for innovative products in crowded markets.

💰 Compensation & Benefits

Salary Range: $150,000 - $165,000 + Bonus (20% Target) + Equity

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Employee Assistance Program
• Monthly Food Stipend
• Unlimited PTO

Working Hours: Full-time, Hybrid (3 days in office)

ASSUMPTION: The salary range provided is based on industry standards for a Head of Marketing role with 5-10 years of experience in the food, health, or wellness sectors.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Retail, with a focus on nutrition and wellness.

Company Size: 11-50 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.

Founded: 2020. FoodHealth Company is a relatively young company with a clear mission and ambitious goals.

Company Description:

• Home of the FoodHealth Score, a nutrition intelligence company revolutionizing how we understand and access healthy food.
• Provides data tools that help consumers make better choices, retailers curate smarter shelves, and brands design with health in mind.
• Headquartered in San Francisco, with a location in Denver, Colorado.

Company Specialties:

• wellness
• nutrition
• food
• beverage
• dietetics
• technology
• foodtech
• nutrition transparency
• food data
• and analytics

Company Website: http://foodhealth.co

ASSUMPTION: FoodHealth Company is a mission-driven organization focused on improving public health through better food choices.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO.

Reporting Structure: The Head of Marketing will lead a team of marketing professionals across various pillars.

Work Arrangement: Hybrid, with 3 days in the office. This arrangement offers flexibility while maintaining a collaborative work environment.

Growth Opportunities:

• As the company grows, there will be opportunities for the Head of Marketing to expand their team and take on more responsibilities.
• The company's mission-driven focus provides ample opportunities for professional growth and impact.
• The role's seniority level offers opportunities for career advancement within the company.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the marketing function and across the organization.

🌍 Location & Work Environment

Office Type: Hybrid, with 3 days in the office. The office is located in San Francisco, California.

Office Location(s): 530 Bryant St, San Francisco, California 94107, US and Denver, Colorado 80216, US

Geographic Context:

• The San Francisco Bay Area is a major tech hub, offering ample networking opportunities and a diverse talent pool.
• The company's Denver location provides access to the growing foodtech industry in the region.
• Both locations offer vibrant food and cultural scenes, with a strong focus on health and wellness.

Work Schedule: Full-time, with flexible hours. The company offers unlimited PTO, allowing employees to maintain a healthy work-life balance.

ASSUMPTION: The hybrid work arrangement and flexible work schedule provide employees with the best of both worlds: collaboration and flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the hiring manager to discuss the role and qualifications.
• In-person or virtual interview with the CEO and other team members.
• Final round interview with the CEO and other key stakeholders.

Key Assessment Areas:

• Marketing strategy and leadership
• Brand building and storytelling
• Consumer growth and engagement
• B2B2C strategy
• Analytics and performance marketing
• Partnership management
• Consumer insights
• Team leadership and mentoring
• Budget management
• Growth strategy
• Mission alignment

Application Tips:

• Highlight your experience with B2B2C business models and driving consumer adoption and engagement.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
• Research the company and its mission to demonstrate your alignment with their goals.

ATS Keywords: Marketing strategy, brand building, consumer growth, B2B2C, analytics, performance marketing, partnership management, consumer insights, team leadership, budget management, growth strategy, mission alignment

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and alignment with the company's mission.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The Head of Marketing will be responsible for selecting and implementing the appropriate tools and technologies for the marketing team.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: The company is focused on improving public health through better food choices.
• Innovative: The company is at the forefront of the nutrition transparency movement.
• Collaborative: The company values teamwork and cross-functional collaboration.
• Data-driven: The company uses data to inform decision-making and drive growth.

Work Style:

• Strategic: The company values strategic thinking and long-term planning.
• Experimental: The company encourages experimentation and continuous learning.
• Flexible: The company offers a hybrid work arrangement and unlimited PTO.
• Mission-aligned: The company expects employees to be passionate about its mission and committed to its goals.

Self-Assessment Questions:

• How do you align with the company's mission to improve public health through better food choices?
• How do you approach experimentation and continuous learning in your marketing strategies?
• How do you balance creative intuition with analytical rigor to make smart marketing investments?

ASSUMPTION: The ideal candidate will be mission-driven, innovative, collaborative, data-driven, strategic, experimental, flexible, and mission-aligned.

⚠️ Potential Challenges

• The role requires a strong understanding of both brand and performance marketing, which can be challenging to balance.
• The company is growing rapidly, which can present unique challenges and opportunities.
• The role requires a proven track record in building consumer brands and driving consumer adoption and engagement, which can be difficult to achieve.
• The hybrid work arrangement may present challenges in maintaining a cohesive team culture.

ASSUMPTION: The ideal candidate will be able to navigate these challenges and thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is unique in its focus on nutrition transparency and its B2B2C business model.
• Compared to traditional food and beverage retail roles, this role requires a stronger focus on data-driven decision-making and consumer engagement.
• Career paths in this role may include advancement to Chief Marketing Officer or other executive leadership positions within the company or the broader foodtech industry.

ASSUMPTION: This role offers a unique opportunity to drive change in the food industry and build a career in the growing foodtech sector.

📝 Sample Projects

• Developing a marketing campaign to launch the FoodHealth Score in a new retail partnership.
• Conducting consumer research to inform brand positioning and messaging.
• Building and optimizing a marketing funnel to drive consumer adoption and engagement.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the Head of Marketing may face in this role.

❓ Key Questions to Ask During Interview

• How does the company plan to expand its reach and impact in the next 3-5 years?
• What are the key priorities for the marketing team in the first 90 days?
• How does the company support work-life balance for its employees?
• What opportunities are there for professional growth and advancement within the company?
• How does the company measure the success of its marketing initiatives?

ASSUMPTION: These questions will help the candidate assess the company's growth trajectory, marketing strategy, work environment, and career advancement opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
• Research the company and its mission to demonstrate your alignment with their goals.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.