π Core Information
πΉ Job Title: Head of Marketing
πΉ Company: FoodHealth Company
πΉ Location: San Francisco, California
πΉ Job Type: Full-Time, Hybrid (3 days in office)
πΉ Category: Marketing
πΉ Date Posted: May 6, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site/Hybrid
π Job Overview
Key aspects of this role include:
- Developing and executing a marketing strategy to drive industry and consumer awareness of the FoodHealth Score.
- Building and leading a marketing team across various pillars: brand, content, digital, social, PR, and partnerships.
- Managing an annual budget creatively to achieve outsized results.
- Creating a compelling narrative around the FoodHealth Score to simplify complex nutrition science for everyday consumers.
- Driving B2B2C strategy by creating strong consumer pull that incentivizes retailers and brands to adopt our technology.
ASSUMPTION: This role requires a strategic thinker who can balance creative intuition with analytical rigor and thrive on experimentation.
π Key Responsibilities
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Developing and executing a marketing strategy to drive industry and consumer awareness of the FoodHealth Score.
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Building and leading a marketing team across various pillars: brand, content, digital, social, PR, and partnerships.
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Managing an annual budget creatively to achieve outsized results.
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Creating a compelling narrative around the FoodHealth Score to simplify complex nutrition science for everyday consumers.
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Positioning the FoodHealth Score as the new standard in food health evaluation, moving beyond calories and traditional metrics.
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Developing a distinctive and consistent brand identity across all touchpoints.
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Driving B2B2C strategy by creating strong consumer pull that incentivizes retailers and brands to adopt our technology.
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Designing and implementing creative campaigns that build massive engagement with our brand and mission.
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Executing rapid test-and-learn experiments to optimize marketing effectiveness and ROI.
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Translating consumer insights into actionable marketing initiatives that drive growth.
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Developing collaborative partnerships with aligned thought leaders and brands to expand reach.
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Working cross-functionally with sales to provide compelling marketing materials and retail marketing assets that support our partnerships.
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Building data-driven marketing systems that measure impact and ROI across channels.
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Implementing attribution models to understand the consumer journey and optimize accordingly.
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Balancing creative intuition with analytical rigor to make smart marketing investments.
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Reporting on key marketing metrics to leadership and tying marketing activities to business outcomes.
ASSUMPTION: This role requires a strong understanding of both brand and performance marketing, with the ability to balance both.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: Proven track record building consumer brands, ideally in food, health, or wellness sectors. Experience with B2B2C business models and a history of achieving significant marketing results with limited resources.
Required Skills:
- Marketing strategy and leadership
- Brand building and storytelling
- Consumer growth and engagement
- B2B2C strategy
- Analytics and performance marketing
- Partnership management
- Consumer insights
- Team leadership and mentoring
- Budget management
- Growth strategy
- Mission alignment
Preferred Skills:
- Experience in companies that have successfully taken niche movements mainstream.
- Understanding of both brand and performance marketing, with the ability to balance both.
ASSUMPTION: This role requires a candidate with a proven track record in building consumer brands and driving consumer adoption and engagement, ideally for innovative products in crowded markets.
π° Compensation & Benefits
Salary Range: $150,000 - $165,000 + Bonus (20% Target) + Equity
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Employee Assistance Program
- Monthly Food Stipend
- Unlimited PTO
Working Hours: Full-time, Hybrid (3 days in office)
ASSUMPTION: The salary range provided is based on industry standards for a Head of Marketing role with 5-10 years of experience in the food, health, or wellness sectors.
π Applicant Insights
π Company Context
Industry: Food and Beverage Retail, with a focus on nutrition and wellness.
Company Size: 11-50 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.
Founded: 2020. FoodHealth Company is a relatively young company with a clear mission and ambitious goals.
Company Description:
- Home of the FoodHealth Score, a nutrition intelligence company revolutionizing how we understand and access healthy food.
- Provides data tools that help consumers make better choices, retailers curate smarter shelves, and brands design with health in mind.
- Headquartered in San Francisco, with a location in Denver, Colorado.
Company Specialties:
- wellness
- nutrition
- food
- beverage
- dietetics
- technology
- foodtech
- nutrition transparency
- food data
- and analytics
Company Website: http://foodhealth.co
ASSUMPTION: FoodHealth Company is a mission-driven organization focused on improving public health through better food choices.
π Role Analysis
Career Level: This role is a senior-level position, reporting directly to the CEO.
Reporting Structure: The Head of Marketing will lead a team of marketing professionals across various pillars.
Work Arrangement: Hybrid, with 3 days in the office. This arrangement offers flexibility while maintaining a collaborative work environment.
Growth Opportunities:
- As the company grows, there will be opportunities for the Head of Marketing to expand their team and take on more responsibilities.
- The company's mission-driven focus provides ample opportunities for professional growth and impact.
- The role's seniority level offers opportunities for career advancement within the company.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the marketing function and across the organization.
π Location & Work Environment
Office Type: Hybrid, with 3 days in the office. The office is located in San Francisco, California.
Office Location(s): 530 Bryant St, San Francisco, California 94107, US and Denver, Colorado 80216, US
Geographic Context:
- The San Francisco Bay Area is a major tech hub, offering ample networking opportunities and a diverse talent pool.
- The company's Denver location provides access to the growing foodtech industry in the region.
- Both locations offer vibrant food and cultural scenes, with a strong focus on health and wellness.
Work Schedule: Full-time, with flexible hours. The company offers unlimited PTO, allowing employees to maintain a healthy work-life balance.
ASSUMPTION: The hybrid work arrangement and flexible work schedule provide employees with the best of both worlds: collaboration and flexibility.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the hiring manager to discuss the role and qualifications.
- In-person or virtual interview with the CEO and other team members.
- Final round interview with the CEO and other key stakeholders.
Key Assessment Areas:
- Marketing strategy and leadership
- Brand building and storytelling
- Consumer growth and engagement
- B2B2C strategy
- Analytics and performance marketing
- Partnership management
- Consumer insights
- Team leadership and mentoring
- Budget management
- Growth strategy
- Mission alignment
Application Tips:
- Highlight your experience with B2B2C business models and driving consumer adoption and engagement.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research the company and its mission to demonstrate your alignment with their goals.
ATS Keywords: Marketing strategy, brand building, consumer growth, B2B2C, analytics, performance marketing, partnership management, consumer insights, team leadership, budget management, growth strategy, mission alignment
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and alignment with the company's mission.
π οΈ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and content marketing tools (e.g., SEMrush, Ahrefs)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The Head of Marketing will be responsible for selecting and implementing the appropriate tools and technologies for the marketing team.
π Cultural Fit Considerations
Company Values:
- Mission-driven: The company is focused on improving public health through better food choices.
- Innovative: The company is at the forefront of the nutrition transparency movement.
- Collaborative: The company values teamwork and cross-functional collaboration.
- Data-driven: The company uses data to inform decision-making and drive growth.
Work Style:
- Strategic: The company values strategic thinking and long-term planning.
- Experimental: The company encourages experimentation and continuous learning.
- Flexible: The company offers a hybrid work arrangement and unlimited PTO.
- Mission-aligned: The company expects employees to be passionate about its mission and committed to its goals.
Self-Assessment Questions:
- How do you align with the company's mission to improve public health through better food choices?
- How do you approach experimentation and continuous learning in your marketing strategies?
- How do you balance creative intuition with analytical rigor to make smart marketing investments?
ASSUMPTION: The ideal candidate will be mission-driven, innovative, collaborative, data-driven, strategic, experimental, flexible, and mission-aligned.
β οΈ Potential Challenges
- The role requires a strong understanding of both brand and performance marketing, which can be challenging to balance.
- The company is growing rapidly, which can present unique challenges and opportunities.
- The role requires a proven track record in building consumer brands and driving consumer adoption and engagement, which can be difficult to achieve.
- The hybrid work arrangement may present challenges in maintaining a cohesive team culture.
ASSUMPTION: The ideal candidate will be able to navigate these challenges and thrive in a fast-paced, dynamic environment.
π Similar Roles Comparison
- This role is unique in its focus on nutrition transparency and its B2B2C business model.
- Compared to traditional food and beverage retail roles, this role requires a stronger focus on data-driven decision-making and consumer engagement.
- Career paths in this role may include advancement to Chief Marketing Officer or other executive leadership positions within the company or the broader foodtech industry.
ASSUMPTION: This role offers a unique opportunity to drive change in the food industry and build a career in the growing foodtech sector.
π Sample Projects
- Developing a marketing campaign to launch the FoodHealth Score in a new retail partnership.
- Conducting consumer research to inform brand positioning and messaging.
- Building and optimizing a marketing funnel to drive consumer adoption and engagement.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the Head of Marketing may face in this role.
β Key Questions to Ask During Interview
- How does the company plan to expand its reach and impact in the next 3-5 years?
- What are the key priorities for the marketing team in the first 90 days?
- How does the company support work-life balance for its employees?
- What opportunities are there for professional growth and advancement within the company?
- How does the company measure the success of its marketing initiatives?
ASSUMPTION: These questions will help the candidate assess the company's growth trajectory, marketing strategy, work environment, and career advancement opportunities.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research the company and its mission to demonstrate your alignment with their goals.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.