Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Arrow Electronics

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Hybrid (3 office days per week)

🔹 Category: Marketing and Communications

🔹 Date Posted: 2025-04-23

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of marketing activities
• Budget planning and controlling
• Event management and coordination
• Online advertising and social media management
• Collaboration with external service providers

ASSUMPTION: This role requires a well-rounded marketing professional with experience in various marketing channels and a strong understanding of budget management.

📋 Key Responsibilities

✅ Manage and account for manufacturer marketing funds and activities in collaboration with the marketing leadership

✅ Plan and control marketing budgets, ensuring adherence to financial guidelines

✅ Develop and implement marketing strategies and plans to achieve business objectives

✅ Conceptualize and execute events, trade shows, and other marketing activities

✅ Oversee online advertising, including newsletters, web presence, and social media platforms

✅ Coordinate and supervise external service providers, such as agencies and freelancers

✅ Create and distribute marketing materials, such as brochures, flyers, and presentations

✅ Support sales efforts by providing marketing collateral and reports

✅ Coordinate telemarketing campaigns and other direct marketing initiatives

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and administrative tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Relevant degree in marketing, communication, management, or a related field

Experience: Minimum of 2 years of marketing experience, preferably in the IT sector

Required Skills:

• Proven experience in marketing, event management, and budget planning
• Excellent communication skills in German and English
• Strong organizational skills and ability to prioritize tasks
• Proficiency in Microsoft Office Suite and marketing tools
• Familiarity with the IT industry and its trends

Preferred Skills:

• Experience with CRM systems
• Knowledge of HTML and CSS
• Fluency in additional languages

ASSUMPTION: Candidates with a strong academic background in marketing or a related field, along with relevant work experience, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for mid-level marketing roles in Munich)

Benefits:

• Flexible working hours
• Hybrid working/home office option
• Company car
• Asset-building benefits
• Subsidy for company pension
• 30 days of vacation per year
• Subsidy for company fitness
• Bicycle leasing
• Employee discounts
• Company doctor
• Open corporate culture
• Modern and dynamic work environment
• Secure and trustworthy employment relationship
• Collegial team with flat hierarchies
• Attractive performance-based compensation

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Munich. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Arrow Electronics is a global technology company that enables technology solutions for manufacturers and service providers. They operate in the technology, information, and internet industry.

Company Size: Arrow Electronics has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Arrow Electronics was founded in 1935 and is headquartered in Centennial, Colorado, with a significant presence in Munich, Germany.

Company Description:

• Arrow Electronics guides innovation forward for over 210,000 leading technology manufacturers and service providers.
• The company sources and engineers technology solutions, spanning the entire technology landscape.
• Arrow Electronics enables technology across major industries and markets, making the benefits of technology accessible to as many people as possible.

Company Specialties:

• Value-added distribution
• Global supply chain management
• Marketing and business development support services
• Emerging technology solutions
• IT asset disposition and value recovery
• Design engineering
• Enterprise mobility
• Data center management

Company Website: Arrow Electronics

ASSUMPTION: Arrow Electronics is a well-established company with a strong global presence, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement

Reporting Structure: This role reports directly to the marketing leadership and may oversee junior marketing team members or external service providers.

Work Arrangement: Hybrid work arrangement with 3 office days per week and flexible remote work options

Growth Opportunities:

• Progression to a senior marketing role or management position
• Expansion of responsibilities based on performance and business needs
• Opportunities to work on diverse projects and gain experience in new areas of marketing

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern office space with collaborative work areas and meeting rooms

Office Location(s): Elsenheimerstraße, Munich, Germany

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany, with a population of over 1.5 million.
• The city is known for its vibrant culture, rich history, and strong economy, with a significant presence in the technology industry.
• Munich offers a high quality of life, with excellent public transportation, green spaces, and a wide range of recreational activities.

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: Munich provides a dynamic and multicultural work environment, with easy access to various amenities and a strong technology industry presence.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the marketing leadership team
• Final interview or assessment with the hiring manager
• Background check and onboarding

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Budget management and financial acumen
• Communication and interpersonal skills
• Organizational skills and attention to detail
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the IT industry and its trends
• Showcase your ability to manage budgets and coordinate events
• Prepare examples of your marketing work and campaigns

ATS Keywords: Marketing management, budget planning, event management, online advertising, communication skills, project management, direct marketing, teamwork, German language skills, English language skills, administrative skills, strategic planning, public relations, sales support, telemarketing coordination

ASSUMPTION: The application process for this role is competitive, and candidates should emphasize their marketing expertise and relevant experience to increase their chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Event management software (e.g., Eventbrite, Cvent)
• Design and graphics tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Integrity
• Performance
• Teamwork

Work Style:

• Collaborative and team-oriented
• Results-driven and goal-oriented
• Adaptable and open to change
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you comfortable managing budgets and coordinating events?
• Can you effectively communicate with various stakeholders, both internally and externally?

ASSUMPTION: Candidates who align with Arrow Electronics' values and work style will be well-suited for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple marketing channels and projects simultaneously
• Working with external service providers and vendors
• Adapting to changes in marketing strategies and priorities
• Balancing administrative tasks with strategic planning and execution
• Navigating a large and diverse organization with a hybrid work arrangement

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position offers a mix of strategic planning, tactical execution, and administrative tasks
• In the IT industry, this role requires a strong understanding of the sector and its trends
• Career progression may involve moving into a senior marketing role or management position within the organization

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the marketing department and the broader organization.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new IT product
• Managing a trade show or industry event, including vendor coordination and logistics
• Creating and distributing marketing materials, such as brochures, flyers, and presentations, to support sales efforts

ASSUMPTION: These sample projects illustrate the diverse range of marketing activities and responsibilities required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the most significant marketing challenges facing the company in the next 12-24 months?
• How does the company support the professional development and growth of its marketing employees?
• What is the company's approach to work-life balance and flexible working arrangements?
• How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) are used?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your marketing work and campaigns to showcase your abilities
• Follow up with the HR department one week after submitting your application to inquire about the status of your application
• If selected for an interview, research the company and prepare thoughtful questions to ask during the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.