Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Path Robotics

🔹 Location: Columbus, Ohio, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive marketing strategy
• Driving demand generation and customer acquisition
• Overseeing brand communications and content creation
• Managing graphic design and creative oversight
• Collaborating cross-functionally with sales, product, and customer success teams

ASSUMPTION: This role requires a strategic thinker with a proven track record in high-growth startups, capable of balancing leadership and hands-on execution.

📋 Key Responsibilities

✅ Develop and execute a holistic marketing strategy aligned with business goals, including brand, digital, content, and growth marketing

✅ Own and optimize demand generation strategies across multiple channels to drive pipeline growth and customer acquisition

✅ Oversee all brand communications, including content creation, copywriting, and messaging, ensuring consistency across channels

✅ Manage the creation of visually compelling marketing assets and campaigns, working with the Head of Brand and external agencies as needed

✅ Develop and execute SEO strategies to improve organic visibility and traffic, and optimize ads/ad performance

✅ Manage the strategy, planning, and execution of key trade shows and industry events to increase brand visibility, generate leads, and support sales efforts

✅ Work closely with Sales, GTM Operations, Product, and Customer Success teams to align go-to-market efforts and product messaging

✅ Build, lead, and mentor a high-performing marketing team, willing to work with and manage external agencies, contractors, and PR partners as needed

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong adaptability and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of marketing experience in high-growth startups, ideally with experience scaling from early to growth stages

Required Skills:

• Proven success in building and executing marketing strategies that drive measurable growth
• Demonstrated experience in hiring and leading high-performing marketing teams
• Strong experience managing external marketing agencies, contractors, and public relations
• Excellent communication skills—verbal and written—with a keen eye for storytelling and brand voice
• Background in content marketing, graphic design principles, and creative direction
• Solid understanding of SEO, web analytics, and digital marketing tools
• Deep knowledge of demand generation tactics, including paid media, email marketing, events, and partnerships

Preferred Skills:

• Experience with automation machinery manufacturing or related industries
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong blend of strategic thinking and hands-on execution skills, with a proven track record in high-growth startup environments.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 (Based on industry standards for a Head of Marketing role with 7+ years of experience in a high-growth startup)

Benefits:

• Free lunch every day
• Flexible PTO
• Medical, Dental, and Vision insurance with 100% coverage on monthly medical premiums for you and any dependents
• 6 weeks of 100% paid parental leave plus an additional 6-8 weeks maternity leave for the birthing parent (12-14 weeks total)
• 401K through Empower
• Paid Referral Bonus

Working Hours: Full-time, with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range is based on industry standards for a Head of Marketing role with the required experience level in a high-growth startup. Benefits are comprehensive and competitive, focusing on work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Automation Machinery Manufacturing

Company Size: 51-200 employees (Mid-sized, offering a mix of startup agility and established processes)

Founded: 2014 (Over a decade of experience in the industry)

Company Description:

• Path Robotics aims to fill workforce gaps in the manufacturing industry by providing robotic support
• The company leverages AI and machine learning to help manufacturers increase productivity and grow their business
• Path Robotics focuses on welding robots, absorbing high-volume, repetitive tasks and putting humans in safe, productive environments

Company Specialties:

• Fluid and Solid Mechanics
• Robotics and Automation
• Software and Database Solutions
• Manufacturing
• Welding
• Automation
• Artificial Intelligence
• Fabrication
• Software Solutions
• Automatic Welding
• Welding Robots
• Manufacturing Robots
• Welding Automation
• Robotic Welding
• And Welding and Tacking

Company Website: https://www.path-robotics.com

ASSUMPTION: Path Robotics is a well-established company in the automation machinery manufacturing industry, focusing on innovative solutions to address workforce gaps and increase productivity.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the executive team

Reporting Structure: This role will oversee the marketing team and collaborate with cross-functional teams, including Sales, GTM Operations, Product, and Customer Success

Work Arrangement: Remote OK, with the option to work from the Columbus, Ohio headquarters

Growth Opportunities:

• Potential to shape the marketing function and grow the team as the company scales
• Opportunities to collaborate with and learn from cross-functional teams
• Possibility to take on additional responsibilities as the company expands

ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and personal development, as the company continues to scale and innovate in the manufacturing industry.

🌍 Location & Work Environment

Office Type: Hybrid (Remote OK, with an option to work from the Columbus, Ohio headquarters)

Office Location(s): 3950 Business Park Dr, Columbus, Ohio 43204, US

Geographic Context:

• Columbus, Ohio, is a mid-sized city with a growing tech industry and a reasonable cost of living
• The city offers a variety of cultural attractions, including museums, parks, and a vibrant arts scene
• Columbus is centrally located in the United States, making it an ideal hub for a remote-friendly work environment

Work Schedule: Full-time, with flexible hours and a remote-friendly work environment

ASSUMPTION: The remote-friendly work environment and central location make this role accessible to a diverse pool of candidates, offering a good work-life balance and opportunities for professional growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the executive team
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Leadership and team management skills
• Technical marketing skills, including SEO, web analytics, and digital marketing tools

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy and execution experience, as well as your ability to lead and manage high-performing teams
• Prepare examples of successful marketing campaigns you've led, focusing on measurable results and strategic thinking
• Be ready to discuss your approach to demand generation, content marketing, and brand communications

ATS Keywords: Marketing Strategy, Demand Generation, Content Marketing, Brand Communications, Graphic Design, SEO, Web Strategy, Performance Marketing, Event Management, Cross-Functional Collaboration, Team Building, Leadership, Communication, Storytelling, Digital Marketing, Creative Direction, Brand Stewardship

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and technical marketing expertise, with a strong emphasis on their ability to develop and execute successful marketing strategies.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs)
• Web analytics tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: Candidates should be comfortable using a variety of marketing, SEO, web analytics, and project management tools to streamline their work and improve overall efficiency.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and technologies to drive growth and improvement
• Collaboration: Working together to achieve common goals and exceed expectations
• Integrity: Acting with honesty and transparency in all aspects of our work

Work Style:

• Agile and adaptable, with a focus on continuous learning and improvement
• Data-driven and results-oriented, with a strong emphasis on measurable outcomes
• Collaborative and team-focused, with a commitment to open communication and mutual support

Self-Assessment Questions:

• How do you approach innovation and staying up-to-date with the latest marketing trends and technologies?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
• How do you ensure that your marketing efforts align with the company's overall mission and values?

ASSUMPTION: Candidates should be comfortable working in an agile, data-driven environment and demonstrate a strong commitment to collaboration, innovation, and integrity.

⚠️ Potential Challenges

• Balancing strategic thinking and hands-on execution, especially in a fast-paced, high-growth startup environment
• Managing external marketing agencies, contractors, and PR partners, ensuring consistent brand messaging and high-quality deliverables
• Adapting to a remote-friendly work environment, requiring strong communication and time management skills
• Keeping up with the latest marketing trends and technologies, as well as industry-specific developments in automation machinery manufacturing

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong adaptability, strategic thinking, and leadership skills.

📈 Similar Roles Comparison

• Compared to similar roles in other industries, this position offers a unique blend of strategic leadership and hands-on execution, with a focus on driving growth and innovation in the manufacturing sector
• In the automation machinery manufacturing industry, this role requires a strong understanding of the specific challenges and opportunities faced by manufacturers, as well as the unique requirements of welding robots and related technologies
• Career-wise, this role offers significant growth potential, with opportunities to take on additional responsibilities as the company expands and enters new markets

ASSUMPTION: This role offers a unique blend of strategic leadership and hands-on execution, with a focus on driving growth and innovation in the manufacturing sector, and presents significant career growth opportunities.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new product launch, including brand awareness campaigns, demand generation initiatives, and event planning
• Managing a team of designers and copywriters to create visually compelling and on-brand marketing assets for various channels, including website, social media, and email
• Optimizing the company website for improved organic visibility and user experience, working closely with web developers or CMS platforms to implement SEO best practices

ASSUMPTION: These sample projects demonstrate the strategic thinking, leadership, and technical marketing skills required for success in this role, with a strong focus on driving measurable results and improving overall efficiency.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for marketing and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as Sales, Product, and Customer Success, to ensure consistent messaging and alignment with business goals?
• What are the biggest challenges facing the manufacturing industry, and how does Path Robotics' approach to automation and AI address those challenges?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing efforts, and how are they tracked and reported?

ASSUMPTION: These key questions help candidates better understand the company's marketing strategy, culture, and long-term vision, as well as the specific challenges and opportunities presented by the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing strategy and execution experience, as well as your ability to lead and manage high-performing teams
• Prepare examples of successful marketing campaigns you've led, focusing on measurable results and strategic thinking
• Be ready to discuss your approach to demand generation, content marketing, and brand communications
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.