📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Paxos
🔹 Location: Remote - United States
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of global marketing teams
- Driving product growth and adoption across enterprise financial and technology institutions
- Collaboration with product, design, and go-to-market teams
- Optimizing marketing spend for measurable outcomes
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive marketing efforts that align with business objectives and deliver tangible results.
📋 Key Responsibilities
✅ Lead and oversee the global marketing strategy for product marketing and design teams
✅ Serve as a strategic partner to product and go-to-market teams, ensuring alignment between marketing initiatives and business objectives
✅ Develop marketing strategies to drive product adoption and growth within enterprise financial and technology institutions
✅ Lead campaigns focused on demand generation, content marketing, and product messaging that resonate across multiple geographies and markets
✅ Ensure the company’s brand is represented consistently across global campaigns, messaging, and design outputs
✅ Manage the central marketing functions and define where the organization should invest in people, agencies, or technology
✅ Own the marketing budget, ensuring effective allocation of resources for maximum impact
✅ Work closely with product management, sales, and customer success teams to create go-to-market plans, product launch strategies, and ongoing marketing initiatives
✅ Partner with content teams to generate high-quality, relevant content that aligns with our product marketing goals
ASSUMPTION: This role involves a high degree of strategic planning, execution, and collaboration with various teams to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of marketing experience, with proven leadership in product marketing, brand, and design for enterprise-level businesses
Required Skills:
- Expertise in managing global marketing functions, including working across different markets and understanding region-specific challenges
- Strong understanding of product marketing, including experience with B2B marketing for enterprise financial services or technology solutions
- Demonstrated ability to manage large-scale marketing budgets and optimize spend for measurable outcomes
- Experience in managing centralized marketing functions and working with cross-functional teams to align marketing strategies with broader company goals
- Ability to work in a fast-paced, high-growth environment where marketing plays a significant role in driving revenue and business growth
- Exceptional leadership, communication, and interpersonal skills
Preferred Skills:
- Experience with blockchain technology or fintech industry
- Fluency in multiple languages
ASSUMPTION: Given the global nature of this role, candidates with experience working in multiple markets and understanding region-specific challenges will be particularly valuable.
💰 Compensation & Benefits
Salary Range: The expected range for the base salary component for candidates located within the United States is $253,346 - $298,055 USD per year. Actual salary within the range depends on skills, experience, and qualifications.
Benefits:
- Equity and bonuses based on both individual performance and company performance
Working Hours: Full-time position with a typical workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing role with similar requirements. Actual compensation may vary based on the candidate's qualifications and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Paxos operates in the financial services industry, focusing on blockchain infrastructure and tokenization. The market is highly competitive, with a strong emphasis on innovation and regulatory compliance.
Company Size: Paxos is a mid-sized company with 201-500 employees, providing a supportive environment for growth and collaboration while maintaining a strong focus on results.
Founded: Paxos was founded in 2012 and has since grown to become a leading regulated blockchain infrastructure company, building transparent and transformative financial solutions.
Company Description:
- Paxos is a regulated blockchain infrastructure company building transparent and transformative financial solutions.
- The company partners with leading global enterprises to tokenize, custody, and trade assets, with clients including PayPal, Interactive Brokers, Mastercard, Mercado Libre, and Nubank.
- Paxos is licensed to engage in virtual currency business activity by the NYDFS and is the issuer of numerous regulated digital assets, such as PayPal USD (PYUSD), Pax Dollar (USDP), and Pax Gold (PAXG).
Company Specialties:
- Blockchain Solutions
- Blockchain Technology
- Blockchain Settlement
- Financial Technology
- Post-Trade
- Distributed Ledger Technology
- stablecoins
- financial market infrastructure
- blockchain
- cryptocurrency
- fintech
- enterprise solutions
- defi
- altcoins
- and regulated crypto
Company Website: https://www.paxos.com
ASSUMPTION: Paxos' focus on regulated blockchain infrastructure and partnerships with leading global enterprises make it an attractive choice for candidates seeking a challenging and impactful role in the fintech industry.
📊 Role Analysis
Career Level: This role is at the executive level, reporting directly to the Chief Marketing Officer or a similar position.
Reporting Structure: The Head of Marketing will oversee global product marketing and design teams, collaborating closely with product, design, and go-to-market teams to ensure alignment with business objectives.
Work Arrangement: This role is remote-friendly, with the expectation of regular collaboration with global teams across various time zones.
Growth Opportunities:
- As a growing company, Paxos offers opportunities for career advancement as the organization expands its offerings and enters new markets.
- This role provides the opportunity to lead a global marketing team and drive the company's growth strategy, with a significant impact on the organization's success.
- Candidates with strong performance may have the opportunity to take on additional responsibilities or move into senior leadership roles within the company.
ASSUMPTION: Given Paxos' focus on growth and innovation, this role offers significant opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Paxos operates a remote-first work environment, with employees working from various locations across the United States and globally.
Office Location(s): Paxos does not have a physical headquarters, and employees are encouraged to work from locations that best suit their needs.
Geographic Context:
- The United States has a diverse and dynamic financial services industry, with a strong focus on innovation and technological advancement.
- The remote work environment allows for greater flexibility and work-life balance, while also enabling candidates to apply from various locations within the United States.
- Paxos' global client base requires a strong understanding of regional market dynamics and cultural nuances to effectively drive product adoption and growth.
Work Schedule: This role follows a typical full-time work schedule, with the expectation of regular availability during core business hours in the United States time zones.
ASSUMPTION: Paxos' remote-first work environment offers candidates the flexibility to balance their personal and professional lives while collaborating with a global team of marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and company culture
- In-depth interviews with key stakeholders, including the Chief Marketing Officer and other members of the marketing leadership team
- Case study or project presentation to showcase the candidate's strategic thinking and marketing expertise
- Final interviews and reference checks
Key Assessment Areas:
- Strategic thinking and leadership skills
- Global marketing experience and understanding of regional market dynamics
- Product marketing expertise and ability to drive growth within enterprise financial and technology institutions
- Budget management and optimization skills
- Cross-functional collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on global marketing, product marketing, and brand management within the financial services or technology industries.
- Prepare a case study or project presentation that demonstrates your ability to drive marketing strategies that align with business objectives and deliver measurable results.
- Research Paxos' company culture and values to ensure a strong fit with your personal and professional goals.
ATS Keywords: Global Marketing, Product Marketing, Brand Management, Demand Generation, Content Marketing, Marketing Strategy, Cross-functional Collaboration, Budget Management, Leadership, Communication, Interpersonal Skills, Enterprise Marketing, Growth Strategies, Innovation, Market Understanding, Blockchain, Fintech
ASSUMPTION: Paxos' interview process is designed to assess the candidate's strategic thinking, leadership skills, and global marketing expertise, with a strong focus on driving growth and alignment with business objectives.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used by Paxos may vary, but candidates with experience in marketing automation, CRM, project management, design, and analytics tools will be particularly valuable.
👔 Cultural Fit Considerations
Company Values:
- Transparency and collaboration
- Innovation and continuous learning
- Customer-centric approach
- Regulatory compliance and risk management
Work Style:
- Remote-friendly and flexible work arrangements
- Strong focus on results and performance
- Data-driven decision-making and continuous improvement
- Cross-functional collaboration and teamwork
Self-Assessment Questions:
- How do you ensure that Paxos' brand is consistently represented across global campaigns, messaging, and design outputs?
- How do you approach driving marketing strategies that align with business objectives and deliver measurable results in a remote, global work environment?
- How do you balance the need for innovation and continuous learning with the requirement for regulatory compliance and risk management in a fast-paced, high-growth environment?
ASSUMPTION: Paxos' company culture values transparency, innovation, and customer-centricity, with a strong focus on results and performance in a remote-friendly work environment.
⚠️ Potential Challenges
- Managing a global marketing team with members in various time zones and cultural backgrounds
- Balancing the need for innovation and continuous learning with the requirement for regulatory compliance and risk management
- Driving marketing strategies that deliver measurable results in a fast-paced, high-growth environment
- Ensuring consistent brand representation across global campaigns, messaging, and design outputs
ASSUMPTION: These challenges require strong leadership, strategic thinking, and cross-functional collaboration to successfully navigate the complexities of a global, remote-first work environment.
📈 Similar Roles Comparison
- Compared to other Head of Marketing roles, this position places a stronger emphasis on driving growth and alignment with business objectives within enterprise financial and technology institutions.
- Paxos' focus on regulated blockchain infrastructure and partnerships with leading global enterprises sets it apart from other fintech companies, offering candidates a unique opportunity to drive marketing strategies in a highly competitive and innovative market.
- Career progression in this role may involve moving into senior leadership positions within the company, with a strong focus on driving growth and innovation in the financial services industry.
ASSUMPTION: This role offers a unique combination of global marketing leadership, strategic thinking, and innovation, with a strong focus on driving growth and alignment with business objectives within the financial services industry.
📝 Sample Projects
- Developing and executing a global marketing strategy for Paxos' stablecoin products, targeting enterprise financial and technology institutions
- Leading a cross-functional team to create and launch a marketing campaign for Paxos' blockchain settlement platform, driving adoption and awareness within the financial services industry
- Conducting market research and analysis to identify growth opportunities for Paxos' blockchain infrastructure products, and developing targeted marketing strategies to capitalize on these opportunities
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and innovative nature of the marketing efforts required to drive growth and adoption within Paxos' blockchain infrastructure products.
❓ Key Questions to Ask During Interview
- How does Paxos approach driving marketing strategies that align with business objectives and deliver measurable results in a remote, global work environment?
- Can you describe the company's approach to regulatory compliance and risk management, and how it balances with the need for innovation and continuous learning?
- How does Paxos support the professional development and growth of its marketing team members?
- What are the key priorities for the Head of Marketing role in the first 90 days, and how will my success be measured?
- How does Paxos foster a culture of collaboration and innovation, and what role does the Head of Marketing play in driving this culture?
ASSUMPTION: These questions are designed to assess Paxos' company culture, marketing strategies, and approach to professional development, ensuring a strong fit with the candidate's personal and professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Paxos' careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on global marketing, product marketing, and brand management within the financial services or technology industries.
- Prepare a case study or project presentation that demonstrates your ability to drive marketing strategies that align with business objectives and deliver measurable results.
- Research Paxos' company culture and values to ensure a strong fit with your personal and professional goals.
- Follow up with Paxos' HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
