Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Superduper

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote (UK & UAE)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies focusing on user acquisition, engagement, and retention.
• Positioning the company as a leader in Web3 and blockchain solutions.
• Planning and executing participation in industry events, conferences, and trade shows.
• Managing community engagement strategies to grow the user base and build an active, loyal community.
• Collaborating with cross-functional teams to drive brand growth and product success.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels to drive brand growth and user engagement in the competitive Web3 space.

📋 Key Responsibilities

✅ Marketing Strategy & Brand Positioning: Develop and implement marketing strategy, position the brand, and lead go-to-market strategies for product launches.

✅ Event Management & Industry Engagement: Plan and execute strategic participation in industry events, organize company events, and build relationships with event organizers.

✅ Content & Community Engagement: Lead content strategy and development, manage community engagement strategies, and oversee social media strategy and execution.

✅ Partnerships and Influencer Marketing: Develop and manage relationships with key influencers, content creators, and industry leaders, and collaborate with the partnerships team for co-marketing campaigns.

✅ Data Analytics & Performance Tracking: Set, monitor, and report on key performance metrics, utilize analytics tools, and work closely with data teams to leverage insights.

✅ Public Relations: Develop and execute PR strategies, cultivate relationships with journalists, and coordinate press releases and media kits.

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and data-driven decision-making to effectively manage multiple marketing channels and initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 7+ years in a senior marketing role, with 5+ years of experience leading a team of marketing professionals. Proven track record in developing and executing successful marketing strategies for digital products in the web2/web3 space.

Required Skills:

• Exceptional communication and storytelling skills.
• Analytical and data-driven approach to decision-making.
• Strong leadership skills and ability to build high-performance teams.
• Proficient in traditional digital marketing tools and platforms.
• Familiarity with blockchain, DeFi, NFTs, and marketing automation and CRM systems.

Preferred Skills:

• Experience with blockchain or crypto-specific marketing and community management.
• Knowledge of gaming-specific marketing strategies, including in-game advertising and community-driven growth.

ASSUMPTION: Candidates with experience in gaming, tech, fintech, or blockchain industries, as well as those with a strong understanding of the Web3 ecosystem, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (Estimated, based on industry standards for a mid-senior level marketing role in the UK tech industry)

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Flexible working hours and remote work options.
• Opportunities for professional development and growth.

Working Hours: Full-time (40 hours per week), with flexibility for remote work.

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level marketing role in the UK tech industry. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Superduper operates in the entertainment providers industry, focusing on Web3 entertainment development and assisting brands in onboarding users to digital assets.

Company Size: Superduper is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: Superduper was founded in 2021 and has since raised over $50m in funding.

Company Description:

• Superduper is the leading Web3 entertainment development company, focusing on consumer applications, infrastructure, and IP-led ventures.
• The company works closely with many of the world’s largest brands to bring new ideas to life and assist them in onboarding the first billion users into digital assets.
• Superduper is fast-forwarding mainstream adoption of Web3 technologies and has raised significant funding to support its growth and innovation.

Company Specialties:

• Web3 entertainment development
• Consumer applications and infrastructure
• IP-led ventures and brand partnerships

Company Website: https://www.superduper.xyz/

ASSUMPTION: Superduper's focus on Web3 entertainment development and brand partnerships makes it an attractive opportunity for marketing professionals looking to gain experience in the rapidly growing Web3 space.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: This role reports directly to the CEO and oversees a team of marketing professionals.

Work Arrangement: Remote work is available for candidates based in the United Kingdom or United Arab Emirates.

Growth Opportunities:

• As Superduper continues to grow, there may be opportunities for the Head of Marketing to take on additional responsibilities or advance to a more senior role within the organization.
• The company's focus on innovation and brand partnerships provides ample opportunities for professional development and growth.

ASSUMPTION: This role offers a unique opportunity for a mid-senior level marketing professional to make a significant impact on the growth and success of a fast-growing Web3 company.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the company's Dubai headquarters)

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• The United Kingdom and United Arab Emirates offer vibrant tech ecosystems, providing ample opportunities for networking and professional growth.
• The remote work arrangement allows for flexibility and work-life balance.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work.

ASSUMPTION: The remote work arrangement and flexible working hours make this role an attractive opportunity for marketing professionals seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Final interview with the CEO
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and brand positioning
• Event management and industry engagement
• Leadership skills and team management
• Data-driven decision-making and analytics
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience in developing and executing successful marketing strategies in the Web3 or related industries.
• Demonstrate your ability to manage and grow a high-performance marketing team.
• Showcase your understanding of the Web3 ecosystem and your ability to position the company as a leader in the space.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences.

ATS Keywords: Marketing Strategy, Brand Positioning, Event Management, Community Engagement, Influencer Marketing, Data Analytics, Public Relations, Leadership, Digital Marketing, Team Management, Web3, Blockchain, Crypto, Marketing Automation, CRM Systems

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, leadership skills, and deep understanding of digital marketing channels and the Web3 ecosystem to succeed in the interview process.

🛠️ Tools & Technologies

• Marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role. Applicants should highlight their experience with relevant tools and technologies in their application materials.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer-centricity
• Integrity and transparency

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Results-driven and data-informed decision-making
• Flexibility and adaptability

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
• Are you a strong communicator and collaborator, able to work effectively with cross-functional teams?
• Do you have a data-driven approach to decision-making, and are you comfortable using analytics tools to inform your strategies?
• Are you passionate about the Web3 ecosystem and eager to position Superduper as a leader in the space?

ASSUMPTION: Applicants should assess their fit with Superduper's company values and work style, as well as their ability to thrive in a fast-paced, dynamic environment, to ensure a successful cultural fit.

⚠️ Potential Challenges

• Managing a remote team and maintaining productivity and engagement
• Balancing multiple marketing channels and initiatives simultaneously
• Keeping up with the rapidly evolving Web3 ecosystem and adjusting marketing strategies accordingly
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to manage and overcome them in their application materials and interviews.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of the Web3 ecosystem and blockchain technologies.
• Compared to other marketing roles in the tech industry, this role offers a unique opportunity to work at the intersection of entertainment and Web3 technologies.
• Career progression in this role may involve advancing to a more senior marketing leadership position or transitioning to a related role within the Web3 ecosystem.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing roles in the tech industry when evaluating their fit and career prospects.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Web3 product launch, including event planning, content creation, and influencer marketing campaigns.
• Analyzing user data and market trends to inform marketing strategies and improve user engagement and retention.
• Managing a team of marketing professionals to execute a comprehensive rebranding campaign, including PR, social media, and event management components.

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have successfully executed marketing strategies in the Web3 or related industries.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role address them?
• How does Superduper differentiate itself from other Web3 entertainment development companies, and how can marketing strategies highlight this differentiation?
• What opportunities exist for professional development and growth within the marketing team and the company as a whole?
• How does Superduper approach collaboration and communication with cross-functional teams and stakeholders?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the company's culture, values, and priorities, as well as the specific challenges and opportunities facing the marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in developing and executing successful marketing strategies in the Web3 or related industries.
• Prepare examples of your past marketing campaigns and their outcomes to showcase your ability to drive brand growth and user engagement.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.