Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Tecna

🔹 Location: Farnborough, Hampshire (Hybrid – 3+ days office)

🔹 Job Type: Full-time, Permanent

🔹 Category: Marketing

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3+ days office)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategy
• Managing external SEO and PPC agencies
• Leading campaigns focused on key sectors and events
• Overseeing Tecna’s content planning and execution
• Collaborating with sales and creative teams to align messaging
• Monitoring and reporting marketing performance
• Line-managing a Marketing Executive and a Social & Content Executive

ASSUMPTION: This role requires a strategic mindset with a balance of creative and analytical skills. Experience in B2B marketing is crucial, with a proven track record of delivering successful campaigns.

📋 Key Responsibilities

✅ Create and implement the marketing strategy and plan

✅ Manage external SEO and PPC agencies

✅ Build and run campaigns focused on key sectors and events

✅ Lead Tecna’s content planning; case studies, email, website, social

✅ Work closely with sales and creative to align messaging and delivery

✅ Track and report marketing performance against targets

✅ Line-manage a Marketing Executive and a Social & Content Executive

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership. Strong communication and project management skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of B2B marketing experience

Required Skills:

• Proven track record of running successful B2B marketing campaigns
• Strong writing and briefing skills
• Comfortable managing agencies and working across teams
• Confident with SEO, PPC, CRM, email, and reporting tools
• Able to plan, deliver, and adapt in a growing business

Preferred Skills:

• Experience in the events industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a solid foundation in B2B marketing with a focus on campaign management and stakeholder communication.

💰 Compensation & Benefits

Salary Range: £55,000 - £70,000 depending on experience

Benefits:

• 25 Days Holiday
• Pension Scheme
• Hybrid Working (min. 3 days/week in Farnborough office)
• Free On-Site Parking
• Bupa Healthcare Coverage
• Paid Days for Charity Work

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is based on industry standards for a Head of Marketing role with 3+ years of experience in the UK.

📌 Applicant Insights

🔍 Company Context

Industry: Events Services. Tecna specializes in creating exhibitions, events, and brand experiences that push the possible.

Company Size: 51-200 employees. This size allows for a more personal work environment with opportunities for growth.

Founded: 2007. Tecna has been delivering innovative events and experiences for nearly two decades.

Company Description:

• Tecna combines bold ideas and design with meticulous planning and expert build execution.
• Their approach ensures that every project feels unique and memorable.
• They work with clients across various sectors, including retail, finance, and technology.

Company Specialties:

• Modular Display Systems
• Graphic Design
• T3
• Exhibition Stands
• Roadshows
• Conference Sets
• Retail Display Solutions
• Custom Bars and Counters
• Lightboxes
• Stand Design and Build
• Modular Displays
• Exhibition Contractor
• Experiential
• Brand Activations
• Temporary Structures

Company Website: http://www.teamtecna.com/

ASSUMPTION: Tecna's focus on creativity and meticulous planning makes it an attractive option for marketing professionals seeking a dynamic work environment.

📊 Role Analysis

Career Level: Senior. This role offers significant responsibility and the opportunity to shape Tecna's marketing strategy.

Reporting Structure: The Head of Marketing will report directly to the Managing Director and oversee a Marketing Executive and a Social & Content Executive.

Work Arrangement: Hybrid. The role requires a minimum of 3 days per week in the Farnborough office, with the remaining days worked remotely.

Growth Opportunities:

• Potential to grow into a more senior role as Tecna expands.
• Opportunities to mentor junior team members and develop leadership skills.
• Chance to gain experience in the events industry and expand professional networks.

ASSUMPTION: This role offers a good balance of strategic planning and hands-on campaign management, providing ample opportunities for professional growth.

🌍 Location & Work Environment

Office Type: Tecna's headquarters is a modern, open-plan office located in Farnborough, Hampshire.

Office Location(s): 5 Chancerygate Way, Farnborough, Hampshire GU14 8FF, GB

Geographic Context:

• Farnborough is a town in Hampshire, England, located approximately 30 miles southwest of London.
• The area offers a mix of urban and rural environments, with easy access to both city amenities and outdoor recreation.
• Tecna's office is conveniently located near the M3 motorway, providing excellent transport links.

Work Schedule: Full-time (40 hours/week) with a flexible hybrid arrangement.

ASSUMPTION: Tecna's office environment is designed to foster creativity and collaboration, with a focus on open communication and teamwork.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to discuss the role and assess cultural fit.
• First-round interview with the Managing Director to discuss the role in more detail and assess skills and experience.
• Second-round interview with the team to assess cultural fit and team dynamics.
• Final interview with the Managing Director to discuss the role and make a hiring decision.

Key Assessment Areas:

• Strategic thinking and planning
• Campaign management and execution
• Communication and stakeholder management
• Adaptability and problem-solving
• Leadership and team management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant B2B marketing experience and campaign successes.
• Prepare examples of your writing and briefing skills to showcase during the interview.
• Research Tecna's industry and competitors to demonstrate your understanding of the market.
• Be ready to discuss your approach to managing agencies and working across teams.

ATS Keywords: B2B Marketing, Campaign Management, Writing Skills, Agency Management, SEO, PPC, CRM, Email Marketing, Reporting Tools, Content Planning, Sales Support, Performance Tracking, Team Management

ASSUMPTION: Tecna's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• SEO and PPC tools (e.g., Google Analytics, SEMrush, Ahrefs)
• CRM software (e.g., HubSpot, Salesforce, Zoho CRM)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite, WordPress)

ASSUMPTION: Candidates should be comfortable using a range of marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Bold: Tecna encourages creativity and innovation in all aspects of their work.
• Care: They prioritize open communication and collaboration, ensuring everyone feels valued and supported.
• Energy: Tecna fosters a dynamic and enthusiastic work environment, with a focus on positivity and fun.

Work Style:

• Tecna values a balance of strategic thinking and hands-on execution.
• They encourage a flexible and adaptable approach to work, with a focus on delivering exceptional results.
• The team is collaborative and supportive, with a strong emphasis on open communication and teamwork.

Self-Assessment Questions:

• Do you thrive in a dynamic and creative environment, where no two projects are the same?
• Are you comfortable managing multiple stakeholders and balancing competing priorities?
• Do you enjoy mentoring and supporting junior team members, helping them to grow and develop?

ASSUMPTION: Tecna's company culture is built on a foundation of creativity, collaboration, and positivity, with a strong emphasis on open communication and teamwork.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events or client meetings.
• Tecna's fast-paced and dynamic work environment can be challenging at times, with tight deadlines and competing priorities.
• The role involves managing external partners and agencies, which can present unique challenges and require strong stakeholder management skills.
• The events industry can be subject to fluctuations in demand, which may impact workload and priorities.

ASSUMPTION: While Tecna offers a dynamic and exciting work environment, candidates should be prepared to manage the challenges that come with a fast-paced and evolving industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on campaign management and execution, in addition to strategic planning.
• The events industry is unique in its focus on live experiences and face-to-face interactions, presenting both opportunities and challenges for marketers.
• This role offers a good balance of strategic thinking and hands-on execution, providing a strong foundation for career growth in marketing.

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on the events industry and campaign management sets it apart.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to drive event attendance.
• Managing an external SEO agency to improve Tecna's search engine rankings and organic traffic.
• Creating and implementing a content marketing strategy to showcase Tecna's expertise and thought leadership in the events industry.

ASSUMPTION: These sample projects are designed to give candidates a sense of the types of tasks and responsibilities they can expect in this role, while also highlighting the unique aspects of working in the events industry.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Tecna approach collaboration and communication across different departments?
• What are the key priorities for this role in the first 90 days?
• How does Tecna support the professional development and growth of its employees?
• What are the biggest challenges facing the events industry in the coming years, and how is Tecna positioned to address them?

ASSUMPTION: These questions are designed to help candidates better understand Tecna's company culture, team dynamics, and approach to professional development, while also demonstrating their interest in the role and the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant B2B marketing experience and campaign successes.
• Prepare examples of your writing and briefing skills to showcase during the interview.
• Research Tecna's industry and competitors to demonstrate your understanding of the market.
• Follow up with Tecna one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.