Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Abbott

🔹 Location: Hong Kong

🔹 Job Type: Full-time

🔹 Category: Marketing Support

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing the Hong Kong marketing team to create local demand for nutrition products
• Developing and implementing marketing strategies to drive business growth
• Engaging cross-functional teams to achieve sales targets and ensure effective resource allocation
• Managing P&L, budgeting, planning, and forecasting
• Coaching and developing staff to achieve top performance

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive business growth and team success.

📋 Key Responsibilities

✅ Develop, manage, and monitor marketing strategies and plans with P&L management for portfolio of brands to drive business growth

✅ Position portfolio to meet changing needs of markets, consumers, and business objectives, differentiate core brands from the competitors, develop and implement brand core assets and 4P strategies based on the profound understanding of consumers’ insights and market landscape

✅ Effectively engage cross-functional team, including Sales, Supply Chain, Finance, Regulatory team to drive sales target and marketing share achievement

✅ Closely monitor budgets and expenditures to evaluate the ROI of marketing spending and ensure that resources are spent in line with business plan

✅ Coach, develop, and motivate staff so as to achieve top performance. Create a dynamic and proactive marketing team

✅ Set direction for new products & business opportunities, continuously seek new growth opportunities

✅ Use consumer insights to choose the right strategies for brand growth

✅ Focus on customer satisfaction and commitment to quality and compliance

✅ Foster a working environment to attract, retain talents and maintain a strong marketing team

ASSUMPTION: This role involves a high level of strategic planning, team coordination, and performance management to achieve business objectives.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business management, or related discipline

Experience: A skilled marketing professional with minimum of 12 years relevant experience in multinational corporations, preferably in FMCG or healthcare industry

Required Skills:

• Wide understanding and experience in P&L, budgeting, planning & forecasting and various marketing tools
• Bring innovations to existing brands and products
• Strong leadership and proficient people management skills. Collaborative team with strong interpersonal skill in order to develop and nurture relationships across internal functions
• Excellent command of English, Chinese, and Mandarin

Preferred Skills:

• Experience in the nutrition or healthcare industry
• Familiarity with CRM and cross-border e-commerce platforms

ASSUMPTION: Candidates with experience in the nutrition or healthcare industry and familiarity with CRM and cross-border e-commerce platforms may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Head of Marketing role in Hong Kong with 10+ years of experience is HKD 600,000 - 800,000 per annum. This estimate is based on market research and may vary depending on the candidate's skills and experience.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for professional development and growth
• Dynamic and collaborative work environment

Working Hours: Standard work hours with flexibility for the role's requirements

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience. Benefits may vary based on the company's policies and the candidate's eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott operates in the healthcare industry, focusing on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals. The company is a global leader in healthcare, serving people in more than 160 countries.

Company Size: Abbott is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and collaboration with diverse teams.

Founded: Abbott was founded in 1888 and has a rich history in the healthcare industry.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
• Abbott is committed to improving lives through its innovative products and services

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott's large size and global presence offer candidates opportunities to work on diverse projects and collaborate with international teams.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of strategic thinking, leadership, and marketing expertise.

Reporting Structure: The Head of Marketing reports directly to the regional management team and oversees the Hong Kong marketing team.

Work Arrangement: This role is on-site, with flexibility for remote work as needed.

Growth Opportunities:

• Potential to expand the role's scope based on business needs and performance
• Opportunities to work on cross-functional projects and collaborate with international teams
• Possibility to progress to a regional or global marketing role within Abbott

ASSUMPTION: Candidates should be proactive in seeking growth opportunities and demonstrating their value to the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Hong Kong

Office Location(s): 20/F, AIA Tower, 183 Electric Road, North Point, Hong Kong

Geographic Context:

• Hong Kong is a major global financial hub with a vibrant business environment
• The city offers a high standard of living, with excellent dining, shopping, and cultural experiences
• Hong Kong is a multicultural city with a diverse population, providing opportunities for candidates to work with and learn from colleagues from various backgrounds

Work Schedule: Standard work hours with flexibility for the role's requirements

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• On-site or virtual interview with the hiring manager and relevant team members
• Final interview with the regional management team

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Interpersonal and communication skills
• Industry knowledge and market trends

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Abbott's business and your fit for the role
• Prepare examples of your marketing strategies and their results to discuss during the interview
• Research Abbott's competitors and market position to show your industry knowledge

ATS Keywords: Marketing, Brand Management, P&L, Budgeting, Planning, Forecasting, Leadership, People Management, Interpersonal Skills, Consumer Insights, Digital Marketing, CRM, Cross-Functional Collaboration, Sales Target Achievement, Customer Satisfaction, Quality Compliance

ASSUMPTION: Abbott's application process may vary depending on the role and the candidate's qualifications. Candidates should be prepared to demonstrate their skills and experience throughout the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should be comfortable using marketing tools and technologies to drive business growth and improve team performance.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Performance
• Integrity
• Collaboration

Work Style:

• Dynamic and collaborative
• Results-driven and performance-focused
• Innovative and forward-thinking

Self-Assessment Questions:

• How do you align with Abbott's company values, particularly in the context of this role?
• How comfortable are you working in a fast-paced, dynamic environment with changing priorities?
• How do you approach team management and collaboration, particularly with cross-functional teams?

ASSUMPTION: Candidates should be able to demonstrate their fit with Abbott's company values and work style throughout the interview process.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment with changing priorities
• Balancing strategic planning with day-to-day marketing tasks
• Adapting to a large, global organization with diverse teams and cultures
• Navigating the competitive healthcare and nutrition markets

ASSUMPTION: Candidates should be proactive in addressing these challenges and demonstrating their ability to succeed in a demanding role.

📈 Similar Roles Comparison

• This role is similar to other Head of Marketing positions in the nutrition or healthcare industry, with a focus on driving business growth and managing marketing teams
• However, this role may have a broader scope, given Abbott's global presence and diverse product portfolio
• Career progression may include moving to a regional or global marketing role within Abbott or transitioning to a related field, such as sales or business development

ASSUMPTION: Candidates should research similar roles and consider their fit within Abbott's organization and the broader healthcare industry.

📝 Sample Projects

• Developing and implementing a marketing strategy to launch a new nutrition product in the Hong Kong market
• Conducting market research to identify consumer trends and preferences in the nutrition industry
• Managing a team to create and execute a digital marketing campaign to drive brand awareness and sales

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their results during the interview process.

❓ Key Questions to Ask During Interview

• How does this role fit into Abbott's broader marketing strategy for the region?
• What are the key priorities for the first 90 days in this role?
• How does Abbott support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the Hong Kong marketing team, and how can this role address them?
• How does Abbott measure the success of its marketing campaigns and initiatives?

ASSUMPTION: Candidates should prepare thoughtful questions to demonstrate their interest in the role and their understanding of Abbott's business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience and achievements
• Write a cover letter that demonstrates your understanding of Abbott's business and your fit for the role
• Prepare examples of your marketing strategies and their results to discuss during the interview
• Follow up with the HR team within one week of submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.