Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Riveron

🔹 Location: Multiple locations (see below)

🔹 Job Type: Full Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: 2025-05-20

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (with travel)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and management of Riveron’s marketing efforts
• Brand development and go-to-market strategy
• Sales enablement and demand generation
• Client relationship management and event curation
• Budget management and performance metrics

ASSUMPTION: This role requires a strategic thinker with a proven track record in B2B professional services marketing, capable of driving business growth and revenue acceleration through innovative marketing efforts.

📋 Key Responsibilities

✅ Develop and lead marketing strategies that foster growth in existing client relationships, sales enablement, media, social, event curation, and revenue efforts

✅ Build and manage a highly effective, proactive sales enablement engine, interfacing with all facets of the organization

✅ Own the evolution of Riveron’s brand in the marketplace, ensuring consistent, sharply differentiated positioning and messaging

✅ Define, in alignment with ELT, stakeholders, and client-facing personnel, plans for flawless execution of the strategic go-to-market that drives pipeline and revenue growth

✅ Develop and deploy external marketing campaigns and communication initiatives based on the guidance of the ELT

✅ Identify and drive marketing activities that complement business segment-led sales activity and generate qualified leads in sufficient quantity to support firm growth objectives

✅ Proactively assist the management of client relationships, events, and channel partners through collaboration with the Client Service teams

✅ Manage the marketing budget and lead the annual team market planning process with oversight from Nate Heeren

✅ Develop and apply analytical metrics to measure marketing performance, such as ROI (Return on investment), and guide continuous improvement in marketing efforts

✅ Provide status updates and presentations to Nate Heeren, as well as preparing ad hoc reporting needs at leadership’s request

✅ Research and implement tools and technology that drive marketing results, streamline processes and improve collaboration with business segment leaders and subject matter experts

ASSUMPTION: This role requires a dynamic, adaptive leader who operates with urgency and is savvy at establishing productive, collaborative stakeholder relationships with executive, business line, and geographic market leadership.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 15+ years of overall marketing experience, with 5+ years of experience leading and mentoring marketing teams

Required Skills:

• Proven builder of marketing functions and professional services brands
• Proven success in B2B professional services with multi-channel offerings
• Change management experience in a high-growth environment
• Proficiency in using Salesforce or other CRM (Customer Relationship Management) and marketing automation tools
• Project and event management expertise
• Continuous adaptation to the latest marketing methods and trends
• Willingness and ability to travel across the United States

Preferred Skills:

• Experience in running effective marketing campaigns across various channels
• Familiarity with the consulting industry

ASSUMPTION: Candidates should have a strong background in strategic marketing, with a proven track record of driving business growth and revenue through innovative marketing efforts.

💰 Compensation & Benefits

Salary Range: $224,000 - $339,000 per year (exclusive of bonus, equity, or benefits)

Benefits:

• Flexible benefits package (visit https://riveron.com/riveron-life/ for details)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing role in a consulting firm. The actual salary may vary based on factors such as experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 1,001-5,000 employees

Founded: Not specified (privately held)

Company Description:

• Riveron delivers tailored solutions for CFOs, private equity firms, and key stakeholders
• Offers services such as accounting, M&A, financial distress, and operational excellence
• Backed by Kohlberg & Company's investment, positioned for continued growth and innovation

Company Specialties:

• Performance Improvement
• Accounting & Finance Operations
• Capital Markets & Divestitures
• Turnaround & Restructuring
• Technology Enablement
• Transactions
• Accounting & Tax Advisory

Company Website: http://www.riveron.com

ASSUMPTION: Riveron is a well-established consulting firm with a strong focus on delivering tailored solutions to its clients. Its diverse service offerings and commitment to growth make it an attractive employer for marketing professionals seeking to make a significant impact in a dynamic environment.

📊 Role Analysis

Career Level: Executive/Management

Reporting Structure: Reports directly to Nate Heeren, Senior Managing Director and Executive Leadership Team (ELT) member

Work Arrangement: On-site with travel required

Growth Opportunities:

• Potential to build and lead a high-performing marketing team
• Opportunity to shape Riveron’s brand and marketing strategy
• Possibility to expand the role’s scope based on performance and business needs

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to build a high-performing marketing team and shape Riveron’s brand and marketing strategy.

🌍 Location & Work Environment

Office Type: Multiple offices across the United States

Office Location(s): Atlanta, GA; Chicago, IL; Dallas, TX; Denver, CO; Detroit, MI; Houston, TX; Orange County, CA; San Francisco Bay Area, CA; Washington, DC; New York City, NY

Geographic Context:

• Riveron’s offices are located in major metropolitan areas with diverse business ecosystems
• Each location offers unique cultural and recreational opportunities
• Some locations may have a higher cost of living than others

Work Schedule: Full-time (40 hours per week) with potential for flexible hours based on business needs

ASSUMPTION: Riveron’s multiple office locations provide candidates with the opportunity to work in dynamic business environments across the United States, with each location offering unique cultural and recreational experiences.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• In-depth interview with Nate Heeren, Senior Managing Director
• Final interview with other members of the Executive Leadership Team (ELT)
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Change management experience
• Adaptability and resilience in a fast-paced environment
• Alignment with Riveron’s values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your strategic marketing experience and leadership skills
• Be prepared to discuss your approach to brand development, go-to-market strategy, and sales enablement
• Demonstrate your ability to manage multiple marketing initiatives concurrently and adapt to changing market trends
• Showcase your proficiency in using CRM and marketing automation tools

ATS Keywords: Marketing Strategy, Brand Development, Sales Enablement, Digital Marketing, Lead Generation, Project Management, Event Management, Stakeholder Management, Change Management, Team Leadership, CRM Proficiency, Analytical Skills, Collaboration, Budget Management, Performance Metrics, Technology Adoption

ASSUMPTION: Riveron’s interview process is designed to assess candidates’ strategic thinking, leadership skills, and adaptability in a fast-paced environment. Candidates should be prepared to discuss their approach to brand development, go-to-market strategy, and sales enablement, as well as their ability to manage multiple marketing initiatives concurrently and adapt to changing market trends.

🛠️ Tools & Technologies

• Salesforce or other CRM (Customer Relationship Management) tools
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Event management tools (e.g., Eventbrite, Cvent)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Riveron uses a variety of tools and technologies to streamline marketing processes, improve collaboration, and drive results. Candidates should be comfortable using CRM and marketing automation tools, as well as project management and event management platforms.

👔 Cultural Fit Considerations

Company Values:

• Drive: Riveron’s team members are driven to deliver exceptional results and exceed client expectations
• Excellence: Riveron strives for excellence in all aspects of its business, from client interactions to internal processes
• Leadership: Riveron fosters a culture of leadership, empowering team members to take ownership of their roles and drive results
• Teamwork: Riveron values collaboration and teamwork, recognizing that collective effort is essential for success
• Accountability: Riveron holds its team members accountable for their actions and decisions, promoting a culture of ownership and responsibility

Work Style:

• Riveron’s work environment is fast-paced and dynamic, with a strong focus on results and performance
• Team members are expected to be adaptable, resilient, and able to manage multiple priorities concurrently
• Riveron values a culture of open communication, feedback, and continuous improvement
• Team members are encouraged to take initiative and contribute to Riveron’s growth and success

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and are you able to manage multiple priorities concurrently?
• Are you comfortable using CRM and marketing automation tools, and do you have experience driving results through digital marketing channels?
• Do you possess strong leadership skills, and are you able to build and manage high-performing teams?
• Are you able to adapt to changing market trends and pivot your strategies as needed?
• Do you align with Riveron’s values, and are you committed to delivering exceptional results and exceeding client expectations?

ASSUMPTION: Riveron’s culture is fast-paced, dynamic, and results-driven, with a strong focus on collaboration, teamwork, and accountability. Candidates should be adaptable, resilient, and able to manage multiple priorities concurrently, with a proven track record of driving results through digital marketing channels and strong leadership skills.

⚠️ Potential Challenges

• Riveron’s fast-paced environment may require candidates to adapt quickly and manage multiple priorities concurrently
• The role may involve travel, which could present challenges for candidates with personal or family commitments
• Riveron’s growth and expansion may present challenges in terms of managing change and maintaining a consistent brand identity across multiple offices
• The competitive consulting landscape may present challenges in terms of standing out and driving business growth

ASSUMPTION: While Riveron offers a dynamic and exciting work environment, candidates should be aware of the potential challenges associated with a fast-paced, growing organization, including the need to adapt quickly, manage multiple priorities, and travel as needed. Additionally, the competitive consulting landscape may present challenges in terms of standing out and driving business growth.

📈 Similar Roles Comparison

• Compared to other marketing roles in the consulting industry, this role offers a unique opportunity to shape Riveron’s brand and marketing strategy, with significant growth opportunities for the right candidate
• Riveron’s size and growth trajectory may provide more opportunities for career advancement and impact compared to smaller consulting firms
• Riveron’s focus on delivering tailored solutions to CFOs, private equity firms, and key stakeholders sets it apart from other consulting firms, offering a unique value proposition to clients and candidates alike

ASSUMPTION: This role offers a unique opportunity to shape Riveron’s brand and marketing strategy, with significant growth opportunities for the right candidate. Riveron’s size and growth trajectory may provide more opportunities for career advancement and impact compared to smaller consulting firms, while its focus on delivering tailored solutions to CFOs, private equity firms, and key stakeholders sets it apart from other consulting firms.

📝 Sample Projects

• Developing and executing a comprehensive brand refresh strategy to elevate Riveron’s brand identity and positioning in the market
• Launching a targeted digital marketing campaign to generate qualified leads and drive business growth in a specific geographic region
• Managing a large-scale event, such as a client conference or industry summit, to showcase Riveron’s expertise and drive business development opportunities
• Conducting a competitive analysis and developing a go-to-market strategy to differentiate Riveron from its competitors and capture market share

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Head of Marketing role at Riveron, requiring a combination of strategic thinking, leadership, and execution skills to drive business growth and revenue.

❓ Key Questions to Ask During Interview

• What are the key priorities for the Head of Marketing role in the first 90 days?
• How does Riveron support the professional development and growth of its marketing team members?
• What are the key challenges facing Riveron’s marketing efforts, and how can this role address them?
• How does Riveron measure the success of its marketing campaigns, and what metrics are most important to track?
• What is the company’s approach to brand development and management, and how can this role contribute to its evolution?

ASSUMPTION: These key questions help candidates better understand the role’s priorities, the company’s approach to professional development, and the challenges facing Riveron’s marketing efforts. Additionally, they provide insight into the company’s approach to brand development and management.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strategic marketing experience and leadership skills
• Prepare for your interview by researching Riveron’s industry, competitors, and unique value proposition
• Be ready to discuss your approach to brand development, go-to-market strategy, and sales enablement
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.