Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Beyond Beauty Club GmbH

🔹 Location: Switzerland (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Overseeing the marketing department and driving company marketing initiatives
• Developing and executing strategic marketing plans
• Analyzing marketing performance metrics and ROI
• Providing market and industry expertise
• Collaborating with cross-functional teams for new market expansion
• Designing and implementing field programs, recognition, and incentive programs
• Driving brand initiatives and experiences

ASSUMPTION: This role requires a high degree of strategic thinking, leadership, and cross-functional collaboration. The ideal candidate will have a strong background in marketing, preferably within the direct sales or beauty industry.

📋 Key Responsibilities

✅ Lead and manage the marketing department, fostering a collaborative and high-performance team environment

✅ Create and execute strategic marketing plans that align with company goals

✅ Set and track Key Performance Indicators (KPIs) to measure marketing effectiveness and ROI

✅ Provide expert insights into market trends, consumer behavior, and industry best practices

✅ Collaborate with the COO and key stakeholders to develop and implement market entry strategies for new regions

✅ Develop and implement field programs, in partnership with sales and training teams, to drive growth and sales across all markets

✅ Design inspiring recognition and incentive programs with clear communication strategies and reward fulfillment

✅ Drive key brand initiatives, such as At Home experiences and Salons, to enhance and showcase the company’s unique selling propositions (USPs) while maintaining brand integrity

ASSUMPTION: This role involves a high level of multitasking, organization, and adaptability in a fast-paced startup environment.

🎯 Required Qualifications

Education: Marketing degree or similar qualifications

Experience: Mandatory 5+ years in referral marketing/direct selling industry

Required Skills:

• Proven leadership and team management skills
• Strategic marketing planning and execution
• Data analysis and performance metrics tracking
• Market and industry expertise
• Cross-functional collaboration and stakeholder management
• Program development and implementation
• Brand management and initiative driving

Preferred Skills:

• Beauty and wellness industry experience
• Additional language skills

ASSUMPTION: Candidates with a strong background in marketing, preferably within the direct sales or beauty industry, and a passion for beauty and wellness, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

• Competitive salary
• Home working model
• Working with an innovative international team in a growth-minded company

Working Hours: Full-time, flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for a marketing head role with 5-10 years of experience in the beauty or direct sales industry.

📌 Applicant Insights

🔍 Company Context

Industry: Community Services, focusing on beauty, cosmetics, and wellness

Company Size: 11-50 employees, offering a close-knit, agile work environment

Founded: 2023, with a mission to empower individuals through beauty and wellness

Company Description:

• Beyond Beauty Club is a supportive community for individuals to learn, grow, and connect through a sense of sisterhood and empowerment
• The company offers access to top cosmetic dermatologists, expert training materials, personal coaching, and business certifications
• Members enjoy state-of-the-art technology, personalized experiences, and high-quality products

Company Specialties:

• Beauty and cosmetics
• Community development
• Business and learning
• Skincare

Company Website: http://mdo-skin.com

ASSUMPTION: Beyond Beauty Club is a growing startup focused on empowering individuals through beauty and wellness, offering a unique opportunity for applicants to make a significant impact.

📊 Role Analysis

Career Level: Senior-level marketing role, reporting directly to the COO

Reporting Structure: Head of Marketing will oversee the marketing department and collaborate with cross-functional teams, including sales, training, and product development

Work Arrangement: Remote, with close collaboration with teams across Europe and attendance at local events

Growth Opportunities:

• Expanding the company's market reach and customer base
• Developing and launching new products or services
• Gaining experience in a fast-growing startup environment

ASSUMPTION: This role offers significant growth opportunities as the company continues to expand its market presence and product offerings.

🌍 Location & Work Environment

Office Type: Remote, with occasional attendance at local events and meetings

Office Location(s): Switzerland (with a focus on Zurich)

Geographic Context:

• Switzerland offers a high quality of life, with a strong focus on work-life balance
• The country is known for its beautiful landscapes, cultural diversity, and robust economy
• Zurich, in particular, is a global financial hub with a vibrant startup scene

Work Schedule: Full-time, with flexible hours and a focus on results and performance

ASSUMPTION: Applicants should be comfortable working remotely and collaborating with teams across different time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the COO and other key stakeholders
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management
• Industry and market expertise

Application Tips:

• Highlight your relevant marketing experience, with a focus on strategic planning and execution
• Tailor your resume and cover letter to emphasize your leadership, team management, and cross-functional collaboration skills
• Prepare examples of successful marketing campaigns or initiatives you've led in the past

ATS Keywords: Marketing leadership, team management, strategic marketing, performance metrics, market expertise, new market expansion, field programs, recognition programs, incentive programs, brand initiatives, creativity, attention to detail, verbal communication, written communication, collaboration

ASSUMPTION: The application process may vary, but typically involves multiple interviews and assessments to evaluate the candidate's marketing expertise, leadership skills, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Applicants should be comfortable using marketing automation, CRM, and project management tools, as well as other industry-specific software.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Community
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and performance-focused
• Adaptable and flexible in a fast-paced startup environment

Self-Assessment Questions:

• How do you embody the company's values of empowerment, community, and innovation in your daily work?
• How do you approach collaboration and teamwork in a remote work environment?
• How do you stay organized and prioritize your workload in a fast-paced startup setting?

ASSUMPTION: Applicants should be comfortable working in a collaborative, results-driven, and adaptable environment, with a strong commitment to the company's values.

⚠️ Potential Challenges

• Managing a remote team across different time zones and cultures
• Balancing global and local market needs in marketing strategies
• Adapting to the fast-paced and ever-changing startup environment
• Maintaining brand consistency across various marketing channels and initiatives

ASSUMPTION: Applicants should be prepared to face these challenges and have strategies in place to overcome them.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on new market expansion and cross-functional collaboration
• Applicants should have experience in the direct sales or beauty industry, with a passion for beauty and wellness
• This role offers significant growth opportunities as the company continues to expand its market presence and product offerings

ASSUMPTION: Applicants should compare this role to similar senior-level marketing positions in the direct sales or beauty industry, focusing on new market expansion and cross-functional collaboration.

📝 Sample Projects

• Developing and executing a strategic marketing plan for a new market launch
• Designing and implementing a recognition and incentive program to drive sales and engagement
• Creating and managing a field program to support sales and training teams across multiple regions

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them.

❓ Key Questions to Ask During Interview

• How does the company plan to support the growth and expansion of the marketing department?
• What are the key priorities for the marketing team in the first 90 days?
• How does the company foster a culture of innovation and empowerment?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• How does the company support work-life balance and employee well-being?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on strategic planning and execution, leadership, team management, and cross-functional collaboration
• Prepare examples of successful marketing campaigns or initiatives you've led in the past
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.