Head of Marketing (8-month W2 Contract)

📌 Core Information

🔹 Job Title: Head of Marketing (8-month W2 Contract)

🔹 Company: Talentful

🔹 Location: London, New York

🔹 Job Type: Full-time, Contract

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading global marketing strategy to drive qualified leads and brand engagement
• Managing and mentoring a team of 4 internal marketers
• Coordinating a network of freelance contractors and agencies
• Optimizing performance marketing campaigns
• Ensuring brand consistency and effectiveness across all touchpoints globally

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and performance. The ideal candidate will have experience in high-growth B2B environments, preferably in recruitment or professional services.

📋 Key Responsibilities

✅ Own and execute the global marketing strategy to drive qualified leads and brand engagement, aligned with business goals.

✅ Lead and mentor a team of 4 internal marketers (across content, social, CRM, and events).

✅ Manage and coordinate a network of freelance contractors and agencies to scale output and quality across key campaigns.

✅ Develop and manage multi-channel demand generation campaigns focused on acquisition and revenue contribution.

✅ Optimize performance marketing, including paid social, SEO, email, and ABM programs.

✅ Work closely with sales, community, and leadership teams to ensure marketing efforts are aligned with commercial priorities.

✅ Oversee campaign analytics and reporting, using data to continually test, refine, and improve marketing ROI.

✅ Own the marketing budget, making smart, efficient decisions about spend and resources.

✅ Ensure brand consistency and effectiveness across all touchpoints globally.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven track record as a Marketing Director or Head of Marketing in a high-growth B2B environment (ideally recruitment, talent, or professional services)

Required Skills:

• Expertise in demand generation and performance marketing, with measurable outcomes
• Experience managing and developing high-performing teams and external contributors
• Strong understanding of marketing tools and platforms (e.g., HubSpot, LinkedIn Ads, Google Analytics)
• Exceptional communication and stakeholder management skills
• Results-driven with a bias for action and data-informed decision-making

Preferred Skills:

• Experience working with global teams
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to communicate effectively with various teams and stakeholders.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 USD (based on industry standards for a Head of Marketing role with 5-10 years of experience)

Benefits:

• Learning & development opportunities
• Flexible working arrangements (hybrid or remote)
• Healthcare options
• Wellness allowance contributions
• Global co-working memberships
• Enhanced parental leave
• Retirement plan

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in a comparable organization. The actual offer may vary based on factors such as unique skills, certifications, and business/organizational needs.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 201-500 employees (mid-sized, offering opportunities for growth and impact)

Founded: 2015 (10 years of experience in the market)

Company Description:

• Talentful is a global recruitment solutions provider, offering cutting-edge solutions to help high-growth technology companies hire the best talent
• The company acts as a flexible onsite extension of in-house talent functions via a monthly subscription, ensuring the best cultural matches and outstanding recruitment experiences for top talent and companies
• Talentful has helped many of the world’s biggest tech companies scale efficiently, including Alphabet, Microsoft, Pinterest, Atlassian, Expedia, Instacart, Miro, and many more

Company Specialties:

• Talent Acquisition Consulting
• Employer Branding

Company Website: http://www.talentful.com

ASSUMPTION: Talentful is an established company with a strong track record in the recruitment industry, offering opportunities for professional growth and development in a dynamic and innovative environment.

📊 Role Analysis

Career Level: Senior Management (Head of Marketing)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and is responsible for leading the marketing team and external contributors

Work Arrangement: Hybrid (a mix of on-site and remote work, with flexibility for remote work)

Growth Opportunities:

• Potential to grow into a permanent role or take on additional responsibilities within the organization
• Opportunity to work with a diverse range of clients and industries
• Chance to develop and mentor a team of internal marketers

ASSUMPTION: This role offers significant growth potential, both in terms of career progression and skill development, as well as the opportunity to make a significant impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Hybrid (a mix of on-site and remote work)

Office Location(s): London, New York

Geographic Context:

• London: A vibrant, multicultural city with a thriving tech industry and a strong talent pool
• New York: A global hub for technology, finance, and media, offering numerous networking opportunities and cultural experiences

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for face-to-face collaboration and networking opportunities while also providing the flexibility to work remotely.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and company culture
• In-depth interview with the hiring manager (CMO) to assess skills and fit
• Final interview with key stakeholders to discuss the role's fit within the organization's goals

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Communication and stakeholder management abilities
• Data-driven decision-making and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Talentful's clients and industry to demonstrate your understanding of the company's focus and target audience

ATS Keywords: Marketing Strategy, Demand Generation, Performance Marketing, Team Management, Stakeholder Management, Data Analysis, Brand Management, Campaign Analytics, SEO, Email Marketing, CRM, Social Media, Event Management, Budget Management, Communication, Strategic Thinking

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit within the organization. Applicants should be prepared to discuss their marketing experience and achievements in detail.

🛠️ Tools & Technologies

• HubSpot
• LinkedIn Ads
• Google Analytics
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM software, and project management tools to streamline marketing efforts and optimize performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Accountability
• Customer-centricity

Work Style:

• Results-driven and data-informed
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, performance-oriented environment?
• Are you comfortable managing and mentoring a team, as well as external contributors?
• Do you have a proven track record of driving qualified leads and brand engagement through strategic marketing execution?

ASSUMPTION: Talentful values innovation, collaboration, and a customer-centric approach. The ideal candidate will be results-driven, strategic, and adaptable, with a strong focus on execution and performance.

⚠️ Potential Challenges

• Managing a team and external contributors remotely, requiring strong communication and leadership skills
• Balancing multiple priorities and stakeholders, requiring strong project management skills
• Working with a global team, requiring cultural sensitivity and adaptability
• Keeping up with industry trends and best practices, requiring continuous learning and development

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• This role is unique in its focus on global marketing strategy and execution for a recruitment solutions provider
• Similar roles in other industries may have a more narrow focus, such as regional marketing or product marketing
• Career progression in this role may lead to a permanent position or additional responsibilities within the organization

ASSUMPTION: This role offers a unique opportunity to gain experience in global marketing strategy and execution for a recruitment solutions provider, with potential for career growth and development.

📝 Sample Projects

• Developing and executing a global marketing campaign to drive qualified leads and brand engagement
• Managing a team and external contributors to deliver a successful event or conference
• Optimizing performance marketing campaigns to improve ROI and drive revenue contribution

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the need to balance big-picture thinking with operational excellence.

❓ Key Questions to Ask During Interview

• How does this role fit into the organization's long-term marketing strategy?
• What are the key priorities for the first 90 days in this role?
• How does the marketing team collaborate with other departments, such as sales and community?
• What opportunities are there for professional development and growth within the organization?
• How does the company support work-life balance for its employees?

ASSUMPTION: These questions demonstrate the candidate's interest in the role's strategic fit within the organization, as well as their commitment to professional development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Talentful's clients and industry to demonstrate your understanding of the company's focus and target audience
• Follow up with the hiring manager (CMO) one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.