📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Venteur
🔹 Location: San Francisco, CA
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a marketing strategy aligned with company growth objectives
- Amplifying Venteur's brand presence in the ICHRA marketplace
- Leading the marketing team and managing various initiatives
- Ensuring consistent brand messaging across channels
- Collaborating with cross-functional teams to drive customer engagement
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in both brand and performance marketing to drive Venteur's growth and market presence.
📋 Key Responsibilities
✅ Develop and execute a marketing strategy aligned with company growth objectives
✅ Create annual and quarterly marketing plans with clear KPIs and success metrics
✅ Manage marketing budget and resource allocation across different initiatives
✅ Report on marketing performance to executive leadership and recommend strategic pivots
✅ Collaborate with Sales, Product, and Customer Success teams to ensure a consistent brand voice
✅ Refine Venteur's brand identity, voice, and overall positioning as “personalized health insurance”
✅ Lead content strategy across formats (blog posts, whitepapers, case studies, videos)
✅ Drive thought leadership initiatives through industry events, speaking engagements, and webinars
✅ Oversee website messaging, information architecture, and content strategy
✅ Manage PR and media relations to increase brand visibility
✅ Create compelling messaging for different buyer personas and customer segments
✅ Develop educational content explaining ICHRA benefits and implementation
✅ Manage digital marketing campaigns across channels (paid search, social, email)
✅ Implement lead generation strategies with measurable conversion goals
✅ Partner with the Growth and Broker Partnerships team to amplify and optimize funnel conversion metrics
✅ Analyze campaign performance and continuously improve ROI
✅ Collaborate with sales on lead qualification and scoring
✅ Execute targeted account-based marketing campaigns for key prospects
✅ Recruit, hire, and onboard marketing team members as the company grows
✅ Manage agency relationships
✅ Establish marketing processes, workflows, and best practices
✅ Foster a creative, data-driven, and results-oriented marketing culture
ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and team leadership to drive marketing success in a rapidly growing company.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of progressive marketing experience, with at least 3 years in leadership roles
Required Skills:
- Proven track record in both brand/content marketing and performance marketing
- Experience building marketing functions in B2B SaaS and fintech companies that have experienced rapid growth
- Strong understanding of marketing analytics and attribution modeling
- Excellent communication and storytelling abilities
- Demonstrated ability to translate complex products/services into compelling messaging
- Experience managing marketing budgets and demonstrating marketing ROI
- Ability to balance optimizing existing strategies with innovating new approaches
Preferred Skills:
- Experience in the health insurance or employee benefits industry
- Familiarity with ICHRA and its implementation
ASSUMPTION: Candidates with a strong background in both brand and performance marketing, as well as experience in growing B2B SaaS and fintech companies, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $185,000 - $200,000 per year + performance bonus
Benefits:
- Generous equity compensation
- Comprehensive health benefits (including our own ICHRA solution) dental, vision, and life insurance benefits fully paid by employer
- 401(k) retirement plan
- Unlimited paid time off
- Opportunities for professional development and growth
- Offsite company trips
Working Hours: Full-time position with standard business hours (9am - 5pm, Monday - Friday) and flexibility for remote work as needed
ASSUMPTION: The salary range is competitive for a Head of Marketing role in a rapidly growing B2B SaaS company based in San Francisco. Benefits are comprehensive and include equity compensation, reflecting the company's commitment to employee growth and success.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on personalized health insurance and employee benefits
Company Size: 11-50 employees, which means a dynamic and agile work environment with ample opportunities for growth and impact
Founded: 2020, with a mission to transform how employers and employees access healthcare benefits
Company Description:
- Venteur helps businesses provide their employees with personalized health insurance, prioritizing well-being and financial success
- The company uses AI to guide employers and employees through the process, offering a fraction of the cost compared to traditional health insurance
- Venteur focuses on Individual Coverage Health Reimbursement Arrangements (ICHRA) to provide more choice and control to individual employees
Company Specialties:
- ICHRA
- Employee Benefits
- Health Insurance
- AI
- Health Benefits
- and Healthcare
Company Website: http://www.venteur.com
ASSUMPTION: Venteur is a innovative and fast-growing company in the employee benefits space, focusing on personalized health insurance and leveraging AI to streamline the process for both employers and employees.
📊 Role Analysis
Career Level: Executive/Management level, reporting directly to the CEO or another C-level executive
Reporting Structure: This role will likely report to the CEO and have direct reports, including marketing team members as the company grows
Work Arrangement: On-site, with the possibility of remote work as needed. The role is based in San Francisco, CA
Growth Opportunities:
- As the initial marketing hire, this role has the opportunity to build and shape the marketing team from the ground up
- With the company's rapid growth, there will be ample opportunities for professional development and career advancement
- The role offers the chance to make a significant impact on Venteur's brand, market presence, and overall success
ASSUMPTION: This role offers a unique opportunity to lead marketing efforts in a rapidly growing company, with significant potential for growth and impact.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative workspace in Jackson Square, San Francisco
Office Location(s): 595 Pacific Ave, San Francisco, California 94133, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and a strong talent pool
- The Jackson Square neighborhood is centrally located, offering easy access to public transportation, dining, and entertainment options
- The city is known for its diverse culture, beautiful landscapes, and mild Mediterranean climate
Work Schedule: Standard business hours (9am - 5pm, Monday - Friday) with flexibility for remote work as needed
ASSUMPTION: The on-site work environment at Venteur's Jackson Square office offers a collaborative and dynamic space for employees to thrive, with easy access to amenities and a central location in San Francisco.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the CEO and/or other team members
- Final round interview with the CEO and/or other stakeholders
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and vision
- Branding and messaging expertise
- Leadership and team management skills
- Understanding of the health insurance and employee benefits industry
- Analytical and data-driven approach to marketing
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry knowledge
- Include specific examples of your marketing achievements and the impact you've made in previous roles
- Demonstrate your understanding of Venteur's mission and how your skills and experience align with the company's goals
- Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, marketing strategies, and team dynamics
ATS Keywords: Marketing strategy, brand marketing, performance marketing, thought leadership, digital marketing, lead generation, marketing analytics, team management, ICHRA, employee benefits, health insurance
ASSUMPTION: The application process for this role will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit with Venteur's mission and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and content marketing tools (e.g., SEMrush, Ahrefs)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The marketing team at Venteur will use a combination of marketing automation, CRM, social media management, SEO, email marketing, and analytics tools to drive marketing success and measure performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing new ideas and approaches to drive growth and success
- Collaboration: Working together to achieve common goals and overcome challenges
- Integrity: Acting with honesty and transparency in all aspects of the business
- Customer-centric: Focusing on the needs and preferences of customers to deliver exceptional experiences
- Continuous learning: Encouraging personal and professional growth through ongoing education and development
Work Style:
- Dynamic and fast-paced, with a focus on driving results and achieving growth objectives
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on measuring performance and optimizing marketing initiatives
- Adaptable and flexible, with a willingness to pivot and adjust strategies as needed
Self-Assessment Questions:
- Do you thrive in dynamic and fast-paced environments, and are you comfortable with ambiguity and change?
- Are you an effective communicator and collaborator, with a proven track record of working successfully with cross-functional teams?
- Do you have a strong analytical mindset and a data-driven approach to marketing?
- Are you passionate about Venteur's mission to transform the health insurance industry, and do you align with the company's values?
ASSUMPTION: Candidates who are innovative, collaborative, and data-driven, with a strong alignment with Venteur's mission and values, will be the best fit for this role.
⚠️ Potential Challenges
- Managing a marketing budget and demonstrating ROI in a rapidly growing company
- Balancing the need to optimize existing strategies with the need to innovate and adapt to a changing market
- Building and managing a high-performing marketing team in a fast-paced environment
- Navigating the complexities of the health insurance and employee benefits industry
- Maintaining a strong work-life balance in a dynamic and fast-paced role
ASSUMPTION: These challenges are inherent in a fast-growing startup environment and require a strategic, adaptable, and results-driven approach to marketing.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of the health insurance and employee benefits industry, as well as experience with ICHRA
- Compared to other marketing roles in B2B SaaS companies, this position offers a unique opportunity to drive growth and market presence in a rapidly growing industry
- Career progression in this role could lead to senior marketing leadership positions, such as VP of Marketing or Chief Marketing Officer, as the company continues to grow
ASSUMPTION: This role offers a unique opportunity to drive marketing success in a rapidly growing company, with significant potential for growth and impact.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product or feature
- Launching a thought leadership campaign to establish Venteur as an industry expert in personalized health insurance
- Optimizing digital marketing campaigns to improve ROI and drive customer acquisition
- Building and managing a high-performing marketing team, including hiring, onboarding, and training new team members
- Collaborating with cross-functional teams to develop and execute integrated marketing campaigns
ASSUMPTION: These sample projects reflect the dynamic and multifaceted nature of the Head of Marketing role at Venteur, requiring a strategic and adaptable approach to marketing.
❓ Key Questions to Ask During Interview
- What are the company's growth plans for the next 1-3 years, and how does this role contribute to those plans?
- How does Venteur differentiate itself from competitors in the health insurance and employee benefits space?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Venteur support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does that manifest in this role?
- How does Venteur measure and optimize marketing performance, and what are the key KPIs for this role?
ASSUMPTION: These questions are designed to provide insight into the company's growth plans, marketing strategies, team dynamics, and work environment, helping candidates make informed decisions about the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry knowledge
- Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, marketing strategies, and team dynamics
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
- If selected for an interview, be prepared to discuss your marketing experience, leadership skills, and alignment with Venteur's mission and values
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
