Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: X UP Digital

🔹 Location: Islamabad, Pakistan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling the off-Amazon growth strategy for X UP Digital's brand portfolio
• Driving multi-channel marketing across DTC websites, social platforms, email, influencers, and new marketplaces
• Collaborating cross-functionally with creative, product, operations, and Amazon teams
• Building and managing a high-performance marketing team

ASSUMPTION: This role requires a strategic, creative, and execution-focused leader who can thrive in a high-growth environment and build sustainable growth across the DTC ecosystem.

📋 Key Responsibilities

✅ Marketing Strategy & Leadership: Own and lead the overall multi-channel marketing strategy, set goals, KPIs, and reporting structures, and collaborate with cross-functional teams.

✅ DTC Website Growth (Shopify): Develop and execute strategies to drive qualified traffic and increase conversion rates, lead CRO strategy, and oversee customer journeys and retention strategies.

✅ Email, CRM & Retention: Own the email marketing and SMS strategy, drive customer LTV through loyalty initiatives, and manage win-back campaigns.

✅ Paid Media & Influencer Growth: Oversee paid advertising strategy, build and scale influencer and affiliate programs, and collaborate with creative to test and iterate on ad creative performance.

✅ Analytics, Reporting & Optimization: Define key marketing KPIs, dashboards, and reporting cadences, use data to identify scalable growth opportunities, and work with finance and operations to forecast marketing spend vs. return and profitability.

✅ Team Management & Hiring: Lead and mentor a growing team of channel specialists, content creators, and media buyers, collaborate cross-functionally with other teams, and evaluate external agencies or freelancers.

ASSUMPTION: This role requires a hands-on approach to leadership, with the ability to delegate tasks while still driving strategy and execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-8+ years of experience in DTC e-commerce marketing leadership, with proven success in scaling Shopify-based brands and leading high-converting digital campaigns

Required Skills:

• Proven experience scaling Shopify-based brands and leading high-converting digital campaigns
• Hands-on expertise with Klaviyo, Meta Ads, Google Ads, TikTok, Shopify, and GA4
• Strong command of CRO principles and funnel optimization
• Deep understanding of creative testing and performance creative strategy
• Excellent leadership and project management skills
• Experience working cross-functionally with creative, product, and analytics teams

Preferred Skills:

• Experience in Amazon brand environments or aggregator brands
• Familiarity with influencer platforms or running UGC-driven campaigns
• Experience managing multi-million-dollar DTC budgets and forecasting CAC/LTV
• Passion for consumer brands and understanding what makes a great brand stand out

ASSUMPTION: Candidates with experience in Amazon brand environments or aggregator brands may have a competitive edge for this role.

💰 Compensation & Benefits

Salary Range: Based on the company size and industry, the estimated salary range for this role is PKR 2,500,000 - 3,500,000 per annum. This estimate is inclusive of base salary and annual bonuses.

Benefits:

• Competitive compensation package
• 10 local paid holidays & 10 PTO days per year
• Quarterly performance bonuses
• Opportunity to build and lead your own marketing team
• High-growth environment with significant ownership and creative freedom

Working Hours: Full-time, with flexible hours and the opportunity to work remotely occasionally, as agreed with the hiring manager.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Pakistan. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: X UP Digital specializes in the strategic acquisition and optimization of Amazon FBA businesses, with a focus on driving growth and empowering entrepreneurs to realize their e-commerce ambitions.

Company Size: X UP Digital has 11-50 employees, providing a dynamic and collaborative work environment where individuals can make a significant impact.

Founded: X UP Digital was founded in 2018, with a mission to reshape the future of online retail by cultivating brands for exponential growth.

Company Description:

• X UP Digital specializes in acquiring and growing beloved niche brands through creative branding, innovative products, and world-class digital marketing
• The company focuses on scaling its brands beyond Amazon into DTC, social, and emerging marketplaces
• X UP Digital values creativity, accountability, and autonomy, providing employees with significant ownership and creative freedom

Company Specialties:

• Amazon FBA business acquisition and optimization
• Brand growth and scaling
• Creative branding and innovative product development
• World-class digital marketing strategies

Company Website: xupdigital.com

ASSUMPTION: X UP Digital's focus on brand growth and acquisition makes it an attractive opportunity for marketing professionals seeking to make a significant impact in a high-growth environment.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a strategic and experienced marketing leader to drive off-Amazon growth for the brand portfolio.

Reporting Structure: The Head of Marketing will report directly to the CEO and collaborate cross-functionally with creative, product, operations, and Amazon teams.

Work Arrangement: This role is primarily on-site, with the opportunity for occasional remote work, as agreed with the hiring manager.

Growth Opportunities:

• Leading and building a high-performance marketing team
• Driving sustainable growth across the DTC ecosystem
• Gaining significant ownership and creative freedom in a high-growth environment

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to build and lead their own marketing team and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: X UP Digital's office is a collaborative and dynamic workspace, fostering creativity and innovation among its employees.

Office Location(s): 309 S Main St, Suite 250, Rochester, Michigan 48307, US

Geographic Context:

• Islamabad, Pakistan, offers a vibrant and growing e-commerce market, with ample opportunities for brand expansion and growth
• The city's strategic location and infrastructure make it an ideal base for regional operations
• Islamabad's diverse cultural scene and high quality of life make it an attractive place to live and work

Work Schedule: Full-time, with flexible hours and the opportunity to work remotely occasionally, as agreed with the hiring manager.

ASSUMPTION: The location and work environment at X UP Digital provide an ideal setting for marketing professionals to thrive and drive brand growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and technical interviews with the hiring manager and other team members
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the CEO to discuss the role's fit within the organization and long-term growth opportunities

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Technical proficiency in digital marketing channels and tools
• Cultural fit and alignment with X UP Digital's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the DTC e-commerce landscape and X UP Digital's business model
• Prepare a case study or project presentation that showcases your ability to drive growth and optimize marketing performance
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Marketing Strategy, DTC Growth, Shopify, CRO, Email Marketing, CRM, Paid Media, Influencer Marketing, Analytics, Reporting, Team Management, Project Management, Creative Testing, Digital Campaigns, Consumer Brands

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, leadership skills, and technical proficiency in digital marketing channels to succeed in the interview process.

🛠️ Tools & Technologies

• Klaviyo (email marketing and automation)
• Meta Ads (Facebook and Instagram advertising)
• Google Ads (search and display advertising)
• TikTok (social media advertising)
• Shopify (e-commerce platform)
• GA4 (web analytics)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to driving growth and optimizing marketing performance.

👔 Cultural Fit Considerations

Company Values:

• Creativity: X UP Digital values innovative thinking and encourages employees to push the boundaries of what's possible
• Accountability: The company holds its employees responsible for driving results and delivering on their commitments
• Autonomy: X UP Digital empowers its employees to make decisions and take ownership of their work

Work Style:

• Collaborative: X UP Digital fosters a team-oriented work environment, where employees support and learn from one another
• Dynamic: The company operates in a fast-paced and ever-changing landscape, requiring employees to be adaptable and resilient
• Results-driven: X UP Digital prioritizes outcomes and focuses on delivering measurable results

Self-Assessment Questions:

• Do you thrive in high-growth environments and enjoy the challenge of driving sustainable growth?
• Are you comfortable working cross-functionally with creative, product, operations, and Amazon teams?
• Do you possess strong leadership skills and the ability to delegate tasks while still driving strategy and execution?

ASSUMPTION: Applicants should assess their fit with X UP Digital's values and work style to ensure a successful and fulfilling career in this role.

⚠️ Potential Challenges

• The fast-paced and ever-changing nature of the e-commerce landscape may require frequent adjustments to marketing strategies
• Managing a growing team and maintaining a high level of performance may present unique challenges
• Balancing the need for creativity and innovation with the demands of driving measurable results
• Adapting to the unique cultural and market dynamics of the Pakistani e-commerce landscape

ASSUMPTION: Applicants should be prepared to face these challenges head-on and leverage them as opportunities for growth and learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on driving off-Amazon growth for a portfolio of brands
• Experience in Amazon brand environments or aggregator brands may provide a competitive edge for this role
• This role offers significant ownership and creative freedom, making it an attractive opportunity for experienced marketing professionals seeking to make a significant impact

ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from traditional marketing positions when evaluating their fit for the opportunity.

📝 Sample Projects

• Developing and executing a comprehensive Shopify growth strategy, including CRO, customer journeys, and retention initiatives
• Building and scaling an influencer marketing program that delivers real performance, not just content
• Optimizing paid media campaigns across Meta, Google, TikTok, and other platforms to maximize ROI and drive sustainable growth

ASSUMPTION: Applicants should be prepared to discuss their experience with these types of projects and how they have driven growth and optimized marketing performance in previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing team structure and how this role would fit within it?
• What are the key priorities for this role in the first 90 days?
• How does X UP Digital support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the brand portfolio, and how can this role address them?
• How does X UP Digital measure the success of its marketing efforts, and what KPIs are most important for this role?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and commitment to driving success for the brand portfolio.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or project presentation that showcases your ability to drive growth and optimize marketing performance
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.