📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Goodnotes
🔹 Location: London (UK) OR Europe
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing function to drive business growth and impact
- Generating bold, creative ideas and bringing them to life through ambitious campaigns
- Working cross-functionally with all members of the marketing team
- Translating insights to action and building a high-performing team
- Collaborating closely with the leadership team to shape and execute marketing plans
ASSUMPTION: This role requires a strategic leader who can balance big-picture thinking with hands-on execution, working across the full spectrum of brand and product marketing.
📋 Key Responsibilities
✅ Take a beloved brand to the next level by leading the marketing function to deliver on the fast-growing product portfolio and positioning with new audiences across B2C and B2B
✅ Dream big and build great things by generating bold, creative ideas and bringing them to life through ambitious campaigns that resonate at scale, shape narratives, and drive meaningful results
✅ Lead across the whole marketing spectrum by working cross-functionally with all members of the marketing team, including growth marketers and local marketers, to enable their work, align efforts, and maximize success
✅ Translate insights to action by sourcing and synthesizing user, product, and market insights to guide messaging, audience understanding, and marketing priorities
✅ Build and grow a high-performing team by enabling marketers and creatives to do their best work through coaching, collaboration, and clear direction
✅ Collaborate closely with the leadership team by working directly with the founder and leadership team to shape and execute marketing plans that bring their vision to life
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and team management, requiring a versatile and adaptable leader.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience across brand and/or product marketing in a fast-paced tech environment with demonstrated business impact
Required Skills:
- Proven ability to deliver results through creative campaigns and go-to-market plans, both as an individual contributor and as a team lead
- Demonstrated team leadership experience, from setting direction to active partnering on effective execution, with a track record of enabling teams to deliver against ambitious goals
- Comfort working across a broad range of target audiences, with a strong grasp of how to tailor messaging and channels accordingly
- Excellent collaboration and communication skills, with the ability to align and influence cross-functional teams and senior stakeholders without relying on formal authority
- Strong creative judgment and attention to quality, balanced with the ability to move quickly and pragmatically
- Comfort operating with ambiguity and evolving priorities while keeping execution grounded, focused, and on-track
Preferred Skills:
- Experience with marketing AI/ML-powered products or features
- Experience partnering with product and data to uncover insights, run experiments, and connect findings to meaningful marketing work
- Experience supporting regional or global marketing efforts in a matrixed organization
ASSUMPTION: Candidates with a strong background in both brand and product marketing, as well as proven leadership experience, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (Based on industry standards for a Head of Marketing role with 10+ years of experience in the tech sector)
Benefits:
- Meaningful equity in a profitable tech-startup
- Budget for things like noise cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
- Sponsored visits to the Hong Kong or London office every 2 years
- Company-wide annual offsite
- Flexible working hours and location
- Medical insurance for you and your dependents
Working Hours: Full-time (40 hours per week) with flexible hours and location
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role with the required experience level. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees (Medium-sized company, offering opportunities for growth and collaboration)
Founded: 2011 (Over 10 years of experience in the industry)
Company Description:
- Goodnotes turns complexity into clarity by providing a powerful note-taking app that combines natural handwriting experience with AI-enabled digital capabilities
- The company empowers users to do their best thinking and creating, with over 24 million users worldwide
- Goodnotes was named Apple's 2022 iPad App of the Year
Company Specialties:
- Note-taking app development
- AI integration in digital products
- User experience design
Company Website: http://goodnotes.com
ASSUMPTION: Goodnotes is a well-established company in the note-taking app industry, focusing on user experience and AI integration to provide innovative solutions for its users.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the founder and working closely with the leadership team
Reporting Structure: This role will oversee the creative studio, local marketing, social media, influencer marketing, brand strategy & marketing, public relations, and product marketing teams
Work Arrangement: Remote OK, with flexible working hours and the option to work from the Hong Kong or London office every 2 years
Growth Opportunities:
- Leading a high-performing marketing team and driving business growth
- Collaborating with cross-functional teams to shape and execute marketing plans
- Potential to expand the role's scope and influence as the company grows
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's global presence and success.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK with the option to work from the Hong Kong or London office every 2 years)
Office Location(s): Hong Kong, London
Geographic Context:
- London, UK: A vibrant, multicultural city with a thriving tech industry and numerous networking opportunities
- Hong Kong: A major global financial hub with a dynamic business environment
Work Schedule: Full-time (40 hours per week) with flexible hours and location
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to work remotely while also having the opportunity to collaborate and connect with team members in person.
💼 Interview & Application Insights
Typical Process:
- An introductory call with someone from the talent acquisition team to discuss your background, career goals, and interest in Goodnotes
- A role-specific call to discuss your background and skillset for this role in more detail, as well as a live exercise to assess your abilities
- A call with your hiring manager to discuss the role's day-to-day responsibilities, growth opportunities, and company culture
- A meet-the-team call with 2 or 3 Goodnotes team members you'd be working closely with
- A team Q&A with your direct reports to discuss the team's dynamics and expectations
Key Assessment Areas:
- Strategic thinking and planning
- Creative campaign development and execution
- Team leadership and management
- Cross-functional collaboration and stakeholder management
- Adaptability and resilience in the face of evolving priorities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership achievements, and creative campaign successes
- Prepare for behavioral interview questions that focus on your problem-solving skills, team management experience, and ability to work with cross-functional teams
- Research Goodnotes' products, target audiences, and marketing strategies to demonstrate your understanding of the company and its goals
ATS Keywords: Marketing strategy, campaign development, team leadership, stakeholder management, brand marketing, product marketing, AI integration, user insights, marketing priorities
ASSUMPTION: The interview process is designed to assess your strategic thinking, creative problem-solving, and leadership skills, as well as your cultural fit with Goodnotes' values and work environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: Familiarity with marketing automation, social media management, project management, design, and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Dream big: Be visionary, strategic, and open to innovation
- Build great things: Work in service of users, always improving and pushing higher
- Operate as an owner: Take responsibility with bold decision-making and bias for action
- Win like a sports team: Be trusting and collaborative while empowering others
- Learn and grow fast: Never stop learning and iterate fast
- Share our passion: Share ideas and practice enthusiasm and joy
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and shared success
- Fast-paced and dynamic, with a focus on quick decision-making and adaptability
- Creative and innovative, with a focus on pushing boundaries and challenging the status quo
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where you can dream big and build great things?
- Are you comfortable operating with ambiguity and evolving priorities while keeping execution grounded, focused, and on-track?
- Do you share Goodnotes' passion for empowering users and transforming digital note-taking?
ASSUMPTION: Candidates who align with Goodnotes' values and work style, and who are passionate about the company's mission, will be best suited for this role.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on execution and team management
- Working across a broad range of target audiences and marketing channels
- Operating with ambiguity and evolving priorities in a fast-paced, dynamic environment
- Managing a high-performing team and driving results through creative campaigns and effective collaboration
ASSUMPTION: This role presents unique challenges that require a versatile, adaptable leader with strong strategic thinking, creative problem-solving, and team management skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong balance between strategic planning and hands-on execution, as well as experience working across a broad range of target audiences and marketing channels
- Goodnotes' focus on AI integration and user experience sets it apart from other note-taking apps, requiring a unique blend of marketing skills and industry knowledge
- Career progression in this role may involve expanding the scope of responsibilities and influencing the company's global presence and success
ASSUMPTION: This role is distinct from other marketing positions due to its unique blend of strategic planning, creative execution, and team management requirements, as well as Goodnotes' focus on AI integration and user experience.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new AI-powered feature, targeting both consumer and enterprise users
- Building and managing a community of influencers and advocates to amplify Goodnotes' reach and credibility across social media platforms
- Conducting market research and user interviews to inform product development and marketing strategies, and translating insights into actionable recommendations
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Head of Marketing may undertake, requiring a versatile and adaptable leader.
❓ Key Questions to Ask During Interview
- How does the leadership team envision the marketing function evolving over the next 3-5 years, and how does this role fit into that vision?
- What are the most pressing marketing challenges facing Goodnotes today, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the first 90 days in this role, and how can I best contribute to achieving them?
- How does Goodnotes foster a culture of innovation and continuous improvement, and how can this role drive that culture forward?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about your fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership achievements, and creative campaign successes
- Prepare for behavioral interview questions that focus on your problem-solving skills, team management experience, and ability to work with cross-functional teams
- Research Goodnotes' products, target audiences, and marketing strategies to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager within 7 days of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
