📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: WORQ Coworking Space
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-time
🔹 Category: Real Estate
🔹 Date Posted: 2025-05-19
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth marketing strategies to expand market presence and drive customer acquisition.
- Optimizing digital marketing channels and partnerships to enhance brand visibility and lead conversion.
- Conducting market research and product development strategy to ensure market fit and continuous improvement.
- Collaborating with cross-functional teams to align marketing and product strategies with business goals.
ASSUMPTION: This role requires a strategic mindset and strong execution skills to drive measurable growth in a fast-paced, innovative environment.
📋 Key Responsibilities
✅ Developing and executing growth marketing strategies to expand market presence and activate new outlets through lead generation and drive customer acquisition.
✅ Identifying new market opportunities and customer segments through data analysis, industry research, and competitive benchmarking.
✅ Leading performance marketing efforts, leveraging A/B testing, funnel optimization, and automation to maximize ROI.
✅ Conducting market research, customer feedback analysis, and competitive intelligence to inform product development decisions.
✅ Collaborating with marketing, sales, and operations teams to align marketing and product strategies with business goals.
ASSUMPTION: This role involves a mix of strategic planning, data-driven decision making, and hands-on execution to achieve marketing and business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, Communications, or a related field.
Experience: 10+ years of experience in growth/product marketing portfolios, preferably in real estate, coworking, SaaS, or startup environments.
Required Skills:
- Proven track record of driving customer acquisition, conversion optimization, and retention with data-backed strategies.
- Experience in product marketing and product-led growth strategies, with the ability to influence product development and go-to-market execution.
- Excellent communication and storytelling skills, capable of crafting compelling brand narratives that resonate with different customer segments.
- Creative thinker with a hacker mentality – able to unlock new growth channels and scale marketing campaigns efficiently.
Preferred Skills:
- Experience in real estate, coworking, or startup environments.
- Fluency in Malay or another local language.
ASSUMPTION: Candidates should have a strong background in growth marketing, with a proven track record in driving customer acquisition and retention. Experience in real estate or startup environments is a plus.
💰 Compensation & Benefits
Salary Range: RM 250,000 - RM 350,000 per annum (Estimated, based on industry standards for a Head of Marketing role with 10+ years of experience in Malaysia)
Benefits:
- Health insurance and dental plans
- Retirement savings plans
- Employee discounts on coworking spaces
- Professional development opportunities
Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be considered based on role requirements and team needs.
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role with 10+ years of experience in Malaysia. Actual compensation may vary based on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically coworking spaces and flexible office solutions.
Company Size: Small to medium-sized (11-50 employees), with a fast-growing and innovative culture.
Founded: 2015, with a history of rapid growth and expansion in the Malaysian market.
Company Description:
- WORQ is an award-winning productivity community and flexible workspace provider, offering customizable workspace solutions and community-building activities.
- The company aims to create the largest and most hyperlocalized productive coworking community, fueling collaboration and driving business growth.
- WORQ's investors include Cradle Fund, Philip Capital, SMG, 500 Startups, and private investors, reflecting the company's strong market potential and growth prospects.
Company Specialties:
- Coworking and community building
- Business ecosystem and enterprise solutions
- Office solutions and business continuity
Company Website: http://worq.space
ASSUMPTION: WORQ's focus on innovation, growth, and community building creates an exciting and dynamic work environment for marketing professionals.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the CEO or a senior leadership team member.
Reporting Structure: This role may have direct reports, including marketing managers, specialists, or coordinators, depending on the company's organizational structure.
Work Arrangement: Full-time, on-site role, with the possibility of hybrid or remote work arrangements based on the company's policies and the candidate's needs.
Growth Opportunities:
- Expanding the marketing team and mentoring junior team members.
- Gaining exposure to various aspects of business operations and strategy.
- Potential career progression to Chief Marketing Officer (CMO) or other senior leadership roles as the company grows.
ASSUMPTION: This role offers significant growth potential, as WORQ continues to expand its market presence and solidify its position as a leading coworking space provider in Malaysia.
🌍 Location & Work Environment
Office Type: Modern, collaborative coworking spaces with state-of-the-art facilities and amenities.
Office Location(s): Kuala Lumpur, Shah Alam, and other locations in Malaysia.
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a vibrant business ecosystem, offering ample opportunities for networking and collaboration.
- Malaysia's strategic location in Southeast Asia provides access to regional markets and growth opportunities.
- The coworking spaces are located in prime business districts, providing easy access to public transportation and nearby amenities.
Work Schedule: Standard office hours, with flexibility for remote work arrangements as needed.
ASSUMPTION: WORQ's office locations and work environment foster collaboration, creativity, and productivity, enabling employees to thrive in their roles.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the CEO or a senior leadership team member, as well as relevant department heads
- Final round interviews, potentially including case studies or presentations
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision making and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with WORQ's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of WORQ's business model and market position in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability.
- Research WORQ's competitors and industry trends to showcase your knowledge and insights during the interview.
ATS Keywords: Growth marketing, customer acquisition, digital marketing, product development, market research, collaboration, communication, storytelling, creative thinking, team player, automation, SEO, SEM, email marketing
ASSUMPTION: WORQ's interview process focuses on assessing candidates' strategic thinking, problem-solving skills, and cultural fit, with a strong emphasis on data-driven decision making and communication.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
- SEO and SEM tools (e.g., Google Analytics, SEMrush, or Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or Campaign Monitor)
ASSUMPTION: WORQ uses a mix of marketing automation, CRM, and analytics tools to optimize its marketing efforts and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and community building
- Customer-centricity and excellence in service
- Integrity and accountability
- Fun and passion for what we do
Work Style:
- Fast-paced and dynamic, with a strong focus on growth and innovation
- Collaborative and team-oriented, with a emphasis on cross-functional collaboration
- Data-driven and analytical, with a emphasis on continuous improvement and optimization
- Customer-centric, with a focus on delivering exceptional customer experiences
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and emerging technologies in digital marketing and customer engagement?
- Can you provide an example of a time when you identified a new market opportunity and successfully executed a go-to-market strategy?
- How do you approach collaboration and cross-functional teamwork, and how have you driven successful outcomes in previous roles?
ASSUMPTION: WORQ values innovation, collaboration, and customer-centricity, seeking candidates who align with these core values and thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing a team and driving results in a fast-paced, ever-changing environment
- Balancing strategic planning and hands-on execution to achieve marketing and business objectives
- Adapting to new market trends and competitor dynamics in the coworking space industry
- Managing a budget and maximizing ROI for marketing campaigns and initiatives
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strategic mindset, strong execution skills, and the ability to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position places a stronger emphasis on growth marketing, data-driven decision making, and product development strategy.
- In the coworking space industry, WORQ's focus on innovation, community building, and customer-centricity sets it apart from competitors, offering unique opportunities for marketing professionals.
- Career progression in this role may include transitions to Chief Marketing Officer (CMO) or other senior leadership positions as the company grows and expands its market presence.
ASSUMPTION: This role offers a unique blend of strategic planning, data-driven decision making, and hands-on execution, with a strong focus on growth and innovation in the coworking space industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new coworking space location, including market research, customer segmentation, and targeted marketing campaigns.
- Optimizing digital marketing channels and partnerships to enhance brand visibility and lead conversion, resulting in a 20% increase in customer acquisition within six months.
- Conducting market research and customer feedback analysis to inform product development decisions, leading to the successful launch of a new coworking solution that generated a 30% increase in revenue within one year.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and hands-on nature of the Head of Marketing role at WORQ, focusing on growth, innovation, and customer-centricity.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the coworking space industry, and how does WORQ plan to address them?
- How does WORQ measure the success of its marketing campaigns and initiatives, and what key performance indicators (KPIs) does the company track?
- Can you describe the company's culture and work environment, and how does the marketing team fit into the broader organizational structure?
- What opportunities exist for professional development and growth within the marketing team and the company as a whole?
- How does WORQ approach collaboration and cross-functional teamwork, and what examples can you provide of successful marketing campaigns that involved multiple departments?
ASSUMPTION: These interview questions help candidates assess the company's culture, work environment, and growth opportunities, ensuring a strong fit with their personal and professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, data-driven decision making, and marketing expertise.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability, using the STAR method to structure your responses.
- Research WORQ's competitors and industry trends to showcase your knowledge and insights during the interview, and develop a data-driven marketing strategy for the company's next growth phase.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
