Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Delivery Hero

🔹 Location: Helsinki, Finland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing the full marketing strategy for Finland
• Managing a high-performing team and being a key member of the local management team
• Driving measurable growth across acquisition and retention
• Collaborating cross-functionally with regional and global teams
• Developing go-to-market plans and analyzing performance

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of data-driven marketing to drive growth and impact the business.

📋 Key Responsibilities

✅ Lead and execute the full marketing strategy for Finland, aligned with regional/global goals

✅ Manage a high-performing team and be a key member of the local management team

✅ Own the marketing budget and drive measurable growth across acquisition and retention

✅ Build and optimize data-driven campaigns that impact core KPIs (installs, reorders, retention)

✅ Collaborate cross-functionally with regional and global teams for seamless execution

✅ Develop go-to-market plans, analyze performance, and make key strategic decisions

ASSUMPTION: This role involves a high degree of autonomy and requires strong decision-making skills, as well as the ability to work effectively in a matrixed organization.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent

Experience: Several years in a leadership role, with a proven ability to inspire and develop high-performing teams, alongside strong stakeholder management skills in complex, matrixed organizations

Required Skills:

• Proven background in B2C marketing, preferably in fast-paced, digital-first environments
• Commercial mindset and business acumen – you understand what moves the business and how marketing can drive it
• Data-savvy – while you don’t need to be an analyst, you’re comfortable turning insights into action
• Experience in or understanding of last-mile delivery, eCommerce, tech, or Q-commerce is a big plus

Preferred Skills:

• Fluency in English and Finnish

ASSUMPTION: This role requires a strong commercial acumen and the ability to make data-driven decisions to drive business growth.

💰 Compensation & Benefits

Salary Range: 7,900 - 8,900 EUR per month, determined based on skills and experience

Benefits:

• Comprehensive insurances
• Sports, culture, commute and well-being benefit
• Free massage once a month
• Gym benefits and sports clubs
• Possibility to use working time for sports and self-development
• Multiple inclusive benefits such as extended marriage leave and fertility leave
• Variety of fun company and team events

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on the company's size and the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Delivery Hero operates in the technology, information, and internet industry, focusing on online food ordering and delivery.

Company Size: Delivery Hero is a large company with over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.

Founded: Delivery Hero was founded in 2011 and has since grown to become one of Europe’s largest tech platforms.

Company Description:

• Delivery Hero is the world’s leading local delivery platform, with a mission to deliver an amazing experience, fast, easy, and to your door.
• The company operates in over 70+ countries worldwide, powered by tech but driven by people.
• Delivery Hero enables ambitious talent to deliver solutions that create impact within its ecosystem.

Company Specialties:

• Online food ordering
• eCommerce
• Technology
• Online food delivery
• Marketing
• Apps
• Food tech
• Machine Learning
• Delivery and logistics

Company Website: http://www.deliveryhero.com

ASSUMPTION: Delivery Hero's large size and global presence offer applicants the opportunity to work in a dynamic, international environment with ample growth potential.

📊 Role Analysis

Career Level: This role is a senior leadership position, requiring a high level of strategic thinking and decision-making.

Reporting Structure: The Head of Marketing will report directly to the local management team and collaborate with regional and global teams.

Work Arrangement: This role is on-site, with the possibility of using working time for sports and self-development.

Growth Opportunities:

• Potential to make a significant impact on the business and drive growth in the Finnish market
• Opportunities to collaborate with regional and global teams, exposing the candidate to diverse perspectives and experiences
• Possibility to develop leadership skills and grow within the organization

ASSUMPTION: This role offers a high degree of responsibility and the opportunity to make a significant impact on the business, driving growth and shaping the future of the company's marketing efforts in Finland.

🌍 Location & Work Environment

Office Type: Delivery Hero's office in Helsinki is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Oranienburger Straße 70, Berlin, Germany (global headquarters); İstanbul, Turkey; Seoul, South Korea; Montevideo, Uruguay; Kuwait City, Kuwait

Geographic Context:

• Helsinki, Finland, is a vibrant, multicultural city with a high quality of life and a strong tech industry.
• The city offers a mix of urban and natural environments, with easy access to parks, lakes, and the Baltic Sea.
• Helsinki has a thriving food scene, with a wide range of restaurants and cafes to explore.

Work Schedule: Full-time, with the possibility of using working time for sports and self-development

ASSUMPTION: The work environment at Delivery Hero's Helsinki office is collaborative, innovative, and focused on driving growth and impact within the company's ecosystem.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager to discuss the role and assess cultural fit
• On-site or virtual interview with the local management team, focusing on leadership skills, strategic thinking, and problem-solving
• Final interview with a senior leader from the regional or global team, focusing on cultural fit and alignment with the company's values

Key Assessment Areas:

• Leadership skills and team management
• Strategic thinking and decision-making
• Data-driven approach to marketing and campaign optimization
• Collaboration and communication skills
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2C marketing, leadership, and data-driven campaign optimization.
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work in a matrixed organization.
• Research Delivery Hero's mission, values, and culture to demonstrate your understanding of the company and your alignment with its goals.

ATS Keywords: B2C marketing, leadership, stakeholder management, data-driven campaigns, commercial mindset, business acumen, resilience, team development, performance analysis, go-to-market plans, last-mile delivery, eCommerce, tech, Q-commerce

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's leadership skills, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• We build
• We deliver
• We lead

Work Style:

• Collaborative and innovative
• Data-driven and results-oriented
• Adaptable and resilient

Self-Assessment Questions:

• Do I thrive in a fast-paced, dynamic environment and enjoy working in a matrixed organization?
• Am I comfortable making data-driven decisions and optimizing campaigns to drive business growth?
• Do I possess strong leadership skills and the ability to inspire and develop high-performing teams?

ASSUMPTION: Delivery Hero's company culture is collaborative, innovative, and focused on driving growth and impact within its ecosystem. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to thrive in a matrixed organization.

⚠️ Potential Challenges

• Managing a high-performing team in a fast-paced, dynamic environment
• Working effectively in a matrixed organization with regional and global teams
• Driving measurable growth across acquisition and retention in a competitive market
• Adapting to changes in the market and adjusting strategies accordingly

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership skills, strategic thinking, and the ability to adapt to change in a dynamic environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong commercial mindset and the ability to drive business growth through data-driven marketing strategies.
• While the role is focused on the Finnish market, it offers the opportunity to collaborate with regional and global teams, exposing the candidate to diverse perspectives and experiences.
• This role offers the potential to make a significant impact on the business and drive growth in the Finnish market, providing ample opportunities for career development and growth within the organization.

ASSUMPTION: This role is unique in its focus on driving business growth through data-driven marketing strategies and offers a high degree of responsibility and the opportunity to make a significant impact on the business.

📝 Sample Projects

• Developing and executing a go-to-market plan for a new product launch in the Finnish market
• Optimizing customer acquisition campaigns to improve cost per acquisition and return on ad spend
• Analyzing customer data to identify trends and opportunities for retention and upselling

ASSUMPTION: The specific projects in this role will vary depending on the company's priorities and the candidate's areas of expertise, but will likely focus on driving business growth through data-driven marketing strategies.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall strategy for growth in the Finnish market?
• What are the key priorities for the first 90 days in this role?
• How does the local management team support and collaborate with each other?
• What are the most significant challenges facing the company in the Finnish market, and how can this role address them?
• How does the company support the professional development and growth of its employees?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company's priorities, and the opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2C marketing, leadership, and data-driven campaign optimization.
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work in a matrixed organization.
• Research Delivery Hero's mission, values, and culture to demonstrate your understanding of the company and your alignment with its goals.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.