📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Nominal
🔹 Location: Austin, TX
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing messaging that increases engagement, conversion, and wins in sales conversations
- Setting strategy for company and product positioning, equipping everyone with consistent information
- Creating and updating content for marketing and sales collateral, website, and emails
- Collaborating with product and sales teams to ensure effective communication and material for closing deals
- Identifying marketing levels to generate interest around product launches and company announcements
- Investing in content marketing and orchestrating its production
- Defining success metrics and reporting findings to inform strategic decisions
ASSUMPTION: This role requires a strong understanding of marketing strategies, messaging, and cross-functional collaboration to drive success across various marketing channels and teams.
📋 Key Responsibilities
✅ Leverage insights from customer interviews and internal teams to craft messaging that drives engagement, activation, conversion, and retention
✅ Set strategy for company and product positioning, ensuring everyone is equipped with consistent, up-to-date information
✅ Create and update content for marketing and sales collateral, website, emails, and other channels to reflect the strongest story and move customers through the funnel
✅ Partner with the product team to understand upcoming features and position them for optimal impact with existing customers and prospects
✅ Work closely with sales to bulletproof arguments, handle objections, and ensure the best material is available for closing deals
✅ Identify optimal marketing levels to generate interest around product and feature launches, as well as company announcements
✅ Invest in content marketing where it's likely to make the biggest difference for the audience and orchestrate its production
✅ Define success metrics for marketing efforts, regularly reporting findings and strategic decisions based on data
ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work effectively with cross-functional teams to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in marketing, with a focus on product marketing preferred
Required Skills:
- Proven track record of creating and implementing messaging that moves the needle on engagement, activation, conversion, and retention numbers
- Familiarity with highly technical engineering products
- Versatile work product demonstrating abilities with email, ad copy, sales enablement, account-based marketing, and more
- Rich and productive relationships with both sales and product teams in previous roles
- Management of small teams, including contractors
- Fluency with marketing metrics, data tooling, and cross-functional reporting
- History of rapid and bold experimentation to set strategies that produce step changes
- Sharp written and verbal capabilities for communicating with both customers and executives
Preferred Skills:
- Experience with time series databases or advanced aircraft
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in product marketing and experience working with technical products will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for a Head of Marketing role in Austin, TX)
Benefits:
- Medical, dental, and vision insurance with 100% of premiums covered
- Unlimited PTO / sick leave
- Free lunch, snacks, and coffee
- Professional development stipend
- Quarterly company retreats
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing role in Austin, TX, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees (Small to mid-sized company, offering a dynamic and agile work environment)
Founded: 2022 (Relatively new company with growth opportunities)
Company Description:
- Nominal is the faster, more reliable way to validate mission-critical systems
- Builds workflows for the modern hardware team to quickly and continuously confirm that all systems are nominal
- Connects machines to the humans who develop, test, and operate them
Company Specialties:
- Continuous hardware test stack
- Workflow automation for hardware teams
- Mission-critical system validation
Company Website: nominal.io
ASSUMPTION: Nominal is a growing tech company focused on improving hardware testing and validation processes, offering opportunities for professional growth and impact.
📊 Role Analysis
Career Level: Mid-level to senior (depending on experience)
Reporting Structure: This role reports directly to the CEO and may have team members reporting to them
Work Arrangement: On-site, with potential flexibility for remote work as needed
Growth Opportunities:
- Potential to build and lead a marketing team
- Opportunities to grow with the company as it expands
- Chance to make a significant impact on the company's success and market position
ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to build a team and make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: On-site, with potential flexibility for remote work as needed
Office Location(s): Austin, TX (with additional offices in Los Angeles, CA, and New York, NY)
Geographic Context:
- Austin, TX is known for its vibrant tech industry, live music scene, and outdoor activities
- The city offers a lower cost of living compared to other major tech hubs like San Francisco or New York
- Austin's central time zone may require some flexibility for collaboration with teams in other time zones
Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The work environment at Nominal is dynamic and collaborative, with a focus on driving results and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to discuss qualifications and fit
- In-depth interview with the CEO to discuss marketing strategy, goals, and alignment with company vision
- Case study or project presentation to demonstrate problem-solving and creative thinking
- Final interview with key stakeholders to discuss fit and next steps
Key Assessment Areas:
- Marketing strategy and vision
- Creativity and problem-solving
- Communication and presentation skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare a case study or project presentation that demonstrates your ability to develop and execute effective marketing strategies
- Research Nominal's products, target audience, and competition to show your understanding of the market and the company's position within it
- Be prepared to discuss your approach to marketing metrics, data analysis, and reporting
ATS Keywords: Marketing strategy, messaging, content creation, cross-functional collaboration, product marketing, sales enablement, data analysis, team management
ASSUMPTION: The application process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit with Nominal.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO and content marketing tools (e.g., SEMrush, Ahrefs)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and Nominal's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We embrace continuous learning and improvement
- Collaboration: We work together to achieve common goals
- Integrity: We act with honesty and transparency
- Customer-focused: We prioritize the needs of our customers
Work Style:
- Dynamic and agile, with a focus on driving results
- Collaborative and cross-functional, with a strong emphasis on teamwork
- Data-driven, with a commitment to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong commitment to data-driven decision-making and continuous learning?
ASSUMPTION: Nominal values candidates who are innovative, collaborative, and customer-focused, with a strong commitment to data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Working with highly technical products may require a steep learning curve
- Collaborating with remote teams may require flexibility and effective communication
- Balancing multiple priorities and projects may require strong time management and organizational skills
- Working in a fast-paced, growing company may require adaptability and the ability to pivot quickly
ASSUMPTION: These challenges can be overcome by candidates who are proactive, adaptable, and committed to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing, but with a focus on product marketing and a broader scope of responsibilities
- Unlike some marketing roles, this position requires a strong understanding of technical products and the ability to work effectively with engineering teams
- Career progression may include opportunities to build and lead a marketing team, or to transition into a Chief Marketing Officer role
ASSUMPTION: This role offers a unique blend of product marketing, strategic thinking, and team leadership, with opportunities for growth and development within the company.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch
- Creating a content marketing campaign to drive awareness and engagement among a specific target audience
- Analyzing marketing data to identify trends, optimize performance, and inform strategic decisions
- Collaborating with the sales team to develop sales enablement materials and improve close rates
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the cross-functional nature of the Head of Marketing role at Nominal.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- How does the marketing team collaborate with the product and sales teams to ensure consistent messaging and effective communication?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Nominal support the professional development and growth of its marketing team members?
- What is the company's approach to measuring and optimizing marketing performance, and how will this role contribute to that process?
ASSUMPTION: These questions are designed to help candidates understand the company's marketing strategy, team dynamics, and approach to performance measurement and optimization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare a case study or project presentation that demonstrates your ability to develop and execute effective marketing strategies
- Research Nominal's products, target audience, and competition to show your understanding of the market and the company's position within it
- Follow up with a thank-you note within 24 hours of your interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
