📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: amma family
🔹 Location: Barcelona, Spain (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes, International
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of the full marketing funnel, from user acquisition to retention
- Data-driven decision making and predictive analytics for campaign scalability
- Cross-functional team management and performance-driven culture
- International marketing experience, with a focus on emerging markets
- Proven success in scaling apps globally through paid UA, organic growth, and product-led growth
ASSUMPTION: This role requires a well-rounded marketing professional with a strong analytical mindset and experience in managing teams. The ideal candidate will have a proven track record in scaling apps internationally and optimizing marketing budgets.
📋 Key Responsibilities
✅ Oversee paid user acquisition campaigns across multiple platforms, optimizing budgets and ROAS
✅ Lead cross-country social media marketing strategy and organic traffic expansion
✅ Own end-to-end app store optimization (ASO) with deep store analytics expertise
✅ Implement marketing-driven features and conversion optimizations through cross-team collaboration
✅ Develop high-performing ad creatives/content with a producer through rapid testing frameworks
✅ Build predictive analytics models for LTV forecasting and campaign scalability
✅ Manage distributed teams (UA, SMM, creatives) with a performance-driven culture
ASSUMPTION: The role requires a hands-on approach to marketing, with a focus on data-driven decision making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in mobile app/gaming marketing with UA expertise (CPI/ROAS-focused)
Required Skills:
- Hands-on experience managing budgets across platforms
- Proven success in scaling apps internationally (emerging markets a plus)
- Strong analytical mindset
- Leadership experience managing cross-functional teams
- Fluent English (Upper-Intermediate+)
Preferred Skills:
- Own marketing end-to-end at a high-growth startup with equity potential
- Hands-on experience launching and scaling web-to-app (W2W) funnels
ASSUMPTION: Candidates should have a solid background in mobile app marketing, with a focus on user acquisition and a proven track record in scaling apps internationally.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Based on industry standards for a Head of Marketing role with 5-10 years of experience in the mobile app industry)
Benefits:
- Remote work as part of an international team
- Flexible schedule that you can customize based on team activities
- 36 days of paid time off per year
- Annual performance review and ongoing support from HR and team leaders
- Share option program for high performers after 1 year with the company
- Engage in work on a socially significant product with a powerful mission
- Trustworthy environment with open communication, devoid of micromanagement or authoritarianism
- Flexibility and openness to new technologies, ideas, and approaches
Working Hours: Full-time (40 hours/week), with a flexible schedule
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role with the required experience level. The benefits package is comprehensive and designed to support work-life balance and employee growth.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services (specifically, ParentTech and femtech)
Company Size: 11-50 employees (Small to Medium-sized company, offering a dynamic and agile work environment)
Founded: 2019 (Relatively new company with growth opportunities)
Company Description:
- An international mobile service with a global active monthly audience exceeding 1.5 million people
- Provides clear, evidence-based pregnancy information and personalized advice from professional obstetricians and gynecologists
- One of the world's largest communities for pregnant women and their families
Company Specialties:
Company Website: https://amma.family
ASSUMPTION: amma family is a well-established company in the ParentTech and femtech industry, with a strong global presence and a mission to support families worldwide.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the CPO
Reporting Structure: This role will manage distributed teams (UA, SMM, creatives) and collaborate with cross-functional teams (product, engineering, etc.)
Work Arrangement: Remote, with the flexibility to customize your schedule based on team activities
Growth Opportunities:
- Potential to own marketing end-to-end at a high-growth startup with equity potential
- Opportunities to launch and scale web-to-app (W2W) funnels
- Chance to work on a socially significant product with a powerful mission
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): Barcelona, Spain (with an international team)
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong tech industry
- Spain offers a high quality of life, with a warm climate and rich cultural heritage
- The remote work environment allows for greater flexibility and work-life balance
Work Schedule: Full-time (40 hours/week), with a flexible schedule that can be customized based on team activities
ASSUMPTION: The remote work environment offers a high degree of flexibility and the opportunity to work with an international team.
💼 Interview & Application Insights
Typical Process:
- Send CV detailing relevant experience and motivations
- Initial 30-minute interview with HR (English)
- 1-hour interview with Head of Marketing (English)
- 1-hour final interview with CPO (English)
- Offer: join the team and spread happiness to families worldwide
Key Assessment Areas:
- Marketing expertise and experience in scaling apps internationally
- Analytical mindset and data-driven decision-making skills
- Leadership experience and ability to manage cross-functional teams
- Cultural fit and alignment with company values
Application Tips:
- Tailor your CV to highlight relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your marketing expertise and leadership skills
- Demonstrate your passion for the company's mission and commitment to supporting families worldwide
ATS Keywords: User Acquisition, Social Media Marketing, App Store Optimization, Data Analytics, Creative Production, Team Management, Budget Management, International Marketing, Predictive Analytics, Cross-Functional Collaboration, Content Development, Performance Optimization, Marketing Strategy, Growth Marketing, Leadership, Analytical Mindset
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit. Successful candidates will demonstrate a strong track record in scaling apps internationally and optimizing marketing budgets.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- App store analytics tools (e.g., App Annie, Sensor Tower)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies will vary depending on the candidate's specific role and responsibilities. However, a strong understanding of marketing automation, social media management, and data visualization tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Supporting families worldwide
- Open communication and trust
- Flexibility and openness to new ideas
- Evidence-based decision making
Work Style:
- Data-driven and performance-oriented
- Collaborative and cross-functional
- Flexible and adaptable
- Committed to the company's mission
Self-Assessment Questions:
- How do you align with the company's mission to support families worldwide?
- How do you approach open communication and trust in a remote work environment?
- How do you demonstrate flexibility and openness to new ideas in your work?
- How do you ensure that your decisions are evidence-based and data-driven?
ASSUMPTION: Candidates should be able to demonstrate a strong alignment with the company's values and a commitment to supporting families worldwide. They should also be able to work effectively in a remote, collaborative, and data-driven environment.
⚠️ Potential Challenges
- Managing a distributed team with members in different time zones
- Scaling apps internationally, with a focus on emerging markets
- Optimizing marketing budgets across multiple platforms and channels
- Balancing the need for data-driven decision making with the need for creativity and innovation
ASSUMPTION: The role presents several challenges, including managing a distributed team, scaling apps internationally, and balancing data-driven decision making with creativity. Successful candidates will be able to overcome these challenges and drive marketing success for the company.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing position, but with a focus on user acquisition and retention in the mobile app industry
- Unlike other marketing roles, this position requires a strong analytical mindset and experience in managing cross-functional teams
- Career paths for this role may include progression to a VP of Marketing or Chief Marketing Officer position, with the potential to own marketing end-to-end at a high-growth startup
ASSUMPTION: This role is similar to other senior marketing positions, but with a unique focus on user acquisition and retention in the mobile app industry. Successful candidates will have a strong analytical mindset and experience in managing cross-functional teams.
📝 Sample Projects
- Developing and implementing a predictive analytics model for LTV forecasting and campaign scalability
- Launching and scaling web-to-app (W2W) funnels to drive user acquisition and retention
- Optimizing app store listings and keywords to improve organic traffic and downloads
- Managing a team of creatives to develop high-performing ad creatives/content through rapid testing frameworks
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to drive marketing success through data-driven decision making, creativity, and team management.
❓ Key Questions to Ask During Interview
- How does the company support the work-life balance of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company approach international expansion, and what are the growth opportunities for this role?
- What are the most significant challenges facing the marketing team, and how can this role address them?
- How does the company foster a culture of open communication and trust in a remote work environment?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's culture, and the challenges facing the marketing team. Successful candidates will be able to demonstrate their ability to drive marketing success and contribute to the company's growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your marketing expertise and leadership skills
- Demonstrate your passion for the company's mission and commitment to supporting families worldwide
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
