Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: more.com

🔹 Location: Marousi, Attica, Greece

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and leading the annual and quarterly marketing roadmap and campaign planning.
• Crafting compelling brand positioning and messaging that resonates across audiences.
• Ensuring consistency across all communication touchpoints – digital, offline, events, and partnerships.
• Managing, mentoring, and growing the internal marketing team.
• Aligning closely with the Performance Marketing Manager to optimize spend, acquisition performance, and LTV/CAC targets.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both brand and performance marketing.

📋 Key Responsibilities

✅ Define and lead the annual and quarterly marketing roadmap and campaign planning.

✅ Craft compelling brand positioning and messaging that resonates across audiences.

✅ Ensure consistency across all communication touchpoints – digital, offline, events, and partnerships.

✅ Manage, mentor, and grow the internal marketing team.

✅ Establish clear KPIs, campaign goals, and review processes across the team.

✅ Foster collaboration across functions and ensure knowledge sharing between paid media and broader marketing efforts.

✅ Align closely with the Performance Marketing Manager to optimize spend, acquisition performance, and LTV/CAC targets.

✅ Monitor marketing KPIs and analytics dashboards to guide performance improvements.

✅ Lead high-impact activations including product launches, experiential campaigns, and seasonal events.

✅ Act as a brand ambassador in PR, media, and strategic communications.

✅ Work closely with product, sales, operations, and commercial teams to drive integrated go-to-market strategies.

✅ Manage relationships with creative agencies, media, influencers, and tech vendors.

✅ Report performance and key insights directly to executive leadership.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 7+ years of experience in marketing, ideally in entertainment, ticketing, or consumer-facing tech companies.

Required Skills:

• Proven experience in managing multi-disciplinary marketing teams including performance and brand functions.
• Strong analytical and business mindset – comfortable interpreting data and making insight-driven decisions.
• Excellent communication and leadership skills; fluent in Greek and English.
• Proven ability to lead integrated campaigns across digital and physical channels.

Preferred Skills:

• Experience in the entertainment or live events industry.
• Familiarity with AI tools and modern martech stacks (e.g., GA4, HubSpot, Meta Ads).
• Track record in hosting or supporting branded events and large-scale activations.
• Strong network with media, influencers, or cultural partners.

ASSUMPTION: Candidates with a strong blend of strategic, analytical, and leadership skills will thrive in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a Head of Marketing role with 7+ years of experience in Greece)

Benefits:

• Competitive salary package
• Bonus scheme
• Health and life insurance for you and your family
• Top of the line tools and equipment
• Career and competencies development
• Modern workspace environment
• Employee Wellness Program (daily group sessions led by professional coaches)

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed.

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Greece. The benefits package is comprehensive and competitive for a company of this size.

📌 Applicant Insights

🔍 Company Context

Industry: more.com operates in the internet marketplace platforms industry, offering a pan-European ticketing marketplace with 14 years of experience, thousands of clients, and millions of tickets issued annually.

Company Size: more.com has 11-50 employees, providing a dynamic and agile work environment where individual contributions can make a significant impact.

Founded: more.com was founded in 2001 and has since expanded its ticketing services across Europe, with a presence in five countries.

Company Description:

• more.com offers a comprehensive ticketing platform for events of all kinds, including concerts, theater productions, festivals, sports events, and more.
• The company aims to provide an advanced ticketing platform with unprecedented agility and cutting-edge technology while offering an amazing experience to both customers and event producers.
• more.com is a go-to destination for event-goers, with an extensive range of experiences and a strong focus on customer satisfaction.

Company Specialties:

• Ticketing platform development and management
• Event promotion and marketing
• Customer experience and satisfaction
• Cross-functional collaboration and stakeholder management

Company Website: https://www.more.com

ASSUMPTION: more.com's focus on customer experience and satisfaction, along with its commitment to cutting-edge technology, sets it apart in the ticketing industry.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to executive leadership and overseeing the marketing team.

Reporting Structure: The Head of Marketing will manage and mentor the internal marketing team, fostering collaboration across functions and ensuring knowledge sharing between paid media and broader marketing efforts.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement allows for a healthy work-life balance, with a focus on results and performance.

Growth Opportunities:

• As more.com continues to grow and expand internationally, there will be opportunities for the Head of Marketing to take on additional responsibilities and grow within the organization.
• The dynamic and agile work environment at more.com provides ample opportunities for professional development and skill-building.
• The Head of Marketing will have the chance to shape the company's marketing strategy and make a significant impact on its growth and success.

ASSUMPTION: The growth opportunities in this role are closely tied to the company's continued expansion and success in the ticketing industry.

🌍 Location & Work Environment

Office Type: more.com's headquarters is located in Marousi, Attica, Greece, offering a modern workspace environment with top-of-the-line tools and equipment.

Office Location(s): 18-20 Amarousiou-Chalandriou, Marousi, Attiki 151 25, GR

Geographic Context:

• Marousi is a suburban municipality in the northern part of the Athens metropolitan area, providing easy access to the city's amenities and attractions.
• The office is conveniently located near public transportation, making it easily accessible for employees.
• The area offers a mix of urban and suburban living, with plenty of green spaces and recreational opportunities nearby.

Work Schedule: The work schedule is full-time (40 hours per week), with flexibility for remote work as needed. The company offers an Employee Wellness Program, including daily group sessions led by professional coaches to support work-life balance.

ASSUMPTION: The work environment at more.com is dynamic, collaborative, and focused on employee well-being, with a strong emphasis on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or other team members
• Final interview with executive leadership

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and strategic mindset.
• Prepare examples of your past marketing campaigns and their outcomes to demonstrate your ability to drive results.
• Research more.com's company culture and values to ensure a strong cultural fit and alignment with your personal goals.

ATS Keywords: Marketing strategy, brand leadership, team leadership, performance oversight, data-driven decision making, communication, PR, event activation, cross-functional collaboration, stakeholder management, analytical skills, leadership skills, campaign management, digital marketing, brand building, emotional impact

ASSUMPTION: The interview process at more.com is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a strong emphasis on marketing expertise and experience.

🛠️ Tools & Technologies

• Google Analytics (GA4)
• HubSpot
• Meta Ads
• Project management tools (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned or adapted to based on the candidate's existing skillset.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Accountability and ownership
• Integrity and transparency

Work Style:

• Dynamic and agile
• Data-driven and results-oriented
• Collaborative and inclusive
• Focused on work-life balance

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment and enjoy driving results through strategic marketing initiatives?
• Are you comfortable managing and mentoring a team, fostering collaboration, and ensuring knowledge sharing across functions?
• Do you align with more.com's company values and cultural fit, and are you excited about the opportunity to make a significant impact on the company's growth and success?

ASSUMPTION: Candidates who are a strong cultural fit for more.com will demonstrate a customer-centric mindset, a commitment to innovation and continuous improvement, and a collaborative work style that aligns with the company's values.

⚠️ Potential Challenges

• The role requires a strong blend of strategic, analytical, and leadership skills, which may be challenging for candidates with a more specialized background.
• The dynamic and fast-paced work environment may present challenges for candidates who prefer a more structured or predictable work setting.
• The role involves managing and mentoring a team, which may present challenges for candidates with limited leadership experience.
• The role requires a strong understanding of both brand and performance marketing, which may present challenges for candidates with a more specialized focus in one area or the other.

ASSUMPTION: Candidates who are up for the challenge and eager to grow in a dynamic, fast-paced environment will thrive in this role and make a significant impact on more.com's continued success.

📈 Similar Roles Comparison

• This role is unique in its blend of strategic, analytical, and leadership responsibilities, requiring a strong background in both brand and performance marketing.
• Compared to similar roles in the entertainment or live events industry, this role places a greater emphasis on data-driven decision making and performance optimization.
• Career path comparison: This role is a senior leadership position with the potential for growth and advancement within the organization as more.com continues to expand internationally.

ASSUMPTION: Candidates who are drawn to this role's unique blend of responsibilities and the opportunity to make a significant impact on more.com's growth and success will find it an attractive and challenging career opportunity.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new event or product launch, including brand positioning, messaging, and cross-channel campaign planning.
• Conducting market research and analysis to identify trends, opportunities, and customer preferences, and using data-driven insights to inform marketing strategy and tactics.
• Managing and mentoring a team to deliver high-impact activations, such as experiential campaigns or seasonal events, ensuring consistent branding and messaging across all touchpoints.

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to drive results through strategic marketing initiatives, manage and mentor a team, and make data-driven decisions to optimize performance.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion, and how this role contributes to that vision?
• How does the company support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide examples of how the company has successfully executed integrated go-to-market strategies across functions and teams?
• How does the company measure and track the success of its marketing campaigns, and how does this role contribute to optimizing performance and ROI?
• What is the company's approach to work-life balance, and how does this role fit into that approach?

ASSUMPTION: These key questions are designed to help candidates assess the company's long-term vision, growth opportunities, and cultural fit, as well as the specific responsibilities and expectations of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and strategic mindset.
• Prepare examples of your past marketing campaigns and their outcomes to demonstrate your ability to drive results.
• Research more.com's company culture and values to ensure a strong cultural fit and alignment with your personal goals.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.