📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Circles.Life
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and scaling a new digital brand
- Defining target segments and marketing strategies
- Collaborating with regional teams and subject matter experts
- Motivating and leading a high-performing marketing team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in marketing, ideally within a rapidly growing internet or technology industry.
📋 Key Responsibilities
✅ Develop an overall roadmap contributing to key organizational metrics (revenue/adoption/transactions)
✅ Own marketing outcomes from digital to traditional, from creative to commercial
✅ Motivate the team to perform at a high level
✅ Work with regional COE team to learn from subject matter experts and institutionalize own country learnings
ASSUMPTION: This role requires a hands-on, results-focused leader who can balance strategic thinking with day-to-day execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7-8 years of professional working experience, with at least 3-5 years in marketing leadership roles
Required Skills:
- Proven marketing expertise and leadership skills
- Experience in a rapidly growing internet or technology industry
- Track record of building and scaling a business
- Some telco knowledge (preferable)
Preferred Skills:
- Experience in the Middle East or GCC region
- Fluency in Arabic (advantageous)
ASSUMPTION: Candidates with relevant experience in digital marketing, product evolution, community engagement, social media, influencers, and traditional media will be at an advantage.
💰 Compensation & Benefits
Salary Range: AED 35,000 - 50,000 per month (estimated based on industry standards for the role and location)
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Performance-based bonuses
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2014
Company Description:
- Circles.Life is a global technology company reimagining the telco industry
- Operates three distinct businesses: Circles.Life, Circles Aspire, and Jetpac
- Backed by renowned global investors, including Peak XV Partners and Warburg Pincus
Company Specialties:
- Telecommunications
- Digital Telco
- Tech Company
- Start-up
- Digital Services
- SaaS
Company Website: www.circles.co
ASSUMPTION: Circles.Life is a fast-growing organization with ambitious plans to expand into multiple markets and verticals.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports directly to the Country Manager
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to expand the role's scope as the business grows
- Opportunities to work with regional teams and learn from subject matter experts
- Possibility to move into other leadership roles within the company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Circles.Life continues to expand its global presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): 63 Alexandra Terrace, #06-18, Block B, Singapore 119937, SG (headquarters); Dubai, United Arab Emirates (new office)
Geographic Context:
- Dubai is a major global hub for business, tourism, and technology
- The United Arab Emirates is a multicultural country with a thriving economy
- Circles.Life's new office in Dubai will provide opportunities to work with diverse teams and clients
Work Schedule: Standard business hours (Sunday to Thursday), with flexibility for remote work as needed
ASSUMPTION: The work environment at Circles.Life is dynamic, collaborative, and focused on driving innovation in the telco industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final round with senior leadership
Key Assessment Areas:
- Marketing expertise and leadership skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with company values
- Experience in building and scaling a business
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns and their outcomes
- Research Circles.Life and the telco industry to demonstrate your understanding of the business and market
ATS Keywords: Marketing leadership, digital marketing, product evolution, community engagement, social media, influencers, traditional media, team motivation, business scaling, telco knowledge
ASSUMPTION: The interview process at Circles.Life is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working collaboratively with diverse teams?
- Do you have a proven track record of driving results and continuous improvement?
ASSUMPTION: Candidates who align with Circles.Life's company values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Building a new digital brand from scratch may require significant effort and resources
- Working in a rapidly growing organization can be challenging and unpredictable
- The Middle East and GCC region may have unique marketing considerations and cultural nuances
- Competition for top marketing talent in the region may be fierce
ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in that it involves building a new digital brand from scratch in a rapidly growing organization
- Compared to other marketing leadership roles, this position offers significant growth opportunities and the chance to make a lasting impact on the company's success
- Candidates with experience in similar roles within the telco industry or rapidly growing technology companies may find this role particularly appealing
ASSUMPTION: This role offers a unique opportunity for marketing professionals to build a legacy and make a significant impact on the company's growth and success.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new digital brand
- Conducting market research and customer segmentation to inform marketing strategies
- Collaborating with regional teams to institutionalize learnings and best practices
- Launching and managing marketing campaigns across multiple channels
ASSUMPTION: These sample projects are illustrative of the types of responsibilities and initiatives the Head of Marketing may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader organizational strategy for growth and expansion?
- What resources and support will be available to help me succeed in this role?
- How does Circles.Life approach diversity, equity, and inclusion in the workplace?
- What opportunities are there for professional development and growth within the company?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns and their outcomes
- Research Circles.Life and the telco industry to demonstrate your understanding of the business and market
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
