📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Forestown
🔹 Location: Brazil (preferred: Recife)
🔹 Job Type: Full-Time (PJ - Pessoa Jurídica)
🔹 Category: Online Gaming & Sports Betting
🔹 Date Posted: 2025-04-10
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with remote work possibilities)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive marketing strategy tailored to the Brazilian market
- Leading and managing a marketing team, including performance marketing, influencer campaigns, content, SEO, CRM, and social media
- Planning and overseeing multi-channel campaigns, including digital, offline, partnerships, and local sponsorships
- Collaborating with product, operations, and customer support teams to ensure consistent messaging and user experience
- Managing the marketing budget efficiently to ensure optimal ROI across campaigns
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the Brazilian online gaming landscape to drive brand awareness and customer engagement.
📋 Key Responsibilities
✅ Develop and execute a comprehensive marketing strategy for the Brazilian market, focusing on brand awareness, customer acquisition, engagement, and retention
✅ Lead and manage the marketing team, including performance marketing, influencer campaigns, content, SEO, CRM, and social media
✅ Plan and oversee multi-channel campaigns, including digital (Google, Meta, programmatic), offline (TV, OOH, radio), partnerships, and local sponsorships
✅ Collaborate with product, operations, and customer support teams to ensure consistent messaging and user experience
✅ Manage the marketing budget efficiently, ensuring optimal ROI across campaigns
✅ Monitor key metrics and KPIs, produce performance reports, and adjust strategies accordingly
✅ Maintain strong knowledge of local market trends, competitor activities, and regulatory requirements relevant to marketing in the iGaming sector
✅ Identify and negotiate partnerships with local agencies, affiliates, influencers, and media outlets
ASSUMPTION: This role requires a hands-on approach, with the ability to work in a fast-paced, startup-like environment and adapt to the dynamic gaming industry.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of marketing experience, with at least 3 years in a leadership role within the gaming, sports betting, or digital entertainment industry
Required Skills:
- Proven success in customer acquisition and brand growth in Brazil
- Strong analytical skills with experience in performance-based marketing (CPA, CPL, ROI tracking)
- Excellent leadership, communication, and project management skills
- Fluency in Portuguese and English
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the Brazilian gaming regulatory landscape
ASSUMPTION: Candidates with experience in the iGaming industry and a proven track record of driving successful marketing campaigns in Brazil will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is R$150,000 - R$250,000 per year (gross). This estimate takes into account the candidate's experience level and the competitive nature of the Brazilian gaming market.
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Performance-based bonuses
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work possibilities
ASSUMPTION: The salary range provided is an estimate and may vary depending on the candidate's experience, skills, and the company's final assessment. Benefits may also vary based on the company's policies and the candidate's employment contract.
📌 Applicant Insights
🔍 Company Context
Industry: Online Gaming & Sports Betting - A rapidly growing and competitive market in Brazil, with a focus on digital platforms and interactive products
Company Size: Forestown has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 2015 - Forestown started as a small international company and has since expanded to multiple locations, including Beijing, Hamburg, and San Jose
Company Description:
- Forestown is a new-generation international company specializing in executive headhunting and human resources management consultation services
- The company combines clients' commercial strategies and talent strategies to help them achieve remarkable developments and repel clients' statuses within their industries
- Forestown provides localized and customized comprehensive recruiting services globally
Company Specialties:
- Executive search
- Management consulting
- Human resources management
Company Website: http://www.forestown.com
ASSUMPTION: Forestown's expertise in executive search and management consulting will enable the company to attract and retain top talent for this marketing role.
📊 Role Analysis
Career Level: Senior-level position, reporting directly to the company's leadership team
Reporting Structure: This role will lead the marketing team and collaborate with other departments, including product, operations, and customer support
Work Arrangement: Full-time (PJ - Pessoa Jurídica) with on-site work preferred in Recife, Brazil, and remote work possibilities
Growth Opportunities:
- Expanding the marketing team and mentoring junior team members
- Contributing to the company's overall growth strategy and expansion in the Brazilian market
- Potential career advancement opportunities within the company's global operations
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success in the Brazilian market.
🌍 Location & Work Environment
Office Type: Forestown's offices are located in Beijing, Hamburg, and San Jose, with a preference for on-site work in Recife, Brazil
Office Location(s): Recife, Brazil (preferred), with remote work possibilities
Geographic Context:
- Recife is the capital of Pernambuco state, located in northeastern Brazil
- The city is known for its beautiful beaches, rich history, and vibrant culture
- Recife has a tropical savanna climate, with hot and humid weather year-round
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work possibilities
ASSUMPTION: The preferred location for this role is Recife, Brazil, but the company may consider remote work arrangements for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the company's leadership team
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with the company's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements in the Brazilian gaming market
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Research the company and its competitors to demonstrate your understanding of the industry and market trends
ATS Keywords: Marketing strategy, customer acquisition, brand growth, team leadership, performance marketing, iGaming, Brazilian market, ROI tracking
ASSUMPTION: The application process for this role may vary depending on the company's current hiring needs and the number of qualified candidates.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: The required tools and technologies for this role may vary depending on the company's current tech stack and the candidate's existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Innovation
- Collaboration
- Client focus
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with Forestown's company values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a fast-paced, startup-like environment, and how have you adapted to similar work environments in the past?
- How do you approach collaboration and teamwork, and how have you contributed to a positive work environment in your previous roles?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Forestown's values and work style will be more likely to succeed in this role and contribute to the company's overall success.
⚠️ Potential Challenges
- The competitive nature of the Brazilian gaming market and the need to differentiate the company's offerings
- The dynamic and rapidly evolving nature of the gaming industry, requiring continuous learning and adaptation
- The need to balance multiple priorities and stakeholders, including the marketing team, other departments, and the company's leadership
- The potential for language barriers and cultural differences when working with remote team members or partners
ASSUMPTION: Candidates who are aware of these potential challenges and have strategies to overcome them will be better equipped to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Head of Marketing or Marketing Director position in other gaming or digital entertainment companies, but may have different reporting structures and team sizes depending on the organization's size and structure
- In the Brazilian gaming market, this role may have unique challenges and opportunities compared to similar roles in other countries, due to factors such as market regulations, consumer behavior, and cultural differences
- Career paths for this role may include advancement to a Chief Marketing Officer (CMO) position, or transitioning to a general management or CEO role within the gaming or digital entertainment industry
ASSUMPTION: Candidates who have experience in similar roles or industries will be better equipped to understand the unique aspects of this role and make a successful transition.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new gaming product in the Brazilian market
- Conducting market research to identify trends and opportunities in the Brazilian gaming industry
- Negotiating partnerships with local agencies, affiliates, influencers, and media outlets to expand the company's reach and increase brand awareness
ASSUMPTION: These sample projects are intended to provide examples of the types of tasks and initiatives the successful candidate may be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- What are the company's short-term and long-term goals for the Brazilian gaming market, and how does this role contribute to achieving those goals?
- How does the marketing team collaborate with other departments, such as product and operations, to ensure consistent messaging and user experience?
- What are the company's values, and how do they translate into day-to-day work and decision-making processes?
- What opportunities are there for growth and development within the company, both for the marketing team and for individual team members?
- How does the company support work-life balance and employee well-being, particularly in a fast-paced, startup-like environment?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the company, and the team dynamics, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements in the Brazilian gaming market
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Research the company and its competitors to demonstrate your understanding of the industry and market trends
- Follow up with the company one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
