Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Spekit

🔹 Location: Denver, Colorado

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-17

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing holistic marketing strategies
• Driving demand generation and lead capture
• Leading and mentoring marketing teams
• Integrating AI and analytics into marketing operations
• Collaborating with sales, product, and executives to ensure marketing strategies support company-wide goals

ASSUMPTION: This role requires a strategic, hands-on leader who can balance innovation with data-driven execution and ethical use of data and AI.

📋 Key Responsibilities

✅ Developing and executing holistic marketing strategies that align with Spekit's overall business objectives and competitive environment

✅ Maintaining a deep understanding of ideal customer personas, pain points, and self-serve B2B buyer journeys to tailor marketing tactics accordingly

✅ Positioning Spekit as a thought leader with a robust multi-format content strategy

✅ Driving a balanced approach to marketing by generating awareness and thought leadership alongside targeted demand capture to deliver high-quality, converting MQLs and SQLs

✅ Building, mentoring, and scaling a high-performing marketing team aligned around growth, innovation, and continuous learning

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong communication, collaboration, and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven success as a Head of Marketing or senior marketing leader in B2B SaaS, ideally in competitive, fast-growing markets

Required Skills:

• Proven strategic thinking and leadership skills
• Deep business acumen and strong growth mindset
• Master storyteller and content strategist with experience leading 'challenger' positioning and crafting narratives that stand out
• Relentlessly curious, scrappy, and resourceful with a bias towards learning and iteration
• Data-obsessed with proficiency in using data from across the funnel to guide decisions, optimize campaigns, and communicate results
• Expertise in demand generation, lead quality management, and close collaboration with sales teams
• Exceptional leadership and communication skills, with a track record of building and inspiring teams
• Resilience and adaptability to thrive under ambiguity and resource constraints
• Strong budget management skills with demonstrated ability to measure and optimize marketing ROI

Preferred Skills:

• Experience generating 'challenger' demand and creating a category in a crowded space
• Proficiency and practical experience with AI marketing technologies and ethical data usage

ASSUMPTION: Candidates should have a strong background in B2B SaaS marketing, with a proven track record of driving growth and innovation in competitive markets.

💰 Compensation & Benefits

Salary Range: $245,000 - $285,000 per year

Benefits:

• 100% paid employee Medical, Dental, Vision, and Basic & Optional Life Insurance
• Insurance coverage for the whole family, including flexible spending accounts
• Meaningful equity -- every employee is granted stock options when they walk in the door
• Flexible Paid Time Off (PTO) policy
• Hybrid work environment: Casual and open Denver, CO office with the ability to balance your time working from home
• Catered office lunches in Denver
• 10 paid holidays days, sick leave, and a 1-week end-of-year company shutdown
• Paid parental leave
• Learning and Development stipend that can be used for learning opportunities at your discretion

Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement

ASSUMPTION: The salary range provided is based on industry standards for a Head of Marketing role in B2B SaaS, considering the company's size and location.

📌 Applicant Insights

🔍 Company Context

Industry: Embedded Software Products

Company Size: 51-200 employees

Founded: 2018

Company Description:

• Spekit is transforming how B2B revenue teams learn, work, and grow by delivering just-in-time, personalized enablement and relevant guidance directly within daily workflows
• The company's AI-powered platform empowers sales, customer success, and other crucial revenue teams to close more deals, accelerate rep ramp times, and ultimately boost revenue
• Spekit is headquartered in Denver, Colorado, and serves high-growth teams at companies like ZoomInfo, Ibotta, Southwest Airlines, iHeartMedia, and hundreds more

Company Specialties:

• Sales Operations
• Digital Adoption
• Training
• Knowledge Management
• Just-in-time learning
• Everboarding
• AI
• Content Management
• Sales Training
• Sales Enablement
• Sales Onboarding
• Sales Coaching
• Sales Content
• Buyer Engagement
• Sales Analytics
• Just-in-Time Enablement
• Just-in-time training
• CMS
• Content Creation
• and Knowledge Base

Company Website: https://www.spekit.com

ASSUMPTION: Spekit is a fast-growing, innovative company in the B2B SaaS space, focused on transforming how revenue teams learn, work, and grow.

📊 Role Analysis

Career Level: Executive

Reporting Structure: Reports directly to the President & COO, Seth McGuire

Work Arrangement: Hybrid, with a casual and open Denver, CO office and the ability to balance time working from home

Growth Opportunities:

• Spekit is a fast-growing company, offering opportunities for career advancement as the company expands
• The Head of Marketing role is a critical leadership position, with the potential to shape the company's growth trajectory
• This role offers the chance to build and scale a high-performing marketing team, providing ample opportunities for mentorship and team development

ASSUMPTION: The Head of Marketing role at Spekit presents a unique opportunity for a strategic, hands-on leader to drive growth and innovation in a fast-growing B2B SaaS company.

🌍 Location & Work Environment

Office Type: Casual and open Denver, CO office with the ability to balance time working from home

Office Location(s): 3301 Lawrence St, Suite #3, Denver, Colorado 80205, US

Geographic Context:

• Denver, Colorado, is a vibrant, growing city with a strong tech industry and a high quality of life
• The city offers a mix of urban and outdoor living, with easy access to the Rocky Mountains for hiking, skiing, and other recreational activities
• Denver has a thriving cultural scene, with numerous museums, art galleries, and music venues

Work Schedule: Flexible Paid Time Off (PTO) policy, with 40 hours per week as the standard

ASSUMPTION: The hybrid work arrangement at Spekit offers the best of both worlds, allowing employees to balance the convenience of working from home with the benefits of in-person collaboration and camaraderie.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the hiring manager and team members
• Final interview with the President & COO
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and leadership skills
• Deep business acumen and strong growth mindset
• Master storyteller and content strategist with experience leading 'challenger' positioning and crafting narratives that stand out
• Relentlessly curious, scrappy, and resourceful with a bias towards learning and iteration
• Data-obsessed with proficiency in using data from across the funnel to guide decisions, optimize campaigns, and communicate results
• Expertise in demand generation, lead quality management, and close collaboration with sales teams
• Exceptional leadership and communication skills, with a track record of building and inspiring teams
• Resilience and adaptability to thrive under ambiguity and resource constraints
• Strong budget management skills with demonstrated ability to measure and optimize marketing ROI

Application Tips:

• Tailor your resume and cover letter to highlight your strategic thinking, leadership skills, and relevant marketing experience
• Be prepared to discuss your approach to demand generation, lead quality management, and AI integration in marketing
• Showcase your ability to craft compelling narratives and position a company as a thought leader in a crowded market
• Demonstrate your data-driven mindset and ability to optimize marketing campaigns based on performance metrics
• Prepare questions that showcase your understanding of Spekit's business, market dynamics, and growth opportunities

ATS Keywords: Strategic Vision, Data-Driven Execution, Demand Generation, Content Strategy, AI Integration, Analytics, Team Leadership, Collaboration, Storytelling, Growth Mindset, Budget Management, Customer Personas, Market Dynamics, Campaign Optimization, Brand Messaging, Ethical Data Usage

ASSUMPTION: The interview process at Spekit is designed to assess candidates' strategic thinking, leadership skills, and relevant marketing experience, with a focus on data-driven decision making and innovative growth strategies.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• AI marketing technologies (e.g., AI-powered content generation, predictive lead scoring)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Head of Marketing role at Spekit requires proficiency in a wide range of marketing tools and technologies, with a focus on AI-powered solutions and data-driven analytics.

👔 Cultural Fit Considerations

Company Values:

• Yoke: We achieve more by moving as one. Our strength comes from how we align, challenge, and support each other toward a shared mission.
• Own it: We think like owners, follow through on commitments, and do what’s right, even when it’s hard.
• Keep It Simple Yet Spectacular: Simplicity fuels execution. We cut through complexity to create clear, effective, and high-impact solutions, focusing our energy where it matters most to deliver thoughtful, spectacular experiences.
• Enjoy the Journey: Love what you do and who you do it with! We embrace joy and kindness and we bring our authentic selves to work each day. Success means more when we have fun, create connection, and make room for the human moments that bring meaning to the work.
• Drive: We move with purpose and push to get better, every day. Curiosity drives us, challenges fuel us, and learning makes us faster, stronger, and better. It’s how we stay resilient, adapt to change, and turn good into great.

Work Style:

• Collaborative and supportive, with a focus on alignment and teamwork
• Data-driven and results-oriented, with a strong emphasis on continuous learning and optimization
• Innovative and entrepreneurial, with a willingness to take calculated risks and challenge the status quo
• Adaptable and resilient, with the ability to thrive in a fast-paced, dynamic environment

Self-Assessment Questions:

• How do you align with Spekit's value of 'Yoke' and ensure that your team is moving as one toward a shared mission?
• Can you provide an example of a time when you demonstrated Spekit's value of 'Own it' by thinking like an owner and following through on a commitment, even when it was challenging?
• How do you balance simplicity and spectacle in your approach to marketing, ensuring that your solutions are clear, effective, and high-impact?
• Describe a time when you embraced Spekit's value of 'Enjoy the Journey' and brought your authentic self to work, creating a meaningful connection with your team or colleagues?
• Can you share an example of how you demonstrated Spekit's value of 'Drive' by moving with purpose, pushing to get better, and turning good into great?

ASSUMPTION: Spekit's cultural values emphasize collaboration, data-driven decision making, innovation, adaptability, and a strong work ethic, with a focus on creating a positive, supportive work environment.

⚠️ Potential Challenges

• Spekit is a fast-growing company, which can present challenges in terms of managing rapid change and maintaining a consistent focus on strategic priorities
• The B2B SaaS market is competitive and dynamic, requiring constant innovation and adaptation to maintain a competitive edge
• The hybrid work arrangement may present challenges in terms of maintaining team cohesion and collaboration, particularly for those who prefer an in-office environment
• The Head of Marketing role is a critical leadership position, with high expectations and a wide range of responsibilities, which can be challenging for those who prefer a more specialized or focused role

ASSUMPTION: The Head of Marketing role at Spekit presents unique challenges and opportunities, requiring a strategic, adaptable leader who can thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other Head of Marketing roles in B2B SaaS, this position offers a unique opportunity to drive growth and innovation in a fast-growing company with a strong focus on AI and data-driven decision making
• Spekit's emphasis on ethical data usage and AI integration sets it apart from many other B2B SaaS companies, presenting a unique challenge and opportunity for candidates with relevant expertise
• This role offers a more entrepreneurial and hands-on experience compared to larger, more established companies, with the potential for greater impact and growth

ASSUMPTION: The Head of Marketing role at Spekit is unique in its focus on AI and ethical data usage, offering a challenging and rewarding opportunity for candidates with relevant expertise and a strong growth mindset.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy that drives demand generation and lead capture, while ensuring brand consistency and compelling messaging across all channels
• Integrating AI and analytics into marketing operations to optimize campaign performance, improve predictive lead scoring, and drive quality content generation
• Launching a successful brand-aligned event that builds long-term brand equity while also generating immediate demand
• Building, mentoring, and scaling a high-performing marketing team aligned around growth, innovation, and continuous learning

ASSUMPTION: The Head of Marketing role at Spekit involves a wide range of projects, requiring a strategic, adaptable leader who can balance innovation with data-driven execution and ethical use of data and AI.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to AI integration in marketing and how this role will drive that strategy forward?
• How does the company measure the impact of marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
• Can you provide an example of a successful brand-aligned event that the company has hosted, and what made it effective in driving both brand equity and immediate demand?
• How does the company support the growth and development of its marketing team, and what opportunities exist for mentorship and career advancement?
• What is the company's approach to ethical data usage, and how will this role ensure that marketing efforts comply with privacy standards and safeguard customer trust?

ASSUMPTION: The interview process at Spekit is designed to assess candidates' strategic thinking, leadership skills, and relevant marketing experience, with a focus on data-driven decision making and innovative growth strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strategic thinking, leadership skills, and relevant marketing experience
• Prepare for your interview by researching Spekit's business, market dynamics, and growth opportunities, and be ready to discuss your approach to demand generation, lead quality management, and AI integration in marketing
• Showcase your ability to craft compelling narratives and position a company as a thought leader in a crowded market
• Demonstrate your data-driven mindset and ability to optimize marketing campaigns based on performance metrics
• Prepare questions that showcase your understanding of Spekit's business, market dynamics, and growth opportunities
• Follow up with the hiring manager within 48 hours of your interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.