Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: The Collecting Group

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies that merge creative storytelling with rigorous growth marketing tactics.
• Optimizing the marketing funnel to significantly enhance customer lifetime value and elevate the global brand presence.
• Leading a high-performing marketing team, fostering collaboration, and promoting innovation.
• Partnering closely with Sales and Product to ensure cohesive, integrated marketing strategies and execution.
• Managing and optimizing the marketing budget, demonstrating clear ROI and strategic resource allocation.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in driving growth and creative excellence in marketing.

📋 Key Responsibilities

✅ Refine and scale our data-driven, full-funnel paid media strategy across multiple channels to achieve sustainable, high-ROI growth.

✅ Develop and implement robust SEO strategies that substantially grow organic reach, continuously improving visibility, traffic, and customer engagement.

✅ Build sophisticated CRM programs that maximize customer retention, deepen engagement, and enhance lifetime value.

✅ Lead the creative team to develop compelling multi-channel content, social media initiatives, and engaging narratives that resonate with our global audience.

✅ Continuously analyze marketing performance data to inform strategy, optimize campaigns, and ensure alignment with overarching business objectives.

✅ Foster a high-performing, collaborative marketing team through clear goal-setting, regular feedback, effective communication, and opportunities for professional growth.

✅ Identify and cultivate strategic relationships to expand our market reach, enhance brand reputation, and contribute directly to revenue objectives.

✅ Create and lead a cohesive global marketing strategy, harmonizing growth marketing and creative efforts to reinforce TCG’s market leadership.

✅ Inspire and develop the marketing team, promoting innovation, accountability, and data-informed creativity.

✅ Collaborate effectively with executive leadership and stakeholders, aligning marketing initiatives with broader company goals.

✅ Represent marketing at senior leadership levels, providing insightful updates on strategy, execution, and outcomes.

ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership skills to drive results and manage a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Minimum of 8 years in senior marketing leadership roles, with extensive experience in growth marketing and overseeing creative functions.

Required Skills:

• Proven ability to successfully manage and scale multi-channel paid media budgets with measurable results.
• Strong experience in developing and executing effective SEO strategies.
• Demonstrated expertise in CRM and lifecycle marketing to drive customer acquisition and retention.
• A solid track record in creative strategy, storytelling, and content production.
• Exceptional analytical skills, translating complex data into actionable marketing strategies.
• Strong leadership capabilities, experienced in building and mentoring high-performing, multi-disciplinary teams.
• Outstanding communication and relationship-building skills, with the ability to effectively engage at all organizational levels, including board presentations.

Preferred Skills:

• Background in high-growth, international marketplace or auction environments.
• Proficiency in advanced analytics tools (Tableau, PowerBI, Lightdash), SEO software (Ahrefs, Semrush), and paid media campaign platforms (Meta Ads Manager, Google Ad Manager).

ASSUMPTION: Candidates with experience in marketplaces, automotive, luxury goods, or e-commerce sectors will have a strong advantage.

💰 Compensation & Benefits

Salary Range: £120,000 - £160,000 per annum (Estimated based on industry standards for a Head of Marketing role with 10+ years of experience in London)

Benefits:

• 25 days holiday (plus an additional day each year after 2 years tenure).
• Private medical insurance for you and your family with Vitality.
• Company pension contribution.
• Access to professional development resources and opportunities.
• Annual Learning & Development budget to support your professional growth.
• Monthly social budget to enjoy team activities and build connections.

Working Hours: Full-time, predominantly based at our London HQ. You'll need full UK working rights (sorry, we're unable to provide sponsorship for this position).

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Collecting Group operates in the Internet Publishing industry, focusing on 24/7 online auctions for car and watch enthusiasts.

Company Size: The Collecting Group has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact.

Founded: The Collecting Group was founded in 2015, with a mission to redefine the auction industry for car and watch enthusiasts.

Company Description:

• The Collecting Group (TCG) is a high-growth company that aims to be the premier auction platform and content destination for enthusiasts worldwide.
• TCG is committed to fostering a collaborative, high-performing team culture that promotes innovation and accountability.
• The company offers a range of benefits, including competitive salaries, professional development opportunities, and a monthly social budget to build connections.

Company Specialties:

• Online auctions
• Car and watch enthusiast community
• Global brand presence

Company Website: http://www.collecting.com

ASSUMPTION: The Collecting Group's focus on growth and innovation makes it an attractive opportunity for marketing professionals seeking to make a significant impact in a dynamic environment.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the CEO and overseeing the marketing team.

Reporting Structure: The Head of Marketing will lead the marketing team, consisting of paid media specialists, SEO experts, CRM managers, and creative content producers.

Work Arrangement: This role is predominantly on-site, with the expectation of being present at the London HQ. However, there may be flexibility for remote work in certain circumstances.

Growth Opportunities:

• As a senior leadership role, this position offers opportunities to shape the company's marketing strategy and contribute to its overall success.
• The Collecting Group's rapid growth provides ample opportunities for career advancement within the marketing team or the organization as a whole.
• The company's commitment to professional development and learning opportunities enables employees to expand their skills and expertise.

ASSUMPTION: This role presents an excellent opportunity for a seasoned marketing professional to make a significant impact in a high-growth, dynamic environment.

🌍 Location & Work Environment

Office Type: The Collecting Group's London HQ is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Parsons Green, London

Geographic Context:

• London is a global hub for the automotive and luxury goods industries, providing ample opportunities for networking and collaboration.
• The city's vibrant cultural scene and diverse communities offer a rich environment for creative inspiration.
• London's central location in Europe makes it an ideal base for managing global marketing campaigns.

Work Schedule: The standard workweek is Monday to Friday, with the expectation of working core business hours. However, the role may require flexibility to accommodate global time zones and campaign deadlines.

ASSUMPTION: The on-site work arrangement at the London HQ provides an ideal environment for fostering collaboration and driving results within the marketing team.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth behavioral and skills-based interview with the CEO and/or other senior leadership team members.
• Presentation or case study challenge to demonstrate strategic thinking and problem-solving skills.
• Final interview with the CEO to discuss the role's fit with the company's long-term vision and growth plans.

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Creative storytelling and content development expertise
• Data analysis and interpretation skills
• Cultural fit and alignment with the company's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your ability to drive growth and creative excellence in marketing.
• Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments, focusing on examples that demonstrate your strategic thinking, leadership, and problem-solving skills.
• Research the company and its mission to ensure a strong understanding of its values and culture, and be prepared to discuss how your background and skills align with its long-term vision.

ATS Keywords: Growth Marketing, Paid Media, SEO, CRM, Creative Strategy, Data Analysis, Leadership, Marketing Strategy, Team Management, Global Brand Presence, Auction Industry, Car Enthusiasts, Watch Enthusiasts

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership, and cultural fit, with a focus on identifying the best fit for the company's long-term growth and success.

🛠️ Tools & Technologies

• Advanced analytics tools (Tableau, PowerBI, Lightdash)
• SEO software (Ahrefs, Semrush)
• Paid media campaign platforms (Meta Ads Manager, Google Ad Manager)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Proficiency in these tools is not required but would be beneficial for candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing creativity and continuous improvement
• Collaboration: Fostering a supportive and inclusive team environment
• Accountability: Taking ownership of results and learning from failures
• Data-driven: Making informed decisions based on data and analytics
• Customer-centric: Prioritizing the needs and preferences of our global audience

Work Style:

• Strategic: Focusing on long-term goals and objectives
• Data-driven: Using data and analytics to inform decision-making
• Creative: Embracing innovation and continuous improvement
• Collaborative: Working effectively with cross-functional teams
• Adaptable: Responding to change and uncertainty with resilience and flexibility

Self-Assessment Questions:

• How do you align with The Collecting Group's values, particularly innovation and collaboration?
• How do you approach data-driven decision-making, and can you provide an example from your past experiences?
• How do you foster a creative and collaborative work environment, and can you share a success story from your previous roles?
• How do you balance strategic thinking with adaptability in a dynamic, high-growth environment?

ASSUMPTION: Candidates who demonstrate a strong alignment with The Collecting Group's values and work style will be well-positioned for success in this role.

⚠️ Potential Challenges

• Managing a high-performing team in a dynamic, fast-paced environment
• Balancing the need for creative excellence with data-driven, results-oriented marketing strategies
• Adapting to the unique requirements of the auction industry and its global audience
• Navigating the complexities of international marketing campaigns and regulatory environments

ASSUMPTION: These challenges present opportunities for growth and learning, as well as the chance to make a significant impact on the company's success.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on growth marketing and data-driven strategies to optimize the marketing funnel and enhance customer lifetime value.
• While the role shares similarities with other senior marketing positions, the unique context of the auction industry and global audience necessitates a tailored approach to marketing strategies and tactics.
• Candidates with experience in related industries, such as e-commerce or luxury goods, may find this role particularly appealing due to its focus on global brand presence and customer engagement.

ASSUMPTION: This role offers a unique opportunity to leverage a strong background in growth marketing and creative strategy to drive results in a dynamic, high-growth environment.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new auction category, targeting a specific global audience.
• Optimizing the marketing funnel for an existing auction category, utilizing data-driven insights to enhance customer acquisition, retention, and lifetime value.
• Creating and implementing a sophisticated CRM program to maximize customer engagement and deepen relationships with our global audience.

ASSUMPTION: These sample projects illustrate the strategic and creative nature of the role, as well as the opportunity to make a significant impact on the company's success.

❓ Key Questions to Ask During Interview

• How does the company plan to support the growth and development of the marketing team in the coming years?
• What are the key priorities for the marketing team in the first 90 days, and how can I contribute to their successful execution?
• How does the company approach international marketing campaigns, and what resources are available to support global expansion?
• What are the most significant challenges facing the auction industry, and how can marketing strategies adapt to address them?
• How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role, as well as a strong interest in the company's long-term success and growth plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your ability to drive growth and creative excellence in marketing.
• Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments, focusing on examples that demonstrate your strategic thinking, leadership, and problem-solving skills.
• Research the company and its mission to ensure a strong understanding of its values and culture, and be prepared to discuss how your background and skills align with its long-term vision.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.