Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Spire Global

🔹 Location: Glasgow, Scotland, United Kingdom

🔹 Job Type: Full-time, Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of a cross-functional marketing team
• Development and execution of a unified go-to-market strategy
• Collaboration with executive leadership, product, and sales teams
• Brand and product marketing, demand generation, and sales enablement
• Management of integrated campaigns and event strategy

ASSUMPTION: This role requires a strategic thinker with strong operational skills, able to balance high-level vision with tactical execution.

📋 Key Responsibilities

✅ Lead and develop a multidisciplinary marketing team, fostering collaboration and performance

✅ Shape and implement a cohesive marketing vision that supports Spire’s business goals across data solutions and satellite platforms

✅ Collaborate with executive leadership, product, and sales to ensure alignment on GTM priorities, customer engagement strategies, and revenue growth targets

✅ Oversee the development and execution of go-to-market plans, working with product marketers to amplify product launches and customer stories

✅ Guide the creation of compelling product messaging and positioning, ensuring close collaboration with product, engineering, and sales to drive relevance and clarity

✅ Manage the sales enablement function, ensuring the team delivers high-impact presentations, pitch content, talk tracks, and competitive battlecards

✅ Own the content strategy and editorial calendar, balancing thought leadership, technical storytelling, and customer success narratives

✅ Provide creative leadership across internal and external resources for visuals, copy, video, UI/UX, and technical product representation (e.g., satellite models)

✅ Ensure consistency across brand channels, including LinkedIn, Twitter, YouTube, and website, while also measuring performance and engagement

✅ Lead event and conference strategy in collaboration with product and sales, ensuring our flagship presence supports GTM and brand objectives

✅ Partner with the communications team on PR, earned media, and thought leadership to elevate Spire’s market perception and voice

✅ Lead the demand generation function, managing integrated campaigns that span digital, ABM, content syndication, events, and paid media

✅ Oversee funnel execution and campaign performance using Salesforce and HubSpot, ensuring data integrity and actionable insights

✅ Drive strategy for paid media (search, social, display), optimizing for lead quality, cost efficiency, and deal conversion

✅ Coordinate lead qualification frameworks (e.g., BANT), and partner with the Sales Development and BDR teams to convert pipeline effectively

✅ Define and report on key metrics including funnel conversion, attribution, campaign ROI, and top-of-funnel growth

ASSUMPTION: This role requires a strong understanding of marketing to government and enterprise customers with long sales cycles and complex buying processes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of experience in B2B marketing, ideally in space, aerospace, defense, or deep tech sectors

Required Skills:

• Proven leadership of integrated marketing teams, with direct experience leading product marketing, demand gen, creative, and BDR/SDR functions
• Expertise in marketing to government and enterprise customers with long sales cycles and complex buying processes
• Strong storyteller with the ability to make technical content accessible and engaging
• Deep familiarity with tools like HubSpot, Salesforce, Google Analytics, paid media platforms, and content automation systems
• Proven ability to manage agencies, internal teams, and cross-functional partners across time zones and functions

Preferred Skills:

• Experience with export-controlled software and technology
• Fluency in additional languages

ASSUMPTION: Given the role's strategic nature, candidates should have extensive experience in B2B marketing and a proven track record of driving revenue growth.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a Head of Marketing role with 10+ years of experience in the UK)

Benefits:

• Generous Time Off Policy
• Education Assistance Program
• Employee Assistance Program
• Employee Stock Purchase Program
• Family Leave
• Fitness Reimbursement
• Employee Referral Program
• Healthy Snacks & Beverages

Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement requiring 3 days in the office

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role with 10+ years of experience in the UK. Actual compensation may vary based on factors such as skills, qualifications, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Spire Global operates in the information services sector, providing space-based data, analytics, and space services to organizations worldwide.

Company Size: Spire Global has 201-500 employees, offering a mid-sized company environment with opportunities for collaboration and growth.

Founded: Spire Global was founded in 2012 and has since grown to become a global provider of space-based data and analytics.

Company Description:

• Spire Global is a space-to-cloud analytics company that owns and operates the largest multi-purpose constellation of satellites.
• The company provides real-time global coverage of every point on Earth, offering advanced maritime, aviation, and weather tracking services.
• Spire’s data and analytics empower organizations to make data-driven decisions, improve life on Earth, and enhance global security.

Company Specialties:

• Alternative data
• AIS data
• Weather
• Maritime
• Aviation
• Aerospace
• Cubesats
• ADS-B
• Space as a service
• Satellites

Company Website: Spire Global

ASSUMPTION: Spire Global's unique business model and global presence offer candidates the opportunity to work on innovative projects with a significant impact on various industries.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Chief Revenue Officer and overseeing multiple marketing functions.

Reporting Structure: The Head of Marketing will lead a cross-functional marketing team consisting of product marketers, creatives, demand generation specialists, and business development representatives (BDRs).

Work Arrangement: This role follows a hybrid work model, requiring employees to work a minimum of three business days per week in the office.

Growth Opportunities:

• As a senior leadership role, this position offers opportunities for career progression within the marketing function or broader organization.
• The dynamic nature of Spire Global's business presents continuous learning and development opportunities.
• Collaboration with various teams and stakeholders enables the candidate to expand their professional network and skillset.

ASSUMPTION: Given Spire Global's growth and expansion, this role presents excellent opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Spire Global's Glasgow office is located in the Finnieston Square area, offering a modern and collaborative work environment.

Office Location(s): 64 Finnieston Square, Skypark 6, Glasgow, Scotland G3 8ET, GB

Geographic Context:

• Glasgow is the largest city in Scotland and the fourth-largest city in the United Kingdom.
• The city is known for its vibrant cultural scene, rich history, and diverse neighborhoods.
• Glasgow is well-connected by public transportation, with easy access to major highways and rail networks.

Work Schedule: The hybrid work arrangement allows for flexibility in working hours, with core hours between 10:00 AM and 4:00 PM GMT.

ASSUMPTION: The hybrid work model offers candidates a balance between on-site collaboration and remote flexibility, enabling them to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• On-site or virtual interview with the hiring manager and relevant team members
• Final interview with the Chief Revenue Officer
• Background check and onboarding

Key Assessment Areas:

• Strategic thinking and vision for marketing
• Leadership and team management skills
• Technical proficiency in marketing tools and platforms
• Understanding of Spire Global's business and industry
• Alignment with Spire Global's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of Spire Global's business and industry in your application materials.
• Prepare examples of your marketing strategy, campaign execution, and team leadership to discuss during the interview.

ATS Keywords: B2B Marketing, Strategic Planning, Team Leadership, Product Marketing, Demand Generation, Paid Media, Sales Enablement, Government Marketing, Enterprise Sales, Space Industry, Aeronautics, Satellite Technology

ASSUMPTION: Given the competitive nature of the job market, applicants should tailor their application materials and prepare thoroughly for each interview stage to increase their chances of success.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics
• Paid media platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
• Content automation systems (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to the marketing team's day-to-day operations.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability
• Continuous learning

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making
• Adaptability and flexibility
• Strong work ethic and commitment to excellence

Self-Assessment Questions:

• How do your personal values align with Spire Global's company values?
• Are you comfortable working in a dynamic, fast-paced environment with tight deadlines?
• Do you thrive in a collaborative, cross-functional team setting?
• How do you approach continuous learning and professional development?
• How do you ensure data-driven decision-making in your marketing strategies?

ASSUMPTION: Candidates should assess their fit with Spire Global's company culture and values, as well as their ability to thrive in the role's dynamic work environment.

⚠️ Potential Challenges

• Managing a cross-functional team with diverse skills and backgrounds
• Balancing strategic planning and tactical execution
• Working with export-controlled software and technology
• Adapting to the unique demands of the space industry and government markets
• Managing a hybrid work arrangement and remote team members

ASSUMPTION: The role presents unique challenges that require strong leadership, adaptability, and a strategic mindset to overcome.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the space industry and government markets.
• Spire Global's unique business model and global presence offer candidates the opportunity to work on innovative projects with significant impact.
• Career progression in this role may lead to broader leadership or functional expertise opportunities within the organization.

ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experiences align with the specific demands of the space industry and government markets.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new satellite platform
• Launching a targeted demand generation campaign for government customers
• Creating a comprehensive sales enablement toolkit for the BDR team
• Managing a virtual event or webinar series for industry thought leadership
• Collaborating with the communications team on a high-profile PR campaign

ASSUMPTION: The role offers a diverse range of projects, enabling candidates to leverage their skills and gain experience in various marketing disciplines.

❓ Key Questions to Ask During Interview

• What are the top priorities for the marketing team in the first 90 days?
• How does the marketing team collaborate with other departments, such as product and sales?
• What is the company's approach to professional development and career growth for this role?
• How does the company support work-life balance for hybrid and remote employees?
• What are the most significant challenges facing the marketing team, and how can this role address them?

ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and gain insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your marketing strategy, campaign execution, and team leadership to discuss during the interview.
• Research Spire Global's business and industry to demonstrate your understanding and enthusiasm for the role.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.