Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Deep Sky

🔹 Location: Remote - Anywhere in The World, Toronto

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Building and scaling top-of-funnel marketing strategies to generate high-quality inbound leads
• Establishing Deep Sky as a category-defining brand in carbon removal
• Collaborating with cross-functional teams to create compelling marketing content and collateral
• Optimizing marketing performance metrics and ROI
• Thriving in an entrepreneurial, fast-paced environment with a high degree of ambiguity

ASSUMPTION: This role requires a strong balance of creative and strategic thinking, with a focus on experimentation and adaptability in a rapidly evolving market.

📋 Key Responsibilities

✅ Design and execute campaigns to attract enterprise buyers of carbon removal credits

✅ Develop high-converting content, events, media campaigns, and email marketing strategies

✅ Launch and optimize SEO, SEM, and paid media channels

✅ Own the marketing funnel from awareness through qualified lead handoff to sales

✅ Position Deep Sky as a leader in high-durability carbon removal

✅ Collaborate with engineering teams to translate complex scientific ideas into accessible stories

✅ Partner with the sales team to create collateral, case studies, one-pagers, and pitch decks

✅ Understand and support a long, relationship-driven enterprise sales cycle

✅ Iterate based on insights from champions inside enterprise buyers

✅ Build marketing systems from scratch—analytics, automation, CRM integration

✅ Own performance metrics, pipeline attribution, and marketing ROI

✅ Set strategy while executing tactically—you’ll write the copy, run the ads, ship the emails

ASSUMPTION: This role requires a hands-on approach, with a willingness to roll up sleeves and execute tactically while also setting strategic direction.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10+ years of B2B marketing experience with enterprise sales cycles

Required Skills:

• Proven track record of generating qualified leads in early markets
• High creative range: ability to write a clever ad, optimize a funnel, and run a webinar
• Thrive in ambiguity and have zero ego when it comes to execution
• Think from first principles—experiment, test, learn, and adapt
• Love climate tech or emerging tech (experience in climate is a plus, but not required)

Preferred Skills:

• Experience in carbon removal or related climate tech industries
• Familiarity with marketing automation tools and CRM integration

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on lead generation and enterprise sales cycles. Experience in climate tech or emerging tech is a plus but not required.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 USD per year (based on experience and industry standards for similar roles)

Benefits:

• Health, vision, and dental coverage
• State-of-the-art Apple hardware provided
• Unlimited vacation
• Equity participation in the company
• Entrepreneurial culture with open communication and management

Working Hours: Full-time (40 hours per week), with flexibility to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for similar roles, considering the required experience level and the company's size. The benefits package is comprehensive and competitive for a startup in the climate tech industry.

📌 Applicant Insights

🔍 Company Context

Industry: Deep Sky operates in the environmental services industry, specifically focusing on carbon dioxide removal and climate change mitigation.

Company Size: Deep Sky is a small startup with 11-50 employees, offering a dynamic and agile work environment.

Founded: Deep Sky was founded in 2022, making it a relatively new player in the carbon removal space.

Company Description:

• Developing technology-based carbon removal projects at scale in Canada
• Focused on building a high-durability carbon removal credit product for enterprise buyers
• Pioneering the voluntary carbon removal market and helping enterprises meet their net-zero commitments

Company Specialties:

• Direct Air Capture (DAC)
• Carbon Dioxide Removal
• Carbon Dioxide Sequestration
• Climate Change
• Carbon Cycle
• Carbon Credits
• ESG
• Carbon Markets
• Carbon Management

Company Website: deepskyclimate.com

ASSUMPTION: Deep Sky is a young, innovative company focused on making a significant impact in the climate change mitigation space. Their small size offers opportunities for growth and impact but may also come with the challenges of a startup environment.

📊 Role Analysis

Career Level: This role is suited for a mid-career marketing professional looking to make a significant impact in a fast-growing startup.

Reporting Structure: The Head of Marketing will report directly to the CEO and work closely with cross-functional teams, including sales, engineering, and product.

Work Arrangement: This role is 100% remote, with the flexibility to work from anywhere in the world. Occasional travel may be required for events and team meetings.

Growth Opportunities:

• As the first marketing hire, there is significant potential for growth and impact in shaping Deep Sky's marketing strategy and team.
• With the company's rapid growth, there may be opportunities for career advancement as the team expands.
• Working in a cutting-edge industry offers the chance to learn and develop new skills in carbon removal and climate tech.

ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact in a fast-growing startup focused on climate change mitigation. The growth opportunities will depend on the company's success and expansion.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• The remote nature of this role allows for flexibility in location, with the opportunity to work from anywhere in the world.
• Deep Sky is headquartered in Montreal, QC, with a focus on developing carbon removal projects at scale in Canada.
• The company operates in the global carbon removal market, with a focus on enterprise buyers in various industries.

Work Schedule: Full-time (40 hours per week), with flexibility to work remotely and manage your own schedule

ASSUMPTION: The remote work environment offers flexibility and work-life balance but may also require self-motivation and discipline to manage time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• In-depth interview with the CEO and/or other team members
• Case study or project presentation (if applicable)
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and creativity
• Lead generation and enterprise sales cycle experience
• Collaboration and communication skills
• Adaptability and problem-solving
• Alignment with Deep Sky's mission and values

Application Tips:

• Highlight your experience in B2B marketing, with a focus on lead generation and enterprise sales cycles.
• Demonstrate your creativity and strategic thinking through examples of successful marketing campaigns.
• Tailor your resume and cover letter to emphasize your fit with Deep Sky's mission and values.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability.

ATS Keywords: B2B Marketing, Lead Generation, Enterprise Sales, Carbon Removal, Climate Tech, Marketing Strategy, Marketing Funnel, Marketing Automation, CRM Integration

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, creativity, and strategic thinking, as well as their cultural fit with Deep Sky's mission and values.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• SEO and SEM tools (e.g., Google Analytics, SEMrush)
• Paid media platforms (e.g., Google Ads, LinkedIn Ads)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and Deep Sky's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Climate-focused mission
• Entrepreneurial spirit
• Collaboration and teamwork
• Adaptability and continuous learning
• Impact-driven approach

Work Style:

• Remote and flexible work environment
• Fast-paced and dynamic startup culture
• High degree of autonomy and responsibility
• Focus on results and impact
• Open communication and feedback

Self-Assessment Questions:

• How do you align with Deep Sky's mission to reverse climate change through carbon removal?
• How do you thrive in a remote, fast-paced startup environment with a high degree of ambiguity?
• What is your approach to collaboration and communication in a remote team setting?

ASSUMPTION: Deep Sky values candidates who are passionate about their mission, adaptable, and able to thrive in a dynamic, remote work environment.

⚠️ Potential Challenges

• Working in a rapidly evolving market with long sales cycles and complex enterprise buyers
• Thriving in a startup environment with limited resources and a high degree of ambiguity
• Managing a marketing funnel from awareness to lead handoff, with a focus on generating high-quality leads
• Collaborating effectively with cross-functional teams, including sales, engineering, and product
• Keeping up with the latest trends and best practices in marketing, carbon removal, and climate tech

ASSUMPTION: These challenges are inherent to working in a fast-growing startup in a cutting-edge industry and can be overcome through adaptability, creativity, and strong collaboration skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on building a market for a new product (carbon removal credits) in a nascent industry.
• Compared to other marketing roles in climate tech, this position requires a strong understanding of enterprise sales cycles and a focus on lead generation.
• Career progression in this role may involve growing the marketing team and taking on more strategic responsibilities as Deep Sky expands.

ASSUMPTION: This role offers a unique opportunity to shape the marketing strategy for a pioneering company in the carbon removal space, with potential for growth and impact as the company expands.

📝 Sample Projects

• Developing a go-to-market strategy for Deep Sky's carbon removal credit product
• Launching and optimizing paid media campaigns to generate high-quality inbound leads
• Creating compelling content (e.g., blog posts, whitepapers, case studies) that showcases Deep Sky's technology and expertise
• Hosting and participating in events (e.g., webinars, conferences, trade shows) to raise awareness and generate leads

ASSUMPTION: These sample projects are illustrative of the types of initiatives the Head of Marketing may undertake to build and scale Deep Sky's demand engine.

❓ Key Questions to Ask During Interview

• How does Deep Sky plan to differentiate itself in the competitive carbon removal market?
• What are the key priorities for the first 90 days in this role?
• How does Deep Sky support the professional growth and development of its employees?
• What is the company's approach to measuring and optimizing marketing performance metrics?
• How does Deep Sky collaborate with cross-functional teams to create effective marketing content and collateral?

ASSUMPTION: These interview questions are designed to assess the company's strategy, culture, and approach to marketing, as well as the candidate's fit with Deep Sky's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in B2B marketing, with a focus on lead generation and enterprise sales cycles.
• Prepare for the interview by researching Deep Sky's mission, values, and market position, as well as the specific challenges and opportunities of this role.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.