Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Notpla

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Office-first)

🚀 Job Overview

Key aspects of this role include:

• Leading a creative, commercially-focused marketing team
• Developing and delivering Notpla’s marketing plan across all channels
• Transforming Notpla into a category-defining ingredient brand
• Collaborating with cross-functional teams to align marketing with sales cycles and market trends
• Managing and growing external creative, PR, and performance marketing partners

ASSUMPTION: This role requires a strategic mindset, strong executional skills, and experience in B2B marketing, brand, or product marketing. Familiarity with ingredient branding, licensing, or co-branded models is a plus.

📋 Key Responsibilities

✅ Own and evolve Notpla’s marketing strategy, focusing on positioning, campaigns, and market impact

✅ Support B2B Food Service sales team with tailored messaging and tone of voice for each audience

✅ Develop Notpla’s ingredient brand system, including messaging, visual identity, co-branding toolkits, and licensing assets

✅ Build marketing programs with partners, tailoring them to each sector and sales cycle

✅ Shape brand awareness through campaigns, media, events, and thought leadership

✅ Collaborate with sales and commercial teams to align marketing with procurement cycles, legislation shifts, and go-to-market moments

✅ Plan and execute marketing activity across key channels, including web, search, social, advertising, trade, outbound, and direct

✅ Lead, support, and grow the internal marketing and creative team

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership. Applicants should be comfortable working in a fast-paced, scale-up environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in senior marketing or head of roles, with a focus on B2B, brand, or product marketing

Required Skills:

• Proven success in B2B, brand, or product marketing roles
• Strategic and executional mindset
• Experience in ingredient branding, licensing, or co-branded models (preferably in sustainability, packaging, or FMCG-adjacent industries)
• Strong commercial instinct and analytical skills
• Excellent communication and stakeholder management skills
• Ability to lead, support, and grow a high-performing team

Preferred Skills:

• Familiarity with the packaging industry
• Experience working with seaweed or plant-based materials
• Knowledge of the FMCG sector

ASSUMPTION: Applicants should have a strong understanding of marketing fundamentals and be comfortable navigating fast-moving scale-up environments.

💰 Compensation & Benefits

Salary Range: £65,000 - £90,000 per year (including EMI Share Options)

Benefits:

• EMI Share Options
• Zero-Carbon Pension Scheme
• Discounts with local businesses
• Subsidised social activities

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (office-first)

ASSUMPTION: The salary range is based on industry standards for senior marketing roles in London. Benefits are designed to support employees' well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Notpla operates in the packaging and containers manufacturing industry, focusing on sustainable and natural alternatives to single-use plastic packaging.

Company Size: Notpla is a scale-up with 51-200 employees, offering a vibrant and collegiate work environment with regular clubs and events.

Founded: Notpla was founded in 2014, with a mission to create natural alternatives to single-use plastic packaging.

Company Description:

• Notpla is a sustainable packaging start-up that creates natural packaging solutions from seaweed and plants.
• The company aims to make packaging disappear by developing innovative, biodegradable materials.
• Notpla's products include Ooho, a seaweed-based packaging solution, and other packaging solutions made from Notpla material.

Company Specialties:

• Sustainable packaging solutions
• Seaweed and plant-based materials
• Ingredient branding and licensing
• B2B and B2C marketing strategies

Company Website: www.notpla.com

ASSUMPTION: Notpla's focus on sustainability and innovation makes it an attractive employer for environmentally conscious professionals.

📊 Role Analysis

Career Level: This role is a senior-level position, suitable for experienced marketing professionals looking to expand their experience in a scale-up environment.

Reporting Structure: The Head of Marketing reports directly to the CRO and works closely with the Head of Sales, the CEO, and other key stakeholders.

Work Arrangement: This role follows a hybrid work arrangement, with employees working primarily from the office but having the flexibility to work remotely when needed.

Growth Opportunities:

• As Notpla continues to grow, there may be opportunities for the Head of Marketing to expand their team or take on additional responsibilities.
• The company's focus on innovation and sustainability may present opportunities for professional development in these areas.

ASSUMPTION: The Head of Marketing role offers a unique opportunity to shape Notpla's marketing strategy and contribute to the company's growth and success.

🌍 Location & Work Environment

Office Type: Notpla's office is a vibrant and creative workspace that encourages collaboration and innovation.

Office Location(s): Unit 8b Queen’s Yard, London, England E9 5EN, GB

Geographic Context:

• London is a major global city with a thriving tech and sustainability scene.
• The office is located in the Hackney Wick area, which is known for its creative and artistic community.
• Notpla's office is easily accessible by public transportation, with several tube and overground stations nearby.

Work Schedule: The hybrid work arrangement allows employees to work primarily from the office but offers flexibility for remote work when needed.

ASSUMPTION: Notpla's office environment is designed to foster creativity, collaboration, and innovation, with a focus on supporting employees' well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the CRO and/or Head of Sales
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Cross-functional collaboration and stakeholder management
• Leadership and team management skills
• Cultural fit and alignment with Notpla's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your marketing strategy and how you would approach transforming Notpla into a category-defining ingredient brand.
• Demonstrate your understanding of Notpla's mission and values, and how you can contribute to the company's success.

ATS Keywords: Marketing strategy, ingredient branding, licensing, co-branding, B2B marketing, brand marketing, product marketing, cross-functional collaboration, stakeholder management, team leadership, campaign management, market impact

ASSUMPTION: Notpla's application process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit, with a focus on finding the best fit for the company's needs.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used by Notpla may vary depending on the role and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Responsibility

Work Style:

• Creative and ideas-driven
• Highly autonomous, with a focus on individual responsibility
• Collegiate and collaborative, with a focus on teamwork and shared goals

Self-Assessment Questions:

• Do you share Notpla's commitment to sustainability and innovation?
• Are you comfortable working in a fast-paced, scale-up environment?
• Do you thrive in a creative, ideas-driven team and enjoy collaborating with others?

ASSUMPTION: Notpla values employees who are passionate about sustainability, innovative, and comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• The role requires a strong understanding of both marketing strategy and executional details.
• Notpla's focus on ingredient branding and licensing may present unique challenges and opportunities.
• The hybrid work arrangement may require employees to balance remote work and office-based collaboration effectively.
• The company's rapid growth may present challenges in terms of managing change and adapting to new priorities.

ASSUMPTION: Applicants should be prepared to navigate the unique challenges and opportunities presented by this role and Notpla's fast-paced, innovative environment.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a greater emphasis on ingredient branding and licensing.
• Notpla's focus on sustainability and innovation sets it apart from more traditional packaging companies.
• As a scale-up, Notpla offers more opportunities for growth and career development than larger, more established companies.

ASSUMPTION: Applicants should consider the unique aspects of this role and Notpla's company culture when comparing it to other marketing positions.

📝 Sample Projects

• Developing a comprehensive marketing strategy for Notpla's ingredient brand system
• Creating co-branding toolkits and licensing assets for Notpla's partners
• Launching a thought leadership campaign to raise awareness of Notpla's innovative packaging solutions

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Head of Marketing might undertake, but the specific projects will depend on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does Notpla plan to support the growth and development of the marketing team?
• What are the key priorities for the Head of Marketing in the first 90 days?
• How does Notpla's culture support innovation and sustainability?
• What are the most significant challenges facing Notpla's marketing efforts in the next 12-24 months?
• How does Notpla approach work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help applicants better understand Notpla's culture, priorities, and expectations for the Head of Marketing role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching Notpla's mission, values, and recent projects
• Follow up with the Notpla HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.