📌 Core Information
🔹 Job Title: Head of Marketing ABC
🔹 Company: Digicel
🔹 Location: Willemstad, Curaçao
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of marketing campaigns
- Team management and development of marketing team across multiple regions
- Budget management and allocation of resources
- Collaboration with cross-functional teams and external agencies
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and management skills to drive marketing efforts across multiple regions.
📋 Key Responsibilities
✅ Develop consumer insights to drive marketing planning and strategy
✅ Manage and coordinate activities of the marketing team across Aruba, Bonaire, and Curaçao
✅ Plan and execute product communication, promotions, and sponsorships
✅ Manage media planning, buying, and evaluation to gain breakthrough effectiveness while achieving commercial efficiency
✅ Approve activities of PR, design, and advertising agencies in relation to the brand's look, sound, and feel in various media channels
✅ Manage budget and allocate resources effectively to drive different elements of the marketing mix while staying within budget
✅ Identify psychographics of market segments, determine target segments, and communicate with identified segments
ASSUMPTION: This role requires a strong understanding of the local market, consumer behavior, and competitive landscape to develop effective marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 8 years of marketing experience at a management level with a significant track record in brand management, equity building, and campaign development
Required Skills:
- Proven track record in strategic thinking and planning, translated into action through demonstrated leadership capabilities
- Excellent interpersonal and negotiating skills
- Financial planning and budget management experience
- Excellent interpersonal skills, with the ability to influence people at all levels internal and external to the organization
- Sense of ownership and responsibility with a proven track record of working on own initiative as well as part of a multi-disciplinary team
- Clear thinking and clear communication skills
Preferred Skills:
- Knowledge of international brands or overseas work experience
- Management of agencies and research companies
- Knowledge of key local media owners/editors
ASSUMPTION: Candidates with experience in the telecommunications industry or working with international brands will have an advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Head of Marketing role with 10+ years of experience in the telecommunications industry, the estimated salary range is $120,000 - $160,000 USD per year.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee discounts on Digicel products and services
- Paid time off and holidays
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM with a one-hour lunch break
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Digicel is a telecommunications company that provides mobile, home, and business solutions to over 14 million customers across the Caribbean, Central America, and Asia Pacific.
Company Size: Digicel is a large company with over 5,000 employees worldwide. As a large company, Digicel offers opportunities for career growth and development.
Founded: Digicel was founded in 2001 and is headquartered in Kingston, Jamaica.
Company Description:
- Digicel is a total communications and entertainment provider, offering mobile, broadband, and entertainment services
- The company is driven by great technology and great people, constantly innovating to meet the changing needs of its customers
- Digicel is committed to empowering communities and creating a world where no one gets left behind
Company Specialties:
- Mobile network services
- Broadband and fiber optic services
- Entertainment services, including TV, music, and sports
- Business solutions
Company Website: www.digicelgroup.com
ASSUMPTION: Digicel's focus on innovation, customer experience, and community empowerment makes it an attractive place to work for individuals who share these values.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer or a similar executive.
Reporting Structure: The Head of Marketing ABC will manage the marketing team across Aruba, Bonaire, and Curaçao, with the possibility of managing additional teams in the future.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or events.
Growth Opportunities:
- Progression to a regional or global marketing role within Digicel
- Expansion of responsibilities to include additional markets or product lines
- Development of leadership and management skills through team management and mentoring
ASSUMPTION: Successful candidates will have the opportunity to grow within the organization and take on additional responsibilities as they develop their skills and demonstrate their value to the company.
🌍 Location & Work Environment
Office Type: Digicel's Curaçao office is a modern, professional environment with open-plan workspaces and dedicated meeting rooms.
Office Location(s): Willemstad, Curaçao
Geographic Context:
- Curaçao is an island in the Caribbean Sea, located approximately 40 miles off the coast of Venezuela
- The island has a tropical climate with warm temperatures year-round
- Curaçao is known for its beautiful beaches, vibrant culture, and historic architecture
Work Schedule: The work schedule for this role is Monday - Friday, 8:00 AM - 5:00 PM with a one-hour lunch break.
ASSUMPTION: Candidates should be comfortable working in a tropical climate and be willing to relocate to Curaçao if necessary.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or other team members
- Final round interview with the Chief Marketing Officer or a similar executive
Key Assessment Areas:
- Strategic thinking and planning skills
- Leadership and management capabilities
- Interpersonal and communication skills
- Cultural fit and alignment with Digicel's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and teamwork skills
- Research Digicel's company culture and values to demonstrate your fit with the organization
ATS Keywords: Marketing strategy, brand management, campaign development, team management, budget management, market analysis, consumer insights, telecommunications industry
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and cultural fit with Digicel.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Empowerment
Work Style:
- Dynamic and fast-paced environment
- Cross-functional teamwork and collaboration
- Results-driven and data-informed decision-making
- Adaptability and flexibility in a changing landscape
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and consumer behavior in the telecommunications industry?
- Can you provide an example of a time when you had to adapt to a significant change in the market or business environment?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Successful candidates will demonstrate a strong understanding of Digicel's values and be able to thrive in a dynamic, fast-paced work environment.
⚠️ Potential Challenges
- Managing a team across multiple regions with varying market conditions
- Balancing strategic planning with day-to-day tactical execution
- Working in a matrix organization with multiple stakeholders
- Adapting to a dynamic and evolving business environment
ASSUMPTION: Candidates should be comfortable working in a complex, fast-paced environment and be able to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager or a Senior Marketing Manager with a broader scope of responsibilities
- Unlike other roles, this position requires experience in the telecommunications industry and a strong understanding of the local market
- Career progression in this role may lead to a regional or global marketing position within Digicel
ASSUMPTION: Candidates should research similar roles in the telecommunications industry to understand the unique aspects of this position.
📝 Sample Projects
- Developing a marketing strategy for a new product launch in the Curaçao market
- Managing a team to execute a large-scale promotional event or sponsorship
- Conducting market research to identify consumer segments and preferences
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Digicel in the region?
- What are the biggest challenges facing the marketing team in Curaçao, and how can this role address them?
- What opportunities are there for growth and development within the marketing team and the broader organization?
- How does Digicel support work-life balance for its employees?
ASSUMPTION: Candidates should ask thoughtful, insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and teamwork skills
- Research Digicel's company culture and values to demonstrate your fit with the organization
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
