📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Wolt
🔹 Location: Copenhagen, Denmark
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive growth and increase visibility
- Building and maintaining strategic partnerships with merchants to create co-marketing campaigns
- Leading a team of marketing managers and specialists to support local and global campaigns
- Ensuring marketing efforts align with global brand guidelines and business objectives
- Collaborating with regional and global teams to optimize growth and efficiency
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in marketing to effectively manage local and global campaigns while balancing budgets and OKRs.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for the country, aligning with global initiatives and business objectives
✅ Form and maintain strategic partnerships with merchants to create co-marketing campaigns
✅ Lead a team of marketing managers and specialists, supporting their development and growth
✅ Oversee the creation of marketing materials and promotional content tailored for local campaigns
✅ Execute social media campaigns by partnering with local influencers and enforcing brand guidelines
✅ Support campaign planning teams in city and area expansions
✅ Participate in meetings with big accounts and commercial teams to align marketing strategies
ASSUMPTION: This role involves a high degree of collaboration with various teams, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience (5-10 years) in marketing, with at least 3 years in a leadership role
Required Skills:
- Proven experience in developing and executing marketing strategies
- Strong leadership and team management skills
- Excellent communication and collaboration skills
- Experience in partnership development and management
- Familiarity with social media marketing and influencer collaboration
- Ability to analyze data and optimize campaigns for growth and efficiency
- Fluency in English
Preferred Skills:
- Experience in the food delivery or tech industry
- Fluency in Danish
- Experience working with global brands and teams
ASSUMPTION: Candidates should have a strong background in marketing with experience in leading teams and developing strategies. The role requires collaboration with local and global teams to ensure alignment with overall business goals.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a Head of Marketing role in Copenhagen)
Benefits:
- Health insurance
- Retirement plan
- Generous vacation policy
- Employee discounts on Wolt food deliveries
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours/week), with flexibility to work remotely when needed
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in Copenhagen, considering the experience level and company size.
📌 Applicant Insights
🔍 Company Context
Industry: Wolt operates in the food delivery and tech industry, focusing on connecting people looking to order food, groceries, and other goods with people interested in selling and delivering them.
Company Size: Wolt has 10,001+ employees, making it a large company with extensive resources and opportunities for growth.
Founded: Wolt was founded in 2014 and joined forces with DoorDash in 2022, expanding its global presence to over 30 countries.
Company Description:
- Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity, and earnings to the neighborhoods of the world.
- The company develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them.
- Wolt is committed to growing and empowering a more inclusive community within its company, industry, and cities.
Company Specialties:
- Food and beverage delivery
- Local commerce platform development
- Global expansion and partnerships
Company Website: careers.wolt.com/en
ASSUMPTION: Working at Wolt offers a dynamic and exciting environment with opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Regional Director of Growth & Marketing.
Reporting Structure: The Head of Marketing will lead a team of marketing managers and specialists, supporting their development and growth.
Work Arrangement: This role is primarily on-site, with flexibility to work remotely when needed. The work arrangement involves a combination of strategic planning, team leadership, and hands-on campaign execution.
Growth Opportunities:
- Potential to expand the role's scope and responsibilities as the company grows and enters new markets.
- Opportunities to work with global teams and collaborate on international projects.
- Possibility to develop skills in areas such as team management, strategic planning, and cross-functional collaboration.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Wolt's Copenhagen office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Wolt's Copenhagen office is located in the city center, providing easy access to public transportation and various amenities.
Geographic Context:
- Copenhagen is the capital and most populous city of Denmark, known for its high quality of life, vibrant culture, and rich history.
- The city is home to a diverse and multicultural community, offering a wide range of dining, entertainment, and recreational opportunities.
- Copenhagen is a major hub for technology and innovation, with a thriving startup scene and numerous international companies.
Work Schedule: The work schedule is primarily Monday-Friday, with flexibility to work remotely when needed. The role may require occasional work on weekends or evenings to support campaigns or events.
ASSUMPTION: Working in Copenhagen offers a unique blend of cultural experiences, historical significance, and modern urban living, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- First-round interview with the hiring manager
- Second-round interview with the regional director and/or other team members
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Leadership and team management skills
- Communication and collaboration abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements.
- Prepare examples of successful marketing campaigns you've led and the results you've achieved.
- Demonstrate your understanding of Wolt's business model and how your skills and experience align with the company's goals.
- Show enthusiasm for the role and the opportunity to make an impact on Wolt's growth and success.
ATS Keywords: Marketing strategy, campaign development, team leadership, partnership development, social media marketing, brand management, influencer collaboration, growth optimization, local marketing, commercial strategy, budget management, OKRs alignment, promotional content, market analysis
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they enable efficient campaign execution and data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Joy and simplicity
- Earnings and growth
- Responsibility and sustainability
- One team, one dream
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Adaptable and innovative
- Results-oriented and accountable
- Passionate about Wolt's mission and impact
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy working with diverse teams?
- Are you passionate about Wolt's mission and eager to contribute to the company's growth and success?
- Do you have a proven track record of developing and executing successful marketing campaigns?
- Are you comfortable working with global teams and navigating cross-cultural dynamics?
ASSUMPTION: Candidates who align with Wolt's company values and work style are more likely to succeed in this role and make a positive impact on the organization.
⚠️ Potential Challenges
- Managing a team remotely and ensuring their engagement and productivity
- Balancing local and global marketing priorities and resources
- Adapting to changes in the market and competitive landscape
- Maintaining a strong work-life balance while managing a demanding role
- Navigating the complexities of international partnerships and collaborations
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Head of Marketing roles, this position offers a unique blend of strategic planning, team leadership, and hands-on campaign execution.
- In the food delivery industry, this role is similar to those at competitors such as Uber Eats, DoorDash, and Just Eat Takeaway, but Wolt's focus on local commerce and community engagement sets it apart.
- Career-wise, this role can serve as a stepping stone to more senior leadership positions within Wolt or other companies in the tech and food delivery industries.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates determine if it's the right fit for their career goals and aspirations.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign to increase brand awareness and drive user acquisition
- Collaborating with global marketing teams to create localized content and promotional materials for a major product launch
- Analyzing market data to identify trends and opportunities, and developing targeted marketing campaigns to capitalize on them
ASSUMPTION: These sample projects illustrate the types of initiatives the Head of Marketing might work on, demonstrating the role's focus on strategic planning, campaign execution, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the company's plans for expansion in the region and how this role fits into those plans?
- How does the regional team collaborate with global marketing teams to ensure alignment and consistency in branding and messaging?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Wolt support the professional development and growth of its employees, particularly in marketing roles?
- Can you provide examples of successful marketing campaigns that Wolt has executed in the region, and what made them effective?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Demonstrate your understanding of Wolt's business model and how your skills and experience align with the company's goals
- Show enthusiasm for the role and the opportunity to make an impact on Wolt's growth and success
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
