🔹 Job Title: Head of Marketing & Acquisition
🔹 Company: 10 Ten Gaming
🔹 Location: Remote, Sliema (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and team leadership. The ideal candidate will have experience in high-growth environments and a passion for gaming.
✅ Set and drive the growth strategy by designing and implementing a comprehensive marketing plan to attract and retain players across multiple digital channels in the U.S.
✅ Manage performance metrics by taking accountability for growth KPIs, optimizing spend, and driving results across paid social, programmatic media, SEO/ASO, affiliates, and influencer partnerships.
✅ Build and lead teams & partnerships by overseeing internal and external teams, including creative agencies, media buyers, and affiliate networks, to deliver scalable acquisition campaigns.
✅ Craft messaging and positioning by collaborating with cross-functional teams to ensure campaigns are aligned with our brand identity and compliant with sweepstakes guidelines.
✅ Leverage data for growth by using funnel analysis, A/B testing, and key performance indicators like CAC and LTV to inform strategy and maximize ROI.
✅ Ensure regulatory alignment by staying up to date with and operating in accordance with relevant U.S. sweepstakes laws and promotional gaming standards.
ASSUMPTION: This role requires a hands-on approach to marketing with a focus on data-driven decision making and a strong understanding of U.S. digital ad platforms.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 5 years in growth or performance marketing, ideally within sweepstakes or online casino verticals
Required Skills:
Preferred Skills:
ASSUMPTION: Fluency in English is required for this role, as it involves working with cross-functional teams and external partners. Experience with gaming industry regulations and compliance is a plus, but not required as training will be provided.
Salary Range: €70,000 - €90,000 per year (Estimated based on industry standards for similar roles in Malta)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible working hours and a remote-first culture
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Malta. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: Computer Games
Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit team environment with opportunities for growth and impact)
Founded: 2021 (Relatively new company with a focus on innovation and growth)
Company Description:
Company Specialties:
Company Website: 10tengaming.com
ASSUMPTION: 10 Ten Gaming is a small to mid-sized company, offering a close-knit team environment with opportunities for growth and impact. The company's focus on social gaming and providing great gaming experiences makes it an attractive option for candidates passionate about the gaming industry.
Career Level: Senior (This role offers the opportunity to take full ownership of the marketing function and shape the company's go-to-market approach)
Reporting Structure: This role reports directly to the CEO and has the opportunity to build and lead teams, including external agencies and partners
Work Arrangement: Remote OK (The company operates on a remote-first working culture, offering flexibility and entrepreneurial freedom)
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities, as the company is still in its early stages and has plans for expansion. The successful candidate will have the chance to shape the company's marketing function and have a significant impact on its growth.
Office Type: Remote (The company operates on a remote-first working culture, with no physical office location)
Office Location(s): N/A (The company operates remotely, with team members based in various locations)
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible working hours and a remote-first culture
ASSUMPTION: The company's remote-first working culture allows for a global talent pool and offers flexibility and entrepreneurial freedom. The successful candidate will be comfortable working remotely and managing their own time effectively.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Strategy, User Acquisition, Digital Channels, Performance Metrics, Team Leadership, Gaming Industry, Sweepstakes, Online Casino, Customer Experience
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills and experience, as well as their cultural fit with the company. The successful candidate will be able to demonstrate their ability to think strategically and execute on marketing campaigns, as well as their enthusiasm for gaming and delivering great customer experiences.
ASSUMPTION: The successful candidate will be proficient in using data analysis tools such as Google Analytics and Tableau, as well as social media platforms and affiliate marketing platforms. Familiarity with project management tools will also be beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The company values a remote-first working culture, with a focus on flexibility, autonomy, and data-driven decision making. The successful candidate will be comfortable working remotely and managing their own time effectively, as well as being adaptable and able to thrive in a high-growth, startup environment.
ASSUMPTION: The successful candidate will be able to navigate the challenges presented by working in a high-growth, startup environment, as well as the unique challenges presented by the company's remote-first working culture and focus on the U.S. market.
ASSUMPTION: This role is unique in that it offers the opportunity to take full ownership of the marketing function for a fast-growing gaming startup, with a focus on user acquisition and growth. The successful candidate will have the chance to shape the company's marketing function and have a significant impact on its expansion.
ASSUMPTION: The successful candidate will be able to demonstrate their ability to think strategically and execute on marketing campaigns, as well as their enthusiasm for gaming and delivering great customer experiences.
ASSUMPTION: The interview process will provide an opportunity for the candidate to assess the company's growth plans and culture, as well as the specific requirements and priorities for the role. The successful candidate will be able to demonstrate their fit with the company's values and work style, as well as their ability to thrive in a high-growth, startup environment.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.