📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: SKELAR
🔹 Location: Kyiv, Kyiv, Ukraine
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading an established marketing team
- Scaling current traffic sources and launching new ones
- Making high-level strategic decisions
- Managing performance marketing, optimizing budgets, and improving marketing processes
ASSUMPTION: This role requires a high level of strategic thinking and leadership to drive marketing efforts across multiple channels and products.
📋 Key Responsibilities
✅ Lead the marketing team, including UA, creatives, and product teams
✅ Manage performance marketing, including Meta, TikTok, and Google Ads, with budgets up to $500K per month
✅ Optimize marketing budgets to improve ROAS and reduce CAC
✅ Improve existing marketing processes and build new ones for growth
✅ Collaborate with cross-functional teams to ensure alignment and effectiveness
✅ Develop and execute strategies for user acquisition, retention, and engagement
✅ Monitor and analyze key metrics to inform decision-making and strategy
✅ Stay up-to-date with industry trends and best practices
ASSUMPTION: This role requires a strong understanding of full-funnel marketing, with experience in both creative and performance aspects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years in marketing, with 2+ years in a leadership role (Head of Marketing, Growth Lead, etc.)
Required Skills:
- Proven experience in performance marketing (Meta, TikTok, Google Ads) with large budgets
- Analytical mindset and experience working with key metrics (ROAS, LTV, CAC, retention)
- Full-funnel approach to marketing, from creatives to conversion
- Experience building and managing high-performing teams
- Experience working with Tier-1 markets
- Upper-intermediate English or higher for working with platforms, analytics, and partners
Preferred Skills:
- Experience in influencer marketing, organic growth, and PR
- Familiarity with A/B testing and systematic approach to hypothesis testing
ASSUMPTION: Candidates with experience in EdTech, marketplaces, or other relevant niches may have an advantage.
💰 Compensation & Benefits
Salary Range: Based on experience and market standards, the estimated salary range for this role is UAH 150,000 - 250,000 per month. This is an estimate and the final offer will depend on the candidate's qualifications and experience.
Benefits:
- Medical insurance
- Corporate doctor
- Access to internal training, courses, and conferences
- Opportunities to work with a strong team of professionals and learn from experienced founders
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in Kyiv. The final offer may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: SKELAR is a venture builder focused on high tech, data, and analytics, with a portfolio of eight products serving millions of users worldwide.
Company Size: SKELAR has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: SKELAR was founded in 2014 and has since grown into a successful venture builder with a strong track record of launching and scaling tech businesses.
Company Description:
- SKELAR is a Ukrainian venture builder that creates and grows international tech businesses
- The company supports Ukraine through humanitarian aid, providing equipment to the Armed Forces, paying taxes, and investing in educational programs
- SKELAR offers a supportive environment for self-realization, with infrastructure teams, founder communities, professional clubs, and training opportunities
Company Specialties:
- Venture building
- Tech startups
- Marketing and growth
- Product development
Company Website: skelar.tech
ASSUMPTION: SKELAR's focus on growth and international expansion provides ample opportunities for professional development and career advancement.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the founders or a relevant executive.
Reporting Structure: The Head of Marketing will lead the marketing team and collaborate with cross-functional teams, including UA, creatives, product, and analytics.
Work Arrangement: This role is on-site, with flexible working hours and a focus on results.
Growth Opportunities:
- As a senior leader, the Head of Marketing will have the opportunity to shape the company's marketing strategy and drive its growth
- With SKELAR's focus on international expansion, there may be opportunities for the role to grow into a regional or global marketing leadership position
- The company's supportive environment for self-realization offers numerous opportunities for professional development and career advancement
ASSUMPTION: The successful candidate will have the opportunity to make a significant impact on SKELAR's growth and may be well-positioned for career advancement within the company.
🌍 Location & Work Environment
Office Type: SKELAR's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Kyiv, Ukraine
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people
- The city is known for its rich history, vibrant culture, and diverse architecture
- Kyiv offers a high quality of life, with numerous parks, museums, and entertainment options
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: Kyiv offers a dynamic and multicultural environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and company culture
- In-depth interviews with relevant team members and founders to assess skills and cultural fit
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and vision
- Leadership and team management skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with SKELAR's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Demonstrate your understanding of SKELAR's business and marketing challenges in your application materials
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills
ATS Keywords: Performance Marketing, Marketing Strategy, Team Leadership, User Acquisition, ROAS, CAC, Full-Funnel Marketing, A/B Testing, Influencer Marketing, Organic Growth, PR
ASSUMPTION: SKELAR's interview process is designed to assess both the candidate's technical skills and cultural fit, with a focus on finding the best long-term match for the company.
🛠️ Tools & Technologies
- Performance marketing platforms (Meta, TikTok, Google Ads)
- Analytics tools (Google Analytics, Mixpanel, etc.)
- Project management tools (Asana, Trello, etc.)
- Design and creative tools (Adobe Creative Suite, Canva, etc.)
ASSUMPTION: The successful candidate will be proficient in using relevant marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Collaboration
- Innovation
- Integrity
- Responsibility
Work Style:
- Results-driven and focused on achieving goals
- Collaborative and team-oriented, with a strong sense of ownership and responsibility
- Adaptable and open to feedback, with a growth mindset
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
- Are you a strong communicator and collaborator, able to work effectively with cross-functional teams?
- Do you have a proven track record of driving growth and results in a marketing leadership role?
ASSUMPTION: SKELAR values candidates who are aligned with their mission and values, with a strong work ethic and a commitment to driving results.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and leadership, with the ability to make data-driven decisions under pressure
- SKELAR's focus on international expansion may require the candidate to work with diverse teams and adapt to different cultural environments
- The role may involve managing a team with varying levels of experience and expertise, requiring strong leadership and mentoring skills
- The fast-paced and dynamic nature of the role may require the candidate to be comfortable with ambiguity and change
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, with a strong foundation in marketing leadership and a commitment to driving results.
📈 Similar Roles Comparison
- Compared to other marketing leadership roles, this position offers a unique opportunity to shape the marketing strategy for a portfolio of products, rather than a single brand
- SKELAR's focus on international expansion provides a global perspective and the opportunity to work with diverse teams and markets
- As a senior-level position, this role offers significant growth opportunities and the chance to make a lasting impact on the company's success
ASSUMPTION: Candidates with experience in similar roles at venture builders or tech startups may find this opportunity particularly appealing.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch, including user acquisition, retention, and engagement
- Optimizing marketing budgets to improve ROAS and reduce CAC, while maintaining or increasing user growth
- Building and managing a high-performing marketing team, with a focus on collaboration, innovation, and results
ASSUMPTION: These sample projects are intended to illustrate the types of challenges and opportunities the successful candidate may face in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into SKELAR's overall growth strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role fit into the organization?
- What are the biggest challenges facing the marketing team, and how can this role address them?
- How does SKELAR support the professional development and growth of its employees, particularly in marketing leadership roles?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions are intended to help the candidate assess the fit of the role and company culture, as well as to demonstrate their interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: SKELAR Head of Marketing Application
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
