📌 Core Information
🔹 Job Title: Head of Amazon Marketing - Amazon
🔹 Company: Jabra (GN Group)
🔹 Location: Ballerup, Denmark (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering Amazon marketing strategy
- Leading a global team to ensure strong brand representation and performance on Amazon
- Collaborating with cross-functional teams, including sales and marketing
- Building a 'center of excellence' for Amazon marketing within Jabra
- Managing and developing a team of content managers, media buyers, and channel marketers
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep understanding of Amazon's marketing ecosystem. The ideal candidate will have prior experience working at Amazon or managing Amazon marketing efforts for a brand.
📋 Key Responsibilities
✅ Set the marketing strategy for Amazon and deliver against it, driving brand growth
✅ Deliver a brand and product experience on Amazon that enhances market share and revenue expansion
✅ Develop global synergies to allow Jabra to scale digital execution across Amazon and beyond
✅ Develop Jabra's presence across the main Amazon platform and the Amazon business platform
✅ Ensure all copy, visuals, and messaging align with Jabra's brand tone of voice and Amazon's best practices
✅ Track, report, and interpret performance data to refine marketing strategy and maximize ROI
✅ Manage and maintain strong relationships with internal and external Amazon teams
ASSUMPTION: This role involves managing evolving priorities and performing professionally in a consistently evolving workplace. Strong project management and communication skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:
- Proven experience working at Amazon or managing Amazon marketing efforts for a brand
- Deep understanding of Amazon's marketing ecosystem, including AMS, DSP, and Sponsored Ads
- Experience in Amazon SEO, optimizing product listings, and leveraging A+ Content and Brand Stores
- Proficiency in tools such as Amazon Brand Analytics, Helium 10, Jungle Scout, or third-party e-commerce analytics platforms
- Experience managing promotions, Lightning Deals, and Prime Day strategy execution
- Experience in managing full-funnel digital marketing campaigns to improve brand growth and revenue
Required Skills:
- Strong analytical skills and experience leveraging data to optimize advertising spend and sales performance
- Proficiency in analyzing key e-commerce metrics such as ACOS, ROAS, TACoS, conversion rates, and click-through rates (CTR)
- Familiarity with programmatic advertising, retargeting, and cross-channel digital marketing strategies
- Experience leading, motivating, and developing teams
Preferred Skills:
- Understanding of the enterprise audio category and market trends
- Willingness to undertake occasional international travel based on business need
ASSUMPTION: While not essential, experience in the enterprise audio category and market trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Estimated based on market research and company size)
Benefits:
- Competitive benefits package
- Flexible working arrangements
- Opportunities for professional development and growth
Working Hours: Full-time, with flexible hours and occasional international travel based on business needs
ASSUMPTION: The salary range is estimated based on market research and the company's size. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Audio and Gaming Solutions)
Company Size: 51-200 employees
Founded: 2018 (as Jabra Enhance; part of GN Group since 1963)
Company Description:
- GN brings people closer through leading intelligent hearing, audio, video, and gaming solutions
- Inspired by people and driven by innovation, GN delivers technology that enhances the senses of hearing and sight
- GN helps people with hearing loss overcome real-life challenges, improves communication and collaboration for businesses, and provides great experiences for audio and gaming enthusiasts
Company Specialties:
- Intelligent hearing solutions
- Audio and video conferencing solutions
- Gaming headsets and audio solutions
Company Website:
Jabra
ASSUMPTION: GN Group is a global leader in intelligent audio solutions, with a strong focus on innovation and customer-centricity.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports to the SVP Marketing
Work Arrangement: Hybrid (On-site and remote work)
Growth Opportunities:
- Lead and develop a team of skilled content managers, media buyers, and channel marketers
- Build a 'center of excellence' for Amazon marketing within Jabra
- Collaborate with cross-functional teams to drive enterprise growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Jabra's enterprise growth.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work)
Office Location(s): Ballerup, Denmark (Headquarters); Home Office (Germany, UK)
Geographic Context:
- Ballerup, Denmark: A suburban area of the Greater Copenhagen metropolitan area, offering a mix of urban and rural living
- Germany and the UK: Remote work locations with established Jabra teams
Work Schedule: Full-time, with flexible hours and occasional international travel based on business needs
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance while fostering collaboration and team building.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening with the HR department
3. First-round interview with the hiring manager (Jonathan Pennington)
4. Final-round interview with the SVP Marketing and other stakeholders
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Jabra's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your Amazon marketing strategies and their results
- Research Jabra's products, market position, and competition to demonstrate your understanding of the industry
ATS Keywords:
- Amazon Marketing
- Digital Marketing
- SEO
- Data Analysis
- Team Leadership
- Content Management
- Media Buying
- E-commerce Strategy
- Customer Acquisition
- Performance Tracking
- Promotions Management
- Brand Strategy
- Cross-Channel Marketing
- Relationship Management
- Analytical Skills
- Marketing Strategy
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in their application materials to increase their chances of success.
🛠️ Tools & Technologies
- Amazon Marketing Services (AMS)
- Amazon Demand-Side Platform (DSP)
- Amazon Sponsored Ads
- Amazon Brand Analytics
- Helium 10
- Jungle Scout
- Third-party e-commerce analytics platforms
- Microsoft Office Suite
- Google Analytics
- Social media management tools (e.g., Hootsuite, Sprout Social)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for sound
- Pioneering spirit
- Reliability
- Collaboration
Work Style:
- Innovative and forward-thinking
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
1. How do you align with Jabra's core value of 'pioneering spirit' in your approach to Amazon marketing?
2. How comfortable are you working in a hybrid work environment, collaborating with teams across different locations?
3. How does your personal work style fit with Jabra's work style, particularly in terms of innovation, data-driven decision-making, and collaboration?
ASSUMPTION: Applicants should carefully consider how their personal values, work style, and career goals align with Jabra's company culture and the specific requirements of this role.
🛠️ Potential Challenges
1. Managing evolving priorities and performing professionally in a consistently evolving workplace
2. Balancing the need for global synergies with the requirements of local markets
3. Ensuring strong collaboration and communication with cross-functional teams, including sales and marketing
4. Managing a team with diverse skills and backgrounds, fostering a culture of continuous learning and development
ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
1. This role differs from other Amazon marketing roles in its focus on enterprise growth and cross-functional collaboration
2. The industry-specific context of audio and gaming solutions requires a strong understanding of the market trends and customer preferences
3. Career path comparison: This role offers significant growth opportunities, with the potential to progress to senior marketing leadership positions within Jabra
ASSUMPTION: Applicants should consider how their career goals and aspirations align with the growth opportunities and career path offered by this role.
📝 Sample Projects
1. Developing and executing a successful Amazon marketing strategy for a new Jabra product launch
2. Optimizing Amazon product listings and A+ Content to improve conversion rates and SEO ranking
3. Managing and executing a Prime Day promotion to drive sales and brand awareness
4. Analyzing Amazon performance data to refine marketing strategy and maximize ROI
ASSUMPTION: Applicants should prepare examples of their relevant experience and achievements in Amazon marketing to demonstrate their qualifications for this role.
❓ Key Questions to Ask During Interview
1. How does this role fit into Jabra's overall marketing strategy for enterprise growth?
2. What are the key priorities for this role in the first 90 days?
3. How does the hiring manager envision the 'center of excellence' for Amazon marketing taking shape within Jabra?
4. What are the most significant challenges facing the Amazon marketing team, and how can this role address them?
5. How does Jabra support the professional development and growth of its employees?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to demonstrate their interest in the role and their understanding of Jabra's business.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through
this link
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role
3. Prepare examples of your Amazon marketing strategies and their results
4. Research Jabra's products, market position, and competition to demonstrate your understanding of the industry
5. Follow up with Jonathan Pennington, VP Head of Enterprise Marketing, after one week to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
