📌 Core Information
🔹 Job Title: Head of Marketing Americas
🔹 Company: Emma – The Sleep Company
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling marketing efforts across Chile, Colombia, Mexico, and Canada
- Defining and executing regional marketing strategy for strong market positioning and performance
- Building and managing high-performing local marketing teams
- Driving customer acquisition and retention through comprehensive marketing strategies
- Collaborating with global teams to adapt initiatives to local market needs
ASSUMPTION: This role requires a strategic mindset with a balance of leadership, analytical, and creative skills. The ideal candidate will have experience in scaling B2C brands in Latin America and/or North America, preferably in the DTC or e-commerce space.
📋 Key Responsibilities
✅ Own and execute the regional marketing strategy, ensuring strong positioning and performance in each market
✅ Lead a team of marketing specialists, ensuring alignment, inspiration, and high execution standards
✅ Drive customer acquisition and retention through end-to-end marketing strategies across performance, content, CRM, partnerships, and more
✅ Analyze market trends and consumer insights to inform data-driven decisions
✅ Manage regional marketing investments, prioritizing ROI and growth
✅ Collaborate with global product, creative, data, and operations teams to adapt initiatives to local market needs
✅ Ensure brand preference and consistency while innovating locally to stay ahead of market dynamics
ASSUMPTION: The role requires a strong understanding of consumer behavior in the Americas region and a data-driven approach to marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of marketing experience, including at least 3 in a regional leadership role
Required Skills:
- Proven success in scaling B2C brands in Latin America and/or North America, preferably DTC or e-commerce
- Deep understanding of consumer behavior in the Americas region, with strong local market insights
- Analytical mindset with a strong grasp of growth metrics and data-driven marketing
- Leadership skills with a track record of managing and mentoring high-performing teams
- Fluent in English and Spanish
- Entrepreneurial spirit, agility, and a passion for building businesses at scale
Preferred Skills:
- Experience in the sleep or mattress industry
- Knowledge of local marketing trends and consumer behavior in specific target markets
ASSUMPTION: While not explicitly stated, experience in the sleep or mattress industry may provide a competitive advantage for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Head of Marketing role in the Americas, the estimated salary range is $120,000 - $160,000 USD per year. This range takes into account the experience level required and the regional scope of the role.
Benefits:
- Wellbeing activities
- Hybrid home office policy
- Flexible schedules
- Pet-friendly office
- Monthly salary + pantry & restaurant vouchers
- Benefits higher than the law
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangements
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Sleep Technology)
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2015
Company Description:
- Emma – The Sleep Company is the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe
- Recommended by leading consumer associations in EMEA, APAC, and the Americas for developing the best sleep comfort products
- A diverse and international team united by a strong culture of collaboration, teamwork, and knowledge sharing
Company Specialties:
- Sleep Technology
- Mattress Design and Innovation
- Ergonomic Sleep Solutions
- Sustainable Sleep Solutions
- E-commerce Retail
- Global Sleep Wellness
- Sleep Research and Insights
Company Website: team.emma-sleep.com
ASSUMPTION: Emma – The Sleep Company is a well-established and rapidly growing company in the sleep technology industry, with a strong focus on innovation and customer satisfaction.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports directly to the Global Chief Marketing Officer and works closely with cross-functional teams globally
Work Arrangement: Hybrid (On-site and remote work)
Growth Opportunities:
- Potential to shape the future of sleep with a global impact
- Opportunities to learn and grow within a dynamic and international team
- Chance to drive meaningful impact and take ownership of regional marketing efforts
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a global impact in the sleep industry.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work)
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse population
- The city offers a mix of urban and natural environments, with numerous parks, museums, and historical sites
- Mexico City is a major economic hub in Latin America, with a strong focus on industries such as finance, technology, and manufacturing
Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangements
ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with cross-functional stakeholders
- Final interview with the Global Chief Marketing Officer
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and regional marketing expertise
- Leadership skills and team management
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Emma's values
Application Tips:
- Tailor your resume and cover letter to highlight your regional marketing experience and leadership skills
- Prepare examples of your past marketing campaigns and their results to demonstrate your strategic thinking and data-driven approach
- Research Emma – The Sleep Company and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Regional Marketing, Americas, Chile, Colombia, Mexico, Canada, Customer Acquisition, Retention, Marketing Strategy, Team Leadership, Data-Driven, Consumer Insights, Brand Management, Local Market Insights
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on regional marketing experience and leadership skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM software, and data analysis tools to drive regional marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Think Big
- Take Ownership
- Empower to Drive Impact
- Collaborate & Share Knowledge
- Continuous Learning & Growth
Work Style:
- Agile and entrepreneurial
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy taking ownership of regional marketing efforts?
- Are you comfortable working with diverse teams and managing local marketing specialists?
- Do you have a strong understanding of consumer behavior in the Americas region and a data-driven approach to marketing?
ASSUMPTION: Emma – The Sleep Company values candidates who are agile, entrepreneurial, and data-driven, with a strong focus on collaboration and continuous learning.
⚠️ Potential Challenges
- Managing regional marketing efforts across multiple countries with diverse consumer behaviors
- Balancing global brand consistency with local market innovation
- Adapting to a dynamic and rapidly growing company with a strong focus on innovation
- Managing a hybrid work environment with both on-site and remote team members
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and fast-paced environment, with the ability to adapt to change and manage regional marketing efforts across multiple countries.
📈 Similar Roles Comparison
- Unlike other regional marketing roles, this position focuses specifically on the Americas region, requiring a deep understanding of consumer behavior in Chile, Colombia, Mexico, and Canada
- This role offers the opportunity to work for a global leader in the sleep technology industry, with a strong focus on innovation and customer satisfaction
- Career progression may include opportunities to take on global marketing roles or advance within the company's leadership team
ASSUMPTION: This role offers unique opportunities for regional marketing experience and career growth within a global leader in the sleep technology industry.
📝 Sample Projects
- Developing and executing a regional marketing strategy to drive customer acquisition and retention in the Americas
- Managing local marketing teams to ensure alignment, inspiration, and high execution standards
- Analyzing market trends and consumer insights to inform data-driven marketing decisions
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and strategic focus of the Head of Marketing Americas role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy for the Americas region?
- What are the key priorities for the first 90 days in this role?
- How does Emma – The Sleep Company support the professional development and growth of its employees?
- What are the most significant challenges facing the Americas marketing team, and how can this role address them?
- How does Emma – The Sleep Company foster a culture of collaboration and knowledge sharing across its global teams?
ASSUMPTION: These interview questions are designed to provide insight into the company's strategic goals, team dynamics, and cultural fit for the Head of Marketing Americas role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your regional marketing experience and leadership skills
- Prepare examples of your past marketing campaigns and their results to demonstrate your strategic thinking and data-driven approach
- Research Emma – The Sleep Company and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
