E

Head of Marketing Americas

Emma – The Sleep Company
Full-time
On-site
Mexico City, Ciudad de MΓ©xico, Mexico
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Head of Marketing Americas

πŸ”Ή Company: Emma – The Sleep Company

πŸ”Ή Location: Mexico City, Ciudad de MΓ©xico, Mexico

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading and scaling marketing efforts across Chile, Colombia, Mexico, and Canada
  • Defining and executing regional marketing strategy for strong market positioning and performance
  • Building and managing high-performing local marketing teams
  • Driving customer acquisition and retention through comprehensive marketing strategies
  • Collaborating with global teams to adapt initiatives to local market needs

ASSUMPTION: This role requires a strategic mindset with a balance of leadership, analytical, and creative skills. The ideal candidate will have experience in scaling B2C brands in Latin America and/or North America, preferably in the DTC or e-commerce space.

πŸ“‹ Key Responsibilities

βœ… Own and execute the regional marketing strategy, ensuring strong positioning and performance in each market

βœ… Lead a team of marketing specialists, ensuring alignment, inspiration, and high execution standards

βœ… Drive customer acquisition and retention through end-to-end marketing strategies across performance, content, CRM, partnerships, and more

βœ… Analyze market trends and consumer insights to inform data-driven decisions

βœ… Manage regional marketing investments, prioritizing ROI and growth

βœ… Collaborate with global product, creative, data, and operations teams to adapt initiatives to local market needs

βœ… Ensure brand preference and consistency while innovating locally to stay ahead of market dynamics

ASSUMPTION: The role requires a strong understanding of consumer behavior in the Americas region and a data-driven approach to marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of marketing experience, including at least 3 in a regional leadership role

Required Skills:

  • Proven success in scaling B2C brands in Latin America and/or North America, preferably DTC or e-commerce
  • Deep understanding of consumer behavior in the Americas region, with strong local market insights
  • Analytical mindset with a strong grasp of growth metrics and data-driven marketing
  • Leadership skills with a track record of managing and mentoring high-performing teams
  • Fluent in English and Spanish
  • Entrepreneurial spirit, agility, and a passion for building businesses at scale

Preferred Skills:

  • Experience in the sleep or mattress industry
  • Knowledge of local marketing trends and consumer behavior in specific target markets

ASSUMPTION: While not explicitly stated, experience in the sleep or mattress industry may provide a competitive advantage for this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Head of Marketing role in the Americas, the estimated salary range is $120,000 - $160,000 USD per year. This range takes into account the experience level required and the regional scope of the role.

Benefits:

  • Wellbeing activities
  • Hybrid home office policy
  • Flexible schedules
  • Pet-friendly office
  • Monthly salary + pantry & restaurant vouchers
  • Benefits higher than the law

Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangements

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance during the interview process.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Manufacturing (Sleep Technology)

Company Size: 1,001-5,000 employees (Mid-size)

Founded: 2015

Company Description:

  • Emma – The Sleep Company is the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe
  • Recommended by leading consumer associations in EMEA, APAC, and the Americas for developing the best sleep comfort products
  • A diverse and international team united by a strong culture of collaboration, teamwork, and knowledge sharing

Company Specialties:

  • Sleep Technology
  • Mattress Design and Innovation
  • Ergonomic Sleep Solutions
  • Sustainable Sleep Solutions
  • E-commerce Retail
  • Global Sleep Wellness
  • Sleep Research and Insights

Company Website: team.emma-sleep.com

ASSUMPTION: Emma – The Sleep Company is a well-established and rapidly growing company in the sleep technology industry, with a strong focus on innovation and customer satisfaction.

πŸ“Š Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the Global Chief Marketing Officer and works closely with cross-functional teams globally

Work Arrangement: Hybrid (On-site and remote work)

Growth Opportunities:

  • Potential to shape the future of sleep with a global impact
  • Opportunities to learn and grow within a dynamic and international team
  • Chance to drive meaningful impact and take ownership of regional marketing efforts

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a global impact in the sleep industry.

🌍 Location & Work Environment

Office Type: Hybrid (On-site and remote work)

Office Location(s): Mexico City, Ciudad de MΓ©xico, Mexico

Geographic Context:

  • Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse population
  • The city offers a mix of urban and natural environments, with numerous parks, museums, and historical sites
  • Mexico City is a major economic hub in Latin America, with a strong focus on industries such as finance, technology, and manufacturing

Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangements

ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • In-depth interviews with cross-functional stakeholders
  • Final interview with the Global Chief Marketing Officer
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and regional marketing expertise
  • Leadership skills and team management
  • Data-driven decision-making and analytical skills
  • Cultural fit and alignment with Emma's values

Application Tips:

  • Tailor your resume and cover letter to highlight your regional marketing experience and leadership skills
  • Prepare examples of your past marketing campaigns and their results to demonstrate your strategic thinking and data-driven approach
  • Research Emma – The Sleep Company and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Regional Marketing, Americas, Chile, Colombia, Mexico, Canada, Customer Acquisition, Retention, Marketing Strategy, Team Leadership, Data-Driven, Consumer Insights, Brand Management, Local Market Insights

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on regional marketing experience and leadership skills.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • Customer relationship management software (e.g., Salesforce, HubSpot CRM)
  • Social media management tools (e.g., Hootsuite, Sprout Social)
  • Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM software, and data analysis tools to drive regional marketing efforts.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Think Big
  • Take Ownership
  • Empower to Drive Impact
  • Collaborate & Share Knowledge
  • Continuous Learning & Growth

Work Style:

  • Agile and entrepreneurial
  • Data-driven and results-oriented
  • Collaborative and team-focused
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment and enjoy taking ownership of regional marketing efforts?
  • Are you comfortable working with diverse teams and managing local marketing specialists?
  • Do you have a strong understanding of consumer behavior in the Americas region and a data-driven approach to marketing?

ASSUMPTION: Emma – The Sleep Company values candidates who are agile, entrepreneurial, and data-driven, with a strong focus on collaboration and continuous learning.

⚠️ Potential Challenges

  • Managing regional marketing efforts across multiple countries with diverse consumer behaviors
  • Balancing global brand consistency with local market innovation
  • Adapting to a dynamic and rapidly growing company with a strong focus on innovation
  • Managing a hybrid work environment with both on-site and remote team members

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and fast-paced environment, with the ability to adapt to change and manage regional marketing efforts across multiple countries.

πŸ“ˆ Similar Roles Comparison

  • Unlike other regional marketing roles, this position focuses specifically on the Americas region, requiring a deep understanding of consumer behavior in Chile, Colombia, Mexico, and Canada
  • This role offers the opportunity to work for a global leader in the sleep technology industry, with a strong focus on innovation and customer satisfaction
  • Career progression may include opportunities to take on global marketing roles or advance within the company's leadership team

ASSUMPTION: This role offers unique opportunities for regional marketing experience and career growth within a global leader in the sleep technology industry.

πŸ“ Sample Projects

  • Developing and executing a regional marketing strategy to drive customer acquisition and retention in the Americas
  • Managing local marketing teams to ensure alignment, inspiration, and high execution standards
  • Analyzing market trends and consumer insights to inform data-driven marketing decisions

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and strategic focus of the Head of Marketing Americas role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the company's overall growth strategy for the Americas region?
  • What are the key priorities for the first 90 days in this role?
  • How does Emma – The Sleep Company support the professional development and growth of its employees?
  • What are the most significant challenges facing the Americas marketing team, and how can this role address them?
  • How does Emma – The Sleep Company foster a culture of collaboration and knowledge sharing across its global teams?

ASSUMPTION: These interview questions are designed to provide insight into the company's strategic goals, team dynamics, and cultural fit for the Head of Marketing Americas role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your regional marketing experience and leadership skills
  • Prepare examples of your past marketing campaigns and their results to demonstrate your strategic thinking and data-driven approach
  • Research Emma – The Sleep Company and be prepared to discuss how your skills and experience align with the company's mission and values
  • Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.