Head of Marketing and Advertising Technology

📌 Core Information

🔹 Job Title: Head of Marketing and Advertising Technology

🔹 Company: Allwyn UK

🔹 Location: Watford, Hertfordshire, United Kingdom

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Full ownership of the Marketing and Advertising technology (MAdTech) stack, roadmap, and strategy
• Ensuring all tools and platforms meet current and future business needs
• Identifying opportunities to implement new technology to support marketing objectives
• Day-to-day ownership of platforms operations and maintenance
• Supporting the business in delivering its stretching revenue goals

ASSUMPTION: This role requires a strategic mindset to balance technical expertise with business acumen. The ideal candidate will have a deep understanding of marketing technology platforms and the ability to align them with business objectives.

📋 Key Responsibilities

✅ Develop and implement a comprehensive marketing technology strategy that supports Allwyn’s marketing goals and objectives

✅ Research and evaluate new marketing technology solutions to identify opportunities for improvement and innovation

✅ Collaborate with cross-functional teams to align marketing technology initiatives with broader business priorities

✅ Oversee the selection, implementation, and integration of marketing technology platforms, including CRM, marketing automation, email marketing, social media, and analytics tools

✅ Ensure seamless data flow and integration between marketing technology platforms and other systems

✅ Provide technical guidance and support to marketing teams in the use of marketing technology tools

✅ Establish and maintain robust data governance processes to ensure data quality, accuracy, and security

✅ Lead and manage a team of marketing technology professionals, providing guidance, mentorship, and development opportunities

✅ Foster a collaborative and innovative work environment that encourages experimentation and continuous learning

✅ In conjunction with Procurement, negotiate and manage relationships with marketing technology vendors, ensuring optimal performance and value

✅ Oversee vendor contracts, renewals, and service level agreements

✅ Lead MAdTech budget management and forecasting process

ASSUMPTION: This role involves a mix of strategic planning, technical implementation, and team management. The ideal candidate will have a strong background in marketing technology and experience leading teams.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business administration, computer science, or a related field

Experience: 10+ years of experience in marketing technology or a related field

Required Skills:

• Deep understanding of marketing technology platforms and tools, including CRM, marketing automation, email marketing, social media, and analytics
• Strong technical skills in data management
• Experience with API integrations and data connectors
• Ability to develop and execute a comprehensive marketing technology strategy aligned with business objectives
• Strong analytical and problem-solving skills
• Ability to think critically and creatively to identify new opportunities and challenges
• Proven experience leading and managing marketing technology teams
• Effective communication and interpersonal skills
• Ability to build strong relationships with cross-functional teams
• Experience managing complex marketing technology projects, including planning, execution, and delivery
• Ability to prioritize tasks and meet deadlines
• Deep understanding of the marketing and advertising landscape, including industry trends and best practices
• Knowledge of relevant regulations and compliance standards

Preferred Skills:

• Experience working in a fast-paced, dynamic environment
• Strong understanding of data privacy and security regulations

ASSUMPTION: Given the strategic and leadership nature of this role, candidates with a proven track record in marketing technology and experience managing teams are strongly preferred.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a Head of Marketing Technology role with 10+ years of experience in the UK)

Benefits:

• 26 days paid leave (plus bank holidays)
• Annual bonus scheme
• 2 x Life Days
• 4 x Salary of Life Insurance
• Pension: we’ll match your contribution up to 8.5%
• Single Private Health Cover
• £500 Wellness Allowance
• Income Protection
• Enhanced parental leave (maternity and paternity)
• Eye Care, Dental and Cycle To Work schemes

Working Hours: Full-time (37.5 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing Technology role with 10+ years of experience in the UK. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Allwyn UK operates in the entertainment providers industry, with a focus on lottery operations and technology innovation.

Company Size: Allwyn UK has 51-200 employees, which means the company is mid-sized and can offer opportunities for growth and collaboration.

Founded: Allwyn UK is part of the Allwyn Entertainment Group, which has a market-leading presence in multiple countries. The group has been operating for several years, with a focus on lottery operations and digital gaming.

Company Description:

• Allwyn UK is part of the Allwyn Entertainment Group, a multi-national lottery operator with a presence in Austria, the Czech Republic, Greece, Cyprus, and Italy.
• The company is the operator of the UK National Lottery, awarded the Fourth Licence to operate the National Lottery starting February 2024.
• Allwyn UK aims to create a new experience for the National Lottery and power change for the greater good, with a focus on delivering more money to good causes.

Company Specialties:

• Lottery Operator
• Technology Innovator
• Digital Gaming
• Responsible Play

Company Website: http://www.allwyn.co.uk

ASSUMPTION: Allwyn UK is a dynamic and innovative company that offers opportunities for growth and development in the lottery and gaming industry.

📊 Role Analysis

Career Level: This role is a senior leadership position, with the potential for further growth and development within the company.

Reporting Structure: The Head of Marketing and Advertising Technology will report directly to the Chief Marketing Officer and work closely with cross-functional teams to align marketing technology initiatives with broader business priorities.

Work Arrangement: This role is a hybrid position, with a mix of on-site and remote work. The specific work arrangement will be determined based on business needs and the candidate's preferences.

Growth Opportunities:

• As a senior leadership role, this position offers opportunities for career progression within the company.
• The company's large-scale transformation journey presents unique opportunities for professional development and growth.
• The role's focus on innovation and technology implementation provides opportunities to stay at the forefront of marketing and advertising trends.

ASSUMPTION: Given the company's growth and transformation plans, this role offers significant opportunities for career development and growth within the organization.

🌍 Location & Work Environment

Office Type: Allwyn UK's Watford office is a modern and collaborative workspace, designed to foster innovation and creativity.

Office Location(s): Watford, Hertfordshire, United Kingdom

Geographic Context:

• Watford is located in the southern part of Hertfordshire, approximately 20 miles northwest of central London.
• The area offers a mix of urban and rural environments, with easy access to both the city and the countryside.
• Watford has a diverse population and a vibrant cultural scene, with numerous attractions, restaurants, and entertainment options.

Work Schedule: The work schedule for this role is full-time, with a mix of on-site and remote work. The specific work arrangement will be determined based on business needs and the candidate's preferences.

ASSUMPTION: The hybrid work arrangement for this role offers flexibility and the opportunity to balance work-life responsibilities while maintaining a strong connection to the company's on-site culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the Marketing Technology team
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Technical expertise in marketing technology platforms and tools
• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and interpersonal skills

Application Tips:

• Highlight your relevant experience and achievements in marketing technology, with a focus on strategic planning, team leadership, and project management.
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission and values.
• Prepare for the interview by researching the company's transformation journey and understanding the unique challenges and opportunities presented by the role.

ATS Keywords: Marketing Technology, MAdTech, CRM, Marketing Automation, Data Management, API Integrations, Strategic Planning, Team Leadership, Project Management, Lottery Operations, Digital Gaming, Responsible Play

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical expertise, strategic thinking, and leadership abilities, as well as their cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• CRM platforms (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Data management tools (e.g., data connectors, ETL tools)

ASSUMPTION: The ideal candidate will have experience with a variety of marketing technology platforms and tools, with a focus on CRM, marketing automation, and data management.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Allwyn UK encourages experimentation and continuous learning to drive growth and improvement.
• Collaboration: The company fosters a collaborative work environment that values teamwork and cross-functional partnerships.
• Responsibility: Allwyn UK is committed to responsible play and ensuring that its lottery operations contribute positively to society.

Work Style:

• Strategic: This role requires a strategic mindset to balance technical expertise with business acumen.
• Collaborative: The ideal candidate will be able to work effectively with cross-functional teams and stakeholders.
• Adaptable: As a growing and transforming company, Allwyn UK requires employees who can adapt to change and embrace new opportunities.

Self-Assessment Questions:

• How do you align marketing technology initiatives with broader business priorities to drive growth and innovation?
• Can you provide an example of a time when you led a team through a significant change or transformation, and how you ensured a successful outcome?
• How do you stay up-to-date with industry trends and best practices in marketing technology, and how do you apply this knowledge to drive business results?

ASSUMPTION: The ideal candidate for this role will be a strategic thinker with strong leadership and team management abilities, as well as a deep understanding of marketing technology platforms and tools.

⚠️ Potential Challenges

• Balancing technical expertise with business acumen to develop and implement a comprehensive marketing technology strategy
• Managing a team of marketing technology professionals, providing guidance, mentorship, and development opportunities
• Fostering a collaborative and innovative work environment that encourages experimentation and continuous learning
• Negotiating and managing relationships with marketing technology vendors to ensure optimal performance and value

• Overseeing vendor contracts, renewals, and service level agreements
• Managing the MAdTech budget and forecasting process

ASSUMPTION: The ideal candidate for this role will have experience managing teams, negotiating vendor relationships, and balancing technical expertise with business acumen.

📈 Similar Roles Comparison

• This role differs from other marketing technology leadership positions in its focus on lottery operations and digital gaming, as well as its emphasis on responsible play and contributing positively to society.
• As a senior leadership role within a mid-sized company, this position offers unique opportunities for career growth and development.
• Compared to other marketing technology roles, this position requires a strong understanding of lottery operations and digital gaming, as well as the ability to balance technical expertise with business acumen.

ASSUMPTION: The ideal candidate for this role will have experience in lottery operations and digital gaming, as well as a strong understanding of marketing technology platforms and tools.

📝 Sample Projects

• Developing and implementing a comprehensive marketing technology strategy that supports Allwyn UK's marketing goals and objectives
• Researching and evaluating new marketing technology solutions to identify opportunities for improvement and innovation
• Overseeing the selection, implementation, and integration of marketing technology platforms, including CRM, marketing automation, email marketing, social media, and analytics tools
• Establishing and maintaining robust data governance processes to ensure data quality, accuracy, and security
• Leading and managing a team of marketing technology professionals, providing guidance, mentorship, and development opportunities
• Negotiating and managing relationships with marketing technology vendors, ensuring optimal performance and value

ASSUMPTION: The ideal candidate for this role will have experience with a variety of marketing technology projects, with a focus on strategic planning, technical implementation, and team management.

❓ Key Questions to Ask During Interview

• Can you describe the company's transformation journey and how this role contributes to its success?
• How does the company support the professional development and growth of its employees, particularly in this role?
• Can you provide an example of a time when the company faced a significant challenge, and how the team worked together to overcome it?
• How does the company measure the success of its marketing technology initiatives, and how does this role contribute to those metrics?
• What opportunities are there for collaboration and cross-functional partnerships in this role, and how does the company support those relationships?

ASSUMPTION: The ideal candidate for this role will be curious and engaged, with a strong desire to learn about the company's mission, values, and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in marketing technology, with a focus on strategic planning, team leadership, and project management.
• Prepare for the interview by researching the company's transformation journey and understanding the unique challenges and opportunities presented by the role.
• If selected for an interview, be prepared to discuss your relevant experience and how it aligns with the company's mission, values, and culture.
• Follow up with the HR team after the interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.