Head of Marketing and Operations (f/d/m)

📌 Core Information 🔹 Job Title: Head of Marketing and Operations (f/d/m) 🔹 Company: Joblift 🔹 Location: Hamburg, Hamburg, Germany 🔹 Job Type: Full-Time 🔹 Category: Marketing & Operations 🔹 Date Posted: July 10, 2025 🔹 Experience Level: 5+ years 🔹 Remote Status: Hybrid (Hamburg or Berlin) --- 🚀 Job Overview Key aspects of this role include: - Leadership and team supervision for Marketing (traffic generation) and Customer Success teams - Coaching, developing, and prioritizing resources to hit growth and retention goals - Ownership of traffic optimization, generation, and distribution strategies - Cross-functional alignment between Marketing (B2C) and Customer Success to hit company targets - Strategic consultation and roadmap development with the CEO - Hands-on ownership of performance marketing channels and data-driven optimizations - Identification and design of scalable processes to drive operational efficiency 📋 Key Responsibilities ✅ Leadership & Team Supervision: - Disciplinary lead for Marketing (traffic generation) and Customer Success teams - Coach, develop, and prioritize resources to hit growth and retention goals - Take responsibility for traffic optimization, generation, and distribution strategies ✅ Cross-Functional Alignment: - Ensure Marketing (B2C) and Customer Success work hand in hand to hit company targets - Maintain bird’s-eye view of end-to-end Marketing and Customer Success operations, stepping in to deep-dive when needed ✅ Strategic Consultation: - Advise the Executive team (CEO) on goals and strategic initiatives - Translate high-level company objectives into operational roadmaps and KPIs - Setup, control, and drive individual projects across the company in collaboration with the CEO ✅ Performance Marketing & Data Analysis: - Hands-on ownership of performance channels (Google Ads, Bing, Meta, TikTok, etc.) with support of Performance Marketeer - Work with Engineering on automations and optimizations ✅ Continuous Improvement: - Identify bottlenecks and design scalable processes to drive efficiency across operations 🎯 Required Qualifications Education: - Bachelor's degree in Business, Marketing, or a related field Experience: - 5+ years of experience in an operations or growth-oriented role Required Skills: - Leadership and team management skills - Strong analytical and problem-solving abilities - Experience in B2C marketing and customer success - Proficiency in data analysis and interpretation - Excellent communication and stakeholder management skills - Fluent in English (German is a plus) Preferred Skills: - Experience with performance and affiliate marketing - Familiarity with marketing automation tools and CRMs - Knowledge of SQL or other database languages 💡 Assumptions - The ideal candidate will have a proven track record in leading and growing teams in a dynamic, fast-paced environment - Experience in the tech industry or a similar fast-growing sector is preferred - The role requires a self-starter with an entrepreneurial mindset, comfortable working with ambiguity, and taking ownership of projects --- 💰 Compensation & Benefits Salary Range: €70,000 - €90,000 per year (based on experience and industry standards for a Head of Marketing role in Germany) Benefits: - Membership in the Urban Sports Club or a subsidy for the BVG ticket - Subsidy to your company pension of 25% on top of the amount you are choosing - Monthly subsidy for a language course - Flexible hybrid work arrangement, respecting work-life balance while offering in-person teamwork energy and creativity Working Hours: Full-time, 40 hours per week Assumptions: - The salary range is estimated based on industry standards for a Head of Marketing role in Germany, considering the company's size and location - Benefits are subject to change and may vary based on individual circumstances --- 📌 Applicant Insights 🔍 Company Context Industry: Technology, Information and Internet Company Size: 51-200 employees Founded: 2015 Company Description: Joblift is a leading job board and recruitment intelligence platform, working with thousands of job openings to match the right talent with the perfect match faster and more transparently. With around 5 million users per month, they focus on the blue and grey collar sector, providing job seekers with better matches and easy application processes through their JobCoach feature. Company Specialties: - HR-Tech - Job Search - AI & Machine Learning - Matching Technology - Big Data - Semantic Analysis - Mobile Recruiting - Multichannel Recruiting - Jobboard Company Website: joblift.com Assumptions: - Joblift's focus on the blue and grey collar sector may require candidates to have relevant industry experience or be open to learning about the sector - The company's use of AI and machine learning technologies may necessitate familiarity with these tools or a willingness to learn 📊 Role Analysis Career Level: Senior-level role with significant leadership and strategic responsibilities Reporting Structure: Directly report to the CEO, with disciplinary lead for Marketing (traffic generation) and Customer Success teams Work Arrangement: Hybrid, with a flexible work-from-home policy and the option to work from either the Hamburg or Berlin office Growth Opportunities: - Shape the future of the company and advance your own career as Joblift rebuilds and expands - Potential to take on additional responsibilities or move into a C-level role as the company grows ASSUMPTIONS: - The role may require occasional travel between the Hamburg and Berlin offices, as well as to client sites or industry events - As the company continues to grow and evolve, the responsibilities and reporting structure of this role may change 🌍 Location & Work Environment Office Type: Modern, collaborative workspaces in both Hamburg and Berlin Office Location(s): - Große Reichenstraße 27, 20457 Hamburg, Germany - Pappelallee 78/79, 10437 Berlin, Germany Geographic Context: - Both Hamburg and Berlin offer vibrant cultural scenes, rich history, and a high quality of life - The offices are located in central areas with easy access to public transportation and various amenities Work Schedule: - Flexible hours with a focus on results and performance, rather than strict working hours - Occasional evening or weekend work may be required to meet project deadlines or attend industry events Assumptions: - The hybrid work arrangement allows for a balance between remote work and in-person collaboration, with the option to work from either office as needed - The company's flexible work schedule requires strong time management and self-motivation skills 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video call with the Hiring Manager 3. On-site or virtual interview with the Hiring Manager and relevant team members 4. Final interview with the CEO Key Assessment Areas: - Leadership and team management skills - Strategic thinking and problem-solving abilities - Cultural fit and alignment with company values - Technical skills related to marketing, data analysis, and project management Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills - Research the company and industry to demonstrate your understanding and enthusiasm for the role ATS Keywords: Head of Marketing, Operations, Leadership, Team Supervision, Strategic Consultation, Performance Marketing, Data Analysis, Cross-Functional Alignment, Hybrid Work, Hamburg, Berlin Assumptions: - The interview process may vary depending on the specific needs of the role or the candidate - Joblift's use of AI and machine learning technologies may influence the interview process or assessment criteria --- 🛠️ Tools & Technologies - Marketing automation tools (e.g., HubSpot, Marketo, or similar) - Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, or similar) - Data analysis and visualization tools (e.g., Tableau, Power BI, or similar) - Project management tools (e.g., Asana, Trello, or similar) - Performance marketing platforms (e.g., Google Ads, Bing, Meta, TikTok, or similar) Assumptions: - The specific tools and technologies used may vary depending on the team's needs and preferences - The company may provide training or resources to help candidates develop the necessary skills for these tools 👔 Cultural Fit Considerations Company Values: - Performance-based, multichannel recruiting designed to make it more transparent and deliver the perfect match faster - Continuous improvement and innovation in the recruitment industry - Collaborative, supportive environment where every voice counts with a transparent communication culture Work Style: - Fast-paced, dynamic work environment with a strong focus on results and performance - Cross-functional collaboration and a data-driven approach to decision-making - Open, transparent communication and a culture of continuous learning and improvement Self-Assessment Questions: 1. How do you align with Joblift's value of performance-based, multichannel recruiting? 2. Can you provide an example of a time when you drove continuous improvement or innovation in a previous role? 3. How do you approach cross-functional collaboration and data-driven decision-making? 4. How do you handle working in a fast-paced, dynamic work environment? 5. How do you ensure open, transparent communication and a culture of continuous learning and improvement? Assumptions: - Joblift's focus on performance, innovation, and continuous improvement requires candidates to be proactive, results-driven, and adaptable - The company's collaborative, supportive work environment necessitates strong communication skills and a willingness to learn from and contribute to a diverse team ⚠️ Potential Challenges - Balancing the responsibilities of leading multiple teams and driving strategic initiatives while maintaining a hands-on approach to performance marketing - Navigating a fast-paced, dynamic work environment with a strong focus on results and performance - Managing a hybrid team with remote and in-person components, requiring strong communication and leadership skills - Occasional travel between Hamburg and Berlin, as well as to client sites or industry events 📈 Similar Roles Comparison - Head of Marketing vs. Chief Marketing Officer (CMO): - Head of Marketing: Typically reports directly to the CEO and focuses on day-to-day operations and tactical execution - CMO: Usually reports to the CEO and focuses on strategic planning, budget allocation, and long-term growth initiatives - Head of Operations vs. Chief Operating Officer (COO): - Head of Operations: Typically responsible for day-to-day operations, process improvement, and resource allocation - COO: Usually responsible for strategic planning, budget allocation, and long-term operational efficiency initiatives - Career Path Comparison: - Head of Marketing and Operations: A unique role that combines leadership and strategic responsibilities across multiple disciplines, offering a broad range of experience and growth opportunities - C-level roles: Typically involve more strategic, long-term planning and may require a deeper understanding of specific business functions or industry verticals Assumptions: - The specific responsibilities and reporting structure of this role may vary depending on the company's size, industry, and growth stage - The unique nature of this role may require candidates to have a diverse skill set and be adaptable to changing priorities and responsibilities 📝 Sample Projects 1. Performance Marketing Campaign Optimization: - Analyze historical campaign data to identify trends and opportunities for improvement - Develop and implement A/B tests to optimize campaign performance - Monitor and report on campaign results, making data-driven recommendations for future campaigns 2. Cross-Functional Process Improvement: - Collaborate with Marketing and Customer Success teams to identify inefficiencies in end-to-end processes - Design and implement scalable processes to drive operational efficiency and improve customer experience - Monitor and report on process performance, making data-driven recommendations for continuous improvement 3. Strategic Roadmap Development: - Work with the CEO to translate high-level company objectives into operational roadmaps and KPIs - Develop and maintain a comprehensive dashboard to track progress against strategic goals - Regularly review and update roadmaps to ensure alignment with company priorities and market conditions Assumptions: - The specific projects and initiatives undertaken in this role may vary depending on the company's priorities, growth stage, and market conditions - The role may require candidates to have strong project management skills and the ability to balance multiple priorities and stakeholders ❓ Key Questions to Ask During Interview 1. Responsibilities: - Can you describe the day-to-day responsibilities of this role and how they align with my skills and experience? - How do you envision the role evolving as the company grows and changes? 2. Team & Culture: - How would you describe the work environment and company culture? - How does the team collaborate and support each other in achieving shared goals? 3. Performance & Growth: - How does the company measure success and drive continuous improvement? - What opportunities are there for professional growth and development within the role and the company? 4. Work-Life Balance: - How does the company support work-life balance, especially for employees in hybrid or remote roles? - What resources or benefits does the company offer to help employees maintain a healthy work-life balance? 5. Long-Term Vision: - What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision? - How does the company plan to maintain its competitive edge in the ever-evolving recruitment industry? Assumptions: - The specific questions asked during the interview may vary depending on the candidate's background, skills, and career goals - Joblift's focus on performance, innovation, and continuous improvement may influence the interview process or assessment criteria 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://joblift-talent.freshteam.com/jobs/oEOE5ONKWclF/head-of-marketing-and-operations-f-d-m) 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role 3. Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills 4. Research the company and industry to demonstrate your understanding and enthusiasm for the role 5. Follow up with the hiring manager one week after your interview to express your continued interest in the position ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.