Head of Marketing and Operations (f/d/m)

Job Title: Head of Marketing and Operations (f/d/m)

Company: Joblift

Location: Berlin, Germany

Job Type: Full-Time, Permanent

Category: Marketing & Operations

Date Posted: July 10, 2025

Experience Level: 5+ years

Remote Status: Hybrid (Hamburg or Berlin)

🚀 Job Overview

Key aspects of this role include:

• Leadership and team supervision of Marketing and Customer Success teams
• Optimization and generation of traffic for job openings
• Cross-functional alignment and strategic consultation with the executive team
• Data-driven decision making and continuous improvement

ASSUMPTION: This role requires a self-starter with an entrepreneurial mindset, capable of working with ambiguity and taking ownership of responsibilities. Experience in managing B2C marketing budgets, ideally in performance and affiliate marketing, is essential.

📋 Key Responsibilities

Leadership & Team Supervision:

• Disciplinary lead for Marketing (traffic generation) and Customer Success teams
• Coach, develop, and prioritize resources to hit growth and retention goals
• Take responsibility for optimizing, generating, and distributing traffic

Cross-Functional Alignment:

• Ensure Marketing (B2C) and Customer Success work hand in hand to hit company targets
• Maintain bird’s-eye view of end-to-end Marketing and Customer Success operations

Strategic Consultation:

• Advise the Executive team (CEO) on goals and strategic initiatives
• Translate high-level company objectives into operational roadmap and KPIs
• Setup, control, and drive individual projects across the company in collaboration with the CEO

Data & Performance Marketing:

• Hands-on ownership of performance channels (Google Ads, Bing, Meta, TikTok, etc.) with support of Performance Marketeer
• Work with Engineering on automations and optimization

Continuous Improvement:

• Identify bottlenecks and design scalable processes to drive efficiency across operations

ASSUMPTION: The ideal candidate will have experience working with B2C marketing budgets, comfort defining and interpreting custom dashboards, and strong people-management skills.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in an operations or growth-oriented role

Required Skills:

• Leadership and team management
• Marketing and customer success strategy
• Data analysis and interpretation
• Process improvement and optimization
• Cross-functional collaboration

Preferred Skills:

• Experience with performance marketing channels
• Fluency in German (C1 level or higher)

ASSUMPTION: The ideal candidate will have experience in managing B2C marketing budgets, comfort defining and interpreting custom dashboards, and strong people-management skills.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and performance)

Benefits:

• Membership in the Urban Sports Club or a subsidy for the BVG ticket
• Subsidy to your company pension of 25% on top of the amount you are choosing
• Monthly subsidy for a language course

Working Hours: Full-time (40 hours/week) with flexible work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and experience in the tech sector in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 51-200 employees

Founded: 2015

Company Description:

• Joblift is a job board and recruiting intelligence platform that matches talent with thousands of job openings
• They use performance-based, multichannel recruiting to make the process more transparent and efficient

Company Specialties:

• Hr-Tech
• Job Search
• AI & Machine Learning
• Matching Technology
• Big Data
• Semantic Analysis
• Mobile Recruiting
• Multichannel Recruiting
• and Jobboard

Company Website: joblift.com

ASSUMPTION: Joblift is a well-established company in the tech industry, focusing on innovative recruitment solutions.

📊 Role Analysis

Career Level: Senior/Managerial

Reporting Structure: Reports directly to the CEO

Work Arrangement: Hybrid (2-3 days per week in the office, flexible remote work)

Growth Opportunities:

• Potential to shape the future of the company and advance your career as the company expands
• Opportunity to work on high-impact projects and drive strategic initiatives

ASSUMPTION: This role offers significant growth potential for the right candidate, as the company continues to expand and rebuild.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Berlin and Hamburg

Office Location(s): Pappelallee 78/79, Berlin, 10437, DE and Große Reichenstraße 27, Hamburg, 20457, DE

Geographic Context:

• Berlin: Vibrant, multicultural city with a thriving tech scene and numerous job opportunities
• Hamburg: Historic city with a growing tech industry and a strong focus on innovation

Work Schedule: Flexible, with core hours between 10:00 and 16:00 CET

ASSUMPTION: Both Berlin and Hamburg offer unique cultural experiences and vibrant tech communities, providing ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site interview with the CEO and team members
• Final interview with the CEO

Key Assessment Areas:

• Leadership and team management skills
• Strategic thinking and problem-solving
• Data analysis and interpretation
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions focusing on leadership, team management, and problem-solving
• Research the company and its industry to demonstrate your understanding and enthusiasm

ATS Keywords: Marketing, Operations, Leadership, Team Management, Data Analysis, Performance Marketing, B2C Marketing, Customer Success, Strategic Planning, Process Improvement

ASSUMPTION: Joblift's interview process is designed to assess your skills, experiences, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Performance marketing platforms (Google Ads, Bing, Meta, TikTok)
• Data analysis and visualization tools (Excel, Looker Studio)
• Project management tools (Asana, Trello, or similar)
• Collaboration tools (Slack, Microsoft Teams, or similar)

ASSUMPTION: The required tools and technologies may vary based on the specific needs and preferences of the team and the company.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Performance-driven
• Collaboration
• Transparency
• Customer-centric

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and supportive
• Results-oriented

Self-Assessment Questions:

• How do you align with Joblift's company values, specifically 'innovation' and 'performance-driven'?
• How do you ensure the success of your team members, given Joblift's collaborative work environment?
• How do you approach data-driven decision making and continuous improvement in your role?

ASSUMPTION: Joblift values candidates who embody their company values and can thrive in their collaborative, data-driven work environment.

⚠️ Potential Challenges

• Managing a team across two locations (Berlin and Hamburg) may present unique logistical and communication challenges
• Balancing marketing and operations responsibilities may require strong time management and prioritization skills
• The hybrid work arrangement may necessitate careful planning and coordination between remote and on-site team members

ASSUMPTION: These challenges can be mitigated with effective communication, time management, and a strong understanding of the company's goals and culture.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of operations and data analysis
• Experience in performance marketing channels is essential, as opposed to more general marketing roles
• This role offers a unique opportunity to shape the future of the company and drive strategic initiatives, unlike more tactical marketing positions

ASSUMPTION: This role is distinct from other marketing positions due to its focus on operations, data analysis, and strategic planning.

📝 Sample Projects

• Developing and implementing a new data feed maintenance process to improve efficiency and accuracy
• Optimizing a performance marketing campaign to increase click-through rates by 20% within three months
• Leading a team project to streamline the onboarding process for new customers, resulting in a 15% reduction in time-to-hire

ASSUMPTION: These sample projects demonstrate the diverse responsibilities and impactful initiatives expected in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth strategy?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development of its employees?
• What are the biggest challenges facing the Marketing and Operations teams, and how can this role address them?
• How does the company measure the success of this role, and what key performance indicators (KPIs) will be used?

ASSUMPTION: These interview questions help you understand the role's context, expectations, and the company's growth trajectory.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Joblift Talent Freshteam portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions focusing on leadership, team management, and problem-solving
• Research the company and its industry to demonstrate your understanding and enthusiasm
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.