📌 Core Information
🔹 Job Title: Head of Marketing, ANZ (12 month fixed term)
🔹 Company: Xero
🔹 Location: Wellington, Auckland
🔹 Job Type: Fixed Term
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team to develop and execute multi-channel marketing campaigns
- Strategic planning and delivery of a cross-channel regional marketing plan
- Collaborating with regional sales and global marketing teams to drive growth
- Monitoring and reporting on campaign results
- Managing the overall multi-channel marketing budget
ASSUMPTION: This role requires a strategic thinker with proven expertise in balancing strategic and executional requirements, who is motivated by measurable growth outcomes.
📋 Key Responsibilities
✅ Oversee the strategic planning and delivery of a cross-channel regional marketing plan
✅ Collaborate closely with regional sales and global marketing teams to identify new opportunities and drive integrated efforts to grow Xero’s market share
✅ Monitor and report on campaign results, ensuring alignment with brand and sales pipeline goals
✅ Lead and develop a team of marketing professionals, setting clear expectations and KPIs, and fostering a customer-first, data-driven culture
✅ Manage the overall multi-channel marketing budget to achieve targets and approved spend
ASSUMPTION: This role involves a high level of strategic thinking, leadership, and stakeholder management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Significant experience (5-10 years) in marketing within a high-growth environment
Required Skills:
- Proven leadership, influencing, and stakeholder management skills
- Strong analytical and data-driven decision-making capabilities
- Excellent problem-solving abilities and comfort operating in ambiguous situations
Preferred Skills:
- Experience in the accounting or software industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in high-growth environments and relevant industry knowledge will be most successful in this role.
💰 Compensation & Benefits
Salary Range: NZD 180,000 - 220,000 per annum (pro-rated for 12-month fixed term)
Benefits:
- Very generous paid leave
- Dedicated paid leave for wellbeing
- Free medical insurance
- Wellbeing and sports programmes
- Employee resource groups
- 26 weeks of paid parental leave for primary caregivers
- Employee Share Plan
- Flexible working
- Career development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in New Zealand with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically accounting software
Company Size: 1,001-5,000 employees
Founded: 2006
Company Description:
- Xero is a cloud-based accounting software company
- Serves over 4.2 million subscribers globally
- Focuses on small business accounting, invoicing, and payroll
Company Specialties:
- Accounting
- SaaS
- Banking
- Invoicing
- Design
- Business
- Billing
- Small Business
- Bookkeeping
- Software
- Platform
- Payroll
Company Website: http://www.xero.com
ASSUMPTION: Xero is a well-established company in the accounting software industry with a strong global presence.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the GM Growth Marketing, ANZ
Reporting Structure: This role will lead a team of marketing professionals
Work Arrangement: On-site, with flexible working options available
Growth Opportunities:
- Potential to grow into a permanent role or take on additional responsibilities
- Opportunities to work on global marketing campaigns and collaborate with international teams
- Chance to make a significant impact on Xero's growth in the ANZ region
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career progression and impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces
Office Location(s): Wellington, Auckland
Geographic Context:
- Wellington: New Zealand's capital city, known for its vibrant arts and culture scene
- Auckland: New Zealand's largest city, offering a diverse range of lifestyle options
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: The work environment at Xero is collaborative, innovative, and focused on employee wellbeing.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the GM Growth Marketing, ANZ and other team members
- Final interview with the regional director
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Stakeholder management and communication
- Analytical and data-driven decision-making
- Problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research Xero's marketing strategies and be ready to discuss how you can contribute to their success
ATS Keywords: Marketing, leadership, stakeholder management, analytical skills, data-driven decision making, problem solving, cross-channel marketing, regional marketing plan, brand marketing, commercial goals
ASSUMPTION: The application process at Xero is thorough and focused on finding the best fit for the company's culture and the specific role's requirements.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Google Analytics and other data analysis tools
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Human
- Customer-centric
- Innovative
- Collaborative
- Efficient
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and comfortable with change
- Strong communication and stakeholder management skills
Self-Assessment Questions:
- Do you thrive in a collaborative, innovative environment?
- Are you comfortable working with diverse stakeholders and managing their expectations?
- Do you have a strong data-driven approach to decision-making?
ASSUMPTION: Xero values candidates who are a strong cultural fit, with a focus on human-centric, innovative, and collaborative work styles.
⚠️ Potential Challenges
- Managing a team through a period of change and growth
- Balancing strategic and executional requirements in a fast-paced environment
- Adapting to a new role and company culture in a fixed-term position
- Managing a regional marketing plan with multiple stakeholders
ASSUMPTION: This role presents unique challenges that require a strong, adaptable leader with excellent stakeholder management skills.
📈 Similar Roles Comparison
- Compared to other Head of Marketing roles, this position offers a unique opportunity to make a significant impact in a fixed-term capacity
- Xero's focus on small business accounting sets it apart from other software companies
- This role offers the chance to work on both brand and commercial marketing initiatives
ASSUMPTION: This role is unique in its focus on regional marketing and the opportunity to make a significant impact in a fixed-term capacity.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive brand awareness and customer acquisition
- Analyzing campaign performance data to optimize marketing spend and improve ROI
- Collaborating with sales and product teams to launch new features or products
ASSUMPTION: These sample projects are indicative of the types of initiatives a successful candidate might work on in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall growth strategy for Xero in the ANZ region?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- How does Xero support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is this role expected to fit into that?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research Xero's marketing strategies and be ready to discuss how you can contribute to their success
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
